Lawn Care Company Cuts my Price by $41

A lawn care company cut my price by $41. I gave it some thought and came up with five lessons I can learn from this experience. I was not upset. Actually, it made me feel better about my lawn care pricing strategy. Don't let big companies intimidate you with their pricing if it is high or low. It is important to understand your pricing and know not to compromise just to get another lawn care customer. If a customer decides to switch over price, then it may not have been the right customer for your business.
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[@scottterry4590]

I’m just a home owner but I manage a sales staff and an inventory of 13 million so time is very important because I have very little of it to spare. I have in the past hired a independent small company to cutt my 10k foot lawn and paid over $100, well over. And then hired another company to take care of weed control and fertilizer. There was another $80-$160 depending on what applications are needed. I saw the advantage of hiring these two companies to save me time and me being a homeowner and pricing those products I knew it was a good deal. I have in the last year and a half decided to take care of it myself along with a little help from my 18-year-old to help me get those midweek cuts. So now I do spend the time to do my own weed control and fertilization which I like and I see the results in my lawn. I enjoy taking care of my lawn but I wouldn’t expect to have those two companys even walk on to my lawn for anything less than $100. No offense to the customer but maybe it’s time for him to downsize to a smaller yard. I mean for $59, he could not even do that himself with him purchasing the same products and not to mention equipment, and time. It’s not worth it , I do not blame you. Great video great content, as always.

[@Celts-cu8uk]

Sooooooo so so true! Brother I NEEDED to hear this because I’m still in that sensitive phase after getting fired. Jason thanks for being open and transparent. Guys like me need you around. Thanks again 🙏🏾

[@lawncarelife]

Glad to help. Thanks for watching the video

[@bigsonslawncare]

I Get fired every season almost, Just like Jason said skin will get thick if you stick with it👍🏾

[@scottbuck7911]

No offense, but if you pay $40+ for a bag, you need to buy better. Negotiate. But I agree. It's a 2 way street. You hire customers as much as they hire you.

[@teamkansas6199]

This is one of your top 10 videos for weed control companies - agree 100% - drop the mic - Jason has helped grow my business 10x. Don’t hesitate.

[@c.s.3746]

I spent many years and didn't care about my lawn. The weeds slowly took over, and I wanted to hire a company for one year to get it under control. I hired TruGreen and paid in full for 12 months. This was the most pathetic service. They promised all kinds of things, were here and gone in five minutes, and did nothing for my yard. I would watch them provide their "service" on my security cameras every month. I had more weeds six months after hiring them than I did initially. Long story short, I fired them, got half of my money back, and started watching channels like this. A year later, my yard holds its own against the other top lawns on the block. Thank you for making these videos so guys like me!

[@louieevans9125]

I was actually mowing a customer's yard several weeks back , and they pulled up to this yard with me servicing it, and immediately started applying the treatment with me on the yard.

[@shanew7361]

​@@louieevans9125 😂

[@spaceshiptomoon]

@@louieevans9125 are you serious 😂

[@seanslawns]

lawn care life, thanks for explaining this as it happens quite frequently, you're right, we just have to move forward and let them do what they're gonna do

[@powrguy1696]

You get what you pay for. I've used a "service", where when the fertilizer prices took off, they would water-down the application, with poor results, and they went quickly out of business as their customers were quitting as a result. Second, I used "the big guy", and the quality of their service deteriorated, also. I'm back to doing my own, and the results have improved dramatically. In the end, you MUST give quality service, and customers will pay fair prices.

[@lawncarelife]

I agree

[@matthewwright4855]

Yes sir. Relates to more than just lawn businesses. You have a great channel.

[@OkieDutchman]

I was taught as a youth "start out like you can hold out". If you cut your price to get a customer or lowball a competitor, the lasting impression you just gave that customer is that he can squeeze you and you will fold. Not the business model for me.

[@alexbernier3330]

I believe larger mowing companies intentionally lose money on pricing. They drive out the competition knowing companies that aren’t giants yet will struggle without the cash reserves to operate business in the red. Thank you for sharing the knowledge you did today 🙏🏽

[@lawncarelife]

You may be right on that one

[@giovannigiorgio8962]

@@williamlyons3947 You won't attain higher end customers with that setup.

[@giovannigiorgio8962]

It's that way in almost all of the industries. Established companies will push hard to bleed out the newbies' savings and credit lines.

[@GardenerEarthGuy]

​@@giovannigiorgio8962 In the early 90s I started my first lawn service out of a 1984 Subaru Wagon- only did upscale hills around Puget Sound. I bought a second Subaru and did lawn apps out of that. It's in the American DNA to root for the underdog...

[@Dr.Warren]

When I was a horticulture undergrad I had a professor tell me "know your worth". Best advice I ever got. It used to bother me when I owned a business to lose a customer just on price. Keep making great videos!!

[@42swissmocha]

sounds like weedman is in growth mode

[@kellkelley5743]

Here's what happens. Most large companies, are mostly trained for fescue. When it comes to Bermuda, their way doesn't work well. I've been there with several of these company and I have fire all of them. I started doing it myself and my yard is 100 percent better. I only use my lawn mowers. No cross contamination. Also, I own a rear engine 33 HI Vac Snapper, with a bagger, which in my opinion is better than my Tru cut reel mower. It will cut to an inch. ALSO, YOU HAVE DONE THE INITIAL WORK, WHICH WILL MAKE THEM LOOK LIKE A SHINNING STAR. AFTER A YEAR. THE YARD WILL GO DOWN HILL. I love your videos, I've learned much from you, and another on my own. Keep up the good work..

[@edwardmartin7753]

I just tell them if it doesn’t work out you can always come back.

[@lawncarelife]

I like that advice

[@dwray7286]

@@lawncarelife at 110 \

[@doctork02]

I truly agree with you but there is a reason people shop at Walmart it’s not the best stuff but it’s cheaper and people shop based on price all the time but as long as your quality is better you will always win. God bless you and your family!!!

[@kleco1000]

I had a guy wanted me do his yard 26k yard for 100$. I told him good luck finding that price. I drove by and his yard still filled with weeds.

[@thechrisbolton]

Some big companies can run negative profit margins in new areas to gain market control and increase the cost later. I always try to stay local. I hope others do the same.

[@darkwar12345]

They get the cheaper price but then find out it’s not as quality work and come back then I charge them more.

[@maustank8864]

Brand loyalty. Be good, do good service. They’ll come back.

[@Justthemow]

Not any more not down here in the south the Amigos are taking over prices are plunging

[@jefflukich5577]

As a small business owner myself (in a completely different business), I relate so much to you you are saying. Your business is in a great place when you have the confidence to say “NO” to people and projects that don’t align with the quality of your services, your mindset, and your values. Thanks for sharing.

[@rodgersandrodgers8191]

You are the correct one here. A small business should never compete on price with somebody like that. There will always be somebody that can undercut you at least in the short term. You should always compete by being a better company. Not a cheaper company. And, you will find that people who leave you for a cheaper price will sometimes, not always, come back to you in order to get a better job done. I believe you handled that 100% well.

[@jeffreydavis4029]

The big companies do a god awful job in my area. I have talked a lot of mow customers into switching to small local guys. All are happy

[@NickConteSC]

That company will nickel and dime him the first year. "Yes sir you need preemergent but that's an extra $200." Then the renewal cost for year 2 will be more expensive than yours - being told the initial price was only valid the first year.

[@chrisknight7921]

Hang in there buddy. CVS and Walgreens wiped out individual pharmacy. Walmart and Amazon wiped out mom and pop 5&10's. .Lowes and Home Depot wiped out local hardware. Its tough out there.

[@clegg4507]

Walgreens will be filing for bankruptcy protection within 2 years, they’re closing stores left and right.

[@groundeffects3032]

Stick to your guns. Quality and integrity over low price. Word of mouth travels fast both in both directions. I want to be on the good side. Route density is everything. Get in a neighborhood, do Quality work at a fair price, and the word spreads. Green, lush grass doesn't lie. Great video!!!

[@trebonejones410]

I have been using the big guy for 2 years and my yard looks a mess. All of my neighbors use local guys and their yards look great. The local guys that they are using said that they were swamped and couldn't take on my yard

[@beerbeforebreakfast]

There it is. Fact that people will pay for quality more so in a service industry!

[@mrh0wler353]

26 lawns per day? That's gotta be a tight route. Good luck w business and family. I'm new to lawn treatment, put down my first application of Change Up last month in northern VA. Thanks for the howto videos.

[@71manny89]

My 2 red flags with new customers are if they are only intrested in cheapest price and if they have had a new service every year. That tells me they are searching for something that doesnt exist like fertilizer that keeps the grass green all summer even though they wont water 🙄

[@jimbo5635]

There's a national chain here. Their yards look like crap! I drive by and see their sign in the yard, and I am like I wouldn't even put my sign in that yard .

[@jimbo5635]

Anyway, I think your sign in front of a clean green yard is good advertising. I wouldn't my sign on a brown lawn, even if it wasn't my fault.

[@bandito85fx]

Hi Jason, I’ve been using your tips on my centipede lawn. I was envious of my neighbors lawns who all had lawn service. My patience paid off. I have the greenest weed free grass in the neighborhood and the neighbors are asking me what have I done lol. Thanks. ✌️

[@MrSwann5408]

I’m having trouble finding 1 yard to cut 😂 it’s rough out here when everybody has a lawn company.

[@GotoHere]

The low ball company hasn’t figured in the costs, labor, materials and overhead correctly. The depreciation on the truck ~$1/mile, labor ~$15/hour, materials ~$25 and overhead ~20/hour. They are loosing money pricing jobs that way. Eventually the cash flow runs out, suppliers will get screwed and be owed millions. And the owners will file bankruptcy, walking away with millions of other peoples money. I’ve seen this business strategy being used by low balling companies in all industries, my whole life.

[@brent6924]

As a LCO I loved all of this!

[@kathyg8684]

We had one of the big guys and they did a terrible job. Fired them and took on the work ourselves.

[@BrandonD1R]

It's because you're a honorable lawn care professional and you'll actually what the client is paying for the appropriate rate. Unlike "THAT" service (which in the Birmingham and surrounding area so I KNOW EXACTLY) who you're taking about, but they'll apply at a lesser rate than they should and the client will be none the wiser. It's frustrating. I do care for lawns as well and people LOVE my results but want to go for the cheaper price and complain to me about their service and ask questions about what I'm doing to the lawns I maintain. NO SIR!!!!

[@bobertkungfu1034]

Did you fart 😂

[@lowlife7453]

I love that he didnt edit it out. King move right there.

[@KeepItMowed]

I just mention this the other day on another channel. People are leaving flyers / door hangers to do lawn mowing for $15 - $20 for 4,000-8,000 sqft yards in Houston. These are not solo. These are big franchise type clowns watching KZbin marketing videos. They're working for free. Oh well...

[@dirtyhoefarms2024]

hah! that big company used a "hook" & yes, their customer service will suck - Keep doin' whatchah' doin' Jason!! You ROCK!!

[@nashguy207]

I agree I tell new customers that if you are looking for the cheapest we are not for you. But I also tell them we are not the most expensive but that I will put the quality of our work up against anyone!

[@CVEIWKID]

That's the the battle plan drive out little guys create monopoly

[@baz8014]

When this customer call me back, I don’t answer the phone.

[@kove]

7:05 😅😅

[@longboardluv2]

He ripped a stinker

[@kove]

@@longboardluv2 🏋️‍♂️⚡

[@jackjenkins5160]

Man Jason cut one lose at the 7:10 mark LOL

[@lawncarelife]

That's funny. I listened to it. I have no idea what that noise is

[@JCole_89]

losing some customers can be a blessing for sure

[@greenhillscustomlawncarell1139]

It’s always cheaper when the company fertilizes and cuts. A full service company.

[@vovkam]

I know you said he's a nice guy, but it's a low class move not to let you know ahead of time. Wasted your time, having you come out to the property and not pay you.

[@vovkam]

I really want to know which company it is. Anyone know?

[@GardenerEarthGuy]

Maybe remove granular from your program, switch to AMS with nitrogen stabilizer and go liquid only? Granular is a waste of money in my market- it just washes away.

[@drumpogrom]

7:08 Did you fart? 😂

[@jameslucas2663]

I agree with everything you say

[@clegg4507]

If it was True Green they’ll kill his grass, not show up and still charge along with charging him for rest of his life. He’ll have to get lawyers involved.

[@johnfetter3252]

Jason do you offer a discounted rate for customers who pay up front for the entire year?

[@lawncarelife]

Yes, 5%

[@souflikar6702]

Sounds like the bigger company may be paying their workers minimum wage or lower at $59.

[@GravesLawnCare]

Very nice video! I’m looking at getting into weed control and fertilization next year how would I go about getting my prices

[@TheHaslemBoyz]

Where's the conference located?

[@johnhanson5774]

Let me guess the company. Northwest Exterminating or Unlimited Lawn Care? Those 2 companies low ball the hell out of the price. I honestly don't see how they are in business.

[@musimowingmoreinc9031]

Jason, Your location is farther south than me in NW Arkansas. We currently do 5 to 6 applications during the year. Could you get away with doing 6 applications, or do the warmer temps drive another spot application or fert app?

[@AlbertoGonzalez-yu3pe]

I think they did a wrong yard measurement or maybe they only doing the front yard

[@lowlife7453]

@7:05 ripped your pants.

[@71manny89]

I gotta know who the company was..... was it Naturescape?

[@davidmcbrayer6458]

If you already killed the weeds and have it ready then the more expensive work is already done. They just piggybacking on you

[@slowrider30]

Do you use a granular fertilizer or a liquid

[@jaydee5213]

$40 for a bag of fertilizer? We. Been paying 27$ for a 50 pounds bag of 28-3-10. However I wouldn't treat 13,000 sq ft for less than $100.00. My price is 139.95+tax

[@networkguy993]

they wont do a thing. they will just have someone go there and put up a note on their front door saying they did this but they didnt.

[@EastCoastWingNuts]

50 jobs make a K or 30 jobs make a K.

[@Railroad_Talk]

Mighty Green 🤣. I’ll say their name lol. I won’t hire them, mainly cause I enjoy doing my weed control and fertilization myself but they’re big in Brookhaven in Margret but I see the same weeds often sprayed over and over throughout the summer. May be a new guy or a few new guys learning I’m sure but I’ll pass lol.

[@Drunk_Friar]

Sounds like a bait and switch

[@lawncarelife]

Perhaps

[@tuttneywinbush7180]

I would of told to name of the company. That way they would've had to treat the rest of the customers the same with low prices in turn there is No way they can keep that up. ..!!! Then you'll be brought back up. ..

[@11ccom]

Show more trees.

[@johnnelwhite]

You get what you pay for. When they go up on him and he isn't getting good results and realizes you were a good price he will call you back. Thats when you give him a price higher than before. Dont sweet it.

[@antonioervin6627]

Do you treat lawns monthly or every other month.

[@lawncarelife]

7 times per year

[@spaceshiptomoon]

Those big guys don’t care about the quality of the lawn or the products they use. I guarantee they aren’t using some of the brands we are using. They don’t go into detail like you would. They are about numbers. Smaller guys actually care about the quality of the products they are using which in turn makes a better lawn. Stick to you guns man. They are the Walmarts of this business, they don’t care.

[@jianajoohoku3671]

Was that a fart at 7:08 ?

[@user-mn1xj4rc2e]

I love this video haha

[@MrHiggs89]

I bet you that big company has a sales team and that salesman low balled the sale just to get that sale for him.

[@steveupton7996]

My service wouldn't be appropriate for his needs 😂

[@jermainedavis2742]

Probably The Weed Man

[@mikewhittaker5984]

I don’t think I would want the quality of workers they would have to hire at that price , most likely undocumented getting no workman compensation look out homeowners

[@willieslawncareservice.8436]

100%👍👍👍👊

[@willieslawncareservice.8436]

👍👍👍💰💲🤑👊

[@daviddsims]

Grassroots 😂

[@go5582]

Hi handsome. Great channel and lesson. Please by some crypto::XRP, XDC, XLM. GOD BLESS YOU.

[@jcmo69]

Whhaaaaaa Whhaaaaaaa lawn care people are such whiners

[@okamisan3642]

The lowest prices usually include a convicted criminal on your property.

[@xBenny_Blanco]

You a guy that hold grudges. Just hope when bad times hit, you don't regret the decisions you made to turn away customers. Everyone makes a decision based on whatever the situation they are in at the moment. You never know if they are going thru hard times themselves. The fact you hold that against them like you never made a price based decision before. Says a lot about your character bud