Keynote: Fashion Disrupted SHEIN’s Journey to Become a Next Gen Brand Leader

With more choices than ever, consumers rely on brands to meet them where they are. SHEIN’s Head of Strategic Communications, Peter Pernot-Day, will dive into how SHEIN’s customer-first, on-demand business model won over Gen Z, their approach for building their brand in the US market and how the retailer continues to evolve to ensure it offers shoppers what they want, where and when they want.
Peter Pernot-Day
Head of Strategic Communications, US/UK, SHEIN
Moderator
Oliver Chen
Managing Director - Retail, Luxury, New Platforms Sector Head, Cowen
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