Live Virtual Tasting Program | Wine Business Institute Research Summit 2020

Kat Stark, director of Wine.com Experiences, discusses Wine.com's virtual tasting program.
Wine.com, the nation’s leading online wine retailer, launched a Virtual Tastings program in April 2020. This program includes live-streamed Wine & Spirits tastings with leading winemakers, personalities and celebrities in the industry. By June, over 20 tasting events have been held, reaching over 40,000 households. Kat will discuss why Wine.com made the decision to host these tastings, the factors that helped make them so successful, and why they believe these events will be an integral part of the future of the industry.
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