Levi Roots - Life After Investment - Success Talks

Levi Roots - Life After Investment - Success Talks
Levi Roots describes the process of life after investment for an entrepreneur. Using his Reggae Reggae sauce as an example Levi provides real insights into what entrepreneurs should be doing in order to grow their business.
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Levi Roots was a television sensation when he came on the BBC Television show Dragons Den and secured a £50,000 investment for 40% of his “Reggae Reggae Sauce” business by Peter Jones and Richard Farleigh.
Levi will be sharing his story on life after investment and discuss the aspects which most people do not see as well as why getting investment is only one piece of the puzzle to him growing his multi-million pound business.
Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef, businessman and multi-millionaire.
For years Levi made the sauce from his kitchen in Brixton with the help of his seven children, selling his overwhelmingly popular sauce out of bag on his back.
At 1991's Notting Hill Carnival Levi created a fusion between the food he was cooking and the music he was playing, opening the ‘Rasta’raunt', which was so popular it is now an annual fixture at Carnival. Despite the sauce's popularity it took another 16 years of rejection from banks and businesses to invest in the product who thought it looked and sounded "too black".
In 2006, Levi was spotted at the World Food Market by a BBC researcher and invited to appear on the programme Dragons’ Den. Levi had never even heard of the show, and went home to his kids asking them what Dragons’ Den was. They begged him not to appear saying; Dad, don't go on that show, they'll just tear you to pieces!
Although he was doubtful about the programme, Levi’s mother encouraged him to come back as a 'Dragon Slayer'. Levi put his faith in Reggae Reggae Sauce to win over those fiery Dragons.
The sauce was an instant hit. In exchange for a 40% stake in his business, he secured the support of millionaire ‘Dragons’, Peter Jones and Richard Farleigh for £50,000. Peter Jones helped to get the sauce listed by Sainsbury's, turning the dream into a reality.
Levi's success has been nothing short of a whirlwind and he has even been invited by Prime Ministers to no.10 in recognition of his notable success as a black man in Britain attaining financial achievement through enterprise. Levi equates his success to putting himself into the product.
Levi's main focus has been to promote the Reggae Reggae brand and the message it symbolizes. 'I want to spread the word that if a black Brixtonian Rastafarian can make it with just a sauce, then you can make it too.'
The Levi Roots range continues to grow with Caribbean inspired cooking sauces, ready meals, soft drinks, desserts and more. Numerous high profile restaurant chains have signed deals with Levi to use the sauce on their menus including Wetherspoons and other high street franchises
In 2008, Levi hosted his debut TV series 'Caribbean Food Made Easy’ in which he aimed to make the vibrant tastes and healthy ingredients of Caribbean food more accessible, and it was accompanied by his iconic book of the same name.
As well as cooking, Levi continued to fulfill his passion for credible roots music by releasing his studio album 'Red Hot' with its catchy summer single ‘So Out Of My Mind’, in 2009.
With seemingly endless possibilities for the popular Levi Roots brand, Levi continues to bring the sunshine of the Caribbean to all of his ventures while popularising the spicy flavours of his Jamaican heritage….Always focused and ever motivated Levi Roots remains true to his inspired mantra of success, ‘Put some music in your food!'
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[@Pulsonar]

Levi is an outstanding communicator with a stunning bare-bones, real-world intelligence that marks him out as a winner. It is absolutely clear that he is not a one-off, but the real deal!

[@SuccessTalks]

Completely agree

[@FHIPrincePeter]

A great Talk very very inspiring. He hit on a very important point, that Investors invest in your potential.

[@AbsoluteMotivation]

Was so excited for this one!

[@SuccessTalks]

He is a great person and delivered some great points in the talk and Q&A

[@dsem221]

Great talk from Levi

[@Wintis_Swizzle]

This man is the real deal. So happy for him. Inspiration to me 👌

[@SuccessTalks]

💯

[@ManLikeMike]

What you guys do is so amazing. Thanks Dennis for allowing us to hear from so many great and successful BME people.

[@SuccessTalks]

Thank you for the kind words! We will keep going and just hope to share this with as many people as possible

[@danbeke201]

Inspirational

[@coby00]

This video should have more views. What an inspiration. Be you.

[@lightninbolt10]

Such an inspiration!

[@SuccessTalks]

Great story!!

[@JT-152]

💯🙌🏽👍🏽

[@johnccoops]

good job#

[@SuccessTalks]

Thank you

[@goodday1101]

If you want to be rich,get a product n sell,sell, sell....