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Kiddimoto Managing Director Simon Booth emerged from the BBC's Dragons' Den in September 2011 with the backing of two dragons. The balance bike entrepreneur secured the £75k investment he was looking for in a joint offer from from new dragon Hilary Devey and long-timer Duncan Bannatyne.
Enlisting the help of his 3 year old daughter Ruby, who demonstrated one of Kiddimoto's pedal free wooden bikes in the Den, a joint deal for 15% equity each was struck. "You could say I felt like 100 smiles per hour afterwards" said Simon.
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