KPOP Changed the Music Video Industry

Join Rondell Sheridan and I, as we explore how KPop music videos are accelerating the rise of global music video budgets. This incredible phenomenon is bringing hope to the rather pessimistic production world that we have here in the west. As we continue to heal from the budget cuts that went hand and hand with the digital music era, we have a pretty awesome future to look forward to. Don't believe me? Watch the video.
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Josh Olufemii
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[@Olufemii]

🎥 Get one month of ENVATO ELEMENTS for FREE: 1.envato.market/X7JB4

[@CARTEBLANCHE_MV]

do you have a couple of k-pop director names i can check out

[@kf4778]

Hi, I don't see the one-month free voucher when I sign in at Envato Elements

[@lightcase377]

I agree KPOP is definitely a visual pleasure, but the views KPOP gets arent raw actual views their mainly from ads and fans streaming videos which is a culture we dont have in the west and I'm not a hater Im a kpop fan more specifically a Ateez and NCT 127 fan and I know how because their fans are mainly very dedicated and also young outcast kids (myself included) who have nothing else better to do than stream the video on multiple platforms especially fans from South East Asian who stream. And theres currently no comparison for the vocal talent in the west to Korea where alot of the idols cannot sing live well. Korea needs to spend more money on vocal trainers if they want to be taken more serious because they will be exposed once they come to the west more and dont have the flashy lights and back up vocals. For example Blackpink got alot of hate for their american premiers not being as good as expected

[@norubi]

after the free month how much is the monthly price?

[@CheerUp2]

You brought up the *"SM box"* You sir are truly an educated kpop fan. Only really OG's remember that struggle

[@scorpioteez233]

Bruh, i have a war flashback of finding which set in new SM MV already used in previous MV 🤣🤣 we called it reuse recyle set 🤣

[@Olufemii]

Hey thanks for watching CheerUp!

[@desakputurakaparamita954]

True that, I remember most of OG Kpop groups are similar in term of using this kind of set. While we still can see this set like in NCT 127 - Kick it, but it's not to that extent compare to the old kpop MV.

[@desakputurakaparamita954]

True that, I remember most of OG Kpop groups are similar in term of using this kind of set. While we still can see this kind of set like in NCT 127 - Kick it, but it's not that extent compare to the old kpop MV.

[@tony.guacamole]

I'm literally having goosebumps when the both of you just enumerates the facts behind the rise of KPop. It justifies that the people who consumes those masterpieces aren't just a bunch of 'crazy fangirls/fanboys, but a prospective market being born in an industry of music and film making where people oftentimes turn a blind eye with. Thank you for sharing your thoughts. It was a great watch. You discussed your points in great comparison between two related topics. Impressive job!

[@anony_meows]

it's the kpop business model. they rely on market activation on a big scale. they need their fans to talk about the music in a way that's seemingly penetrates and interalizes in their daily lives. that's why they create those big budget MV. they can get fans to talk about outfits, concepts, philosophy behind choreos, there's even marketplaces in south korea that sells very specific clothing/accessories/items that the idols use on their MV. so yeah, the MVs are great pieces of art and consumption media, but it's also a very specific functional media for marketing. there are long checklists for the MV to function, thus justified the big budget. that's what the western music forgot. they don't do this marketing thing that deep.

[@KaterynaM_UA]

Not to mention that whatever the artists wear in the video constantly sells out. You don't even have to show the brand, within minutes fans have located the exact model and collection of shoes/clothes/accessorize and already bought it, lol.

[@pmk7211]

I feel like because the US has never had any competition in the entertainment industry before, and they were always the ones leading everyone else, now that kpop blew up they have trouble keeping up. Also kinda can't except the fact, that some asian boys are taking over.. oops.. sorry USA

[@raven-kn6lv]

Lol they don't deserve your apology🤣

[@ai-tn5wd]

ON MY KNEECAPS 😩😩✋

[@iluvzurara2]

YES! look im American but theres a reason why for over a decade ive been drawn to kpop music and music videos. They provided the elements that Jos described that American pop was just not giving me. As someone with Latin American heritage, the Latin market provided the music aspects that I loved but in terms of aesthetics that market also it didn't give me what I wanted. Ive been noticing for a while even a little bit before BTS blew up that MVs both in the American and Latin American markets were definitely being influenced by kpop in various elements (style, colors, video quality etc etc). Im here for the West being challenged. Im sure many Americans agree with me that there is an untouchable arrogance in this country (in general... and that includes our music market.... the west in general but since im American i see it more here). so im sooooo happy first of all that for once the West is shook and has a competitor. Although im not sure why ppl are suprised... maybe its bc i live in NYC but the talent in the arts of Korea has been evident since my childhood from morning glory, to various American animated shows being animated in Korea, to kdramas, fashion etc etc. My history teacher in college (a white middle aged man at the time and i started high school 15 years ago) repeatedly said (idk why loll) that korean fashion is ten years ahead. While kpop does not need american/western validation, some acknowledgement is still nice. Im hereeeee for this and i cannot wait to see what the future holds!

[@iamjjang]

Jordan brought me here. I have to say that as a Korean man I am so proud of how hallyu has legitimately become a global phenomenon. It is no longer niche. This just shows the level of commitment and dedication Korean creatives have at perfecting their craft. Because no matter how much money, no matter how large the budget, if the talent can't perform, the content will still suck. This was a great video and a wonderful analysis of the video/audio feast that is K-POP.

[@TheVedicWayChannel]

23:23 The toughest punch line, but totally accurate. Tired of meaningless sexual lyrics and ridiculously low class value of a big chunk of western music these days.

[@Olufemii]

Haha it’s changing though. Been having some dope convos lately with veteran directors over here. Most have matured out of that type of content. It’s the younger creatives that need a little pushing 💪🏾

[@lessamenollye6336]

so truue

[@nicole_nb]

yesss totally agree

[@catherineb6889]

sad but true :)

[@CutePuppy520]

That’s becoz sex sells, which means you’ll get views. Also, sex is cheap. Robin Thicke’s music video just hired Emily Rata and paid her enough to get her to take off her clothes, then 2 of them then proceeded to gyrate in front of the video camera, and the result is everyone around the world who is not a hermit+has internet access has at least watched the music video once.

[@jasperteo8443]

And there’s Samsung selling Black pink and bts branded smartphones.

[@hoanhuynh7059]

This is so true, I quit watching American music videos decade ago. Things never change after a decade, still the same thing. I love your video, very informative. Btw, BTS music videos have storylines behind them and usually very hard to understand.

[@raven-kn6lv]

For real the only artists that I know are consistent with great video qualities are Taylor swift, beyonce, the weekend and Bruno Mars.

[@200mb_juicebox6]

@@raven-kn6lv and dua lipa and Ariana grande

[@shl9322]

I remember once watching this video on youtube and I thought it is a couple of scenes were collected from a K-drama but it was, in fact, the whole video was an advertisement for a perfume and I didn't know that until I start reading the comments ?!!! 😭😂😂😂🤣🤣🤣🤣 this to show you how Korean are very good at marketing and they do it in a way that it does not feel like they are telling you to buy their stuff, it just comes so naturally, even your thought process will be like " hey I really like that thing and I really want to buy it "

[@allons_y1001]

I can think of three videos like this right off the top of my head! BTS "Heartbeat" (mv/ad for their game, but the quality is seriously on par with anything in the theaters) and Mamamoo's "Gleam" and "WooHoo"... especially that last one, I got to the end and was like 'oh hell that was a phone ad?!?'. In Gleam though, it's super weird... it's totally selling eyewear, but they somehow forgot to show the branding? LOL I don't know who dropped the ball on that one, but the video turned out awesome!

[@KaterynaM_UA]

@@allons_y1001 I was shown that Mamamoo one and made a fool of myself saying that it's interesting how minimalist that video is, like not in a bad way but obviously they were gong for the retro wibe so this is a fascinating stylistic choice. And it was a commercial all along. xD

[@magaliscarsi]

Also, for example, in the beginning bts did not have as much money to spend on music videos as they do today. However, the whole universe that they created around their videos, making you need to see those that are more than 5 years old to understand those of today is something that amazes me so much. Finding references from different videos or albums, having to watch the MV more than once. (And I also like to see how the budget was increasing, going from using staff cars and managers as actors, to the MVs that they can afford to have today. )

[@norubi]

could you recommend some videos you have seen that explain the bts universe from old videos to new videos? pleaseee

[@asiadavisgurl1]

This is true! I recall them having very intricate concepts and theories that kept the viewers interested (even before the big budgets.) It was actually a *really* good idea to build their fan base as well.

[@redacornagency]

One of the reasons why I think Western MVs will take years to catch up. Although there are some incredibly talented performers, none are specifically trained to perform in various settings such as live stages, music video sets, variety shows, concerts, etc. Being a Kpop trainee (nevermind the actual idols) means you literally go through an Olympic-esque training before one can debut. The Western culture with its resistance to such methods ("robotic", "manufactured", etc.) and the core belief in the idea of a "lone genius" means Kpop may keep its hold on an unending stream of performers who can shine through even the most heavily produced music videos.

[@AlexandraGates]

the head of bighit (the company that BTS and TXT are under) has discussed before how the myth that especially exists in the US around rockstars being organically talented from birth is almost always inaccurate. i think the tendency to dismiss kpop as manufactured (over western pop music) misunderstands how skill is typically a result of consistent, systematic practice and effort. although i guess there's something to be said for certain people having an 'it' factor, singing, dancing, and performing in general can be practiced at just like a baseball player practices hitting.

[@theway6763]

@@AlexandraGates yea I agree with that. No one is born a superstar. Sure they’re maybe born with innate talent but what will really get them to reach a big platform is for those talents to be strengthened up to a professional level. The greatest artists heavily practice their skill and have spent/spend years perfecting their craft to its fullest potential.

[@rehman24fps]

i dont listen to Kpop but i always watch carefully their video treatment: some camera movements and transitions are worth pondering over and over- thats the point i am sold to watch their contents as i always seek inspiration to level up my own skill. This is a very neat worked out video essay on KPop. Love the effort man. Cheers!

[@HermanHuang]

Highly informative breakdown of K-pop MVs! It's great to hear both your thoughts on the ingredients in such an influencial medium. Really appreciate this vid. Thanks for making it, and keep it up!

[@Olufemii]

Thanks for watching Coffeelicker!

[@madorisolomon6440]

Love this video so much. Since getting into Kpop in 2016 I've noticed the significant quality gap between Korean MVs and western MVs. I've always thought that the western music industry would benefit from studying Kpop MVs. Nowdays if I look at a MV from a big western name I'm almost always disappointed by the quality, even if it's something most westerners would think looks amazing. Kpop has some of the most creative, intricate and captivating MV's ever made and sadly most of the world just can't compete. (At least for now)

[@EposVox]

Fantastic breakdown. Also holy cow the guest!

[@henryvirgil8188]

Okay. K-Pop has tremendous production value that WAY exceeds Western countries, including the US. But there's a factor not being talked about : song ownership. No company would invest seemingly 10's of millions of dollars into something they simply do not own. No good business sense. Here in the US, record labels simply so not own the music outright, which causes hesitation to exceed pas a certain point. Again, not good business sense. Taking nothing away from K-Pop, but the record label probably owns everything, on top of the actual government being it's biggest investor, others in the global market would 't stand a chance. I agree with everything mentioned in the video, but when the deck is stacked in your favor, there's no other choice but to win. This is the template for the world, but most American artists would rather be successful on a smaller scale than to be worldwide and commit to a just having a job.

[@wildechap]

Very true

[@henryvirgil8188]

@up Up Thanks you for the insight. But mind you, no other government has ever done something like this. Not necessarily a bad thing. Infact, I look at this as a good thing. The Korean Government opening up all agencies to HELP make K-Pop become a global thing. They would still need help outside of their markets, such as the case with BTS. I don't agree with them kinda "selling out" by recording their latest song in English to gain a larger audience and break into the US market, but they played the game their own way. All that being said, if not for the Korean government, I don't think K-Pop would be the phenomenon we know it as today.

[@henryvirgil8188]

@up Up No problem for the reply. I'm not one to fear or hate monger on anyone. We all can learn from one another and grow together. I would never hate on anyone for any reason. I was just analyzing the K-Pop explosion from a purely business perspective for people to not blame their shortcomings on K-Pop when it comes to video production, the music or even the work ethic. Yes, K-Pop may have help, but it would not work if the music itself was garbage.

[@muzikcaulwell421]

True, Kpop artist earn "very" little compared to western. Some companies take as much as 90% of the earnings.... And the "life span" of an artist in Kpop is limited. Groups usually disband/disappear after 7 years (or so), while in the west artists can look forward to 10-15-20 etc years of being in the spotlight. Kpop remains me of fast fashion = trends changing every few weeks (pretty much). Impressive for sure. Very profitable for the company owning the group /idol. But the idols/groups itself considering the amount of work and years they put in??? Questionable......

[@Mynameisspkz]

This is so real life! Their video game is killing everything western

[@DeanBarnett_]

Dude I couldn’t watch this video properly, had to keep rewinding the info and the visuals every 20 seconds! Another banger 🙏🏾🙏🏾🙏🏾

[@Olufemii]

Hey awesome man! I always love getting comments like that

[@angelalee7012]

Korean names typically have three syllables. Surname: One syllable. First name: two syllables. If your pronunciation has four total syllables, you are most likely saying it wrong. Sadly "romanization," or the transcription of Hangul into English letters, often fails to work, as native English speakers will apply English pronunciation rules/phonetics, thus increasing the length of the vocalization, syllables and chances of error. Basically, reading English transcriptions of Korean names is a trap! For example, Jo Beomjin would be pronounced Jo Bee-omm-jin, but in reality it's Jo Bom Jin (the "eo" denotes HOW the O sounds). Thus ends this random foray into romanization. Loved the video by the way.

[@luisapanegalli1885]

THAT'S the kind of content i've been looking for on youtube! I aspire to work with music videos in the future and I really admire the kpop industry. It's good to hear someone who knows about it to talk. Thanks for the amazing video!

[@redacornagency]

Wow, awesome video. Can't believe you mentioned the SM box! One pushback though. The amount of government assistance in the original Hallyu wave paled in comparison to the overall revenue of the Kpop companies. Plus, what's never covered is that the program actually ended several years ago. The explosive growth you see can really be credited to the individual artists, creative directors, choreographers, designers, etc.

[@murderofcrows2179]

and removal of censorship laws that prohibited non-korean language in artists', group names, and lyrics, censored overtly controversial issues, and that is when the real explosion of popularity occured, when you had self-criticism of government, society, and promotion of the individual.

[@redacornagency]

@@murderofcrows2179 That's correct. Government used to step RIGHT IN to not only censor but ban artists they deemed not "good" for society. All of that is ancient news and despite the same shenanigans when it comes to general news & politics, the creative arts field is now mostly free of such censorship. That perhaps is multiple times more important in the growth of the spread of K-culture more than simple financial assistance.

[@bigdayfornews]

The Korean government backing funding for art is an interesting twist when they compare the rates of import/exports. That’s was an interesting note

[@murderofcrows2179]

This is often misunderstood. The government spends less than other major powers on cultural content promotion (See China's annual budget which is more than ten times south korea), and every country budgets promotions of cultural exports. South Korea invests in infrastructure, and support skills, and marketing, they do not engage in content creation, which governments are incapable of creating anything popular and cool. So kpop is not manufactured they are produced like any other pop content in the world. They just have an environment that permits efficient and world class quality standard. The actual production standards and directions are guided by creatives and their private agencies (often publicly traded corporations like the big three plus hybe). the idol culture developed by consumers of kpop also establish an expectation guideline of what types of cutlutal products are popular. It is market driven and also creative controlled, not government manufactured.

[@midnightmadness3815]

Man amazing way that you described the K-Pop, but most important is, "competition is everywhere", we should be inspired to create more and get better. one love for another great video. One love from Portugal.

[@Olufemii]

Midnight Madness thanks for watching fam! Would love to visit Portugal!

[@midnightmadness3815]

@@Olufemii Anytime you want, let us know!!! You will be MORE than welcome, and we can show you arround Fam. One Love

[@therondellsheridan]

Midnight Madeness I concur with a huge "Hell YES" ... we should be inspired to create more and get better!

[@lenadaine]

jordan brought me here. this was really really good.

[@AnastasiaIvanova03]

I'm breathless from all these k-pop videos.

[@TheVedicWayChannel]

As the ridiculous amount of money spend in making the video, I don't have a doubt that the sound design enjoys huge budgets as well. The best part of all, is that even though they might seem impossible to match as they raise the bar so high, a good creative mind can certainly be up to par, as I believe that creativity can trump big big budgets.

[@wildcard2001]

WOW I feel old I used to listen to KPOP/JPOP 20+ years ago at that time those video's where already way beter then what we saw on MTV 😝

[@CutePuppy520]

Yes!!! Exactly!!!! MVs from jpop 20 years back were already better than MVs from the US now!!!!! But back then there were no internet/KZbin, that’s why the US music industry had no competition back then.

[@RealJamesArcher]

Bro, I don't know how I didn't know about your channel before, but I know about it now, and I just subbed hard. Watched this video all the way through. Great content, man.

[@Olufemii]

Thanks a bunch for checking the channel out James! Got a similar vid coming out tomorrow!

[@redporkpadthai6368]

So much WayV/NCT content in here. You love to see it!!

[@camilagarur]

The quality of this video is so good, both in editing and information. I think the western industry can only ignore Kpop for so long, I mean, at the end of the day what companies want its money and the Kpop industry does an amazing job at delivering high quality music, videos and products that make you want to become part of the fanbase, therefore increasing their budget to keep doing amazing things. I'm so excited to see where Kpop will reach and how much they will influence the west.

[@projectphoniex]

Kpop succeeds by giving us the highest quality entertainment they can produce at their highest effort. I would much rather watch a polished product produced to show the best an artist is able to deliver in music, signing, dancing, fashion, concerts, album packages, performances, visuals and MV,s. I work hard for my money. I want to spend it on someone who worked hard to get my money . Now the US still has a few gems left but they are rare. I feel like too many US artists have gotten really lazy with their music from production, to performance to concerts to MV's everything seems like it was thrown together in some moms basement with a couple of friends who said it was good enough to film another boring music video with strippers , ( the current popular drug) money, cars at some party. The formula is old tired and boring. Nothing makes me wanna watch a video like that more then once. The concerts don't make me want to drop my money either. Seems like everyone is walking around on stage with an entourage, bottle of water, back up track and a white towel these days. Put your phones up! Give me a break....where is the performance anymore? The lack of effort for the bragging that some of these artists do is downright disrespectful to the consumer, their money and their time. Did they forget that we want to actually be entertained? It's why the American MV market is getting its teeth kicked in by a foreign music market right now. Rightfully so, you can't play amateur in a professional league. Lack of effort, the bare minimum financial investment, neglect to your fans and audience isn't sustainable in music anymore. I am so happy that people are finally done settling for crumbs. America had a legacy when it came to music that has fundamentally been lost in recent times. Kpop has set an impressive well earned bar. They also took what the west did well and multiplied it by a million. We know that American music used to be what other artists emulated. Why do you think that English language, hip hop fashion, American music production,bboy dancing is so prevalent in Kpop? Because the world is used to that sound and look by old American artists that paved the way when Americans dominated music on a global scale. Hopefully the American music industry can finally put in work like it used to and create quality content like it used to.

[@CutePuppy520]

👍🏻👍🏻👏🏻👏🏻👏🏻

[@dfnkmedia492]

k pop is literally on fire man!!!!!😂😂😂

[@saiverx]

Wait a minute... Victor Baxter.

[@marcoantino2920]

Better than Victor antiVaxter jaja ill leave rn

[@saiverx]

Thank you for the heart :) I really enjoyed Rondell's performance all those years ago, and I am glad to see that he has his own KZbin-channel now!

[@Olufemii]

@@saiverx Thanks for watching! Rondell is definitely a legend. Was honored to have him join us again on the channel.

[@LegionZGaming]

hate it or love it, kpop music video is just wayyyy different

[@charlcharlee]

GOOSEBUMPS IS ALL I CAN SAY, WATCHING THIS HAS BEEN SO ENLIGHTENING AS WELL AS MINDBLOWING, AS AN ASPIRING MUSIC VISUAL DIRECTOR I CAN SEE HOW MUCH IS LEFT TO LEARN

[@user-rj4ow3sx6c]

Btw the NCT U’s MV Boss as shot in Kyiv in Vernadsky library, so I don’t think this video was in high budget. The most expensive videos has Blackpink, but honestly my favorite mv’s of this year are from Got7 and BTS, their stories are much deeper than stunning decorations?

[@desakputurakaparamita954]

This is the kind of video we should share to fellow kpop haters who hates kpop without any reason.

[@CheerUp2]

Excellent compilation of music videos the only to I was sad we didnt see were Jus2 - Focus On Me and Red Velvet - Automatic. God those are great and I totally recommend for everyone to watch

[@WhatTheUGH]

yes. this. i too want to know exactly why & how i'm pulled into watching kpop videos hundreds of times as soon as they come out. i follow expertise. this is so interesting!

[@kambocommando6009]

Thank you so much for this video! It’s always nice to see someone who gets ‘it’ in regards to Kpop.

[@Youzonix]

Rondell I am so pleasantly surprised to see you in a KZbin video!!! I didn’t know you knew Josh! Rondell knew my dad in college at Marquette. Awesome seeing you again. I haven’t seen you since a few years after That’s so Raven. Keep up the great content guys!! Thank you Josh!

[@brewdog8568]

From someone who does video as a hobbies but stocks and markets as more your on to somthing enough I am going to see how I can invest my kids listen to kpop lol

[@DanielSeymourWellness]

Thanks so much guys for these insights. I loved it.

[@AB-ht5he]

What a great video and analysis! Thank you! Definitely subbing!

[@EduKEduKEduK]

GREAT VID! thnx a whole bunch!

[@dfnkmedia492]

Olufemi you're hand's down the next big thing on youtube man...you ignited my passion for filmaking...can't thank you enough for this...

[@Olufemii]

Divine Fonkems That means a lot Devine. So glad you’re taking on the mantle of creating dope content! Keep going at it!

[@blessingmangwiro9961]

@@Olufemii dude i'm Blessing from Zimbabwe i wanna do an internship under you as much as i'm learning on my own here i would love to learn more from a more vibrant industry

[@JorinaCaparal]

Loved this video! Always was amazed with the visuals in their videos. Thanks for this

[@samuelwoithon]

Wow! I’m very impressed! Such a nice Video and soooo much work for you guys. Thank you sooo much for sharing your work for free with us!

[@nicole_nb]

ABSOLUTELY LOVED THIS!! explained so well!!

[@holaleonorch.]

This was so insightful and so well articulated. Subscribed. Looking forward to more awesome content 💘

[@IceStonW]

this video deserves more recognition, I love everything about it

[@myuuchi]

There’s a lot of information I never thought about when I view kpop mv’s. You touched up on a lot of things I loved about the videos that I could never put into words myself :)) Thanks for the video~

[@tillycomedy2194]

i really love these videos breaking down the genius techniques and artistic direction of kpop mvs. american pop mvs really can't compare

[@evabergsma7909]

Absolutely adoring this video! So much I've known but couldn't put into words and such a clear description WHY kpop is becoming so huge.

[@landon_n_n]

I learned a whole lot from you guys with some technical stuff. Thanks for these y'all and keep em up y'all 😃😃😎😎

[@KaleelZibeWildLeopardFilms]

Thanks for the fascinating insight, Josh and Rondell. Kind of makes me as a sport & wildlife filmmaker want to make a music video! Let me go and grab the kids to experiment... The production values and cinematography on some of these K-pop videos is incredible

[@PiuPiuThePenguin]

I think this video is one of my most favourite videos on KZbin ever. Great editing, great content and commentary. Thank you for this!

[@aranu157]

Damn this is well thought out. You did your research. As a kpop fan and a filmmaker this is awesome to digest

[@adedamolamalomo6054]

So much info here... I think I even saw a shot of one of my favourite photographers used or should I say mimicked as a transition here. Thanks for this. Really educative.

[@Olufemii]

Adedamola Malomo thanks for watching fam!

[@hum5351]

So true I got into k pop because of their crazy MV and catchy tunes and nice visuals but I have to say one of my favourite video is from GD who you . I find the simplicity endearing and it's also very engaging and intimate for the fans. My other favourite video is Cellophane by FKA twigs .

[@UltimateArtDirector]

I love your analysis mahn, one of the best on here.

[@Olufemii]

Jesse Jprime thanks for watch fam

[@TripleZFilms]

Love This!! So much to work on but excited for change!

[@quicksandx54]

Best K-pop related content on KZbin I've seen in a long time. Enough said!.

[@chrismcduffiephoto]

Always appreciate your passion for the craft, attention to detail on both creative and business fronts, and collaborative spirit with industry peers. Your channel needs more subs and more content!

[@Olufemii]

Thanks a bunch Chris! That means a lot!

[@waterpixieva]

I'm SO glad that I found this video now and kicking myself for not knowing about it for the last two months. I love analyses like these and this video was extremely on point (you really do know kpop well, wow) and thoroughly informative. I could listen to you guys talk on this topic for hours. Thanks for all the insights!! -signed, a video editor who's currently cutting her first serious mv though it's sadly not kpop

[@jlkf6145]

Enjoyed your videos on k pop and the ones you did with Jordan. Keep up the good work!

[@k33gunkilla]

this was really informative thank you for this breakdown and for the assets as well i hope it still works

[@beomkyutie1112]

wow this video is such a gold mine !!! i am currently doing my dissertation on how the evolution of kpop music videos contributed to the globalisation of kpop and i have learned so much via this video. thank you so much !! this was very well made. I defo will be referencing it, especially the conventions of kpop mvs at the end so so soooo helpful

[@LadyMeroko]

This is amazing. Thank you for this video.

[@DavidNguyenHo]

Wow, can't even wrap my head around some of these productions. Great share man. Also, not sure if it's just me but the Envato link is redirecting me to Envato's home page! Not seeing any 1 month subscription for free.

[@victorytimothy4194]

Thank you guys so much!!!

[@Olufemii]

Thank you for watching Victory!

[@rjaw_itzy]

the fact some Kpop groups have whole universes behind each MV blew my mind when I first got into Kpop thank you for such an educated view on the world of MVs, I knew there was a reason that now I've discovered kpop its so hard going back and watching western MVs lol

[@xaviergreen3006]

You guys are spot on it with this informative video.

[@elizabethmelgarejo]

OMG THIS IS A MASTERPIECE. THANKSSSS

[@Olufemii]

Elizabeth Melgarejo thanks for watching Elizabeth!

[@vivianluu2088]

New subscriber for sure. Thank you so much for creating this video essay, this is so well detailed & analyzed. I hope you get more and more subscribers because your content is amazing!

[@TheVedicWayChannel]

Very well done presentation, love the organized but relaxed tone. Nice work, appreciated.

[@Olufemii]

Thanks for watching Vedic!

[@floatingrabbit3556]

So, Korea splurges enough money on a music video that could be a full fledged indie film. Ok.

[@CheerUp2]

Honestly a good amount of them do turn into indie films, a great example of that is AKMU's Melted who are under the same company as Blackpink

[@RandomUserX99]

Go watch Agust D’s Daechwita MV they featured here. It’s literally a film production.

[@KooComic]

I am so happy that at least the listeners/consumers have the eyes to prefer the qualified MVs over the “uncreative stripping” ones. Because I felt always very awkward when I watched those kind of western ones, but there were so many, so I started seriously thinking DO PEOPLE REALLY LIKE THESE. It is not the case. Most of the people love qualified ones more.

[@asimplecadence]

Really interesting analysis! Arguments like this are excellent to show to people who think it's some kind of a fad that will fade in a couple of years.

[@CheerUp2]

YES! They all say it only just got popular and it s a trend that will die.....when kpop has been getting big for over 5 years now, they just arent up to date. If anything kpop will grow stronger not fade away.

[@peripateticmind8461]

Hot damn! The research that went into this!

[@berka6539]

great video... at first when I saw the title I was thinking Afro-Beats videos have been pretty phenomenal and innovative also in the last few years and should be mentioned... then I saw the Wiz video lol .... solid!

[@FerdIsaacs]

Awesome video! Love it!

[@Olufemii]

Ferd Isaacs thanks Ferd!

[@jeonghyeonpark_universe]

THIS IS BY FAR THE MOST INFORMATIVE VIDEO ANALYZING KPOP MUSIC AS AN EXPERT LEVEL.

[@aleb5055]

This is pretty informative and I have to say it this are facts👌🏼 thank you❤️

[@NicolleTheGreat]

Thoroughly enjoyed this video

[@MarceloFong]

That was a good video. Keep the good work!

[@Moses_Kanneh]

Damn! Great video.

[@leteflondondu92]

it's the reason why stopped listening hip hop.getting sick of music videos throwing money twerking etc.......

[@khalidibrahimx]

this is so great!

[@Mamama241]

WHY DOES THIS VIDEO HAS SO LITTLE VIEWS?!"?!?!"?!?" LIKE, THIS IS SO INFORMATIVE AND WELL DONEEEEEEEE I LOVE YOU MAN

[@CARTEBLANCHE_MV]

MIND BLOWING

[@AVIXGOD]

loved the video so much good info🙌🏽.

[@Olufemii]

Thanks fam!

[@wise1beats]

I never knew Raven's dad was a KPop savant / video guru...

[@stanloona1311]

Why is thia video so underrated this deserves more views to know more about kpop and that its not just about crazy stans and people calling men gay just because of wearing make up kpop is much more than that

[@CaRLO12121A]

well made comentary and insight. I am surprised to see Thats So Ravens dad is a creative!

[@yui7star]

You can see the influence in the dance performances of newer music videos, such as one from Sam Smith, who until then mainly had music performing and narrative shots in his MVs and why Lady Gaga's back again. I think some of the western artists who can still compete with their videos are Beyoncé, Ok Go and Billie Eilish, but that's because they already found their voice. I don't think in view numbers necessarily, but more generally in quality and how much more the MV adds to the music. A lot more attempts will look a bit clumsy, until those western artists have found their own voice.

[@SassenachtheBookWizard]

this was insanely interesting!

[@HailToTheMeep]

Watching this in Jan 2024. This video deserves MORE views. Thanks lads.