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When Lexus launched the third generation IS saloon in 2012, it had a simple mission. It needed to be a car that potential buyers would enjoy owning more than a Mercedes C Class, an Audi A4 or a BMW 3 series, the three leading choices in the compact executive saloon segment. That was a tough objective, so in trying to realise it, the Japanese premium brand tried to get away from merely copying the winning Teutonic formula in this sector, primarily through offering petrol/electric hybrid power rather than the kind of 2.0-litre diesel engine business buyers were used to. It proved to be a refreshing approach for people in search of something just that little bit different.
Presenter: Jonathan Crouch
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