Sustainability in Business = 51% to 81% MORE PROFIT (CSR)

A business using best-practice sustainability approaches can increase its profit by 51% (for small or medium enterprise) to 81% (for a large manufacturing / distribution company). In this video I present the business case for sustainability and reliable evidence that quantifies the value of a company integrating sustainability into its DNA. This video is based on PhD research by Bob Willard.
0:00 Introduction
0:34 The language of sustainability in business
1:48 Crunching the numbers
2:39 The 7 bottom line benefits for business
4:00 Conclusion & support message
Use the dashboard and enter your own business numbers: sustainabilityadvantage.com/s...
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For more details about this, read "The New Sustainability Advantage" by Bob Willard amzn.to/39URZEV
www.sustainabilityadvantage.com
The language matters: Nowadays we hear everything from the word “sustainability” to “Triple Bottom Line”, to “the 3Es (equity, environment, economy)”, “the 3Ps (people planet profit)”, “CSR (corporate social responsibility)”. What’s important to realize from a business perspective is that, while all these words are relevant - and some will resonate with your company culture better than others (for example words like “profit”, “asset management”, etc.) - what we’re ultimately talking about is being a steward of 5 capitals in a way that helps your business be more successful.
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Videos are created by Alexandre Magnin using years of experience drawing and working as a sustainability consultant with businesses and communities: www.amcreative.org
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/ bobwillard1
"The new sustainability advantage" by Bob Willard
The Five Capitals: www.forumforthefuture.org/proj...
Script co-written by Sarah Brooks.
Music: Swamp Stomp by Silent Partner
Thank you to our volunteer for Portuguese subtitles: André Ribeiro Winter
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Is there reliable evidence that quantifies the value of a company integrating sustainability (sustainable development) into its corporate DNA? Turns out the answer is, “Yes!”
For this video, we’ll draw on the work of business sustainability guru Bob Willard. After working 34 years with IBM, Bob completed first a masters and then a doctorate on the business case for sustainability at the university of Toronto. He’s the author of several books and is considered a global expert on this topic. Let’s see what Bob has to say on the business case for sustainability.
We can’t talk about business without using numbers, right?! Now that we know what we’re talking about, how do we know whether integrating sustainability into our corporate DNA will actually help us steward our 5 capitals in ways that generate revenue and mitigate risk?
Based on years of research and hundreds of case studies, Bob Willard’s research shows that if a typical company were to use best-practice sustainability approaches already being used by real companies, a Small or Medium Enterprise (~6 employees and $1 million dollar revenue) could improve its profit by at least 51% and a large manufacturing/distribution companies (of several thousand employees and a $500 million revenue to 81%) could improve its profit by at least 81% compared with if it did nothing.
There are 7 bottom line benefits that align with current evidence about the most significant sustainability-related contributions to profit.
Increased revenue: 9%
Reduced energy: 75%
Reduced waste: 20%
Reduced materials: 10%
Increased productivity: 2%
Reduced turnover (attrition): 25%
Avoid a potential 16% to 36% erosion of profits due to reduced risks ( revenue and  expenses)
The first one is about making more money, 2 to 6 are fewer expenses and 7 is more revenues and fewer expenses due to reduced risks altogether.
It’s true! Just by doing what others are already doing a business can increase its profit by 51 to 81% within 3-5 years. And, keep in mind this is only about best practices; innovation and creating better products and services can take you even further. This is well documented and you can the numbers for your own company on sustainabilityadvantage.com. It’s all free and open-source.
Sustainability is just smart business. The numbers we’ve discussed are just the tip of the iceberg when it comes the business case for sustainability. I’ll offer many more videos about the business case in the days ahead, and also videos on making sustainability relevant for the business community. So, stay tuned! Subscribe to receive the new videos.

[@bobwillard1]

WOW! What a great little video! Thank you for the kind credit you give me in the video and the reference to my website. In just 4.5 minutes, the video covers a topic that usually takes me 45 minutes to deliver in a typical presentation. That’s a 10 productivity factor and the clever graphics make the message wonderfully memorable. I especially like the one about injecting sustainability into company DNA. Beautiful! Bob

[@GraceMcGrathEnvironment]

Thank you for the work you do. I liked this video as well; it explained the issue well.

[@GraceMcGrathEnvironment]

Great job on the video. It was an explanation that was easy to follow.

[@Greg4Green]

A wonderful and concise picture of corporate sustainability's overall goals in < 5 min. Thanks for this, Alex!

[@learnsustainability]

+Greg4Green Thanks for the feedback Greg. Much appreciated!

[@GraceMcGrathEnvironment]

It was a great explanation.

[@xwl2599]

hi! I would like to know if all the data presented in the video is taken from the book mentioned? thank you!

[@jorgemesa1785]

very good video, thanks for this

[@learnsustainability]

Glad you liked it! Thanks for commenting!

[@emmamcguirk9820]

Hi, I was just wondering if you have a reference for the quote "Managing for today while preparing for tomorrow"?

[@learnsustainability]

+Emma Mcguirk Hi Emma, good question. Unfortunately, I can't think where I got that from. It is a common phrase in the world of sustainability professionals though.

[@essamelbanna9752]

Great job

[@learnsustainability]

Thanks!

[@AceHardy]

🙏

[@damini2468]

Hey, Can you please explain how does reduced turnover act as a benefit to the business ? Please help with an example

[@learnsustainability]

There are costs associated to turnover (cost of recruiting new people, cost of training them, less work done during the transition periods while new staff get fully efficient, etc.) so reducing turnover also reduces costs.

[@damini2468]

Makes sense , thankyou so much.

[@greenhearted8453]

@@damini2468 Also, I recently spoke with a neighbour who owns a small business. She's sooooo tired of training new people that it seems to be draining her of the enthusiasm and passion she used to have. So there's a social (mental health) cost to the higher ups in small businesses, as well.

[@Makeupdonebyholly]

Your voice is intoxicating. You have an amazing accent. French accents are the best

[@vamshikusuma8788]

How is reduced turnover a profit?

[@learnsustainability]

Very good question! Important costs are associated to recruiting new employees (posting, selecting, interviewing) and also to bringing them up to speed and to full effectiveness in their new position (adapting to the organization, its history, the new job, new relationships, etc).

[@1InterestedNot]

Sorry Latka I can't make out two words you're saying.

[@learnsustainability]

Sorry to hear that. Feel to hit the "CC" button, that's what the subtitles are for 😊