Law 27: How Jay-Z Built Hip-Hop's Strongest Cult

[@Khan-rz8qi]

You have to implement Jay Z’s indirect and subtle approach of doing this when you aren’t a very outspoken and opinionated person. Lets take Kanye for example, he has a cult like following but unlike Jay Z, Kanye is VERY outspoken and opinionated and willing to take all the heat that comes with the rash things he say. Both their strategies can work; Jay’s is more safe and deceptive while Kanye’s is more high risk/high reward.💯

[@joryyungsta]

That’s a smart point

[@HovitoBaby]

This actually a smart point

[@Uber---Octopus_100X]

I can tell you are a smart, deep thinker.

[@CGoldmill-dz4gk]

Very deceptive… like sell your momma for a dollar type shit…

[@horatioh2020]

Why "Deceptive" tho? Jayz is where he is because his works obviously bought value to somebody's life. How did Jayz ever decieve you as an Individual/Collective by making music about his personal life experiences. Lol, 😅

[@crosswiz6]

Jay-z said it himself: "I'm not a businessman I'm a BUSINESS man"

[@michaelturley8222]

His fans are the type of people I consider the dangerously smart, they're just smart enough to have the misconception they're special and intelligent because they're Jay-Z fans, who's more intellectually stimulating than like 85% of rappers, but too dumb to realize they're obsessed with a fraud that sells them out with most of his products or actually contribute anything of real value to a conversation.

[@crosswiz6]

@@michaelturley8222 intellectual stans 😂

[@ochacal7794]

​@@michaelturley8222ser fan do Jay-Z não é seguir tudo o que ele faz ou comprar tudo que ele vende, ele é dos melhores MCs de todos os tempos, é consistente e intelectualmente estimulante. Agora seguir um rapper que te põe a pensar vai ser sempre mais respeitável que seguir rappers que nem se entende o que falam nesse mamble rap, tipos como Uzi vert 🤮

[@hansmemling2311]

@michaelturley8222 I have noticed this to! I call them smart-dumb people. Just smart enough to ask questions but not smart enough to look further than vague, emotional and empty ideas. Conspiracy theorists fit in this category a lot.

[@yourstrulybostonyourstruly3185]

Folks that bought into Tidal gotta feel dumb AF lol..... This whole "buying black owned" when pushed by entertainers comes at the detriment to our community, we don't need "more music" platforms, we need more schools, black-owned construction companies and property management companies, even black owned furniture companies or cars. Folks over here praising these entertainers are goofy. Jay the GOAT of Rap AND being trickery lmao

[@11bornrich]

Tidal wasn't about starting our own thing, Jay SOLELY did that to force the "higher ups" to give him a seat at the table. He couldn't careless if it actually competed with Apple, the fast growth alone and his ability to get some of the biggest artists to join him was enough for him to be taken as a serious threat. Notice ever since Jay started sending those serious shots with certain business moves he has all these NFL, NBA, political, government relationships. Tidal accomplished everything Jay wanted it to accomplish. Despite Jay f'ing a lot of people over on the way to the top, in the end, once he got there, he's brought A LOT of people with him and is now known for what he does behind the scenes for a lot of people who wouldn't have access to guys that sit at the table.

[@DiceB]

I disagree because we most own the things that we do or are apart of that being sport music entertainment or business etc so if you’re a musician own your masters etc

[@DiceB]

If you recall correctly people were having a hard time joining in the business model of Tidal that’s why it wasn’t as successful as it could have been unfortunately. Maybe next time that concept of ownership comes around people and artists themselves will get it

[@DiceB]

@@11bornrich agree and disagree at the same time Jay did say « I can’t help the poor if I’m one of them »… soooo yes

[@MOTIVATIONBYDAR]

@@11bornrichVery true and by selling Tidal which was a dud to a white owned company it in essence took advantage of his white friend much like white execs took advantage of rappers.

[@tommykeita2340]

Not a hip hop example but Andrew Tate mastered this principle

[@siraha4837]

yeah exploiting the mass

[@lungi8424]

Bruh, governments and their policies are God's at this ish. They make the environment fertile for these "cults" to grow.

[@Jason-wp7ed]

In my opinion, I believe a hip hop figure that exemplifies this law is Nicki Minaj.

[@shellychristian2023]

Totally agree

[@turtleanton6539]

What I forget she wqs a thing😅😅😅

[@thebankskid]

⁠@@turtleanton6539ok? there are still millions in her fan base i dont think she cares about you anton.

[@Will-nm7vy]

First I snatched the streets Then I snatch the charts First I had they ear Now I have they heart Jayz

[@DiceB]

Word

[@D.Baatar44]

A change to I

[@thekidbbs]

rappers came n went ive been here from the start

[@animebrospodcast4577]

Kanye definitely has the strongest cult .

[@10litehouse]

Kanye just has fans apart of his cult. Jay has just as many fans and the people in the entertainment industry as his cult.

[@dolphinitely_bro3944]

Jay is top of the cult (boule) but the boule are below the bloodlines

[@sharkyshark6760]

Nah Taylor swift

[@jeffreyh271]

Nicki Minaj does….

[@sonickhable]

​@@sharkyshark6760honestly, a lot of female artists have crazy dedicated fans

[@SimplyJory]

This is so good. Thank you for putting this together sir. Can’t believe I’ve never heard anyone say this stuff yet. Good work.

[@yoshamell]

yu told all da secrets lol.. dope vid!

[@williefaulker]

Another banger my guy, these docu series/48 laws series are 🐐ed

[@turtleanton6539]

😅yes😅

[@theblackhokage]

One of your best videos to date. Keep grinding 🫡

[@helloyassine]

Thank you man! How is everything going, you still streaming? (A bunch of my friends have watched you for years)

[@raycasta10]

"Real brotha talkin sit yo ass down"

[@GRINDETHIKSMIXTAPESHOW]

Anyone that has low income got to take their time into building life changing wealth its about starting small , u got to learn how to crawl before u learn how to walk also one reason why its hard for some ppl to build wealth is because they want it way too bad so ppl create the struggle of waiting in their own mind and that is the real struggle , the struggle does not come from the process of building wealth

[@csandreas]

I do feel like Kanye has a stronger cult. His followers will literally excuse anything he says and justify it as marketing genius. I'm on those former people.

[@waynez.official]

Was waiting on this one

[@BPAsquared]

Keep these coming bro. Was bare disappointed when you stopped this because this is Top Tier content. Doing bits homie!

[@DigitalRag3X]

If you knew who the real Hova was, you’d understand everything.

[@drone1028]

Why don't you tell us.

[@thebankskid]

did you know him? lmao be quiet & watch the video

[@aceaugusto]

please complete the series bro, that's top tier content, after you finish it you could keep doing this rap : books type essays that's so hot

[@OtakuSupreme]

Started following you when you were small had no idea the content would level up so much . Very different and interesting content and discussions I definitely fuck with it , keep it up bruh you killin this shit 👏🏾💪🏾

[@helloyassine]

Thank you man, it's really appreciated.

[@HecKs32x]

can’t wait for this series to be complete, these are my favorite

[@Shuvon95]

Jay Z does what makes sense. Whenever I did things that made sense I made enemies lol. Doing what makes sense is harder than you think too.

[@CammieCakesz]

Trampling over other human beings for social status and riches makes sense to you? No wonder why sickos like Jay get away with so much

[@JustBe776]

Out of all the laws you mentioned i may have followed three unconsciously

[@Certfifiedlostboy8972]

I love these videos bro, keep up the great work!

[@Ivythecreator]

That thumbnail is craaaaazy💀

[@jaad9848]

The people in Marcy Projects saying risking money on bitcoin was better served in stocks were right. Yeah bitcoin 2.5x since 2022 but Meta 5x and NVIDIA did 10x and those things ultimately have a product behind them

[@trinal3745]

I doubt any of them actually put money in those stocks 😂😂

[@MrGreen-nl3yv]

I love this series keep it up this is very uniqully done.

[@Jemineyeofficial]

Yassine, do an episode with Bounty Killer, he has unbelievable power and reverance in dancehall music.

[@ghettogov6161]

This video is high level content

[@MassManicMedia]

This was a great breakdown and example of the law

[@KhonshusThought]

Do one about Beyonce next

[@---sy7ml]

Spot on! This is amazing!

[@morallycorruptmaleficentti1194]

If skills sold, truth be told, I'd probably be lyrically Talib Kweli Truthfully I wanna rhyme like Common Sense But I did 5 mill' - I ain't been rhyming like Common since (Woo) When your cents got that much in common And you been hustling since your inception Fuck perception! Go with what makes sense Since I know what I'm up against We as rappers must decide what's most important And I can't help the poor if I'm one of them, So i got rich and gave back thats the win win.

[@angelnumber0723]

I dont want to know about the universe where Ye only released the Life of Pablo on Tidal. Yikes, I'm glad he didn't keep that promise.

[@f.burton135]

JZ did indeed buy his neighborhood!

[@slickrick1856]

Press play: buddy did his research and speaking on some unspoken truths with this one.

[@tdigital2597]

This was so good brother. I'm definitely a huge Jay- Z fan and can see his occult like following whenever he drops a verse. Fans act like it's jesus coming back to recite the Bible. lol

[@Werk719]

Never liked him 🇮🇪

[@IfYouKnowYouKnow.]

I'm sure he's devastated

[@jamelholoman9229]

Same brother

[@1takemedia238]

​@@IfYouKnowYouKnow.😂😂😂

[@Phrovide]

Jay got smacked onthe ass twice is all I got to say🤣🤡

[@GeminiJo]

?? A diss song or battle rap you mean?

[@Luckimee]

He definitely didn't lol

[@ExaltedWarrior]

Where are these laws from?

[@J_Chips]

The 48 Laws of Power by Robert Greene

[@isaiahsingleton6283]

My boy yassine at it again! Im not gonna lie. Jay is a good pick for this law. Personally i thought you'd use Nicki Minaj as the person with the Cult like Following and making people step outside themselves. Just crazy. But i get why you picked Jay. His use of the law brings the most profit, he does it on a much riskier/ballsy scale & in a much bigger platform. Everything he does business wise is making national news. Everybody else gets Hip-Hop media platforms and B tier platforms talking about them. He never reveals to much...this is him to A T.

[@Mystery_Man84]

lol the way your talking about jay Z in the beginning of the video, I almost thought u were referring to Jesus Christ

[@xavierclayton9990]

Simpleton

[@AcesizOfficial]

🔥🔥🔥

[@captaincorleone7088]

@19:02 Kaepernick began kneeling because Green Beret Nate Boyer asked him to in order to really emphasise his stance.

[@o.j.brathwaite7134]

This video is basically the "Save Me Donald Trump" meme but with Jay-Z and said by Hotels LMAO

[@youngferocious2983]

He sold it because he is about to get sued😂 he tryna secure the settlements Lmaoooo

[@ilexx876]

I genuinely love your videos but you also need a fact checker on your team. There's always just one or two things that aren't correct. Sometimes there are a few things that are a little disingenuous too, like in this video: 1. Apple Music never existed when Tidal was launched, so Tidal wasnt created to compete with them. Tidal launch with JAY-Z and other celebs was March 2015, Apple Music launched June 2015, Amazon Music streaming service fully launched in Oct 2016. It was definitely launched as an alternative to Spotify. 2. The Cristal thing, that statement that the CEO made, he ended it with "I'm sure Dom or Krug would love to have their business", that explicitly means he doesn't want their business. It's disrespectful.

[@CFREUp]

This is big facts on Jay well done 💯💯💯

[@bluntslt8023]

I made the like go from 1k to 1.1k

[@Jaceace87]

Banger

[@capturethephotons2078]

I'm a member of the METALFACE SUPER VILLIAN CULT.

[@Cloudy_Jones]

The best rapper to listen to for motivation to make money or how to make money is Curren$ey, that’s legit every song he makes and they’re usually all fire as hell.

[@Woozy.0]

Yeezus just rose again

[@natothegreat3981]

Thank you 👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾

[@ianw1410]

no way he is doing all of this on his own... smoke and mirrors....

[@kingp109]

Great video 👍🏿

[@willowwale2000]

This guy is no business genius. He never owned Tidal. It's all bullshit

[@castfive4038]

W vid

[@BeachLover263]

Jay-Z is an amazing artist & he’s always been honest about his financial aspirations. The man cultivated a mafia level of maneuvering, if anything a Jay fan actually likes that. That tidal move was whack but an attempt to save face that he actually succeeded in. As far as maintaining the initial mission of Tidal, that was abandoned. I never bought into Tidal, seemed like a cash grab to me from the jump. However nothing else in this video seems particularly nefarious to me. Kanye has way more cultish fans than anyone. Jay is actually smart which is why people respect him. I enjoyed watching this video.

[@187mrsmith]

Nas > Jay Z

[@uri-uf5hd]

Shut up . 2 stars can shine .

[@HovitoBaby]

@@uri-uf5hdhe just mad nas doesn’t know how to use the law of power

[@uri-uf5hd]

@@HovitoBaby I am a 35 year old Nigerian who grew up on both .

[@Luckimee]

Except Nas is the most boring rapper alive and can't make a hit in the last 30 years. Wayne would give Nas some trouble

[@turtleanton6539]

Greqt video

[@sharonjones9248]

Jay Z isn't the best rapper never have been

[@nickeddy7919]

This video was just mostly you reaching never really proved any of your points

[@Dremac5]

Jay z got a few minors under his belt but since he plays his role he won’t get took down

[@brianjohnson4780]

And you know this for a fact beyond mere speculation how? I’m not saying you’re wrong or right, just questioning the accusations you’re publicly spewing.

[@andremiller1566]

He ain't Diddy. It wouldn't matter. Beyonce and Blu have good names. The family business is going nowhere. Just change the figurehead.

[@Dremac5]

@@brianjohnson4780 foxy brown is on record admitting it, naz also rapped about it in ether

[@Dremac5]

@@andremiller1566 diddy sued circos early last year , if he didn’t we wouldn’t have heard a word

[@Dremac5]

Comments always getting deleated by youtube - smh I'm on the watch list lol just google Foxy Brown

[@TheThegod2007]

See how this video is attacking his character.... Breaking down his bars that's really saying some real shit and they calling it a cult 😂

[@AlphonseWeebay]

It’s gonna be hard when J realises he can’t take that money with him.

[@Tam...]

Jayz: "I can't wait to give this to my children." You do know that there are parents out there who are unselfish, right?? You know, the ones that create generational wealth for their offspring.. Shocker, right??😱

[@universalask]

Oh you’re one of them

[@lifeisabadjoke5750]

why poor people always say this bs to rich people lol!!

[@Luckimee]

No it goes to his kids

[@lordsafro]

@@lifeisabadjoke5750 fr. A lot of people have yet to realize that there is no nobility in poverty.

[@bravedave90]

It comical reading commets of the mainly "old men" quoting Jay-Z they're are literally proving the point of the video. You're in a cult guys, wake up! It's not real. 😂😂😂

[@mosessupposes2571]

The racial component doesn’t figure in other countries like it does in the US?? Seriously? How many other countries have you lived in, dear?

[@ltav.ii.igaming7325]

No man on this earth is above God or the law. f jazy z

[@Luckimee]

There would be no Kanye, Lil Wayne, or the Clipse without Jayz

[@phillyvoodoo]

Colin made it absolutely clear why he was kneeling very early on..... Were you just not paying attention at all or are you just adding misinformation for engagement ???

[@GRINDETHIKSMIXTAPESHOW]

Jay Z got me collecting art work , he help me realize that wealth is not all about the cash

[@Stancehall]

Cop Invader pieces.

[@GeminiJo]

That's awesome. What have you collected so far?

[@jas2429]

I hate that guy

[@KennyGatez]

Dame Dash was right 9:49

[@susieblanco2722]

I had bad credit .. started at 525 & now around 745.. nobody taught me outside of my WILL to have excellent credit … you gotta want it

[@lifeisabadjoke5750]

so what you going to do with that credit now

[@susieblanco2722]

@@lifeisabadjoke5750 😂😂 💩.. bout to start though. .. limits did get high AF overtime.

[@erfansvideos]

What cult? As soon as they’re done with Diddy they’re coming after JayZ. You guys think his hands are clean? Lmfao

[@definitivecj]

Great video! Facts on facts.

[@RylzRiles]

Hello helloyassine, Everyone calling this high-level content.... well that is clearly subjective, to me it just comes across as a well-spoken hit-piece, alot of subtle jabs were thrown when it is not necessary if you like the younger generation of hip hop then so be it, none of Jay-z's "cult" is in your way of listening to idk lil uzi vert or whatever you think is worthy of listening too. Downplaying an OG of the genre because they still have a strong fan base by calling them a cult.

[@GoldSkye]

What did Jay Z have on that Dorsey guy? Maybe he got “honey-potted”?

[@dannyg1252]

Jayz is his biggest his fan

[@GeminiJo]

😂

[@Tam...]

As he should....

[@Simonjose7258]

Yeah, but even if your Bitcoin 10Xed, you still have to know what to do with it. Bitcoin doesn't pay qualified dividends like an investment portfolio would.

[@Jake-w1c]

Jay z destroyed hip hop by getting music artist to stream their music now no one buy music anymore!! Just so he can sell his streaming platform to so one who doesn't know about music!! Jay z is the biggest snake in the world!!

[@trinal3745]

Streaming existed before tidal, low iq boy

[@Luckimee]

Have you heard of Napster? Ppl were streaming way before Jay-Z lol

[@kingartison]

Jay Z don’t like being attached to nothing long but Beyoncé and he cheated on her even 😂

[@NorManRaps]

Ceo of crystal made a power move. He basically said “fuck rappers we for the rich rich” keeping his super rich niche market instead of going mainstream. Probably bringing more revenue

[@Dannytentoes]

i love jay z but him being the puppet for his business can be his downfall those people need to fuck off the guy who made , just a week a go,

[@animebrospodcast4577]

He owns his businesses though . So that can’t happen

[@Dannytentoes]

@animebrospodcast4577 that's what they want him to think 🤔, bro you want to debate civily, we can do that all day but yo sdd want to fuss and be a chaos of agent

[@animebrospodcast4577]

@@Dannytentoes lol ok man 👌

[@Dannytentoes]

@@animebrospodcast4577 I dont own bot farms to get my likes ip so its fuck you clowns

[@ourshit5725]

J is a SCRUB.

[@KelebourneCrypto]

“ That s a no win” that’s why ya broke!

[@DiceB]

Im not sure what this critique is about because in those verses he speaks to other rappers and influencers with real money using himself in some of those examples.

[@ashleybanks-wm4cg]

When I was growing up my dad used to say all these things about JayZ and look up to him and tell me all these great things that he did and I just thought he was a bad rapper never hit on any songs I was just becoming a Gucci Mane fan a big Gucci Mane fan and alll the stuff he said Jay Z did in the business world i saw 50 Cent doing it not JayZ JayZ ultimately a lame because he changed his music Nobody gives af who is richer than who its not about that it's about Who can have longevity and last the longest Thats why i will alwqys do the money phone If im up $300,000 or 1 Billipn either way im in the one percent I never gave af qhat Jayz was talkin about not because he boujee because i love that boujeee shit but because he doesnt rap or care about the culture anymore My favorite rappee is 2chainz 2chainz has been rapping since i was in 8th grade Hes still puttin out fire and trendy albums Thats who i would wanna be not JayZ I also wanna say i loke your channel.a lot more youre stating more facts and not a s cyncical as your early days i hope you stay like that

[@terrenceblake3216]

respectfully...fohsis, if Wop was ya fav rapper and now its 2chainz it makes sense why you dont like jay and think he a bad rapper lol . its ya opinion tho...my opinion is that your opinion dont matter. mad love tho.

[@Luckimee]

2chainz??? 😂 You're in the wrong place. This is real hip hop not autotune

[@PandemoniumGameDev]

I had this feeling for a long time. Sure Jay's a great rapper, but I never really understood why people rank him as an undeniable GOAT. There's always been someone hotter than him, in any era. You can find better songs, with more energy, better lyrics, catchier hooks. Additionally, outside of the US, Jay-Z is not very well known outside hip-hop circles. He created an image of success, luxury and acted like he's the greatest and people believed him, plus we all know there's consequences for any artist that speaks bad or overshines Jay. All in all, I can agree that he's great, and an even greater businessman. But he's def not the GOAT, plus his persona and actions seem fabricated and shady.

[@trinal3745]

No one cares dummy. The video isn’t about who’s a good rapper, simpleton

[@hansmemling2311]

It’s funny to me that jay Z doesn’t understand that crystal isn’t super enthusiastic about rappers taking them on. I find it funny because it’s so normal for us Europeans to want to have nothing to do with the American culture when it comes to luxury items. In our eyes America is great for lots of things but not class. We appreciate subtlety especially in wealth. But American luxury is something’s very loud, that is something that we really don’t like. We find it so normal to dislike this however that we will make comments like the owner of crystal did. For that I offer my apologies to my American brothers. There is no justification for looking down on something who buys your product.

[@trinal3745]

America literally owns europe at this point so that’s really irrelevant. Without Americas global leadership, europe would fall in relevancy. That’s why Europeans follow Americas lead when it comes to global policy

[@Luckimee]

Right bc Italian luxury isn't loud? Versace and Ferraris? Jaguars? The problem is Europe hasn't learned from their past. Americans don't compare themselves to Europeans. If you think you're so much better good for you but that attitude helps no one

[@lephtovermeet]

Incoming: the enshitification of Tidal.

[@danielball1790]

Suspect dude still watching another suspect dude's pockets. Irrelevant. If you completed this. You enjoy wasting time.

[@Jaydub07]

Jay z smart cause everyone is drawn to somone who has knowledge but says little and do little as a man gotta think 1,000 time but always make one move but bro done fcked himself up and gov cant protect bro for long

[@turtleanton6539]

Yes average rapper but good busniess man😅

[@CGoldmill-dz4gk]

I never not once liked gay-z or cockafella records! Kanye was the whole label at one point he outshined and out rapped jay in my book! Kanye surpassed jay z in the culture cause jay z fell in love with money and art I guess seeing as he changed his whole style and hairdo to look like a gay painter like fifty said 😂 he was referring to the painter basqueyat if that’s how you spell it…. He’s a weirdo and the dudes that stay on the bottom of jays shoe are crazy 😂 but he tells the truth how he came up in this industry on the song d’evils… the only song I’ll ever listen to by jay z cause he lets you know how it works in the industry… jay z is a wicked smart man who is really tight with the powers that be… he’s probably the biggest coin in the industry and fifty can explain his character perfectly… he ain’t a shaman or a guru he’s just a regular man like you and I just with all the money… that’s the only difference…

[@Luckimee]

You just watch documentaries and think you're a Jay-Z expert. Bob Marley also had the same hairstyle if you remember. Kanye is a product of Jay-Z and so is Lil Wayne, and the Clipse

[@ourshit5725]

Jay-Z has ALWAYS sucked as an MC and a human being💯.

[@Zyklon_B_still_and_know_God]

Finally someone sane

[@nonenone9493]

@12:00

[@mariadesotoescobar]

The story of o.j

[@salonsahair]

Bluee group

[@jifffy999]

Men and women praise Jay-Z, not just majority men 🤦🏾‍♂️. These narratives are silly.

[@Theefitnessman]

It’s cool to diss Jayz these days…

[@WillMendez-g7y]

A whole Genre Sold Out and RmTurned Out