How HYBE Ruined Every Girl Group They Ever Had

[@bjorkhorseman]

Gfriend disbandment was crazy you just had to be there

[@Shu_Maiko]

Especially right after Sowon's picture hugging a *na*chx*zi* soIdier

[@justinski9763]

Yeah crazy how they turned them into witches and burned them in MV. Glass marble blood red.

[@vixxexo6855]

@@justinski9763That is a conspiracy theory, that makes no sense. Hybe did not burn them or anything. Also Dreamcatcher and Pixy make way more dark songs then Apple and nothing has happened to them. However Hybe should have atleast informer Gfriend about disbandment with them before announcing it.

[@justinski9763]

@@vixxexo6855 The mv's from Gfriend to LSF and illit say different.

[@kkultteokkie]

​@@justinski9763shut up ill hate sserafim 4ever , they're Intruder/alien / annoying

[@hashfihilman8299]

Hybe : we believe in music💩 Hybe : we believe in double standard👑

[@ClrrcIr]

What is the double standard?

[@hashfihilman8299]

@@ClrrcIr A double standard is a code or policy that favors one group or person over another

[@ClrrcIr]

@@hashfihilman8299 What is the particular double standard here

[@hashfihilman8299]

@@ClrrcIr I’m trying to be respectful and don’t mean to offend you here, but you should have already know by only watching this video

[@ClrrcIr]

@@hashfihilman8299 I faiIed to see the doubIe standard so would you eIaborate?

[@20f124]

fromis_9 fans have been continuously saying how bad HYBE treats them since 2022 but all the other fandoms ganged up against them and mocked and dragged them. Now look where we are.

[@notmethenotme3152]

Agreed #justiceforfromis_9

[@AltAlt-h3l]

HYBE? No it would be the sublabel UNDER HYBE. There needs to be a distinction. People don't seem to understand that HYBE is comprised of sublabels that are Independently run but get injected with funds by HYBE. HYBE does not interfere unless their interests are compromised.

[@sbot-zr5jy]

fromis mistreatment goes back even further than that, people have been dragging their name over the idol school voting scandal ever since they debuted, and they've had long hiatuses before hybe, i was hoping this kind of mistreatment would have changed under hybe but it clearly hasnt

[@Purple_waves]

I was really surprised to see how engaging the and funny the members are on the Hybe's picnic festival thing with all their artists. They seem to have the potential to be a lot more popular than they are.

[@notmethenotme3152]

@@Purple_waves agreed

[@AnubisEyes3]

Gfriend disbandment was so harsh on the girls and the fans 😢😢 they deserved better 😢😢 they lost a great girl group, I still can’t understand why they this is to the girls

[@davey6022]

💯 I miss them so much😭

[@AnubisEyes3]

@@davey6022 same 😭😭😭

[@jasubion2377]

They have a long list of projects scheduled. Their disbandment is just HYBE throwing tantrums 😂

[@AnubisEyes3]

@@jasubion2377 this is so real 😂😂

[@lilaclunar3128]

HYBE never fails to ruin their girl groups.

[@crystalsnow1138]

HYBE is not a person, it's a company.

[@Ash-sk1vr]

@@crystalsnow1138 yea and they probably mean that as a company lol

[@chatnoir60609]

Basically Bang si hyuk's been always a mess when it comes to girl groups, and with all the power he has now, it's noticing even more.

[@QueenThingss]

Hybe never fails too fail

[@mvmvmomomomomo]

I don't see it. One is criminaI, one unprofitable, not much anyone can do about fromis9, LSRFM has issues that's the same with every other girl group, Min Heejin's misconduct is her reponsibility, nothing wrong about ILLIT.

[@yourworstnightmare285]

Don’t forget how Garam got kicked out like a month after debuting and it was soon revealed that she was the one getting bullied😒

[@AnjaliSingh-ug6qk]

People force them. Why do people forget that they are the ones who force company.

[@metamon2704]

I'm not defending Hybe but they were basically pressured by the knets into letting her go.

[@gabii7779]

Don’t forget how they defended her and antis sent hate to her till this day

[@karentorres5474]

My mind remembers something else, my mind remembers that back then Hybe was defending her and people didn't understand why and they screwed and screwed for Hybe to take her out so it wouldn't affect the group and now they want to say that Hybe did her when she He was innocent, I don't like Hybe, but that doesn't mean that you have to accuse him of everything and invent things, what happened with Garam wasn't fair but that was more the fault of the pressure and hatred of the people than Hybe's fault, because the people, instead of being neutral until everything is clarified, they always prefer to put all the weight on the accused, saying that we must always take the side of the victim, who in that case was the one who Garam had supposedly bullied, well no, people, it What has to be done in these cases is to let things become clearer and the evidence emerge instead of falling on one or the other.

[@idonthaveaname7303]

Hybe defended her so much that people started rumors such as Garam having powerful parents or sleeping with someone in HYBE. Really here (like in many cases where an idol is falsely kicked out) it’s because of kpop fans

[@Rin-vj4wg]

Gfriend built Source music and became successful from merit as a group from a small company just for Source and Hybe to backstab then and undervalue them

[@jejechann123]

soumu's office was still underground back then

[@jasubion2377]

Gfriend members kept on saying they never needed a major upgrade in everything. Like they dont want designer clothes, a bigger dorm or a huge TV. They were thankful that they were given those but they will be fine even without all the luxuries. Turns out, all those stuff are from a huge debt SouMu made. That's when shit started to happen. During Fever era, SinB lost all motivation to go on because the girls already heard of the acquisition. Obviously, nobody in Gfriend likes the idea esp SinB and Eunha who were thrown by Big Hit to SouMu like some kind of leftover. To go back under the company that threw you out, its horrible.

[@ladypi7978]

Even Lil Uzi cared more about GFriend than Bang Si Hyuk 😂

[@imjustherefortheks]

Oh yeah... That american rapper guy who talked about them, right? 😂😂 He did, didn't he?

[@ladypi7978]

@@imjustherefortheks yes, I think he even got to meet GFriend😂

[@joesama3282]

That dude was a fan ever since debut and had invited them to his concert in Korea even after disbanded. That rapper is straight G 😎

[@em2theb182]

hybe fails to adhere to girl groups as they do with boy groups and it shows.

[@ClrrcIr]

It's almost the same, the way there is always a portion of fans of their boygroups crying "mistreatment." All kpop companies don't do anything right for kpop stans. The focus is on Hybe because big 3 stans are a collective in kpop.

[@sakurakou2009]

Boygroups don't start dramas like girl groups, like what most scandalous boygroup can have is dating or drunk driving, but girl groups scandels and drama is much worst to control

[@shiningstar5281]

I don't Understand why Hybe thought Disbanding Gfriend is a good strategy so they didn't overshadow Lesserafim,They could easily promote Them as Gfriend Junior group...

[@7vt8td]

Well considering how LSM has been getting criticism and hate regarding their talent if they were to promote them as GFRIEND'S junior group then the criticism would be more.

[@meghasingh-c1f]

budget smu was alredy in debt because of gfriend so they coudnt afford two girlgroup and since they had alrdy promised to debut newjeans who left smu they had to disband gf

[@justmytwocentsdontgetmad]

HYBE acquires another entertainment agency. If HYBE doesn't like the existing groups under the agencies they acquired, they covertly disband them and debut another group that matches Bang Si-hyuk's standards of "star power". If Gfriend did not pass Bang's standards despite being popular already, HYBE won't hesitate to disband. It's a big company, they are always ready to re-invest and promote a new group.

[@Grand_Finale-jh5kh]

the higher you get the harder you fall...its a reality becoming a kpop idol becoming a star and to debut within a such big company...with a money minded people...

[@JohnSmith762A11B]

You put excited young people with stars in their eyes next to dead-eyed business sharks the result is going to be a bloody mess.

[@hippityhoppity3964]

True no other company in kpop is money minded

[@unojd2936]

​@@JohnSmith762A11B With a community of rabid stans 🤷‍♂️

[@joesama3282]

@@unojd2936 And also just like every corporate structure, the employees aka the idols can always be replaced under any circumstances. Funny part was the consumer aka the stan can be replaced as well hence it's why the reason that they're debuting younger minor to cater those same age group of new stan that are too naive how the real world works and thus everything seems "normal" with no protest or anything. Meanwhile the company drain their money like freeloader

[@kkultteokkie]

GFRIEND IS AN ICONIC & ONE OF THE MOST POPULAR GROUPS , THEY'RE ACTUALLY FAMOUS BIG WORLDWIDE

[@davey6022]

💯

[@kiminonawa5037]

👊🥰 correct

[@imraanhassim4716]

They are literally resticting country regions and age on new jeans new music video to keep views low

[@MelissaManiac]

Is that true?

[@imraanhassim4716]

@MelissaManiac sadly yes many fans are complaining about being unable to watch it

[@belaytriks]

Maybe... Because people is tired of the awfull tactis of their team and the entitled of calling misstreatment to not be greeted as they want?

[@insane911g]

That is so tragic to hear. How can a company sabotage their own artists like that? That's insane and illogical

[@Sedcat28]

And they even deleted popular comments with thousands of likes There were 45k comments when it was released and then after few hours it became 42k comments they deleted 3k comments on its release As of now it's around 47k comments And why would they even restrict the video for other regions Like really ?? They are really petty and it shows

[@302yt]

The disbandment of Gfriend will always be a mystery and a shock to me.

[@mrmaclipstick5183]

Not only did HYBE ruin every GG but they ruined KPOP. 🤦‍♂🙄🙄

[@crystalsnow1138]

Isn't that a little dramatic to say HYBE ruined kpop? I mean kpop is thriving as far as I can tell. Even the groups under HYBE are doing well.

[@hippityhoppity3964]

​​@@BriarpatchlogicRemember when sm made basement joppers to avenge and save kpop with their most popular idols lol ,bts send them to basement

[@hippityhoppity3964]

Honey your fav needs to go on rehab yg ruined kpop when his rat opened that club

[@not_in_the_mood]

ok now yall are reaching. kpop was heading towards the trenches wayyy before hybe was even established and you can thank the big3 for that.

[@not_in_the_mood]

@@Briarpatchlogic …huh? wtf are you talking about? 😭

[@ruffruff3752]

Is it really bad luck or its just Bang PD himself?

[@halotango3]

when it has been going on for 10+ years do you really have to consider if it's bad luck?

[@lv4056]

if it happened with a girl group or two, then it's bad luck mixed with management. when it's been over a decade of failure after failure in the girl group context, it's management and Bang PD's lack of desire to support said girl groups.

[@LucaZhang]

both

[@Armyblink4life554]

Right

[@akmaamalin1299]

Both for me

[@SLOWXED_]

I’m not hating on lessersfim but it’s sad that they disbanded gfriend when they had amazing vocals great synchronization and even more talent and lessersfim can’t even sing live. Hybe should of never disbanded gfriend 😢

[@Jikook_halo]

Le sserafim was not the reason GFriend disbanded. Y'all should know how business works.

[@kkultteokkie]

​@@Jikook_haloyapping

[@Jikook_halo]

@@kkultteokkie Corny lmaoo

[@buddy4ever672]

@@Jikook_halo then why else did your friend disband all of a sudden hype just disband them out of the blue without even them knowing then they debut Lapam like what and vocals are not good at all was way better they actually sang live unlike Larapin being carried by Chaewon and Yunjin, and sometimes even their vocals aren’t that good and it sucks that hive but just banded your friend right up their peak Mago did so well if they had to come back after they would’ve been a popular group I still boycott from and I will never forgive them for disbanding gfriend

[@Jikook_halo]

@@buddy4ever672 you are stupid ,how is it Le sserafim fault GFriend disbanded?? Source disbanded them because at that time they where in debt and it was said GFriend revenue was not strong. Le sserafim members weren't even source trainees at that time except Chaewon and eunchae.so take your hatred somewhere else.

[@ComplexRoblox]

NOW NEW JEANS HOW SWEET IS AGE RESTRICTED NOW HYBE DID THAT TO NOT PROMOTE NEW JEANS

[@angelsis2222]

what... omg why wtf. Theyre so salty. Edit: I just checked it isnt. i was able to view it just fine.

[@russenterprise6502]

They look like teenagers compare to Le Sserafim who look more like grown women.

[@nofucksgiven4311]

​@@russenterprise6502Who can't sing lol. Le Ssera🐐

[@isha356]

​@@russenterprise6502tennger with good training they all can sing ,dance unlike other groups who just know how to dance

[@H8chcgctxx]

​@@angelsis2222it's age restricted in 14 countries

[@eslnter]

Screw Hybe and they continuously sabotaging Newjeans right now for How Sweet MV after promise to show support for Newjeans.

[@NewjeansLiveForever]

Fr. Did you notice how they age restricted the how sweet mv?

[@eslnter]

@@NewjeansLiveForever yes and said they don't put video to age restrict and giving excuses such as asking for KZbin for explanation. They set newjeans Right Now Teaser to kid mode I heard and they said they don't do age restriction.

[@pez.9u]

​@@NewjeansLiveForever the video was age restricted and blocked in 18 countries

[@NewjeansLiveForever]

@@pez.9u ain’t no way it was blocked😭 hybe is so annoying

[@mrmaclipstick5183]

i agree they sabotaging NJ but just because the song flopping doesn't necessarily mean HYBE is responsible for it. cuz if we being honest the song as well as bubble gum is a bit of a lackluster compared to their previous songs. i feel like they are losing their spark. that's kinda the thing with that kind of music genre. after a while it all sounds the same or gets boring.🤷‍♀

[@xzr4139]

*BSH + GG = CURSED*

[@trollof229antthevariable9]

They did Gfriend crazy. Even if they wouldn't have had Le Sserafim numbers, they could have still done well touring and been a successful group, and then they just have multiple successful groups. It's not highlander like damn. They were like the 4th most popular of the 3rd generation.

[@StitchloverQ]

I feel so bad for gfriend and illit and newjeans and fromis_9 and le Sserafim They don't deserve all this😢

[@user-um3mh5mj2b]

and armys still defending hybe and that ceo edit: love how that fandom is mad now in the comments HHAHAHA mission accomplished!

[@alicewalls2095]

No knowledgeable ARMY supports Hybe. ARMY knows all of the bs Bang Sihyuk pulled with V and many other mistreatments.

[@crystalsnow1138]

I support BTS. If BTS were to ever leave HYBE my loyalty goes with them, not with HYBE.

[@niyatitejwani]

​​@@alicewalls2095i am sorry I am a new army and am unaware of these mistreatments. What happened back then ? Because I see BTS having a good time with bang pd nim and he seems to be very proud of BTS. Like a father son relationship 🤷‍♀️

[@jungwondimplesnikiminaj1101]

NJ fans still defend MHJ who is a 🤮 person. She even badmouthed NJ in leaked messages.

[@BigDaddyMacc]

@@crystalsnow1138 yeah. . . so why is army attacking mhj? hybe sendt you guys and you believe what they say

[@kuju2315]

Downfall of Hybe

[@ausgod538]

Downfall of hybe lol if the other 3 didn't imagine hybe

[@shiningstar5281]

Not really,The other Big3 have been through worse

[@koreaneditzz16]

Not gonna happen till they have bts and their other groups are doing well as compared to big 3

[@gtg488w]

I never liked le sserafim, not due to the members but I didn’t like the vibe how they came on the map for some reason. This info noted in the video might be why, in addition to I just can’t stand those tough girl fake badass girl power concepts K-pop uses. Like blackpink. Idk but the music used for these bands grates my spirit, like yelling trying to rap dead music that always copies from popular songs in the worst ways

[@caseyadams1861]

Le Sserafim's material just isn't very good. "Easy" was bottom-of-the-barrel rubbish and I thought the music video for it was rather boring.

[@nerostile333]

​@@caseyadams1861nooo...."Easy" was mid-good. Not very good but still good. The MV is "pretend to be bold" which only works on natural bold people.

[@miadavis4837]

@@caseyadams1861 Easy was the first song by them that I didn't like. It seems like the company was trying to build on the success of Perfect Night by giving them a song with a more similar sound but it didn't work out. Something like their previous B-Side "Impurities" would have been a lot better. I've liked all of their other promoted songs as well as a lot of their B-Sides. Yunjin's solo stuff is really good too and she wrote all of those songs herself.

[@justinski9763]

@@miadavis4837 wait till you find out impurties is plagiarized too.

[@kesturrr]

It's crazy to me that Gfriend was disbanded just because Bang Shi Hyuk wants to remove the K in Kpop and debuted Le Sserafim instead just to release songs like 'Easy' which sounds like the most generic western song ever 🙄 Sorry BTS fans but you all should wake up and stop defending this company. Everything has changed now.

[@hippityhoppity3964]

Whats crazy to me is you

[@hippityhoppity3964]

As if me gfriend ever released a song which was non western lol even their steps lol

[@kkultteokkie]

You must know from us ... Le sserafim It was going to be a name related to GFriend but it was rejected. All plans for thos lsfm were to be for GFriend! & please can u stop saying gfriend disbanded? Since you know little

[@gwenmloveskpopandmore]

Min HeeJin is to blame for their disbandment calm down

[@gwenmloveskpopandmore]

@I_like_carbs yeah but she was gonna help create a gg for them before they were disbanded and ofc lesserafim was rushed

[@joeblack3623]

GFRIEND disbanding still hurts to this day. People just don't understand the pain. They were one of the most beloved group at that time. I remember seeing them in many variety shows and how amazing their performances are. Sinb has one of the most beautiful faces during that era, while Yuju has one of the best vocals, and Yerin was really entertaining in variety shows. I still wish they would reunite and comeback one day dammit.

[@davey6022]

I feel you and I miss them also. They are so beautiful and talented with Sinb being my bias, maybe one day a reunion will happen

[@imjustherefortheks]

They were really good, but (unfortunately?) they'll not reunite... Viviz is doing great, fortunately...

[@jejechann123]

they've just reunited few days ago! i miss them

[@imjustherefortheks]

@@jejechann123 they just went to Viviz concert...

[@llyavejryn]

not a huge fan of gfriend but seeing them go like that was horrible 😭😭 im like where is gfriend these days and then i see the news absolute betrayal

[@H8chcgctxx]

Company stans it's time to stop all big corporations don't care so support your artists not the labels.

[@МарияПетрова-ъ6н]

You didn't mention how they also never trained Le Sserafim vocally 😂

[@Mr.Gurung11]

Do you have any problem???

[@vixxexo6855]

Le Sserafim sings better then Illit and New Jeans atleast. You should not speak of you stan those groups. Let us not forget how New Jeans ruined kpop’s image when they performed Gods while lipsyncing.

[@lucianapereira7577]

​@vixxexo6855 you must be kidding or too delulu to say that le ssera sings better than NewJeans.

[@vixxexo6855]

@@lucianapereira7577 Yunjin is technically a better vocalist then everyone from New Jeans.

[@lucianapereira7577]

@@vixxexo6855 Yunjin messed up in Coachella, could not hold a sing note because Hybe doesn't care about vocal training, she was better when she was a trainee in produce48. Le sserafim only focus on dancing and to be in shape, abs... it's sad, so much potential wasted. Chaewon is carrying the group nowadays

[@lililac04]

at this point lesserafim looks like the only group hybe care about since they push GFriend out for them now they trying to push out new jeans too by giving them long hiatus. its giving me hybe golden child vibe

[@rdb9673]

Oh really then how come budget for debut of New Jeans and Illit were much higher than Le Sserafim's< Explain that.

[@bjorkhorseman]

Hybe see their girl groups as experiments and it shows, even those hybe groups employees on ‘Blind’ said hybe’s mains are its boy groups not the ggs and that all the controversy with lsf njs and illit is a testing period

[@isha356]

They know there boy groups are very much talented and have solid fandom than the girlgroup if you look at all of there gg ability they're just average or even lower than that in case of lsf hybe employees even laugh about them being untalented as causing damage to the company

[@H8chcgctxx]

​@@isha356they choose to debut those girls it is Hybe's fault they are bringing there reputation down themselves

[@Summertime09877]

Hybe doesn't take their ggs seriously... I'm sure they never expected newjeans to be this big

[@jeanneann3545]

​@@isha356its not that boy groups are more talented, its that they get more guidance. Plus their fans are probably more than 80% female fans. When there's mistreatment, or the boys hinted at something they need help with, their fans immediately took action and put it on social media, send truck to the company, send letters, send this send that heck they would probably march for the boys too. On the other side girls group probably have 60% male fans and 40% female fans. Nothing is wrong with that but lets be honest male fans seldom put any effort into stanning their groups. Buy merch, attend concert? Sure. The girls get mistreatment, have to wear uncomfortable clothes in the cold and dangerous high heels on slippery floor? Who cares! And so you have the tiny portion of the female fans to actually try and bring the unfair treatment to spotlight, which rarely get attention at all. The reason boy group last longer is because their fans put effort into stanning them. This is undeniable fact and Bang PD benefitted from that. The reason their girl groups failed is because they didn't understand their own fanbase. They think if their fans didn't went 100% hardcore stanning like they did with BTS it means they failed, not realising BTS case is rare too.

[@jeanneann3545]

People forgot back then Namjoon, Jin, Suga etc can hardly dance. But their fans give them chance and extend their career longevity by stanning them. The company get backlash when they mistreat them, so they have to improve, which indirectly also improve BTS treatment. Without the 'crazy' ARMYS BTS wouldn't exist. Not that they're untalented but their talent need time to bloom and the fans made that happen. They didn't debut a literal legend. They come close to disbanding a few times but didn't go through it because of the fans supporting them. Also remember male fans often didn't have actual 'main group' they just stan multiple groups, or often than not just one member of the group. So the girl groups couldn't enjoy the massive united fanbase like BTS, and thats why they always get pushed back. Forget talent, they're lucky if they didn't get called grandma by the time they're 25.

[@MariZepetoOff]

Hybe is the problem

[@adhya1467]

SO TRUE . THEY HAD LIKE THE MOST TALENTED GROUP INSTEAD BANG SHI HYUNK SHOULD BE PROUD . HE HAVE THE MOST TALENTED GROUP!!!

[@AnubisEyes3]

Totally agree

[@Sparklyseungmin]

THIS!!!!!

[@soupafleye]

The moment hybe was announced, I knew nothing good was going to come of it

[@Sedcat28]

Newjeans new music video" HOW SWEET" was blocked in other regions which prevented the views from rising It was really doing great on its realease And the company deleted several comments with thousands of likes It was 45k commets on its release and it became 42k comments after few hours As of now it sits around 47k comments They still deleting They are really petty

[@ssectorlap]

@Pj-mj7wiI really am sick of it cuz I’m liking NJ more than the current girl groups at HYBE at the moment 😢

[@flngerj]

It's aIso not doing great on the green app despite heavier pIayIisting than another song. It shouId proceed to tank for using TLC's car crash in the music video and promoting a z1au0nist brand.

[@spectral__]

I wish people would talk as much about NU'EST's disbandment as they do GFRIEND. It was their 10th anniversary, and they had tons of things scheduled throughout the year. They had many activities scheduled for AFTER their contract renewal. Meaning both the members and PLEDIS thought the renewal was definitely going to happen, otherwise there would not be so many schedules. Yet only 2 members renewed and the group disbanded. Unlike most labels who would at least keep the group together even if members wanted to do solo activities with a different company. It was all extremely shady. That is why many believe that HYBE interfered with the contract renewal. Just like GFRIEND resources went to LS and New Jeans, NU'EST resources went to TWS. Yet another reason why HYBE has been trash in many ways unrelated to MHJ.

[@20f124]

and fromis_9 resources went to both those groups

[@ayeshakhalid07]

Screw hybe for treating them badly

[@Abuelitasoytunieto99]

As my understandment, all companies ruined they groups, even do they have high numbers.

[@AS-rg5wc]

praying that fromis 9 doesn't get disbanded suddenly like gfriend, or at least leave and redebut tgt im glad gfriend members are doing well now, but the treatment they got was straight up mean

[@aa1yannn]

not gonna lie... I don't care about any other groups other than gfriend. Not because I am biased but because their reasoning for their disbanding is so crucial. They were an amazing group, able to record amazing music and able to sing live with no lip sync. all we need is answers for them and that's final.

[@imjustherefortheks]

They were really good indeed... Awesome... Awesome vocals, awesome instrumentals...

[@chatnoir60609]

Apparently one HYBE's principles is having no vocal strengt 🤷 If you're a talented singer you're out.

[@kiminonawa5037]

​@chatnoir60609 make sense 😅

[@7vt8td]

​@@chatnoir60609seventeen is hard carrying their vocals on their back which unfortunately only two of the members are exceptionally good others are average but atleast better than other hybe artist.

[@Nate_Gaming47]

I think HYBE kind of Mistreated some of the newer groups. The feud With Min Heejin and HYBE right now, I think that Min Heejin was really complaining about HYBE Mistreating Girl Groups.

[@xxxsugarcloudxxx]

Man, you know nothing. 😬 The latest news are shocking. 🫣

[@ImMichelle93]

Nope, she's not. She's complaining about herself and new jeans. If it doesn't concern her money, she couldn't care less.

[@BELIEVER78989]

Nope Min Heejin only cares about herself, stop portraying her as some sort of saint when in reality she's not💀

[@Jikook_halo]

Did you really follow this whole thing .But she was the same person who brought Hybe groups into this.

[@sheeshstick3614]

I would believe this if she filed mistreatment case against hybe but she filed injunction to save her ass😂

[@magsss1293]

I don't think its hybe...it's Bang Shi Hyuk. ...unlike LSM, PJY, YHS (the big 3 founders), Bang pd didnt have actual solid performing artist experience. Lsm was a singer, jyp was a total performer while yhs was a 1st gen kpop OG hiphop member. So despite them being businessmen, they had clear understanding, unique viewpoints & clear focus/goals for thwir artists. While bangpd may have a musical production knowledge or touch, it's entirely different from being a perfroming artist. Bts was a fluke, lucky bnag pd was that he had namjoon, suga, jhope as producers under his small bighit company. But bang pd used the rags to riches story or sensationalizing the bts struggle story to popularize his then only active bg. He capitalized on this public sympathy of a struggling bg w/c almost disbanded due to poor agency to becoming the world's huge boyband...even until today his skills at producing kpop grps are clearly aren't at par w/ the veterans of kpop..even his supposedly survival shows are copie or inspired by yg, jyp...the marketing, concepts, all inspired by the big 3...even cube, starship had debuted more talented idols and utilized their id9ls accorsingly despite being shitty at managing them.

[@BELIEVER78989]

Not you coming after BTS and calling them a "fluke", they are at the top because of their hardwork and talent, Bang pd might have shady personality but he's a damn good producer, learn to keep your bias and hatred to yourself😒

[@bargainhuntermama]

​@@BELIEVER78989I think you misunderstood what he said. He's not calling the group itself a fluke but that they are the exception rather than the rule, ie Bang got lucky with BTS.

[@human7491]

@BELIEVER78989 Nah many are as talented and unpopular. BTS mostly used media play, fan service... And they weren't popular until they started getting marketable catchy music around 2015

[@wxywawjy626]

I even saw Koreans saying that the HYYH era that ARMY fans love so much was not Bang Sihyuk's idea but that of a woman who was later fired/no longer worked at the company.

[@BELIEVER78989]

@@human7491 pls🤚

[@Kpoplover4life101]

I honestly feel so bad for NewJeans that they did not get any attention from Ban Sihyuk beacuse I feel that NewJeans was trying hard to make a reputation for hybe. Instead of being congratulated and happy for them Bang Sihyuk pretended they didn't even exist.

[@SweetlullabyJimin]

From Glam to ILLIT, that's it and the evolution for generations from Hybe. ❤✨

[@urijootopia]

Kookielit could you please do a deep dive on the wollim ent. Management they are truly one of the worst at giving consistent promotions and opportunities to their artists

[@narilily]

gfriend and fromis_9 hurt the most, they're both such talented groups 😢

[@h_xqi]

I hope their new comeback isn't their last T-T.

[@georgiots1409]

I discovered kpop during the pandemic. Gfriend was one of the groups that got me hooked along with RV. I enjoy the hell out of Newjeans' music. Seriously does Hybe hate making money off girl groups?

[@milkovinc]

i never liked hybe and bang pd. all he's after is money and he's really greedy and shady. i understand a company's priority is always money but neglecting your own groups/setting them up for money is on another level. they don't even train their trainees properly before debuting them. i think hybe shouldn't be a company let alone not debuting groups anymore.

[@Jinjinajin]

never forgive and never forget about gfriend!!

[@kkultteokkie]

GFRIEND YOU'LL BE ALWAYS SUCCESSFUL

[@finelysia]

the only groups carrying hybe on their backs are txt, bts, enhypen and svt, hybe only debuts based on visuals atp and disbanding a gg who had the potential of being one of the best ggs for a group that needs much more training is absurd imo, they shouldve trained le sserafim more before debuting and couldve labelled them as gfriends juniors, and bang shi hyuk not even caring about nj which is carrying hybes gg reputation is stupid to me honestly.

[@amairadey6258]

Bang Si Hyuk and his greed will not take him anywhere. He will fall downwards badly.

[@stilllnisa]

also garam and younseo departure from the group. hybe didnt protect them and just kicked out from the groups.

[@mygrammarsucks]

I don't know about Youngseo but Hybe did try and defend Garam but the hate was so much they have no options but to let her go, didn't Youngseo just left?

[@whereisjustice5112]

K-Pop will be finish if HYBE continue to operate.

[@crystalsnow1138]

How so? I mean HYBE groups are still doing well, and well HYBE isn't the only kpop company in the world.

[@hippityhoppity3964]

Did it finish when yg and sm idols were caught in burning sun? Did they finish when when yg memebers are literally criminals lol sm is surviving after slave contracts and money laundering

[@imjustherefortheks]

They are not even close to being that "powerful"... Except from fromis_9, all mediocre at best...

[@h_xqi]

@@imjustherefortheks #justiceforfromis_9

[@JoshBirk]

They should have stayed where theyre good at and didnt become greedy af

[@chatnoir60609]

Exactly!

[@sayertj1]

Bunnies, Fearnots, flover, and Illit fans (former "Lillys"). Should stop fighting each other and band together. Tell Hybe sort yourself out. Stop the infighting, treat your GG right. You need to do better!

[@sso.oi_pao]

I never liked HYBE artists, after what they did with GFRIEND😤😤😤

[@jabamayeenayak2872]

Please everyone in dake of humanity help newjeans Hive has restricted there new releases (how sweet) in 14 countries Hive has deleted many top comments which has around 30K likes How sweet is now age restricted even it doesn't have anything bad in it 😕😢 Whole korea has come to know abt it, but please international stans help us,if possible 😢

[@FrancisNguyenGarcia-uc7cq]

"We believe in MUSIC" of course.. "AUTO-TUNE snd LIP-SYNCING" HYBE's greed will be their DOWNFALL.. Le Sserafim, ILLIT 😅

[@elizabethtangora4353]

1:56 “of course the agency wasn’t responsible” in a way though, they were indirectly responsible. The reason Dahee gave for attempting to get all that money was that GLAM was dead at that point and didn’t have any promotions, but she was carrying a huge amount of trainee debt. This isn’t to say she isn’t 100% responsible for deciding to turn to actual crime, but I still wonder if she would have gone through with such an insane plan if the company hadn’t put her in such a desperate position.

[@KamenRider808]

Hybe pulling alot of BS as of late on girl groups. I think its time some of those in charge of the company as a whole need to step down

[@boredbeck]

it just feels like Le Serrafim is the only group Bang PD cares about because he handpicked them, well, Le Serrafim and Illit.

[@michaelmayo]

Glad you did this. With everyone dumping on MHJ, it's nice to have a full timeline of how Hybe has been screwing over its GG's long before the current fracas. MHJ may be arrogant and possibly a little nuts by our standards, but she's got the guts to take on a powerful agency to protect her members and that's what they needed. It's about time someone stood up to Hybe and made it clear she was ride-or-die and wasn't backing down. 화이팅!!!

[@dotdotdot3192]

I'm afraid that my queens Katseye will also go through the same, I wish them lots of luck cuz they're extremely talented and amazing😭❤

[@pez.9u]

:((( I feel bad for the girls, Le Sserafim, NewJeans, fromis_9, illit, GFriend and GLAM I'm scared for Katseye

[@MarinaAmmann]

Katseye are managed under Hybe America and Geffen Records. They will likely be fine because they will be managed in America. They're marketed as a global group, not KPOP, so standards are different for them.

[@steamgenie]

i just dont understand why this is so toxic. You have a succesful group that ranks in the big bucks and you decide to terminate them because of one CEO? Like....theyre not images on a screen these are real people who have trained their lives to succeede in the industry and their being tossed aside as dolls like they dont matter when in fact they matter the most. No one cares about a CEO, and they reflect that care by treating NewJeans like dolls when they're people. He wants to ruin Min Hee Jin fine, but NewJeans are real people that deserve their success.

[@vanalikakotian2592]

Hybe is so ungrateful like they had no funds and partnered with source music Only to later be successful and crush the company's most successful group

[@roseblue_]

It clear that Hybe bought the two companies just to disband Gfriend and throw Fromis_9 into the dungeon, to reduce the competition. So how do we expect them to treat New Jeans and ILLIT well? At least LE SSERAFIM seem to get something of a fair treatment. Seriously, who would want to sign with a company like that? And with Fifty Fifty getting a similar treatment from their company, we start to see a disturbing repetitive pattern. Should we call it the new 2-year itch? Are young underage idols really safe and protected? There are so many underage idols with less preparation, less demands and more debt now. I hope all the fandoms realize this.

[@H8chcgctxx]

They do it purposely because younger idols don't understand a lot about the industry it's easier to manipulate and fool them

[@meghasingh-c1f]

last year when they tried to buy sm they were def going to put aespa in the dungeon's with fromis. and now how they are restricting newjeans music vedios it clear they are willing to take down their own groups if it means their fav group will survive

[@wiiddershins6591]

so are we all just gonna ignore the fact that they used a group pic of STAYC at 9:07 instead of New Jeans 😭😭😭

[@imjustherefortheks]

They did... Poor STAYC...

[@dianaosazenaye1313]

I can't tell now if they are just unlucky or just bad with girl groups

[@salembejaoui1880]

Both can be true at the same time

[@missright9159]

You can't have this history, have a couple of the biggest gg's in 4th gen, bungle them, and still say you "just have bad luck". You're trying to suck at that point.

[@kesturrr]

Most likely a misogynistic company who couldn't care less or have little respect for women considering that most executives in this company are male

[@XingWan-lw2ry]

Everyone says that SM entertainment is worse but i think HYBE label's is become worse than SM now, HYBE label's is popular because of BTS but they don't care HYBE only want money and i think that if BTS and other famous group disband HYBE will be more worse and HYBE label's say that SM artist are doing so much plastic surgery and JYP artist are bad at dance and YG trainee are so long for debut

[@mysteriogaming478]

At this point HYBE might as well become an all guy agency because if they can’t handle to manage girl groups properly then why do They keep making more girl groups if they are just going to treat them poorly

[@maarshiexcryxx]

Alternative title: "hybe's groups being cursed (or some sh1t)"

[@ishie19.78]

I swear to god… that guy CEO is from North Korea… 🤮

[@NamYejun]

😂😂bang is Kim jongs brother from another mother 😂😂

[@SA-io7ug]

If they dont need fromis 9 they should let members move to another small company with their name. I think there will be many smaller companies who likes to take them. But they should not interfere there future & do not try to sabotage them

[@davey6022]

I remember GLAM I like them so sad to see what happen and don’t get me started on GFriend I love them😢

[@20f124]

According to HYBE fans themselves who mention the sublabel system, BTS is under bighit not HYBE btw for the armys defending hybe like their lives depend on it

[@moomoomamauk]

Mr Bang is seriously egoistic, jealous of the success of NJ. All because he gets little credit to their success and that they are even more successful than the other gg of hype. Hence, he tried to ruin them with a copycat replacement. 😮‍💨

[@tigerlily1034]

Agreed👏🏻

[@fashionjunkie4198]

Because Boy Groups are known to be more profitable. So once they don’t see immediate success in a girl group they probably invest less in them. Which Is honestly ridonkulous because Girl Groups have some of the best music in the industry

[@Jikook_halo]

Uhm this is literally Kpop as a whole not just Hybe. Ggs are seen as commercial artiste because they attract general public faster while bgs depend on fanbase. So companies normally have high expectation of ggs because the GP consumes ggs faster.

[@omgbuffy2276]

​@Jikook_ssi this. Companies are starting more ggs because bgs aren't as popular anymore.

[@sheeshstick3614]

​​@@omgbuffy2276after Newjeans, HYBE debuted TWS and Boynextdoor. both BG. at the end of the day, streams and records won't pay the idols; merch, concert tickets, albums are. that's why if you watched hybe briefings, they always mention 'core fandom' as the most important in their business. GP won't won't make weverse account, buy phoning subscription, buy merch, they only listen on what's fed to them by algorithm. that's also the reason why GGs are aggressive with commercial ambassadorship as those gigs pay well whereas BGs only need to sustain their fandom.

[@AGULL]

​@@omgbuffy2276 girls get too old for them that why they start acting carriers

[@tomoovehk]

Ggs are more marketable and attracts new kpop fans. Bgs have more loyal fanbases and their fans tend to stick around for a long time, which is extremely important to keep up their popularity throughout their military service. I mean, I can easily list quite a few girl groups that fell off (Itzy, Everglow, Loona) but it's pretty hard to list boy groups that fell off hard. Old fans tune in to their comebacks even after like 2 years of military service and no new content at all.

[@aimforthemoon5255]

So basically Bang Si hyuk has gone corrupt and has lost his mind after the floating success from BTS 😂😂 this man has changed to worse 😞

[@joyb31]

Although i do not condone blackmail…why was a married older man constantly “having meetings” with 2 much younger girls???? The glam scandal got so big that they completely forgot to clock this man’s behaviour…

[@leolita2001]

If I have to be honest, when HYBE took over GFriend there was a massive change in their sound. The productions were good but the songs were so different and almost bland, I can't explain it. Priori to HYBE, GFriend really had THEIR SOUND, they were good at it, it made them unique and they were successful. It's clear that HYBE tried with them something different, maybe what they ended up doing with Le Sserafim... I'm not sure. And when they realised they couldn't mold GFriend into what they wanted and sales were sky-rocketing as maybe they were expecting, they dumped them like litter in a bin :-(

[@coffejeliy]

no hate to lesserafim but like they're just like any other kpop group..newjeans is getting recognition because their songs are not overly produced with high budget music videos i think the simplicity made them stand out and i really enjoy their music im glad that girls are speaking up for themselves

[@akill7979]

Gfriend disbandment was so out of the blue considering how good their songs were doing and how much of a fanbase they had. They were an equal competitor to some of the best and talented gg of that time

[@mahabubajannathashi1199]

It’s all because of Bang Shi Hyuk’s pettiness 😔

[@jade5202]

Garam not mentioned...

[@Ckamaya]

The downfall of House HYBE 👎

[@hippityhoppity3964]

Hybe will prevail today chats were leaked showing mhj sabotage

[@Stars624]

I'm sorry to say but outside of BTS HYBE boy groups isn't that great also, even till now I haven't listen to a TXT song. I listen to some Lesserafim song and I have NewJeans albums so I wouldn't say the boy groups are doing well too.

[@wxywawjy626]

You know what? You make a good point. I know their gg songs and ofc BTS. But TXT? I recently learned that their MVs have a lore. The only MV I saw, not in full, is Deja Vu. Ofc I do think HYBE doesn't manage well the gg either.

[@munazzahmisbah6647]

I feel all these companies like big hit, pledis, source, belift and others were working fine individually. I really dont knw what made them join hybe. Not only GG but other groups r suffering badly. All of there carriers are affected badly. Hybe just wants money. Greedy as hell thats it.

[@hanmashuji8800]

I will never forgive HYBE for disbanding GFriend.

[@katkualm8sgkxghe]

Terrible anti-comments should not be tolerated. LE SSERAFIM is not responsible either. But HYBE realizes that their growth strategy that does not depend on BTS has failed, and it is time for them to change.

[@Horidoesart]

Tbh i didnt really mind illits line up even if i did get mad a bit but even so they did pretty well yet when they debuted they're vocals were way off and for what i feel hybe doesnt realy care about vocals but visuals and put illit in a situation where magnetic's vocals were way off, and their dances if i hope werent made by themself yet their choreographer who had may just used old choreo for new songs

[@psionof.tomorrow]

I agree on the vocal parts, Moka was so amazing in runext and so were the others as well. Wonhee needed backtracks for support as she was new to being an idol and only a 2 months old trainee which meant that her part in performances were needed to assist her. She also gave the plate in aim high performance but that was brushed off by people. The only problem is that belift never truly cares about how ggs would sing in songs that don't fit their vocal range, which we can finalize the opinion that hybe shouldn't have ggs if they can't hold them properly.

[@ismaiskandar3028]

And a bunch of army who didn't understand the real situation cancelled Min Heejin because they simply sided with Bang Sihyuk are totally losers.. even in 2017, there's a rumour saying that Bighit could never manage a girl group.. also why most buddy during that time hates sources music had a close relationship to Bighit and were afraid they might take over sources music.. Obviously, they need Min Heejin because she has been in this industry for almost 2 decades.. NJ already proved it.. if MHJ tryna run away. They should convince her to stay.. not file a lawsuit.. how can Bang Sihyuk become the CEO of this label ?! He is so stupid 🙄

[@multistan9582]

Guess you didn't see the new evidence coming out against her😅

[@BY_byb]

That Bang guy sold that underdog, struggling company/idols story for years and these are the few things he've done when he gain some money and climb to the top of the industry 🤢

[@scarthebug]

Okay but I don’t think that’s illit’s fault.. 😓 even in their first ever meeting to learn their choreography dances, they expected something much more different, and even came up with ideas. It’s not their fault that both girl groups are in the same company, someone choosing their outfits, their concept, compositions, songs, choreography, or even their photo shoots.

[@JENNIEfreakinKIM]

They have some of the best groups in the industry. Imagine if they were managed better.

[@Grace-mi5fs]

I always read a lot of comments on how hybe stan throwing hate and negativity against YG,well in fact hybe also have a lot of scandal🤣🤣it seems that the negativity that they send to YG brought back to the sender,i do really believe that karma work in silence..😐

[@magsss1293]

YG karma do exist

[@BELIEVER78989]

As if y'all YG stans don't throw shade at Hybe and BTS on regular basis, give me a break😂😂😂

[@hippityhoppity3964]

But hybe still didnt commit anything on yg level though the ceo is a groomer,drug user and a gambling criminal currently on probation,seungri running burning sun club,Top gd and ikon bi drug scandals,daesang literally killing a person accidentally sure but he was overspeeding honey yg is a criminals organization dont compare to hybe

[@Grace-mi5fs]

@@BELIEVER78989 ohh,because bts fans are the one who always drag and throw hate against other idols and their favorite is blackpink,give me a break too,army are the worst fandom ever,.

[@H8chcgctxx]

YG is trash so is Hybe 🤷‍♀️

[@Harra23]

Only in Kpop will u see an abundance of 'you can't blame the artists for their work' I like listening to Kpop but these days, kpop songs sounds exactly like a western song you've heard on the radio again and again.

[@christinegalloway7101]

Funny when all wants BTS fame but not willing to work hard for it,stop blaming others for your down fall

[@jiraiyasama-l4e]

I am so done with Hybe like 1.5 yr hiatus for no reason is just to make ILLIT more popular than Newjeans Hybe never appreciated Newjeans which I find so harsh . Hybe can’t even take a photo with a group It’s like Newjeans did something to them which they didn’t I feel so bad for Newjeans that they are disliked by their own company

[@YuYou-iz2tf]

You know you're messed up when even the government acknowledged the issue of plagiarism. I'm just an observer, but Hybe is on thin ice with New Jeans. Underestimating n mistreating NJs influences can bring to Hybe's downfall. N Hybe should focus on dissolving Belift's incompetence n stupidity lest it will become another liability

[@ifayouknow]

KATSEYE debuted... and all the drama with the documentary right after debut. yeah no, Hybe sucks at girl groups

[@debb7]

hybe for sure has bad luck with girl groups 😭

[@ssectorlap]

If I were a head for HYBE I would treat ALL groups even girl groups better cuz I really don’t like the incompetence manipulation attitude it has at the moment especially of making newer groups too suddenly (or even recycled concepts on newer sudden groups) 🙁, I would focus the groups we had currently and to explore like different styles, be authentic and not being picky. I only go on talent on vocals instead of too much visuals and hard choreography 😕