Kenny Giannini Golf Putters - Balance CV - 2013 - 30 sec TV and Web - Cord Media Co - Ad Agency

Product marketing requires a different type of marketing. The message depends on the type of product and customer demographic. For luxury brands the value has to be conveyed through craftsmanship, excellence, and exceptional performance.
Kenny Giannini had a compelling drive to make the best golf putter using modern technology and fine craftsmanship. We crossed his story with that of the fine putters used to win championships.
Located at the center of one of the premier golf course regions in the world, Cord Media was in a great position to understand and convey the intrinsic value behind this premium product. We are also neighbors to the world-class El Paseo shopping district. Luxury marketing and product marketing are two of the things our team does very well. Contact us today to see what we can do for your brand!
Cord Media Company
Palm Desert, California
[phone]
View our Luxury playlist on this KZbin channel and visit us at www.cordmedia.com
Kenny Giannini Golf Putters - Balance CV - 2013 - 30 sec TV and Web - Cord Media Co - Ad Agency
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