The Feud Between NewJeans & ILLIT Explained

After the recent controversy, we need to discuss the alleged feud between NewJeans and ILLIT. It wasn't just Min HeeJin who thought that ILLIT copied NewJeans as the members' parents themselves raised their concerns about the issue.
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[@LolsIssajoke]

Tbh this isn’t a feud between new jeans and illit but just between hybe and ador

[@banamalimandal5312]

bc MHJ.....

[@tarapramod4379]

Yeah

[@roslolian11]

Nah you can see NJ members take it out on the Illit girls like its their fault

[@LolsIssajoke]

@@roslolian11 when?

[@rachmatmulia5212]

Yeah, but their (NJ & ILLIT) brainless stupid fandom get involved in fan wars and insults each other. LMAO🤣😂

[@sur_un_nuage]

i’m starting to be even more convinced that this multi label strategy is really bad

[@uzer7_7]

What’s thst

[@wowno.2269]

​@@uzer7_7multiple companies in one label

[@animetwilight75]

@@uzer7_7Under HYBE there are sublabels that manage and debut their own groups. Big Hit has BTS. Source Music has Le Sserrafim, Belift has Enhypen and Illit, Adore has New Jeans and so forth. Having multiple labels under HYBE is a new thing and we’re witnessing some of the cons to the pros of this idea

[@moonlight_orange]

It is bad if the parent label reckless

[@JuvelynCarollo]

It is not a marketing strategy anymore. The idol career is at stake. I think it's a Karma. These two girl groups has an issue with Lisa. Illit wants to steal a fandom of Lisa while new jeans bodyshamed her before.. And now both of them are fighting each other 😅😅😅😅 but the worst part is the CEO are fighting each other 😅😅😅.

[@HanaShines]

At this point Hybe is just after Money, He saw how NewJeans Concept became a big hit and decided to debut a new Group with a similar style, concept, dance, music, … He wanted more hits= more Money

[@dolceluna.3349]

that's disgusting...

[@Makinae_likewater]

Extremely disappointed with hybe

[@kokonoga]

Feel like a factory

[@amorelockster1023]

Ok and what’s wrong with that many companies do this to make money that’s the whole point if newjeans actually came up with their own concept songs etc it’s a reason to be mad but nobody owns a aesthetic hairstyle dance or concept

[@goodyoflife]

This group are under different companies under hybe know that

[@amyam3710]

Illit is not to blame but honestly i'd be pissed if i were a newjeans member

[@cacameleon]

I mean when newjeans debuted le serrafim was also new gg but maybe cus of the difference in both their concepts nobody cared that much... but imo they should atleast let the new gg establish an audience before debuting another one and now HYBE did it again and everyone going crazy when its just similarity in concept in this case not really much a time issue i think newjeans now have enough experience so i dont understand apart from concept similarity why is everyone going crazy Anyways i think its just to create hype and attention

[@roslolian11]

I disagree they didn't come up with the concept so why should they be pissed? They didn't write the song or came up with the image or made the dance so tbh if they really are pissed they are just big jokes. Any of these Illit girls could have been NJ and vice versa and nothing would have changed. If NJ is Like GIDle Soyeon ok they can be pissed but clearly that's not the case.

[@hellokiia]

Pissed for what ??

[@ariiarii1704]

Yea, NewJeans didn’t create Y2K. Y2K existed since like the 80s, & that sense of fashion was returning back and it became popular within this generation. NewJeans or maybe the company saw this popularity outburst with aesthetic y2k and took it for a concept to gain popularity.

[@amorelockster1023]

@@roslolian11no literally they are just like any kpop group that has there aesthetic concept song’s choreography makeup chose for them

[@evilwelshman]

When mommy and daddy fight, the kids are the ones who suffer most.... basically this situation in a nutshell 😑😑

[@thiaokeke]

As a non Korean, at a first glance I would have thought it was new jeans 😂

[@twice_once_solofandoms]

Omg same ikr

[@eillatsgrace9260]

Me too, same.

[@LemonAide]

Same here 😅

[@pickyourlikeslulu]

Koreans think the same they say they thought it was NJ's pic when they first saw ILLIT's

[@blunt3862]

Yes...I got into kpop BECAUSE of NewJeans. It's a bit backstreet boys and NSYNC...but x1000000.

[@S.N_21]

Isn't it weird how Newjeans isn't being promoted as much since illit came out

[@rasthehead]

True. It's like they disappaered or like they're from some nobody company with little to no funds, yet they're under Hybe.

[@12_4ever]

Yh,but let's not forget,illit are under be lift lab and nwjns are under ador. Each company has a different promotion table.

[@S.N_21]

@@rasthehead yeah

[@S.N_21]

@@12_4ever But both under the Hybe sector

[@12_4ever]

@@S.N_21 tbh abor is already more independent,it always was. They never really had anything to do with the other groups. Plus after what I've see ill-it are getting the enha type of treatment.

[@seawaves97]

I see this as Bang Si Hyuk wanting to make his own version of New Jeans since he couldn't control New👖 with Min Hee Jin on the way. He saw the public's reaction to NJ concept, copied the formula and tweaked it a bit so it woudn't be 100% the same but still has similar vibes. Now he has full control of the other grup and can make them bigger than NJ with promotions, songs and projects. EDIT: This is probably why Min Hee Jin was so angry with HYBE copying them. HYBE can give the other group all the resources to make them the next most popular girl group but with Min Hee Jin's copied gg formula.

[@GOD_lovesyousomuch]

never thought abt it like that

[@jinnnied1787]

Also by buying awards and getting them best of best brand deals😅

[@Aimi_Kayo]

NJ is getting bigger day by day as much as I love ILLIT I get really annoyed when I see the groups getting compared and NJ is the 2nd biggest GG of K-pop and for HYBE he also tried to make a new BP but can't

[@lynnj85]

Perfect analogy!👍👍👍

[@AskMe-fl2sm]

Illit is more look like txt than nwjs

[@Latte23749]

They are putting out too many girl groups out in a row. They should focus on quality more.

[@goodyoflife]

Different companies under hybe what do u expect

[@Latte23749]

@goodyoflife and the final say is under hybe so what's ur point?

[@Grand_Finale-jh5kh]

quantity over quality...money is life..to them

[@heiress.]

Or, how about an even better idea? Break up HYBE. Competition is healthy and breeds innovation in a stagnate industry.

[@Imme_begin]

That’s ridiculous

[@lkgpuanimho0349]

YG and SM only have one gg per generation. Whereas Hybe and JYP have so many ggs in one generation.

[@user-xe7is7eq1s]

No illit is the only gg from hybe in 5 gen but soon katseye will debut

[@aviannaislaclara3774]

​@@user-xe7is7eq1swell they only have a difference of like 2 years, so there are still in the same generation, or moreso in the same competition in the kpop market

[@_linlin_]

HYBE is a corporation...That's why. Being a corporation is so much more different than simply being an ent. company like the Big 3 They don't treat idols as artists with different colours but as products to make money. Even Bang ShiHyuk has said he wanted to remove the k from kpop. NewJeans growth was organic (as possible, considering they are from HYBE), ILLIT, I wish the best to the girls, isn't. It's weird to get so many brand deals and records with barely 40 million views and almost nobody actually knowing the members lol. I don't blame either of the groups since they have no control over their concept and all. BUT NWJS kinda siding with Heejin shows that maybe ADOR's CEO threats her idols well. (No I ain't siding with anybody but NWJS)

[@loveshot828]

Every GG in JYP have a very different concept

[@Nana.U6]

no hybe only has 3 gg in total and new jeans & le sserafim are in the same gen while ill is 5th gen

[@repeatingawesomeness]

Dear Hybe, you cannot force feed a group to people and expect them to have the same outcome as a group that grew an organic fanbase.

[@nehalilisays]

Hybe probably thinks they are doing everything right because of how successful their groups are. The problem is: how long will that last? The popularity of Kpop might decrease a lot quickly. And if they feel like they have to milk it now with short term strategies then it might become a self-fulfilling prophecy.

[@ausgod538]

You're delusional. Agencies should always promote their groups. Only in kpop this is seen as bad.

[@repeatingawesomeness]

​@@nehalilisaysExactly!

[@pgpeach5351]

I’m sorry but no group that debuts under hybe after BTS grew an organic fanbase. Any group will find success if they debut under a big 4 company. Yes I’m sure they have made a lot of people become kpop fans but don’t disregard the fact that they gain initial popularity because they are under hybe..

[@AiBkomachi]

@@pgpeach5351agreed all of them benefited to be under Hybe

[@Minji_Hanni_Dani_Haerin_Hyein]

WE BELIEVE IN MUSIC ❌ WE BELIEVE IN MONEY✅

[@eslnter]

Excellent ! 😂

[@deony9741]

They believe in PAYOLA lol

[@mariasofiapascual8782]

Money is life 💰👌

[@em5522]

The only thing both sides agree on.

[@amakachuka5269]

Stop u guys should all stop. U are just encouraging all these fighting. Do you know as this is going on they are bringing the artist down with them. Which I don't like.😢

[@bel1757]

It's disappointing to see Hybe allegedly resorting to copying styles from other groups, as well as rumors of them replicating sounds and choreography from lesser-known artists. Originality and creativity should be celebrated in the industry, and it's disheartening to hear of such practices taking place.

[@vixxexo6855]

Hybe copied Loona Satellite, just listen to Satellite and then Magnetic. You will hear similiarities.

[@bluedrakken]

@@vixxexo6855 it also sounds alot like doja cat

[@user-qg4hx5is7p]

It is bound to happen to a multi-labels systems company like UMG, SME, WMG, etc.

[@Dara_107]

Tbh I don’t know about who’s right but MHJ was right on saying that K-pop has been feeding consumerism and making it a factory.. she wanted to change it with NJ and all.. how companies and fans buy tons and tons of albums and throw it out. I can’t deny it. I miss K-pop till the 2017-18 era.. after which it’s just a blur.. feeding the western markets, random ass English lyrics, loud production .. sigh I just miss old times.

[@NickaLah]

​@@Dara_107I've been listening to kpop since 2008 and there's always been random English lyrics... and there's random English in NewJeans songs, wtf are you talking about?

[@redflamelcd]

I always wondered why hybe would debut a group so similar to newjeans and now it makes sense with the feud between hybe and min heejin.

[@Ricky911_]

I'm glad you've talked about it because, outside of Korean media, everyone is siding against Min Hee Jin. I don't approve of her methods but it's clear that Hybe is copying her concept. They saw how well NewJeans's concept worked and are now just blatantly copied it. Bang Si Hyuk has never taken an interest towards NewJeans and, with his power, he can market Illit as much as he wants. There is no way anyone can say Min Hee Jin is wrong for voicing her complaints

[@Dara_107]

What appalled me was when NJ succeeded (during OMG times) he (Bang) texted MHJ “You like it that much huh?” I mean even if they are a sub label how could you mock your colleague on their success (sure u thought it won’t work and Le serrafim is gonna beat IVE).. but the profits anyway go to Hybe .. that’s pure jealousy.

[@jessicajessica4392]

@@Dara_107 I saw a lot of people sayingL Bang is not that bad because he gave her 18% of the shares, but it was most likely in her contract originally that she would be either given shares if the group succeed, or she would be allowed to buy shares at a preferential price. Sending passive aggressive texts is really below the belt.

[@jessicajessica4392]

@@jeffmonroe4505 I don't agree that she should have shut up if she noticed that ILLIT was heavily inspired by NJ concepts (whether or not she is wrong, she did debut NJ from scratch and if that bothered her, well, that bothered her). HYBE owns ADOR and NJ that's clear AF, but if she asked for more decision-making powers (aka be able to sign big contracts without having to go through hoops) and HYBE hit her with a lawsuit for trying to steal the company that's not right. As a CEO she should at least be able to voice concerns without being dismissed and then sued. Just saying she should shut up and let them do what they want is nuts to me. She still is a major shareholder in ADOR. Is she dodgy? Yep, is HYBR dodgier? Yep.

[@emr4314]

It’s just funny how some people be saying " they’re nothing alike " like come on there’s a whole bunch of similarities.. ( i have nothing against anybody im just being real )

[@sweet_rose-zm7vb]

i hope this doesnt affect newjeans comeback :(

[@szwniki]

they are doing super well, so probably won't! don't worry ☺️☺️☺️

[@_linlin_]

if anything, it will affect them for the better. They are well known in SK and most koreans side with them.

[@banamalimandal5312]

even ILLIT do her BEST ..it is badmouth between HYBE AND MHJ

[@epiphanyart]

It won't honestly 😊 The bubblegum mv is trending like crazy and it's just a b-side pre release

[@nicolestall7731]

I don’t think it will bc bubblegum is doing well and it’s only a b-side also knetz are on Newjeans side and started streaming their old song again.

[@LLA-lr8kw]

When she was in SM no one copied her. Not from a different company or from the same company and its sub-companies. Everyone respected her creativity.

[@amorelockster1023]

Look more into her time at SM it’s many complaints from idols and fans about her sexualizing young or underage idols

[@jxcvan2374]

Yeah, she was respected that's why sm kick her out😂

[@LLA-lr8kw]

@@amorelockster1023 I know what you are saying. But I mentioned her creativity. Also, considering f(x), her brainchild when she was in SM, 4 members out of 5 are 14-17 when they debut. But she didn't do any sexualizing thing to them and MHJ was famous due to f(x)'s concepts and not just bcz of NJ. She won several awards for f(x)'s Pink Tape and 4Walls concept. But my favorites are Electric Shock and Red Light concepts.

[@isha356]

​@@jxcvan2374she didn't got kicked leeseo man concept with min hee jeen didn't match like she was not too much interested in aespa concept as it was very different from her style and she knows if she debut her group under sm she might not get that much support then after bang pd invited her to hybe and sm is bond to have very long contract i think she was with them for 12yrs almost

[@Dara_107]

@@jxcvan2374I have no idea how this is spreading in western media but MHJ was not kicked out.. she worked there for 10+ years but wanted to form her own group. SM wanted to give her a break but she left and started looking for other companies to fulfill her NJ concept. Lee sooman actually had a good relationship with her and she even praised him for acting like a good adult when she was young.

[@xandyyyao12]

The fact that min hee jin has a point.😂

[@xandyyyao12]

watch them hate on me

[@notavailableraitnaw]

All i know is that the first pic I saw of Illit was the one at the PFW and I legit thought they were Newjeans at first glance. Clearly, I wasn't the only one that thought so😶 I don't really understand why Hybe pushed to have another group from the same company that seems to be in direct competition with NJ. It's a move that obviously was going to take away from Ador market share and give it to BeLift while diluting NJ brand value. Hybe has always declared that the multilabel system allows them to diversify talent and bring new proposals to the table so ... was there any need to make this move when both groups are active at the same time?

[@pgpeach5351]

All Asians look the same to you I guess

[@nurakhmar20]

You cannot deny that there are similarities between ILLIT & NewJeans. If you are saying "oh because there are in the same co" "BM also copying BlackPink". PLSS STOP. Hybe works with multi label hence, encourage diversity. If one gp similar with another gp in different label, then what is the point of debuting the 2nd grp ??? Hence, Hee Jin accusations does valid ! Its different with YG as they are in the same co, hence its normal to share the similarities. Now, the only hope is to ensure NJ qualities is higher than ILLIT if HEE JIN wanted to make sure NJ distinct to ILLIT esp in terms of the vocal.

[@AiBkomachi]

That’s actually good point, if she wants them to stand out, give them vocal lessons. All about looks and concepts but the songs don’t have any message just plain catchy.

[@abcdef-kf3my]

The similarities is too much.. I would definitely throw a fit too if every single aspect of my creative work is copied (I mean drawing inspiration is okay but here it’s every lil aspect of it) I don’t care I support MHJ and NJ on this one.

[@NickaLah]

MHJ copied 90s and Y2K music/aesthetics, though? And there's nothing 90s or Y2K about ILLIT. Seriously look at Bubble Gum and Magnetic and tell me with a straight face they're anything alike.

[@abcdef-kf3my]

@@NickaLah Like I said drawing inspiration is totally fine everyone draws inspiration from something that already existed. Look at the hairstyle,makeup,outfits,aesthetic,member line up,choreography,photo shoots and so on.. it’s very similar and everyone and their mother agrees to it except Illit fans ( look up to every netizens comments on that topic) I’m saying this with a very straight face..

[@user-vd6fo9vc7l]

​@@NickaLah I think everyone's missing the point of the whole situation. New Jeans is a fairly new group, but HYBE was not helping New Jeans with any type of promotion at all, especially compared to Leserrafim and ILLIT. It's pretty clear. I also think MHJ got inspiration from 90s, Y2K, but I think it was really creative as no other person has created a girl group with those themes. You can't compare bubble gum and magnetic, you have to see the entire group as a whole.

[@user-vd6fo9vc7l]

@@abcdef-kf3my It's so weird because people who live in Korea are all on MHJs side and global fans are all painting MHJ to be the bad person here. It's really crazy how ppl will speculate on things when they don't understand the entirety of the situation. MHJ has faults, but HYBE def gave New Jeans and MHJ the shorter end of the stick. She worked so hard to get New Jeans where they are now & she did it without the help of HYBE.

[@kpalywondorlennawuo635]

Exactly same that’s why I support her I would be infuriated

[@abhidhoundiyal]

Ima neutral in this controversy but can't deny the similarities. HYBE clearly replicated Newjeans. I mean just look at them, they really looks like NEWJEANS members

[@kingkong-gm6pp]

people that said illit not similar to newjeans are in denial

[@vixarts4114]

You didn't even watched the whole video 😂

[@everyonesdream.]

Exactly

[@twice_once_solofandoms]

Exactly

[@kimdohyun2024]

similar yes. NewJeans also a copycat of Baby VOX if you know them. They are old school and albums are sold in cassette tapes.

[@winteriscoming4407]

i think bighit-hybe's girl group curse still exist 😅

[@goodyoflife]

Where u there when the curse took place silly fellow ewww

[@Grand_Finale-jh5kh]

not curse..the ceo is just evil

[@em5522]

Yep, they probably should've just stuck with bgs 😞

[@kuhieyei3855]

@@em5522lol st.fu LSFM, NJ and ILLIT are bop and is even better than any Hybe BG recently, theyre dominating the scene and youre here saying they should have sticked to BGs? Lol

[@em5522]

@kuhieyei3855 chill, these are just jokes. But I do want to say no hate to lsf and illit (they really don't deserve to be part of any of this).

[@user-nb4qg3sm2m]

Foreigners misunderstand it as a language barrier. I am Korean. Koreans are favorable to Min Hee-jin. Min Hee-jin never said that she copied the concepts of BTS and ILLIT. The process of ILLIT's debut promotion was similar, and choreography. This is what she said from a professional point of view. Honestly, I thought the choreography was allowed. LOL HYBE revealed to the media what it could do inside before Newzeans' comeback. And this is a very sensitive issue for Koreans. For three days, Min Hee-jin became a witch, and so did Newjeans. They deliberately played media in reference to BTS. Not a bad word for Koreans at all. There was very little mention of the New Jeans member, and what was mentioned was because of the flow of the story. There is no video with perfect English subtitles at all. If you watch all two hours, you can understand Min Hee-jin's remarks.

[@louhymlabe2734]

Good! I want them to be favorable to people with genuine creativity.

[@AliAsghar-mz6fp]

Good but let's be neutral let see what hybe do I watched korean live translation but they were showing something else

[@alphaumarrbah410]

I get it that illit is not to blame but honestly I would be mad if I was a member new jeans

[@sensoine]

I would feel like their trying to replace us

[@jackietang3789]

I honestly wouldn’t as a NJ member, I’d be more mad that the adults are dragging me and my juniors into a mess I wanted no part of

[@rasthehead]

@@sensoine @alphaumarrbah410 Ja, that makes sense. Because-- if the girls (Illit) continue to live their idol lives, being casual about the fact that they are literally imitating NewJeans in 99 out of 100 things-- that shows you they don't care. It's more: "I mean-- oh well. We're not copying them. They didn;t create _this!_" So, they just go about their lives being like that, which is not good. If I was part of Illit, I do my best to find my way about of the group and train elsewhere because I'd NEVER be part of such shit. We're copying them in almost everything, now I'm supposed to go about my life like everything is okay?? Like that's okay???... Nah, bra.

[@pgpeach5351]

I’d be so mad in my million dollar penthouse

[@rasthehead]

@@pgpeach5351 You should be.

[@giorgiapozzi838]

I feel like people genuinely don’t understand how and why min heejin is saying what she is saying. There are some groups in Kpop whose strength lays exactly in their distinctive concepts and sounds. New Jeans is one of those. You can easily hear 20 seconds of a New Jeans song or a few shots of a music video and point out easily that that’s their work because they have established such an identity that sets them apart from everyone else. Another example of this is Aespa. (I’m not trying to drag aespa in the convo, just using them as an example). Aespa as a group has such a distintive image, aesthetic and sound that is really hard to explain but is just so… Aespa. This is an efficient way for groups to establish a brand and put a ‘mark’ on their representative colors to set them aside in the over saturated, over repetitive industry of Kpop. In my opinion, it is pretty clear what happened here. Bang Si Hyuk realized at some point that New Jeans was having a massive success worldwide, but that he would’ve never been able to control them as a group as long as Min Heejin was the conversation, so he decided to make his own girl group, copied the formula, tweaked it down bit so it wouldn’t be 100% obvious and planned to make them even bigger than New Jeans with appearances and promotions. And let’s not even talk about the rumors of their choreographies replicating sounds and choreos from small artists because I don’t even know what to say there… Honestly, I just wish people would understand the point. Min Heejin is a bad person and she has said a not of nonsense but this isn’t the case. Seeing people on Twitter justifying this by showing some random pictures saying ‘’ILLIT is not copying New Jeans because Wonhee is wearing a white shirt while Minji is wearing a white blouse!!!!’ Like... be SOOO fr. You know well that everyone thought magnetic was a NJS song the first time they heard it. Going back to the aespa example… if SM Entertainment released a new girl group with the same formula as aespa where the differences are almost unnoticeable don’t you think that everyone and their mothers would be riding at dawn because of that? This is the same thing. Neither aespa and New Jeans have CREATED their concepts, but they are the ones who popularized it and who represent it the most in the industry, I think they have a right to feel kinda iffy about it. ILLIT is not to blame, but I’d honestly be a bit pissed if I was a New Jeans member.

[@AiBkomachi]

Let’s agree what would set them apart is which one can sing live. I don’t side with either but concepts and sound can change, it’s the ones with talents will stay.

[@dsibrbidll7752]

I don't understand why Hybe didn't give Magnetic to New Jeans. The song would have blown up even more and their popularity would has become insane. I am not even their fan but since the song went viral they didn't need another group but to put this on the top.🤨🤔

[@von1glik]

They were too successful for BSH. He loves to hoard all the credit

[@ausgod538]

Because magnetic has nothing to do with newjeans, it's produced by belift

[@dsibrbidll7752]

@@von1glik I mean if they want to have a gg on the top they need to focus on that specific gg (New Jeans). BP has 33 songs and are still far ahead. I am not a bunny because I don't like their music but seeing the success they have it makes it weird for the decision to debut the same kind.

[@rasthehead]

True. If they gave NewJeans that shit-- it would've been *crazy.*

[@Wynter_ry]

It's not even right to compare NJ and Illit. NJ is way too better than Illit

[@zasean22147]

With the ongoing HYBE and Min Hee Jin scandal, Im starting to doubt if those records they broke were legit.

[@veewooshi9882]

Starting to? Payola for days with Hybe. My Spotify account is spammed with Magnetic. I’ve never listened to any song from Hybe appart from BTS and Seventeen. Same shit happened with NJ. I don’t like either concepts or songs but they keep popping up after every song… when I get Sheesh, I understand, I listen to Blackpink and 2NE1 a lot.

[@zasean22147]

@@veewooshi9882 Ikr. I mean I ignore it at first but the accusations keep piling up starting from ILLIT brand deals even before debut then that suspicious win against babymonster on music show and now this. lol

[@tanishthajaiswal8928]

@@veewooshi9882 I had to hide it because it literally kept playing after every other song.

[@nnn9854]

@@zasean22147that’s hypocritical considering NewJeans received brand deals quickly during debut too..?

[@Dawnator]

Love them both! But you can’t change my mind on how SUPER SIMILAR their concept is. Lesserafim having a close debut with NJ yet had NO ASSOCIATION by the public BUT just as their sister group. But when ILLIT debuted! Not all but ALOT saw the similarities. HYBE is literally sketchy for doing this YET MHJ and Ador had no right to bring up groups and even involved NJ and their family. Really sad for both groups 😞. Just the companies’ fault

[@veewooshi9882]

It’s not similar. It’s exactly the same. Even the concept: dreamy vs Y2K. What? Sounds the same, looks the same, dressed the same, hair is the same. They did a cut paste and thought “ they’ll see nothing”. 😂😂

[@khushi-zd1xi]

I remember when illit debuted everyone was saying we don't want another Nj, even when their song came out everyone claimed how much similar it was to newjeans but now they has turned their back on them lmao. Goes to show how hypocrite "company stans" are.

[@sensoine]

They just don’t want their little perfect imaginary world to be shaken to them they gonna gaslight theirselves into thinking everything that hybe does is right

[@jannatsairakhan4729]

Because those were army and Hybe knows how much emotional dumbs are international army. They don't wait for resources and start hate on literally everything. Like MJH did not claimed in Media Bts was copied from her. So just because Hybe said that why are they jumping so much? They don't know more than K-army what happened and when MHJ claimed that. MHJ denied that allegation. She might say Bts was copied from her to people but she never publicly claimed that than hoe it's a big deal for them. They are totally blind siding how Hybe is copying NJ

[@AiBkomachi]

Doesn’t take away the fact both groups can’t sing live , concepts can change , talent and skills will stay. I say out of these groups. Hybe is just not nailing that gg formula yet. Hoping for Katseye to be much much better.

[@Y_E_J_I_1]

Im sorry just wanna get this out ITS NOT ILLIT’S FAULT OR NEW JEANS

[@strawhatJ]

everyone knows its hybe's fault, only care about money.

[@Grand_Finale-jh5kh]

yes they do

[@JO-qn8gy]

But if NewJeans parents complaining was what started the ball rolling according to MHJ, then they have to take some responsibility for causing MHJ to go off the deep end.

[@yelyl136]

They're part of all this mess nonetheless.

[@ariannam3727]

Definitely not Illits fault. However the fact the RUnext had issues and now this they will be receiving so much hate. It makes me feel sad for them. Hybe really did those girls dirty.

[@WhippedForJungkookie]

Hopefully, this doesn't affect NewJeans because it's not their fault, they've done nothing wrong. All this bad publicity is to do with Min, it must not overshadow NewJeans career, they will have a successful comeback

[@johnjackson3735]

It has to do with the dirty media smear campaign and greed of Hybe, the burning jealousy of Bang and Hybe's dirty cult connections to the cult DanWorld. Min Hee Jin is the one who supports New Jeans and that's what the vast majority of Koreans think.

[@Tummyachesurvior]

It shouldn’t affect Illit members either because it’s not their fault either…

[@uzer7_7]

What about ILLIT

[@Tummyachesurvior]

@@uzer7_7 exactly

[@yelyl136]

If Hybe successfully kicks MHJ out, then that would definitely affect NewJeans cause Hybe is just gonna set them aside and focus more on making Illit successful.

[@favour4150]

I said this before and I’ll say it again. It's so weird seeing people try to discredit MHJ when just a year ago everyone agreed that she did a great job with NJ concept. Yeah Y2K was already a thing but MHJ brought it back in a cute and modernized way for NJ and made it a trend in kpop. Other groups were already doing songs like this for Bsides? Exactly, no other new group had a creative team that dared to make songs like this as title tracks until NJ. Hybe invested millions into NJ? Yes and MHJ could have taken that money and made another generic kpop group. She copied somethings from a Jpop group? Exactly no other person thought it would be a successful thing in kpop. As a creative myself one thing that'll give you peace is separating the art from the person. Whether you like it not evil people can be extremely talented too and there's nothing you can do about it. Idk if the allegations on MHJ is true but there's no denying her talent.. that's why BSH chose to work with her despite her controversial past y'all claim. Getting your style taken away from you as a creative feels like getting robbed. It’s like saying BTS and BP didn’t pave the way internationally for kpop because kpop was already a thing before them, it was, but they made it popular worldwide. People started saying NJ recent comeback sounds like an ILLIT song literally confirming the concerns MHJ and NJ parents had from the beginning. As someone that’s literally obsessed with ILLIT they feel like a group that should have come at least 5 years after NJ. The girls, ILLIT and NJ are always going to be shadowed in this controversy now because of corporate greed, unless the find a way to crucify someone for it, which is most likely going to be MHJ.

[@nandemone1787]

Agree. Exactly. Hybe could've resolved this quietly but they wanted this to blow up and people to turn against a villain they created.

[@multistan9582]

You cannot gatekeep a concept....she has no copyright claim over it...even the courts would laugh that's why she took this to public to gain support....she had no issue taking from others to create her so called concept but when others use" her concept" as inspiration now there is a problem???....just as when NJ was gonna debut...she had no issue branded them as BTS younger sisters, but now she wants no connection to the girls with other Hybe artist??....if you look clearly at what's she's being doing..allegations of her trying to take Ador and NJ illegally seems very accurate....no one is denying her talents..she is good at what she does..but she is a hypocrite!!!...

[@favour4150]

@@multistan9582 also Hybe brought this to the public first and then MHJ publicly addressed everything because she was getting crucified online already.

[@gracemin8753]

@@multistan9582 that is called creative she took something old, modified it and put it together to create something of fresh breath that the world liked. That is talent and this woman has it. Have you all noticed that in the last four months HYBE is being implicated for plagiarism from concepts to simpler things like fandom names- this is really absurd . Lets all face it, creativity in this company is lacking and all this lady ever screamed about is " be more creative and they pushed her aside"

[@em5522]

​@@favour4150Hybe brought the audit to the public, MHJ is the one who brought up the the concept copying.

[@EmilyAlmon-nk5tu]

I love BOTH New Jeans and ILLIT I hope none of them suffer the consequences

[@winkythepooh]

NJ already do. their parents are getting a call out.

[@JO-qn8gy]

Fans of every other groups are turning against NewJeans because of MHJ and toxic Bunnies.

[@karagesenpai8419]

I do hope too, but I don't either will come out unscaved.

[@Tummyachesurvior]

@@winkythepoohAnd Illit members are getting death threats. What’s your point?

[@chanlee077]

Illit are having fun making videos n there Newjeans 😢 sad

[@maidatariq4934]

I can't denied this bcz when I first saw illit they really resembled new jeans and their hairstyle their makeup also but hee jin is doing wrong I know she is angry bcz hybe did steal new jeans concept but involving biggest artist in this mess is wrong and I'm feeling bad for new jeans and even iliit girls did nothing wrong company and even hee jin had to understand that bcz of her anger girls are suffering they don't deserve it

[@lie-t992]

I won't be mad if another company copied NJs concept but its their MOTHER COMPANY.how did they copied and replace it on another their GG and when they definitely know it will overshadowed NJs.besides,HYBE others groups don't have same concept to each other.why they only treat NJ like this?just change ILLIT concept.don't waste those girls young time.😤😤😤😤

[@ausgod538]

what mother company lmao be lift is the label of illit and illit has nothing to do with nj.

[@lie-t992]

@@ausgod538 Under in HYBE LABEL.they have the power to male decisions

[@lie-t992]

@@ausgod538both companies Under HYBE label.thats what make HYBE as the MOTHER company.which means they have authority power about concepts

[@sensoine]

My first thought was are they trying to replace NJ

[@MsLacieable]

@@ausgod538 HYBE still have shares with their other labels, so yes they have a bit of control over them.

[@rover3399]

Its just the fact that iilit has just a few songs, but so many moves are too similar to the other groups. It makes things a lot more questionable.

[@rajriyaj5464]

Whatever it is the hybe and illit management is the problem

[@Imme_begin]

BS

[@CwutieY2K]

And this is a fact!

[@motherhoodsbeauty9279]

Min Heejin is the problem.

[@quarterarcade8825]

Agreed. HYBE is the issue. I’m mad for NewJeans and Min. They should not have been plagiarized. This all started with illit, they shouldn’t have gotten fashion deals pre debut. You can see how HYBE clearly favors illit / hurt Min & New Jeans. Now is working to ruin her reputation.

[@AngelKen-bq2kz]

I see it as mostly MHJ being insecure about the success of ILLIT. If ILLIT debut song was not successful, there would not have been much problem.

[@teacup8095]

Hybe is, to put it plainly, quite cunning and is working desperately to turn everything around to his advantage, but deception has consequences. This is all about money and greed.

[@doozzy2266]

If you're a management company whose current group's design is being copied by your own sister company and is being allowed, I'd be mad too? Anyway clearly hybe wants more control over NJ and is making a fuss LOL, I'm not even a bunny but I'm on Min heejin's side, hybe definitely needs punishing.

[@anbailey319]

ILLIT members definitely needed more training ........ the debuted too early HYBE is behind money for sure

[@maryallen2317]

I must say the truth. Illicit does look and sound just like New Jeans. Definitely plagiarism and not good at all. Just not fair to New Jeans at all.

[@jackietang3789]

If I was NJ member I would not be mad at all because I’d still support ILLIT through this mess that the adults have dragged me and my juniors into it

[@aldwin08sls]

They just wanted to have their own nj vibes on hybe as they cant control ador, simple as that. They are even responsible for buying endorsements to block other idols from having it.

[@sunwye]

Hybe just wants money💀💀

[@user-rc8hn2sq8k]

Also she wants extremly many money more than 70 million dollars.

[@KingKikikoi]

I understand Min's frustration with Hybe taking alot of NJ aesthetics, down to extremely similar choreos to debut illit etc but true work and talent will always prevail. NJ is not at their debut level anymore, they have evolved so much and elevated to their own that illit cant be a threat. I suppose there is potential company politics that maybe be involved which could potentially hurt NJ if Hybe has the power to sabotage them? maybe thats why she wants out? idk but right now with everything coming out i dont trust either Hybe or Min. I just want NJ to be safe. We cant loose them!

[@Usery5439]

yeah we can't trust HYBE or MHJ in this. those youtube channels who translates MHJ press to english is also cannot be trusted because they can say whatever they want, but international fans don't know them.

[@teewhiting8365]

I'm not a big fan of either group but I like New Jeans songs. And when I heard ILLIT's new song I thought it was New Jeans.

[@billythao8669]

So hype pretty much stole the infrastructure of NJ and composed a new group from it. That's why I don't like hybe, they don't have the same mind and goal.

[@cacameleon]

Why yall act like concepts aren't repeated in kpop or can't be similar. Nj is literally y2k which existed before

[@bibidibabidiboo172]

They both have the same parent company. Even with different divisions like JYP. Twice, Itzy, Nmixx, vcha all doesn’t have the same concept. Twice has the best concept but they didn’t reuse it for Itzy because it will affect Twice earning. That’s like sabotaging your own biggest earners.

[@Michelle-qs2tc]

@@cacameleonBecause it IS plagiarism when an entire concept is copied nearly from head to toe. New Jeans’s concept was entirely novel when they debuted - there hasn’t been any k-pop group even close to this vibe in over 20 years. Of course MHJ borrowed from the Y2K era, but there’s much, much more to how NJ is branded, styled, and musically curated than just “Y2K”. When you compare all of the details that Illit’s creative team “inspired” from New Jeans, it amounts to creative plagiarism. Sure, legally no “owns” one artistic style (whether you’re a painter, a writer, or a k-pop creative director), but plagiarism in the arts is real and problematic.

[@jinnnied1787]

​@@Michelle-qs2tcwell said !! Idk why people can't see it but ILLIT is just a copied version of NJ and now hype is trying every other way to make them overpower NJ wait for few months we will see the illit members having same brand deals as NJ as of what i see now hype just want NJ gone now they are trying to make Illit the new NJ and promote them as much as they can and we'll buy them every awards!!

[@CwutieY2K]

@@cacameleonthe difference being the concepts that were used for ILLIT were originally based on MHJ designs. Same thing with certain choreography being stolen. They don’t have the same choreographers and never once asked for permission to use. Like why wouldn’t you be mad about this?

[@fruityap77]

newjeans literally had 3 debut songs and blocking each other to top charts

[@shanx255]

what if hybe knew that min hee jin was trying to separate ador so they made illit like new jeans to compete with them even if they do become independent

[@silviabertozzi7996]

My exact thought. She can move out with NJ along and try to make it work without Hybe backing her up. Hybe will continue with Illit. Make sense.

[@cjayj442]

Nah. Hybe is a business. If they knew she was trying to take Ador, they wouldn't delay by training a new gg to compete. They'd do what they're doing now and try to stop it in it's tracks. What MHJ is accused of doing is an actual crime, which Hybe will take to trial. MHJ could very well do jail time if there's enough evidence.

[@eizenknowsnothing]

"what if" stop making comments.

[@babyvanderwoodsen]

@@eizenknowsnothing why are you acting like that? they were literally just curious. this unnecessary rudeness that gen z does to strangers they don't even know is so obnoxious, and very telling of your personality. i'd get it if they were being rude, but they weren't, they were just asking a question--and y'all wonder why kpop has the reputation it does, you are not a very kind person at all

[@eizenknowsnothing]

@@babyvanderwoodsen stfu you don't start your question by "what if". It's not a question it is assumptions. Schupid!

[@girlsnotblue3804]

.dude it's not a feud between the girls it's completely an issue with labels, titles like this will only pit fans against each other

[@jackietang3789]

Ikr? Both ILLIT and NJ are still supporting each through this, it’s just the adults dragging them into this mess

[@suxicall]

Had it been a group from some other label, they would have been sued by now with fans supporting it. Too many similarities, 1)their pre-debut fw appearance, in which their styling was similar to nwjns, that time everyone regardless of anything was saying that they thought it was new jeans. And still sometimes their styling is similar. 2)their hanbok photoshoots has so many similarities, you can tell the motive behind it 3) although dance steps don't have copyright, but there are some dance steps in a choreo that are considered to be associated to that group only. Like, bts' i need u, aespa's next level, sunmi's gashina, exo's love shot. You can't say that a new group can just add their point choreo part in their choreo and their respective fans will be quite about it.

[@sensoine]

Newjeans are more than ready when they debut, illit needs to go back to training

[@pinkdollpinkdoll2982]

I don't understand she used BTS to promote new jeans but when illit did she has problem such a hypocrisy hate her.

[@JoshBirk]

i noticed illit does have similarities with newjeans but i never really cared much abt it since theyre both under hype. i was thinking maybe its the style theyre pushing on their girl groups, then all these drama mhj vs hybe pop off

[@mari_onalice]

it's not ILLIT and new Jeans! it's MHJ and hybe !!

[@talkingtofu]

Why are you mad?

[@bibidibabidiboo172]

Not mad, the girls in both groups are not in the wrong it’s the adults.

[@talkingtofu]

@@bibidibabidiboo172 oh ok, thought youre mad because of double exclamation mark

[@strawhatJ]

nah, literally just hybe

[@Grand_Finale-jh5kh]

they are all in it

[@Crystaaaalize]

Based on your titles, you just want fans to fight in between each other. The title says it all.

[@chimco]

Exactly this 💯 It's best to stay far away from drama channels like these. Especially when they're dragging the groups names into it. This just sends hatred Illit's way.

[@Crystaaaalize]

@@chimcothis isn’t what Koreans are worrying about, the state in Korea right now is grave. Please watch OMG MV even if you are not a fan to find out what is truly happening. It is hard to make foreigner listen because they are all blinded with prejudice.

[@rawrxd9558]

The title is supposed to garner interaction with their videos. If they put something provoking in the title they get more clicks; more ad revenue. All KZbinrs and content creators do it.

[@rasthehead]

@@rawrxd9558 Ja, @Crystaaaalize and @chimco. All KZbinrs do this, even the NEWS does. So, relax on that shit.

[@jw-729]

Not gonna lie, when with their hair all down, ILLIT and NewJeans kinda look the same. If they did the dance challenge together, it'll be hard to differentiate between the two groups lol

[@Crystaaaalize]

Wow, I’m curious why isn’t anyone providing the main article to this whole conflicts yet. The Koreans are blowing up OMG MV again for a reason. Why ain’t you adding it??

[@nnn9854]

Why are they blowing up OMG mv?

[@khanidebbarma705]

Bang si hyuk want another new jeans since he can’t control new jeans so he made illit

[@noonagurung7002]

The person who are suffering the most is the artist from this war between the CEOs. I feel bad for the artist . They are just following the company ideas. I don't trust them both anymore and just want this dispute to end peace ful as soon as possible.

[@Grand_Finale-jh5kh]

the one who is suffering is the fans..they enjoy bad vocals hahaha

[@noonagurung7002]

@@Grand_Finale-jh5kh there are other k-pop idol under hybe who have great vocal

[@YourPsychoanalyst]

First of all: Of course this is plagiarism. No one with eyes and ears can deny that fact. Of course Min HeeJin and Newjeans have therefore the right to be pissed. What I find strangest is that it was done by a label operating under the same umbrella company. I could understand (not as a justification!) if a rival label would do something like that out of envy of the success of New Jeans or a lack of their own ideas. But your own company?? 💩 That is a brutal stab in the back and a disregard and disdain for Min HeeJin's creativity and work. 😡

[@l4b3nd3ot0kki]

The word plagiarism has completely lost its meaning in kpop 🤦‍♀️

[@roslolian11]

That is weird AF I cant imagine Twice being jealous of Itzy or Itzy being jealous of Nmixx. Or in SM GG and RV and Aespa have a good relationship. I feel like if there is bad blood NJ got gaslit somehow why would they get mad at other members? The members didnt decide the concept and even if Illit copied NJ, NJ themselves didnt make their own sound ir write their own songs. They are just performers same as Illit wtf.

[@KingKikikoi]

i see your point but not 100% aplicable since NJ and illit are in different sub-labels inside Hybe where as all the groups you mentioned above are all under SM or JYP with very different concepts and vibe to reach different audience and not cannibalise their own artists/profits.

[@tigemmy6319]

My exact thoughts while listening to how there might be bad blood between them but also how the parents didn't want to meet the hybe representatives. I mean it's logical to try and get all the info if someone is worried about said company, so it feels off they shut off communication

[@khushi-zd1xi]

​@@tigemmy6319I just don't understand they were ok with their girls singing cookie but are pissed off because of the similarity in the concept?????

[@vixarts4114]

Yet people believe MHJ, when it's obviously her pride to be blamed for all of these.

[@roslolian11]

@@KingKikikoi You realize New Jeans members are just employees/artists/performers right? Hanni didn't tell Ador CEO they should go for retro city pop fusion image. Ador told them what to do and they did it. Why would they take it out on Illit themselves? It's not like Wonhee told BeLift they wanna have same concept as NJ lol.

[@giselleakgae4100]

Have you noticed everytime Kookielit posts about this story the info is already out of date and its 10x crazier? Its gone from Illit copying New Jeans to Hybe is a cult.

[@hwaiting_sunshine]

This channel is obviously protecting Hybe. I remember kookielit published a very negative video about Lisa with the title 'Lisa is objectifying you' I'm damn sure to not trust any news channel currently, they're probably getting paid from Hybe for damage control, tw1tter is the only 'real source' for this controversy.

[@banamalimandal5312]

ALL group of different agencies sent their IDOL to EUNCHAE STARDIRY.....but always I Wonder why not NEWJEANS even both are under same HYBE LABEL. MAY be it coincidence i.e MHJ aside NJN from Other sister group of HYBE

[@vixarts4114]

Didn't even noticed this one after Illit was featured in Eunchae Stardiary. Probably because the program started on 2023? As Newjeans debut was on 2022? Not really familiar how the show goes.

[@banamalimandal5312]

@@vixarts4114 newjeans come back in 2023 around aug September..#SUPERSHY

[@nicolestall7731]

I thought the same thing because during the super shy era I thought they were going to go on but they never did.

[@spectral__]

At this point, I really hate HYBE (the company). Tbh, as an outsider (I don't really do girl groups), if you played me "Magnetic" and asked me the artist, I would say New Jeans. Even looking at the design for the album, it looks extremely similar to New Jeans album designs. The MV concept, style, basically everything. I hope HYBE falls. What they stand for now is completely different from when BTS, TXT, and the other trainees who never debuted were struggling in dorms that were falling apart every day. It pisses me off that their struggle lined the pockets of these garbage people. Bang Si Hyuk really pulled a JK Rowling. He turned out to be a terrible person.

[@AiBkomachi]

I don’t think your comment on JK Rowling still stands though

[@wonyscamera]

If I were NWJNS, I’d be pissed because MHJ is making their career complicated, and ILLIT are quite similar to them.

[@zevil89]

It's basic marketing theory that you shouldn't release a product that will cannibalize on your other products.

[@mahmudayesminlipi9308]

Guys listen, this needs to be spread and informed very urgently as it has the stakes of our girls newjeans and their dreams in a very scary game that the international K-pop fans are not completely aware off and they are only understanding the things that the media is feeding them. The truth and justice is hidden. Please listen very carefully:-I am a Korean so I know a lot of things in depth that are happening right now. Currently there is a controversy over HYBE allegedly believing in a very powerful cult. Newjeans' song OMG has become a significant topic of discussion this is because THIS song tries to inform people about the Cult and criticises the cult (BANG and some very important artists from HYBE are part of), (It is advisable to directly check the comments on Newjeans' OMG music video if needed.) OMG was a hit when it was released. During the press conference, a text message from BANG to MHJ ( during OMG promotions), asking, "Are you enjoying this?" became notable. While the exact translation of the message is uncertain, in the Korean context, it can be understood as sarcastically saying, "Are you laughing/Happy now?" or "Is "Is this amusing? BANG pissed as MHJ doesn’t want NJ to get involved with the cult and oppose this. Additionally, controversy arose over claims that LE SSERAFIM's agency forced the former girl group GFRIEND to sing a witch concept song before disbanding them. Despite most GFRIEND members being Christian, HYBEs alleged cult beliefs led them to make the members sing a witch's song and disband them. Following this, LESSERAFIM, with an angel concept, was promoted. Moreover, it's reported that most FRIEND members were unaware of their disbandment until it was publicly announced. With the revelation of HYBE's cult involvement, Korean K-pop fans have been greatly shocked, yet there hasn't been a single article on major Korean portals, indicating media control by HYBE. Additionally, while the supply of such information is rapid in Korea, it's slower abroad, and foreign opinions may be influenced by HYBEs manipulation, making it difficult for non-Koreans or those not fluent in Korean to fully accept the information spreading in Korea as is. This manipulation could lead to malicious translation by HYBE. HYBE might be wanting to get rid of MHJ and due to her opposition towards the cult. Additionally, while the supply of such information is rapid in Korea, it's slower abroad, and foreign opinions may be influenced by HYBEs manipulation, making it difficult for non-Koreans or those not fluent in Korean to fully accept the information spreading in Korea as is. This manipulation could lead to malicious translation by HYBE. I have been an army I have seen BTS debut and rise to fame but Shockingly to say Hybe artist including big names such as BTS and ENHYPEN, most of HYBE's idol groups have also faced suspicions of involvement with such cults, leaving Korean K-pop fans in a state of great confusion. In this situation, MHJ's actions proves that she IS struggling to protect Newjeans, and people are supporting her and please listen that-there's a strong possibility of MHJ being killed by the influential cult and staged as a suicide, BUT REMEMBER that she stated during the press conference, "I WILL NEVER COMMIT SUICIDE")

[@collie7703]

please keep spreading this, I didn't understand what was going on on the OMG video, so I searched about "hybe dan wolrd" but no information came in youtube or google!

[@Crystaaaalize]

@@lianestovell8863please check OMG MV, the media had been surpassed and deleted REAL TIME hence instead of focusing on the article like this. Please make the main issue.

[@ausgod538]

@@collie7703 shut up bot, stop spreading rumors.

[@collie7703]

@@ausgod538 stfu, hybe sheeps it's so funny how you blindly trust a big corporation like hybe

[@Zhuzhu_0129]

What nonsense you'll get sued if hybe knows you're spreading baseless rumours

[@Ann-ws1gq]

Kookielit does it again with their misleading and video thumbnails. First off it is not a feud between New Jeans and Illit, it is a feud between their two companies. These girls couldn’t even speak out on the situation even if they wanted to.

[@Crystaaaalize]

Now I hope that OMG MV blew up in melon, or charted back so that people finally understands the truth.

[@Aimi_Kayo]

Not ILLIT and NEWJEANS or ADOR and HYBE its Bang Si Yuk and Min Hee Jin like they both don't even own ador nor hybe like they are just tye directors and if we are talking abt the concept it will be ok i mean its just for sometime and than it's gonna be fine and for HYBE he is just money hungry and auctally promotes both ILLIT and NJ

[@alcue6322]

Honest this is simply hybe being jealous, cheap, shameless, and cowardly. The quick rip off of adors work also comes off as cheap. Lets just sit and watch illit forever one step behind njs in comeback and forever coying what njs did.

[@yoonamushabati5378]

honestly I don't blame her or new jeans cause who would want an off-brand versions of themselves wondering around😂

[@tengsariola3144]

I think Hybe bought all the albums they themselves produced. Its their strategy

[@Grand_Finale-jh5kh]

organic vs paid veiws..thats hybe

[@isha356]

​@@Grand_Finale-jh5khthey can do that if they can pay big media outlets like dispatch to not write any articles about them so they definitely can do this as there are many allegations on hybe for chart manipulation, buying awards

[@BELIEVER78989]

Now you are bringing all the Hybe groups into this real mature💀

[@Zhuzhu_0129]

As if everyone & their mama isn't listening to magnetic & doing challenge 😂 I'm not even a illit fan but I see it every where it literally went viral bcs it's a good song no one can deny it

[@Theblink123]

It happens in multilabel system! Even if illit have whole different concept not as nj ..still if the debut is doing well ofc the they become rivals for their own sister groups within the company becoz they debuted all of them within a year gap or so! Nd they use almost same promotional strategies like brand deals after they jst debuted nd all!

[@dancewithaavani752]

This is true. ILLIT makeup hairstyles all the concepts were very very very much similar to newjeans

[@danielgabriel370]

Hybe want control of NJ if min hee Jin was to leave Ador it would be difficult to build another group cause hybe would blackball her heavily. This is just a power struggle. This is about business has nothing to do with the groups. Hybe is just trying to make sure they are okay if BTS decides to leave. Funny how we all cheered for dp bang but now he’s kinda ruining K-Pop.

[@nandemone1787]

Imagine Illit selling many copies? Payola people. This is to just have people think oh they're worth it. Like you need a leverage. Hybe could've resolved this privately but they indeed have an ulterior motive. Altho MHJ is all over the place you cannot deny Hybe started this shit to hide NJ in the back and make ILLIT who lacks vocals and dancing skills shine

[@goodyoflife]

How do you know this min hee Jin wanted her own company her greed made everything worst

[@nandemone1787]

@@goodyoflife you sure Hybe is doing it for the good? Dude I follow BTS, I've seen how Hybe treated BTS even before. Yes they're their employer and did you know that not all of them have their own studios? Imagine doing that to your cash cow. Hybe has not been a reputable company. Bts doesn't equal Hybe. BTS built that company from the ground up but people be thinking we need to thank them for the barest minimum Also BSH said that he can recreate another BTS ONLY TO BE TOLD BY BTS THERE'S NO NEXT BTS. Now tell me? Isn't what we're witnessing the same? Lol

[@Dara_107]

@@nandemone1787 exactly what BTS is today is by themselves.. even before BTS got like famous.. BSH told Beenzino (rapper, hates Bang wrote a diss track hallelujah, co-wrote lyrics of ETA (NJ)) that I’ll make you a BTS member just go under the knife and shave your chin, I think it’s BSH Hubris that’s finally catching up to him. Idk why MHJ is being hated on the name of BTS (She’s not innocent but bit of a a cutthroat B sure!) , because the point raised was by HYBE saying they read it in her diary😅.. No proof shown?

[@kirstenoboe]

I think if HYBE played harder into ILLIT’s dreamy concept it would be a completely different vibe

[@l4b3nd3ot0kki]

Same but I also feel like bunnies are completely ignoring the difference in concepts because there is a visible line in concepts

[@tracybannerman5666]

PLEASE LEAVE THE CHILDREN ALONE AND FOCUS ON THE ADULTS WHO HAVE ISSUES

[@m.z.2470]

Wow the difference between kneitizen and international opinions...are far far ....no comment...what a narration im just normal person but the narration of this vedio is so one sided

[@Crystaaaalize]

A Korean English speaker too? I’m flabbergasted by their attitude, they’re not addressing the main issue. I’m getting tired reading at their assumptions. They just want views… how sad society run this days, the truth will forever be buried as long as you have money.

[@m.z.2470]

@@Crystaaaalize exactly what I feel too...if you don't understand the situation don't make vedio atleast tell the truth as they are...

[@MsLacieable]

I really hate when people say they don't look alike or they have different concepts. The comments on the video and their photoshoot says otherwise. Why would anyone say they look and sound alike if they don't?? 😂 During the cutesy era, there's many group with the same pure concept but the thing is they're not under the same company so they're in direct competition, no one's feelings is hurt. Hybe still have power with their sub labels based on their shares, they have 80% shares on Newjeans. So debuting ILLIT means Hybe wants them to compete and maybe kick out Newjeans if ILLIT sells more.

[@Sebbeneko]

Stan NewJeans.

[@Crystaaaalize]

Prejudice after prejudice, one sided stories just to gain likes and more heat. Please wait while the truth will be out someday instead of blantly spreading stories like this.

[@ginny1410]

Babymonster > illit

[@ChoiHannaLeia]

Now everytime I cross the Hybe building, I feel like a war is going on inside....😂😂

[@Jiafeiinyourarea]

I think people don’t get the point it’s not about new jeans “owning” the concept it’s just fishy to debut a girl group pearly 2 years after on with almost the same concept,stylist,member number,.etc. it just looks like hype was tryna make a second new jeans after witnessing new jeans success but one they can control.

[@ausgod538]

one they can control when hybe don't even manage them, belift does

[@Cheese1241]

If I was a new jeans member I would laugh that we have the same concept but also I would not blame I'll it for doing a common concept

[@3kuwu]

1. Fans should stop saying Illit LOOKS like Nwjs That's just racist 2. THEIR CONCEPTS ARE NOT SIMILAR/SAME Newjeans has a Y2K concept and gives off western vibes Illit has a dream core, lofi concept, and gives off city pop vibes Many people think that they are similar bcoz their MVs are inspired by the Japanese style 3. There is nothing wrong with having the same dance steps I am dancer 4. If Mhj has a problem with promoting Illit as Newjeans little sister, why didn't she have a problem with promoting Newjeans as future BTS or BTS little sisters

[@shanx255]

i agree with the statements but do u know what being 'racist' means?

[@3kuwu]

@shanx255 It's 2024, everyone knows what a racist means😂 What I was referring to was the stereotype that "all asian look the same" which is kinda racist

[@shanx255]

@@3kuwu OH- i thought something else...nvrmd 💀 my bad

[@abcdef-kf3my]

Don’t bring race to everything I’m so tired of it.. and what is racist btw please explain

[@KHS99272]

Bang si hyuk so greedy created illit and he messed up himself

[@checa2218]

Have you ever wondered why LSF and Illit have so many issues during their debut days while I can't remember NJ has some? I only hear words of praise about them 🤔 Now, I know. So, it's true that MHJ leaked personal info of the trainees and was used against them just like Garam's issue and I believe it's the same thing with Youngseo. That's so sad. Hybe welcomed a traitor in its house. She is indeed a manipulator. She even called for a press conference because she knew she could attract support from NJ fans and Hybe haters who majority are too young to understand the world of law so she caught them like fish through their emotions. Well-played, girl. I commend her for that 👏

[@cupidttps]

it’s sad seeing illit get hate these days for “copying” newjeans. this is a feud between min hee jin and bang si hyuk, not the illit and newjeans members. it’s sad :(

[@igotpushed_]

Amd what's with debut them years apart concept. They are not under same company but same parent company. That means each company is individually responsible to produce profits that would guve them added benifits and potential bonuses. Also, let's not deny that EACH of these groups benefitted from BTS, TXT ans Seventeen names.

[@cacameleon]

Im gonna say it new jeans stans are so out of touch they act like its either nj or nothing. Like breaking records is normal when nj came they had their moment of hype and breaking records too why is it differnet now. Also in kpop alot of groups even from diff companies have simialr steps whys it a big deal now? Oh is it because nj fans are mad that attention is shifting to new group like pls grow up, you know you can like more than 1 group plus remember when new jeans debuted le serafim was also new gg

[@von1glik]

The song isn't good enough to be such a hit. Hybe purposefully bought up Spotify autoplay and pushed that group everywhere. This success is bought probably to overshadow NJ and I'm not even nj fan. BSH is flexing his money muscles to show MHJ that he doesn't need her and he can just take her concepts and make it big without her.

[@ausgod538]

​@@von1glika company advertising their group isn't wrong lmao only in fucking kpop this is bad

[@zozigwabeni5249]

It’s already affecting newjeans come back because I can’t find bubblegum on any streaming platforms except KZbin

[@veewooshi9882]

They didn’t have time to pay for exposure with all that drama. Or they don’t want to. 😂

[@yeseniahernandez783]

Their comeback schedule was released around a month ago. Bubblegum will come onto streaming platforms with the album in June I think

[@lunadhar6562]

yes, same to me. HYBE showing doubleface in their statement for NEWJEANS safety. trying to stop NEWJEANS from making any record ? In this way, actually they are revealing their true face.

[@thanussongprasart2568]

Bubble gum will be on all platform late May. This happened to their Attention release as well. Not related to the latest incidence.

[@Nishkaloo]

It’s released next month with the singles album How Sweet. You’ll be able to stream it on May 24.

[@alyssag1983]

it's not a feud between new jeans and illit. The girls are not publicly beefing lmao. it's their company

[@Gargi.860]

omg mv comments are going crazy with hybe being a cult company and they are deleting the comments. its soo creepy go stream omg rn!!!

[@bibidibabidiboo172]

I saw ss of a comment but I can’t find it in the omg mv. 😰

[@skyraywastaken]

@@bibidibabidiboo172 try the ETA mv