Launching a Journal: Part 5: Distribution and Promotion

Launching a peer reviewed, scholarly journal: Part 5: Distribution and promotion. This is a six-part video series from publishing consultant John Bond about the steps involved with starting a new journal. FIND OUT more about John Bond and his publishing consulting practice at www.RiverwindsConsulting.com
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TRANSCRIPT
Hi there. I am John Bond from Riverwinds Consulting and this is Publishing Defined.
This is the fifth in a 6-part video series on launching a peer reviewed scholarly journal. This part is called, Distribution and Promotion.
Congratulations. You have an editor and editorial board. Your website has launched, and the first issue is available with some stellar content. Will anyone find and read the articles? Marketing and promotion are nearly as important as finding great manuscripts.
As mentioned, optimal keywords and great metadata in industry-standard format is essential. Present your content to search and other partners in the way they expect it.
Yes, readers find articles through search but abstracting and indexing, or A&I is another key concept to understand. Having your content available in the proper format at Google and Google Scholar is important, but there are many other places that your content needs to be available. Look where your competitors are indexed and research how to submit your journal, usually after a certain number of issues.
Optimal SEO or search engine optimization is critical. Don’t skimp on it.
Make your content available through an RSS feed. Also, create an optional e-contents alert for interested readers with direct links to new content.
Aggregation is another consideration. Aggregation is when your content is available, usually to libraries, in a compiled form by topic. ProQuest and Ebsco are two important library aggregators.
Of course, you will want to be in social media. Choose at least one and do it well. Post more than article titles.
Make sure you have a presence at important conferences to try to find authors and readers.
Eventually, you will need to think about preservation of your content long-term. Look into CLOCKSS and or Portico as possible solutions.
If your journal is not open access, you will be selling subscription using such subscription agents as Ebsco. You might also be selling advertising or sponsorships, as well as reprints. These need their own plans for execution.
Please spend as much time planning for marketing and promotion as you do for content acquisition and production. These promotional efforts mean readers, downloads, citations, and long-term sustainability.
Well that’s it. I am a publishing consultant and work with associations, publishers, and individuals on a host of content related challenges including launching a new journal. Reach out to me at RiverwindsConsulting.com with your questions.
Hit the Like button below if you enjoyed this video. Please subscribe to my KZbin channel or click on the link to see the next installment in Launching a Peer Review Journal.
And make comments below or email me with any questions. Thank so much and take care
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