From the Levi’s® Archives: Conserving an 1890s Levis® Sack Coat

[@UnlimitedEmeralds]

Wow nowadays you can’t get a $70 pair of Levi’s to last 2 years. They sold the “premium” Levi’s for $98 that were the old quality of the jeans, just far more expensive. They’ve since done away with that line and brought in the “vintage collection” for $250+ per pair of jeans. Oh and get this, none of them are made in the USA. You’re better off spending $10 at goodwill for a pair of Levi’s from the 1990s.

[@tminus21]

word

[@simonschwarz6919]

Totally agree! Quality is just terrible now, love the styles, but for me the money just isn't worth it anymore.

[@mmonkeyman1403]

I guess my Premium Levis that I purchased for $98 2.5 years ago and have worn hundreds of times in that span aren't high high quality? Some areas below the equator are showing a little thin right now, but I intend to get some reinforcement down there.

[@Maso777]

What are you talking about. I’m a Levi’s collector. Over 60 pair of pants purchased in over 12 years, and nary a pair is altered it’s shape. The faded are incredible, the fits are incomparable.

[@UnlimitedEmeralds]

@@mmonkeyman1403 if your jeans are starting to thin after just 2.5 years, yes you are absolutely getting ripped off. The average American did not own more than 2 pairs of jeans just 30 years ago. This means they wore the same pants over and over and over again. My grandfather is still wearing his Levi’s from the 80s. You just cannot do that with today’s Levi’s. The drop in quality is undeniable and outrageous, especially now that you have to spend over $100 to get slightly higher quality jeans that are made overseas.

[@elgabbocap]

what's more surprising to me, is how this jacket still stands after 130+ years, fabric pollution ain't no effing joke.

[@frankjoyce76]

I really think you all should recreate the earliest catalog products so we know what it looks like when it was made in 1800's

[@redswift31]

They should sell them too.

[@martinvanburen4578]

are you a miner? why would they recreate clothing made for the 1890's for today's market? every age has its own fashion and then it dies for a reason

[@redswift31]

@@martinvanburen4578 Fashion is cyclical

[@martinvanburen4578]

@@redswift31 when are wigs coming back?

[@redswift31]

@@martinvanburen4578 idk m8

[@barrilitomusic]

Yeah great history. Wish Levi’s would make repros of all of their archive pieces at an accessible price, not only for LVC.

[@luisalmaraz2549]

The methods used to recreate archive pieces are not in line with the technology and market of today. LVC is priced like that because so much time and effort goes into the process of recreating something.

[@artistnyc123]

@@luisalmaraz2549 That's BS. They could still be making 501's the way they used to but they cheapened the process to make more money. Of course now it cost a fortune to make them in small quantities but they never should have deviated from he originals in the first place.

[@barrilitomusic]

@@luisalmaraz2549 True, but it's not like they have to figure out how to recreate a pair of 1947s or a type II jacket or even Einstein's jacket every time they make them. 1947s are made every single time, it's one of their staples.

[@mello6450]

@@artistnyc123 they really can't though as all of the selvedege denim mills in the us are non existent

[@SuperMuzzy94]

No they don’t need to make it again.

[@adrianhowell9762]

I wish that Levi,s would start making them as good now , as they did then. Quality always outlasts quantity . Thanks for the video .

[@huntrrams]

Amazing video! I want a whole series of this!

[@mottopanukeiku7406]

Very cool, kudos to Levi’s and their folks. This would be the ultimate in the worn-in heritage look for denim heads. The “one sleeve” thing could become a trend.

[@HeisLeg3nd]

Levi’s doing this is so freaking rad

[@colemancalgary5260]

I’ll be waiting patiently for the LVC version!

[@liamblake937]

They'll probably mangle it like they mangle everything else they do. Just but the one from mister freedom it's gonna be the same price and way better

[@AgentJJones]

Your waiting for trash not history

[@BLAISEDAHL96]

Dear Levi’s, Please bring back American manufacturing, like ORIGIN USA.

[@dvdddddd1]

Levis like money much more as a good quality

[@insomb]

There's no way I'd wear the new stuff, you can still get high quality vintage Levi's

[@williamburke13]

Yes!

[@yungyahweh]

@@insomb from where?

[@insomb]

​@@yungyahweh Vintage dealers... instagram... ebay.

[@Deseko]

Better condition then my year old trucker jacket

[@denindenim]

Fantastic, keep posting videos like this please.

[@mrnobodyinvr9762]

Levi's should reproduce those products from that era, I bet they would sell out of every production run. Make them tough and strong like they used to be, and customers will praise the products.

[@mmonkeyman1403]

I agree it would be cool. One big problem would be that the production run would probably be so high that cost would be astronomical and the number of people willing to buy them would be extremely tiny.

[@goncalo.ferreira]

@@mmonkeyman1403 make it as efficient as possible. Enough to have the same price but with less margins. Nothing is more expensive only the margins dictate how greedy a company is

[@RedMartyr]

just buy Japanesse denim- good ol' selvedge denim is though as nail

[@TotalRejection]

@@RedMartyr and costs half a fortune

[@RedMartyr]

@@TotalRejection Yeah, it gets pretty expensive if you buy denim that was completely manufactered in Japan. But there are companies like Naked and Famous, and a Custom brand called SoSo Clothing that offers Japanese fabrics where the actual product was constructed in other areas of the world. $300USD (Or less) for a pair of Heaveyweight (Over 12oz) , raw, Selvedge denim that looks great on day-one and could fade, and age beautifully as it lasts longer than typical denim seems like a good deal to me. Add in the fact that because these fabrics are somewhat expensive, they are actually worth repairing thus increasing their lifespan even further.

[@RedMartyr]

I heard an econimist talking about how items retain their value over time (It was actually about watches) - but he mentioned how in a perfect capitalist system the intrinsic value of an item would be reduced upon production by causing deliberate damage to a product before it ever hit the shelf. Funny, if you think of how nowadays they sell you pre-ripped and pre-faded denim and call it style. Think about that

[@loganwilsie106]

Also consider how ripped jeans were originally meant to be an anticapitalist statement; since people wanted to demonstrate how little they cared about their appearance, they would wear their clothes threadbare rather than buying new clothes to look 'presentable.' Later the fashion industry would co-opt this aesthetic as a way to profit off of the punk and grunge movements while neutralizing their ethos.

[@rizaldycruz3511]

I admired LEVIS SINCE MY HIGH SCHOOL DAYS era of 70.S

[@tappintheamericanwest2781]

Thank Tracey for doing a great job and restoring the jacket… ps it was nice meeting you😊

[@Scientificmethods]

I didn't like meeting you at all.

[@DomP1989]

Now if only they still made their jeans in the USA..

[@rodelbunag9823]

I love Levis forever.

[@Joe-kk9hv]

. You can see Tracey labouring to enunciate every last letter of a word.

[@BLAISEDAHL96]

Really cool history! Great video.

[@Midplaysfordays]

Pretty wild how a style of clothing has lasted over a century

[@blanetaa]

What a find.

[@memopinzon]

"It's second hand thrifted bro."

[@Yrathus]

“It’s pre-loved sis”

[@TheIronSnail]

So cool!

[@josipgrgetic1202]

Whats the jacket in the back with the animals

[@JeanPierreHintze]

You've done a grrrraaaaannd job, Ladies!

[@hugogarciacuesta]

Deseando una recreación de esta increible sac coat en la nueva Levis Vintage Clothing Collection!!! 😍😍😍

[@AgentJJones]

It'll be garbage and nothing like the original and It'll be made in China

[@guillermohidalgo9449]

Estaría bien que estas colecciones de Levis llegaran a más países como México :(

[@Official._slyx]

How much this cost??? Cuz I’ll buy it an be wearing it out the archive

[@Ryan-wj6wb]

Great video!

[@JayGoga-i2b]

Lovely ❤Levi’s

[@krishnamurthygvss1655]

My favorite brand levis from 2000 onwards I am using levis brand basically 👖 jeans all time favorite

[@vonanstetten2355]

Most people are angry about very expensive Levis Vintage Clothing or Selvedge Denim made Clothing for over 100 Dollars each. But Back in the days, 120 Years ago people payed always much money for a high quality, Long lasting Jeans or Jacket. It wasn't that much pieces as today, it was better and they repaired it. Today fashion is a short living mass product.

[@luckap79]

Crazy !

[@JB-1138]

I got a bundle of 7 Levi's 502's on Poshmark for $7 each. They all looked brand new without tags. And then just recently bought 3 more pairs off Amazon for $30 each. All in a different colors. I shouldn't need to buy jeans again soon...

[@skullandbones1832]

Levi's Silvertab label back in the 1990's.

[@f5000-h6u]

nice collab by levis and balenciaga

[@joseesparza2364]

Back when Levi's lasted.

[@jurgenbrandt642]

Amazing!!

[@soniamicheal2403]

Purchasing items through the CifrisNFT marketplace gives the buyer the chance to hold and sell the item later for a higher value and the royalties give the brands passive income once the item is being resold.

[@Chrisfields2011]

Interesting, but it would be nice to be able to have a good look at it without the constant cut shots.

[@tablettwentytwo1750]

And the annoying sub titles....

[@xxxx45]

It’s the jaaaaaaaaaacket !!!

[@viper0111]

Its a shame that Levi's doesnt even make clothes in the USA anymore.

[@scottdunkirk8198]

Are you all going to reproduce this?

[@Fuzzfooger]

I'm guessing a pile of rocks with a jacket in it was a grave

[@jackhammer8364]

My levis jacket saved my life

[@JB-1138]

How so? Good story?

[@claytonstokes4224]

"I dusted it off and hung it up. That will be $7000."

[@fernando.moraes]

Please make Emerson boots again!

[@Bail.e_y]

Crazy to think this jacket is prob gonna last 200 years

[@bradfrench2012]

We’re there bones in the rock pile

[@budiutomorock]

Awesome ⚡🔥🤘🏻

[@wheresmyrooptoff4056]

vintage grail

[@rudigrudi4898]

this is probably jacket from Arthur Morgan.

[@ailleurd]

US archaeology, I like Levi's clothing, but if France it is expensive. I learn that Levi's company have an ethics and ecological politic. Is it true that blue Denim come from Nîmes is south of France? Thank you.

[@ladyog4944]

The women's Levi zipped Ankle Jeans were the pair of jeans I very owned Levi # Life

[@artistnyc123]

Anything in the museum about how much 501's sucked after 1985?

[@quattromori5496]

Meanwhile on the European continent there are discoveries of objects with several thousand years of age, while in the US they get excited by a Levi’s coat of a just hundred years ago.

[@Yrathus]

You mean Levi’s gets excited, not the whole USA

[@mello6450]

artifacts of old levis are arguably better than any european bullshit

[@magnushansen7769]

the guy who found it - what did he get?

[@justinberry3991]

Sleeve cut off.... He used it as TP. Been there done that.

[@diditiesto5055]

🔥🔥🔥🔥🔥🔥🔥🔥

[@mr.145]

Levis! make a really premium cotton t shirt that looks better with age, and stays in shape

[@RedMartyr]

By vintage you mean tube shirt ? I think some things are better left in the past

[@mr.145]

Vintage? Whats a tubeshirt?

[@RedMartyr]

@@mr.145 Its a shirt that is made with no seams on the sides. It is a vintage way of crafting shirts

[@galadrielgaladriel7375]

the two horses are pulling a mans limbs apart.

[@Simbamawunganidze]

I’d prolly still wear it

[@kaleswapnil1883]

Why don't you dry clean it.

[@ccchase420]

this comment section is solid

[@mjay4700]

Just spray the thing down with Oxyclean, gentle hand wash in warm water and line dry.

[@TheYjmfan]

Levi’s used to be good not so now, wear out too quick unlike the old school, Levi badges all wash out leaving you with a blank patch of leather on the back.gone over to Nudie jeans so much better made.

[@colemancalgary5260]

Nudies? 🤢

[@maybeimstupid8172]

just toss it in the washing machine

[@Gewett]

Service

[@TonyBMW]

I don’t think it’s smart of you to show this to the customer... I mean comparing quality then to now will bite you in the rear.

[@rickgrimes4352]

🧥Merci👍

[@matazetaz9484]

Arthur Morgan coat

[@DNiro305]

Levis aqui no Brasil custa muito caro,e a durabilidade não compensa o preço. São todos Ching ling. Essa é uma forma pejorativa de dizer,que são chineses.

[@cdakskid]

Levi's was a great American company, with outstanding products. Now it is pretty much cheap garbage that will deteriorate in months. They obviously know how to make long lasting durable products, but they choose not to. That's why I choose to not buy their products anymore. Sad.

[@richtorres5115]

Wash it!

[@suryoardi7109]

Sell that to pawn stars for 500 bucks 😄

[@arturoperez7182]

I'm the boss.

[@kelvint.h1158]

don't let Balenciaga see this

[@imkindacringe2670]

Levi ackerman..

[@reality8605]

Dear Levi's you traded in quality for wokeness. Please go back to 100% cotton garments, and a higher weight.

[@leandrotinoco2141]

2 weeks for that Lmao all she did was softly take the top dirt off

[@xxanimefanxx11]

wow it still looks like shit after all these years!

[@ccchase420]

LOL

[@timxx3580]

Levis now is soo boeing the same style every year..i love levis for decade but now..pls do something more into the environment and style.do cargo pants,airism tee etc u know something new

[@rosez6737]

This is like telling BMW to make fishtanks insteal of cars

[@888ssss]

sorry dudes but i had to boycott your brand for life due to your political stances.

[@rosez6737]

What political stance

[@888ssss]

@@rosez6737 they are part of the woke brigade. into cashless society, covid passes and climate footprints. also involved in russian boycotts. not bad for a jeans company...!!

[@888ssss]

@@rosez6737 i bet if you look deeper you will see huge multi million dollar government loans / bailouts on their books.....

[@888ssss]

@@rosez6737 not to mention their products are made oversea by vietnamese and taiwanese slave labourers.

[@888ssss]

@@rosez6737 its a nazi company. a fascist operation.

[@doctyryq190]

Scammmm.

[@sunigbiskit2904]

Why don’t they just run it through the wash?

[@alexandraami]

it would literally crumble like tony stark

[@Big_Boss14]

@@alexandraami lmfaooo

[@martinvanburen4578]

you can find this coat on any bum down no the freeway, no need to hire an expert

[@michaelstratton6701]

Not made in America anymore, will not buy Levi's ever again, what a bunch of BS she's spewing

[@mello6450]

keep telling yourself the lie that "made in america" means better quality

[@michaelstratton6701]

@@mello6450 no it means American jobs, instead of giving our money to China, fool

[@JB-1138]

​@@michaelstratton6701 Even if they were made in the US it would be from immigrant labor. There's old footage of people working in a Levi factory from the 60s or 70s and it looks like everyone there is probably Mexican/Latino. And funny enough, my Levi that say "made in Mexico" are the best quality I've ever had. Currently speaking, if you want the best denim in the world it comes from Japan. Look into it. You can buy Levi's that are made in Japan, but they're probably going to be about $200 or maybe $100 on clearance sale. There are lots of Japanese brands to look at. Some of the denim is made by hand and some of it is made on machines from 100 years ago. The quality is unmatched.