L5: Alternative/Participatory/Multiplicity Paradigm| UGC NET Mass Communication & Journalism

[@Studywithme-t3z]

Thank you for these classes sir. 😊

[@Studywithme-t3z]

Decentralised because there is no leader or no power imbalance. It is a participatary approach.

[@priyamagarwal2741]

Maslow hierarchy of needs theory his theory deals with at first stage fulfillment of physiological needs which are related to basic needs and second theory is users and gratification theory which states about the needs fulfillment of people through media consumption. These two are related with basic needs approach theory

[@indianmasscommunication]

Very Good 😊

[@ishanturki7757]

Sir, you explained the word "assimilation" in the top-down approach question, however, the correct option given in the video is "assistentialism" which means to be together! So how do we relate it with top-down approach?

[@indianmasscommunication]

Hello Ishan, NTA has made a spelling mistake l, the right word is assimilation which we have explained.

[@ishanturki7757]

@@indianmasscommunication ok, thank you!

[@Aryan_Sanan]

Sir link of jan servas book?

[@Studywithme-t3z]

Sir Assimilation is a positive term than why he describe Top-Down modernization as Assimilation?

[@tiyamo5499]

Sir please provide the link of Jan sarvous book pdf.

[@indianmasscommunication]

Hello Tiyasha, You can download the book from the link below: www.researchgate.net/publication/272482459_Communication_for_Development_and_Social_Change

[@tiyamo5499]

​@@indianmasscommunication thank you sir