LinkedIn Ads Event-Specific Conversion Tracking Tutorial with Google Tag Manager

Track button clicks and form submissions with LinkedIn Ads Event-Specific Conversion Tracking. I will show you how to set-up event conversions in your LinkedIn Advertising Campaign Manager account. That will help you track the leads you are driving and the times people are interacting with your business.
Use event-specific conversion tracking with Google Tag Manager: www.linkedin.c...
Video Description:
LinkedIn Ads event-specific conversion tracking is a feature that allows you to track and analyze actions taken on your website after your ad has been displayed on LinkedIn. This is particularly useful for understanding how your LinkedIn Ads drive specific user behaviors on your site, like filling out a form, making a purchase, or visiting a specific page.
This conversion tracking involves using the LinkedIn Insight Tag, a piece of lightweight JavaScript code that you install on your website. The Insight Tag enables the recording of conversion events and provides valuable insights about your visitors.
To implement event-specific conversion tracking, you'll need to use a tag management system, like Google Tag Manager, and choose event-specific conversions when setting up your conversions. Google Tag Manager allows you to manage multiple tags added on your website in one place for conversion tracking.
Before setting up conversion tracking, you'll need to ensure that your Insight Tag is added to your website, and you've accessed and copied your conversion ID and partner ID.
Setting up event-specific conversion tracking with Google Tag Manager involves several steps including signing into your LinkedIn Campaign Manager, defining the rules of your conversion, choosing a conversion behavior, setting a value for your conversion, and selecting an attribution model.
Ultimately, LinkedIn Ads event-specific conversion tracking is a powerful tool that allows you to measure the effectiveness of your LinkedIn Ads, and make data-driven decisions to optimize your campaigns.

[@antoniuneacsu6811]

Great walkthrough as usual, 1 advice: use chapters/sections for your videos. Many might already have set up GTM and it's easier for them to skip the setup part

[@KasperFeddern]

Can you make an updated version of this? They no longer use online/offline conversions.

[@lucasvignera]

MAAAAANY THANKS MAAAN!!! I've been looking for this video for couple of months! Subscribed

[@dheerajksisodiya]

Good explanation. Worth to see.

[@ashleighant]

you are the best. where would we be without you lol

[@romulo353]

Crazy value! Wow. Thanks.

[@AndreaCeccotti-Onearth]

if instead I want to set the visit of the thank you page as a lead conversion I have to set page path as a variable and put the URL of the thank you page right?

[@AndrewScarella]

I have a question. My website has a "submit" button that I want to track, but the code looks like this: Submit. Will using the click text method still work? The button text is "Submit" but it is not closed with the like in your video. Thanks

[@sebastianmauricio6884]

Great video great walkthrough, very helpful, thanks !

[@lisadoherty]

An excellent run through - thank you!

[@cityofatom]

I can't find any LinkedIn documentation regarding custom parameters or objects being passed along with the event completion. For example.. do you have to set up this tag for the custom conversion each time and for each button you want to track on your website? or can simplify and just set the trigger a conversion for all buttons on your website? Then configure your tracking in he LinkedIn Ads manager for which specific buttons you care about on that ad? With Meta Pixel you can pass over dynamic values in a custom parameter and configure your conversion for the ad based on this data.

[@krokodilpil8335]

Very nice video

[@user-vy8ck5sj7g]

This was so helpful! I'm trying to track conversions using a button held within an embedded . Will this method still work?

[@kop4ik]

Thank you very much for your help.

[@user-bl9gs7px8g]

Thank you so much

[@nidiaarauz]

thank you!!

[@rajudesai3069]

Awesome Inc

[@morakinyostephenz7003]

You did not talk about how to add conversion tracking to a campaign. It will be great to know how to add the conversion tracking to the campaign and what campaign type can be used for conversion tracking.