La Maison: The “Deleted” LOONA Album & Other Unreleased LOONA Content ‖ Lost K-pop Media

[@cottonsan5226]

oh God, the cinema theory mini movies, like Vivi's letter from Hong Kong where we get a creepy zoom in of Jinsoul while Haseul was talking. Ugh, we would never get to see something like that ever again. Although I am still hoping for them to do some mini-movies pertaining to the Loonaverse and show them during their concerts.

[@Lordoftheskies15]

I don't get scared easily but that scene where Yves approaches Choerry in that tunnel haunts me. it's so freaky 😭

[@aspentheworld]

they can't do anything with the loonaverse anymore because jaden jeong was the one who created and essentially directed it from heejin to xx

[@cottonsan5226]

@@aspentheworld I 100% agree with you

[@kawaiifacemiles]

1 year later we got crystal ballad to rise out of the dark with Haseul and Heejin performing it 🥹

[@ice-choco-Icecream]

Loona has so much unreleased content, exclusive content and yet to see stuff, really puts into perspective how much they envisioned for the group but how management failed to honor it..

[@ennta]

i know it's normal for companies both in kpop and the west to shelve albums but i always hate to see it happen, especially when what's been teased sounds sooooooo good :(

[@toastpavedtheway]

@mesopotamia it actually is-

[@disaeditorials]

This was honestly such an unique and ambitious debut and I remember being so taken aback, impressed and so involved, but unfortunately it all felt apart.

[@dawnhope]

Can I ask why you said that "it all fell apart"?

[@your-regina]

@@dawnhope Because they had a very interesting predebut project, but after their debut everything started going wrong. Among other things: - Many members didn't have enough lines - Their stage outfits for their debut were extremely low budget - They barely had any sort of promotion activities - Butterfly was quite experimental and failed to catch any general public attention - BBC went bankrupt and they were in serious trouble - Their creative director who had created their entire lore left - Haseul took a hiatus for a long time - Their comebacks have been few and far apart, and never did too well domestically

[@dawnhope]

Thank you for the explanation! I guess we have different takes on Loona's trajectory because for me, they came a long way ahead. From Heejin's Solo Album being the least sold album of the year to having sold out concerts.

[@your-regina]

@@dawnhope They definitely did well for a group that came out of a completely unknown label, but for the amount of hype they had during predebut it's kind of underwhelming. Some people were thinking they would be Twice level of famous, which could never happen. Still, Loona's international fanbase should be enough to keep them going for a while, but many of them seem unhappy and I doubt they'll renew their contract once it's over, but that's just my perception.

[@dawnhope]

@@your-regina Agree 100%.

[@beee0330]

It deeply upsets me how much work BBC put these girls to just to trash it all away. The way they exploit both their idols and their staff is so disgusting, and I personally think their exaustion shows in these last Loona comebacks (not saying these are bad, it just doesn't have the same quality and finesse as previous Loona releases imo). The Loonaverse had everything to be dense and vivid, and BBC threw all that away cause they simply doesn't value their staff.

[@자몽에몽]

I agree. I fel that BBC don't respect girls and staffs. Not only incompetent but corrupt rubbish company. As you have seen in the Dispatch article about the profit settlement issue.

[@OdeToAphrodite]

That thumbnail has to be the most horrifying thing I've seen all day. "Delayed, but someday" is to this day a phrase that haunts my dreams.

[@cl1ttoris]

CRYSTAL BALLAD WAS SUNG AT HASEUL’S LITTLE CONCERT IN LIKE NOVEMBER OR OCTOBER OF 2023

[@iHazPancakez]

Jaden has also said he's open to the idea of giving loonatheballad to artms

[@Not_Jorge]

La Maison has hope now

[@za_wavbit]

Ya know, one day someone should just do a Scientology type raid on BBC and see if they can recover La Maison (I am not advocating crime, just wishful thinking). And one little correction, at 7:30 I think Heejin asked "What's La Maison" because the members knew it as Loona The Ballad.

[@emilyfaith8051]

For anyone that wishes we had la maison, check out zsunder’s interpretations of the songs if you haven’t already. They’re really good!

[@bjawrk2926]

i will cry if loonatheballad ever sees the light of day

[@ErinAnodea]

I like the idea of the ballads and old content being integrated with their current releases too. loona is so talented though, and will succeed no matter what they do. thanks for a great video!

[@ProudOrbit217]

A lot has Changed since this Video ARTMS is a 5 member group under Modhaus Crystal ballad has been complete ARTMS is set to debut soon Hyperballad is in the works And their title track might actually be the long lost Burn😭 Loossemble is also a 5 member group under CTDE&M And they are going so much exposure Chuu and a Yves are soloists and are thriving happily BBC can go burn in hell

[@cryingsobbing]

the way im happy this video aged like milk wow

[@lesyeux5627]

la maison will comeback jinsoul said it 🎉

[@rmj9693]

Its back!!! Haseul sung it at her concert with Heejin!!!! They sung Crystal Ballad!!!😭

[@gwenmloveskpopandmore]

Also once Jaden Jeong quit working with Loona they switched to girl crush (minus flip that). And he wound up working with OnlyOneOf until the era of LibidO. Now he’s working on his very own kpop gg: TripleS

[@Nessa4152-k1w]

They switched to girl crush because the ceo of SM made Why Not and So What for them. When Loona did the dance cover of Cherry Bomb, he liked it so much that he produced those two songs for them. It’s not really known whether they would’ve done girl crush if he hadn’t made the songs for them.

[@ennta]

he's still working with onlyoneof actually :) he was with them for their japanese debut in may and he's credited on their current underground idol project which you should def check out!

[@gwenmloveskpopandmore]

@@urheehoo Actually SS501’s fandom name was triple S I think that’s who u may be talking about lol

[@gwenmloveskpopandmore]

@@ennta ok well other than that he no longer works with them on Korean comebacks

[@ennta]

@@gwenmloveskpopandmore where did you get that information? i'm confused because he worked with them on their last korean comeback and all of these solos are releases for the korean market. if he's made an official announcement about moving on i'm surprised i haven't seen lyons on social media mention it, since a lot of them follow him on sns and keep up with his other projects like triple s

[@lavendervvitch99]

I became an orbit after So What era so I didn't know about these albums! I'm so sad we never got them! BBC whyyyyy 😭

[@MichaelSidneyTimpson]

Well the other unreleased content would be the "Origin" album.

[@ondatheworld]

Even if the original loona the ballad is lost for good, I would still love for loona to release a ballad album.

[@decide2think]

Frankly, I was initially bothered by the possibility of deleted music for Loona by a disgruntled Jaden Jeung. But since listening to the music clips, I found myself less concerned... If the clips in anyway reflected well the complete songs, then I honestly didn't find them near as good as any of Loona's other work. I'm sure like many other groups, there is always a large supply of songs that BBC can buy or have created for them. But not that many can approach being hit title tracks, or even good B sides. Not being good enough, or even not being Loona-like might have been the ultimate conclusion (and maybe BBC didn't want to pay Jaden any royalties on those songs).

[@dotdotdotdotdotdotdottod]

i dont thibk we shoukd blame jj because bbc isnt so inocent themselfs and we litterly now know who really did the gaslighting here jayden was litterly bbcs perfect escape goat everting the whole fandoms gaze from what bbcs real dark shit was about. and just like how he deleted the album we orbits are boycotting bbc. nobodys been payed everyones been overworked and skrewednover by the company

[@kpopandotherthings6853]

Thank you. I was curious about LOONA didn’t seem so connected storyline wise. Something has been missing…

[@radimgabaj4263]

You always explain stuff so well, plus your cute voice is so good to listen to! Can you please make a video about April and their bullying scandal? (Sorry if you already made that)

[@kazuhasgloves]

smh, I feel so bad for them..

[@gwenmloveskpopandmore]

Yeah their company is trash

[@Noname-tq2xg]

If it came out it still probably would be one of their best albums 🥲

[@chuurrascos]

i dont really think it will ever be released but its sad because they teased the album TWO TIMES and in the second they went as far as say oh it will release someday, im really sad because the snippets sounded really good but well loona may not go back to that sound or maybe they do but whatever they do release in the future im interested on it and i think the best is to not expect it bc it got abandoned, anyways bbc please restock XX i know you can

[@mangojelly23]

i'm still mourning that project, i really think it went for good 🤧😭

[@CRaXII]

Thank you for talking about the lost relics of our religion. Future generations must know of these

[@liz3397]

Thank you so much for your content...saves the day everytime ^^

[@sk.m.subhani7888]

I also agree loona has very unique era but these days songs are really not related to their previous charms but loons has very good vocals all of them are really very hard workers and they always gives their best

[@thesehoesdk]

loons

[@kozumekenmas]

I hope one day it can be released..orbits are buying anything Loona releases we are here..please I need that album 😭😭😭 also crazy how so much has happened throughout the years with Loona ☹️ but hopefully with the tour money any previous issues can be resolved :(

[@jebipop]

everytime i hear the phrase la maison "la maison la la la maison" plays in my head in gahyeon's voice

[@joelreyes4237]

Well this is new to me I'm been a fan since 2018 to 2019 when I started listening to them not once I heard this unreleased song or songs and album at all until I see this video

[@jimmybradley9371]

We were robbed of Stay With Me Babe

[@ynk4788]

Your voice really suits the type of content you make I made a comic book character based off you

[@MidnightTheories]

That's so cool! I'd like to see it :)

[@Mashka14]

Fascinating informative and interesting Video on the talented girl group Loona they deserve better promotions for their music Albums and projects.

[@AquaRunner533]

I'm glad you did lost media vid!

[@Olivia_Hye]

Theyre due for a full album and having any of the ballads as a b-side would be so hype. They would need to get the publishing rights though, no?

[@gwenmloveskpopandmore]

Yay midnight!! I was looking forward to this one!! I’m also wondering if u can do a vid on Jaden Jeong in the future and how he ruined Ladies Code, LovelyZ, Loona, and OnlyOneOf. 🤔

[@lavendervvitch99]

Would love to see a video on Jaden Jeong!!

[@youaremeish]

Whoa I had never heard of this? How did he ruin them? 🥺

[@darkstorm08]

@@youaremeish it's to my belief that the same story of loona happened to all of them.. He had a vision, the company he was working with didn't give him full control and he dipped it started with lovelyz cuz I think both them & loona had the same concept of "unique debut" then after the ladies code tragedy I believe he was control of the their trilogy albums but the last one was incomplete and one of their songs became a debut loona song, when he didn't have his way with loona he went to the boy group but after that I stopped caring for his name

[@ennta]

he didn't ruin onlyoneof lol, he's still working with them and the members seem to have a great deal of respect for him bc he lets them have a lot of input in the creative process

[@gwenmloveskpopandmore]

@@ennta Nah he quit working with them and moved on to his own gg (by LibidO era he already stopped) that’s win Junji no longer had to cover his face with his bangs. And their logo had changed. They’d also switch their companies from RSVP (a sub label) to 8DC

[@dotdotdotdotdotdotdottod]

i really do think we unfairly critized jeong at first (myself included) but the thing is with how bbc handels loona (promotions etc) and how they dont even pay there staff it comes clear to me that bbc was really the villan and us orbits where the ones that woke up a little too latebut nevertheless wanna see the group disband for THEIR benifit and will supportthe members in any way we can.

[@MrRdlv]

And the girls joined his company now

[@coagulatedsalts4711]

@@MrRdlv AND THEYRE DEBUTING UNDER ARTMS 😭😭😭😭

[@curtiscalcaterra3342]

A blackhole was unleashed by Kim lip...know one person knows what is on the other side. With the Odd Eye girls, Loosemble, Chuu, and now Heejin just days away frome her comeback - anything is possible in the LOONAVERSE. Yves comeback will restore order in Eden and all three levels of existence will be, once again reset in harmony. "Do not except the fate of the Moon" the hidden side is Jaden, I believe LA Maison is still in existence- he has revealed ( when he left bbc) that he did indeed " Burn Himself"- rebirth by "getting off the track". Loona is rebuilding a New Moon- this Orbit is thrilled to see the new chapter our Girls of the Month are revealing.

[@momongie8604]

offtopic abit, la maison? dreamcatcher also have a track called maison and lyric "la maison" we share other similar track name too. "odd eye" and "odd eye circle" just do collab at this point.

[@bbi2.052]

Sigh I hope TripleS does well

[@AquaRunner533]

This made me wonder if Loona's storyline is abandoned

[@Lorena-eh5cl]

I love your narration so much! I hope we get videos from you more often 🤗

[@stanloona3351]

Guys Stan Loona

[@Gogels]

OT12 redebut with LoonaTheBallad

[@PedroHenrique-nm3rz]

Jaden clearly wanted to continue with the project of mixing the sounds of the three sub units, which would take LOONA to a more "cutesy" path with "Hi High"-type songs, but maybe BBC saw that to reach more international audiences, it would be better to bet on "stronger" songs such as So What and Why Not. I think LOONA's entire trajectory would be different if Jaden had continued on the project, but at the same time I don't think they would be able to reach the same success that the Lee Soo Man-era did. So much mystery!

[@pokopoko14]

Part of the success for So What was the hype from Butterfly. I honestly think LOONA might be more successful now if they continued to embrace what they started. The new sound abandoned the predebut music and it’s growing more and more irrelevant, that the whole charm of pre-debut is pretty much useless now. The general public cares less about it, so that’s pretty much years of build up thrown away. If you think about it, why would people care about it when it doesn’t reflect LOONA and their sound anymore anyway - now it’s just an easter egg of LOONA’s history. Seeing groups like IVE and New Jeans become some of S.Korea’s current biggest girl group just shows that LOONA had something big with them if they just kept up and held on to it.

[@toastpavedtheway]

@@pokopoko14 so what flopped so hard

[@자몽에몽]

@@pokopoko14 I agree

[@gustav5359]

Loonas pre-debut project was carried by international audiences? So wdym? The only think Lee so man and Ryan s jhun helped with was to make them gain more audiences domestically

[@sk.m.subhani7888]

Iam so happy ur doing video on my fav loona group

[@eleutheriasaouli3650]

Their debut project and process was one of the best but ever since that guy left and So What came out I don't like their music :/ Butterfly was a bop and then they turned into a girl crush concept that doesn't fit their image or vocals... should have kept it elegant and mysterious...

[@pinkandromantic]

Flip that and hi high is literally like every basic girl group concept ever

[@homeland1128]

LOST *Kpop* MEDIA?¿?¿? as a bigfan of lost medias this successfully made me go hell yeaaaaaaaaaaaaa lmao

[@songkangsbabyface]

Loved the video !! I was also wondering if you would look into and maybe do a video about the boyz being mistreated by their own company on several occasions. 💜

[@johnsproperty5631]

Can you make also the content of tripleS, Jaden Jeong's own girl group? I stanned them and supported since S1 were revealed and I know that it's 24 members(I know it's too many). I'm being worried and scared sometimes than excitement of their future. They currently revealed 8/24 members.

[@Joonathan4513]

I want to see your content again about Jaden Jeong, I like the idea even though in terms of treating kpop idols, he treats kpop idols very hard

[@kimlip_tree2009]

I forgot about burn!!

[@viviedily2]

I think jj will use la maison for this new gg ‘tripleS’

[@ujiria]

I will FUCKKING end jaden if he uses that for TripleS

[@nllpp19]

I'm afraid they'll give them "La Maison" and the rest to TripleS which was meant for LOONA...

[@kpopoholic_4623]

Unlikely. Jaden never owned the songs, BBC does.

[@abyxby07]

la maison was just too good for this world 😕

[@commercialfree]

A lot of songs are made but never gets released or are given to other singers or groups. Maybe that could happen to this.

[@kaleidoscopekingdom]

Love the channel ☺️ keep it up 👍

[@kurzweber3041]

This is probably your finest work. Great storytelling and editing that got me hooked in from the start. I am just a casual listener of Loona only knowing some of the title tracks released, so this was all news to me. I hope that one way or another these tracks get released. Please keep up the good work!

[@Ririi17]

I hope they will Release More somehow but I they will be great anyways

[@maryvampiregirl666]

Could you please make more videos about K-pop lost media?

[@firstrunnerup1675]

now LOONA can free those shelved music and videos. omg pls...

[@vale4364]

I can't finish the video so idk if this is in the video, but I'll share the small fact that the LTB teasers were only short demos and the full songs don't exist 😁 i love ruining lives anyway Source: jinsoul fab

[@ProudOrbit217]

We were the biggest clowns when JinSoul told us But I’m happy to know that they were never finished under BBC, for that was the only good decision they made

[@firstrunnerup1675]

JADEN JEONG IS THE CORE FATHER OF LOONAVERSE. #loonathefather ...even though he is kind of mean, but his LOONA visions are good, never before seen from generic kpop girl groups. we need him back to continue what he started.

[@darkstorm08]

My belief as an orbit is whenever we get the subunit era again.... We will get one each per unit no matter if they were different vocalists way back when

[@ttc958]

OEC just released a new song

[@Anonymous-el2rq]

Hey can you do a video about girls generation? maybe the whole Jessica situation too

[@sur_un_nuage]

the creative director is still trying to do a similar thing to the loonaveree with a new girl group but idk if they’ll have the same charm or will finally be successful with the concept

[@elmin82]

very interesting

[@cookiemonster_47_]

Hi

[@alexillest]

🙏

[@kimlip_tree2009]

when they say "burn yourself" in so what mv are they refering to burn ?

[@someoneyk6556]

Also do u know day & night exists? It’s a song that’s officially hidden and not released but loona does sings it at concerts?

[@someoneyk6556]

@Holly it’s still unreleased and hidden

[@phantoms2053]

Why is Ladies’Code ignored?

[@juniper1793]

Hilarious that even the idol from the group laughs at fans. "Your still waiting for that?" how pathetic does she think they are?

[@avemujika]

i understand liking loona lore loonaverse and everything surrounding it but i beg new orbits to never say that they wish Jaden Jeong never left before looking into the things that happened while he was in charge. Gowon was forced to dye her hair several times in a row leading to her feeling terrible head aches, Jinsoul talked about how her scalp felt bad after so much bleaching of her hair, Yeojin recently came out with her story of an eating disorder which became increasingly worrying around time JJ was working with them when she was still a young teen. Girls were starved, overworked and kept away from knowing their own groups and characters lore because JJ was convinced they wouldn’t understand it because they are women. All of this and more just for the creative vision of a man who didn’t even want them successful. JJ wanted loona to stay underground forever, that’s why most of their first solo and group releases were unnoticed, because they were never promoted and orbits had to promote the group themselves. Once bbc decided that loona will never be able to return them the amount of money that was spent on them if they will stay underground JJ left the company and deleted a whole album that girls put a lot of effort into. This is not the first time this happened and with his new group announced def not the last one either. Jaden Jeong is a terrible misogynistic man who values his vision over anyone he works with and him leaving loona is to this day the best thing that could have happened to this group. If you love him and his ideas, good for you, but please just rewatch old music videos and come up with your theories instead of saying that you wish loona girls should have stayed in their darkest period of lives forever just for the lore.

[@light_bit]

Its kinda make a sense. When he was work with lovelyz. He was behind of their school girl concept. Which is kinda concerning the fact the only school girl at that time was only the maknae line. Even after he left. The company still try to make them to look like a school girl when they already at late 20's

[@manuluminus6628]

YES, all these people here saying that after JJ all fell apart are stupid , loonas music still good and the loonaverse still here , u just dont want to see it , even before JJ left there was the conversation about loonas sound , people hated on favorite , hi high and butterfly, loona had ONE album before JJ left so how u can say whats loona sound?

[@kpopoholic_4623]

I think orbits serverely overdramatize how much control Jaden hand in BBC. He was only the creative director, he was only responsible for picking out concepts and giving a general direction for how he wanted the group to go. However, there was a higher management above him that dictated the whole group and their direction, its the whole reason why he left. I do think he was responsible for forcing the girls to dye their hair and change their hairstyles, even when they didn't want to which was wrong, and thats his worst crime. But the dieting and general overworking was completely out of his hands, that falls onto BBC and their company policies. I do think he did want the girls to stay underground, but the lack of promotion ultimately fell on BBC aswell. Even after Jaden left the girls were not promoted and their success now is entirely attributed to Orbits and when people reached out TO THEM. (Lee Sooman wanted to work with Loona after he saw their Cherry Bomb cover. Bbc can only be credited for allowing that to happen) also im not going to agree or disagree that Jaden limited the girls in the creative process. I do think hes a huge narcissist and lets his work and vision blind him, but even if Jaden wanted the girls to contribute it wouldn't of happened. Again, even after he left Loona were hardly able to participate in their concept or music. This again falls on BBC and their management. Also as Midnight states in the video, its unlikely La Maison or Burn or any music they didnt relesse are "gone". Jaden didnt own the rights. He may of deleted storyboards and concepts for La Maison, but the raw demos and overall song probably still exists somewhere in the BBC library. Bbc likely could of still released the songs and LoonaTheBallad, probably in a different concept and overall sound/image, but they chose not to. I think in recent news its obvious that the real villian here is BBC. Jaden had his faults and he definitely did many things wrong, but i'm just going to say it, Loona was never the same after he left. They lost their lore and what made them unique and the reason so many orbits fell in love with the group (throwing in random visuals or moons and glowing eyes doesnt count. The main storyline of Loona was forgotten and scrapped). Bbc never cared about the lore and debt wasnt the main reason why. Loona is still amazing and their songs and music videos are still amazing, but only because of the amazing and talented people who work with them. I dont think its wrong for Orbits to say they miss Jaden Jeong and his overall lore and creative vision.

[@DDuxer-xb4pi]

Well, this comment didn't age well

[@naufal__155]

​@@DDuxer-xb4piit really didn't age well 😂😂😂

[@aspentheworld]

8:29 girl EVOLVED??!! their last title literally sounds like a cocomelon song

[@lexxiiiii]

errr keep it cute that was a promo song😘

[@aspentheworld]

@@lexxiiiii flip that was a promo song?

[@lexxiiiii]

@@aspentheworld yea?

[@aspentheworld]

@@lexxiiiii it's literally a title track

[@lexxiiiii]

@@aspentheworld girl flip that did not sound like a cocomelon song r u okay?

[@fernandobautistaiii5433]

Still happy that jaden left loona is much more successful after he left and gaining more attention in korea

[@ujiria]

Same but their songs will never be the same again 💔

[@fernandobautistaiii5433]

@@ujiria I know xx disco and pre debut was top tier but still their producing great songs # 12:00 & still a massive bop

[@manuluminus6628]

@@ujiria Need U, playback, UR , oh Yes i am, number one , day e night , universe , fall again , be honest , wow , number one , pale blue dot.

[@nimansabandara6361]

Am I early? 👀