AI- Powered B2B Marketing: Trends & Dangers

Everyone is talking about Artificial Intelligence. But how well do marketers actually understand the concept of generative AI, as well as the myriad of implications of using it?
In this session, we’ll explore whether companies are currently utilizing AI in their marketing strategies and whether they have plans to use it in the future. We'll also dig into the various marketing use cases for AI, providing insights to help us unlock its full potential.
Host: Dan Shapero, Senior Vice President and COO, LinkedIn
◼ Dan Gardner, Co-Founder & Executive Chairman, Code and Theory
◼ Taj Reid, Global Chief Experience Officer, Edelman
◼ Val Vacante, VP, Solutions Innovation, Dentsu