Life is not linear - Rob Hoffman, Co-Founder & CEO, Contact Studios

I catch up with Rob Hoffman, the cofounder and CEO of a content as a service industry called Contact Studios. Rob’s journey is interesting because it’s so real. It’s non linear with twists and turns and setbacks and resilience of layoffs and failed attempts to finally bootstrapping a successful business with his friends. Add in elements of moving to Colombia on a shoestring budget, and having gangsters as neighbors and we get the tips on storytelling and getting the first 100 customers from a man who does content for a living. Enjoy Rob!
Connect with Rob:
- / rob_hoffman_
- / rob-hoffman-ceo
- www.contactstudios.com/
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00:00 Intro
00:38 Who is Rob Hoffman?
04:44 Starting a business that covered people's unconventional lifestyles
09:13 How failing at their first business landed Rob and his cofounders a job that impacted their trajectory
11:59 Falling in love with Columbia and learning to speak Spanish
15:07 Pivoting from getting laid off to moving to Colombia and starting a new business
18:16 Rob's gangster neighbors and lessons on connecting with people from different backgrounds
22:46 8 months later with no income, a pivot to reset Rob up even better for getting Contact Studios off the ground
31:08 Getting Contact Studios' first ten customers and PMF
41:13 How Rob and his team approaches growing the agency
43:40 The business today, after the twists and turns
45:08 So what makes good content ?
50:38 Looking back on his non-linear journey to building Contact Studios, advice for other founders