Is it really over for Fear of God Athletics and Adidas?

[@DecoyVoice]

that article looks like it was written by chatgpt

[@LocustAndWildHoney]

💀💀💀

[@RashadMoncrief-jg6rr]

The wait killed the momentum and anticipation

[@edwardr791]

Expensive pieces with basically same quality and fabric as Essentials

[@sickathanyoav88]

And essentials is already expensive

[@irs_115]

@@sickathanyoav88 lmaooo how broo? If u broke just say it

[@sickathanyoav88]

@@irs_115 what do you mean how? They sell overpriced plain hoodies and plain sweats and plain shoes and plain shirts

[@irs_115]

@@sickathanyoav88 and it goes on sale on ssense frequently and good luck trying to find the rare pieces like the bonded polo released back in SS23 and the Jet Black coach jacket released back in FW 23 cuz they normally sell out instantaneously and most likely gotta pay extra for it on Grailed and goat sooooo good luck

[@irs_115]

@@sickathanyoav88 and yet it’s hella comfortable and cozy. And dog it on sale frequently on ssense. And good luck finding the polo back in ss23 and the jet black coach jacket in fw23 cuz they’re sold out and u gotta pay extra for it and good luck, trying to find retail price for it

[@Dave_C30]

Jerry needs to hire new designers. Just as Kanye brought in former Nike and New Balance designers to Yeezy, notably Steven Smith who created the Yeezy 700s, Jerry should do the same. He needs to shake up his offerings and release a variety of products with better-adjusted pricing.

[@achrosound]

that makes complete sense! every designer needs a fresh perspective and this is what they need right now.

[@edwardr791]

@@Dave_C30 but I think Steven A Smith is busy covering the NBA

[@debsN68]

The prices killed the collab

[@LocustAndWildHoney]

Not a bad point, it is mad pricey

[@Asianoverblck]

Yeah your friend desing is shitt

[@sirepledge6808]

U have to understand the pricing is becuz of the quality of the shoe. I don’t see very many shoes with that quality and packaging. It’s worth it imo

[@db-fc5fi]

Yeah I agree, killed collabs in general. The whole point of collaborations used to be getting a design by a cool designer for basic sportswear prices with more medium priced brands like Nike and adidas and H&M etc. Somewhere along the way hype culture ruined that inflating the prices with reselling businesses and retailers and manufacturers saw that and how much money was on the table being made by people other than them and decided they wanted in and prices skyrocketed.

[@Meercrazy2.0]

Too expensive and repetitive. Hopefully this and the 8th collections flops will humble Jerry

[@thanirz]

How many pairs of sweatpants does anyone really need?

[@TalksWithTJ]

Paul, to your point on 6:40 I don't think most people can justify that for suit separates or menswear if there isn't a setting for it so the value makes sense. Mainline has gone away from every day pieces such as 4th and 5th collection that were very wearable. Even 6th and some 7th. I realized even after picking all of the items up on discount that I did, I likely wouldn't spend that money the same now. Someone also had a great callout here in the comments, many individuals that were long time fans of Essentials have a closet full of sweats/hoodies/crewnecks in a range of colorways that hit every need they have...how many sweats do you need after a while? If I even think of buying new sweats or a hoodie, I am looking to move something out so it doesn't become more crowded than it is now. Timing and covid will always plague Jerry for FOG Athletics being announced 2 years too early. The assumption they would be Essentials tier pricing and not just below mainline also is a deterrent, and most of us aren't paying $300 for a pair of sweats "intended for performance", and likely not even leisure wear.

[@Asianoverblck]

That's his friend so he gonna support it.

[@Asianoverblck]

Same shit he has design that expensive and shit also

[@FLifewMikeyArtC]

Yea very meh. Too expensive just to cosplay as a stay at home dad.

[@mr.zooomy]

FOG 2017-2019 is top tier

[@chasefrederick9409]

I believe the situation was unfavorable for Jerry, and he also misjudged the circumstances. Regardless of whether Jerry intended to be seen by Adidas and the public as the successor to Ye and Yeezy, that’s how he was perceived, and his brand wasn't suitable for that role. Moreover, Jerry took an unusually long time to release this collaboration, which hurt him significantly. The prolonged wait allowed excessive hype and expectations to build around the brand, making it impossible to meet people's expectations when the product finally launched. Additionally, Jerry needed to price the Fear of God x Adidas collaboration in a way that wouldn't compete with Mainline or Essentials, and he did so. However, the sticker shock is still real. In the end, if this collaboration does not succeed, I place most of the responsibility on Jerry for poor timing and pricing. But time will tell.

[@richardpye749]

Liked a lot of the pieces but the price point was a bit silly up here in Canada. $350 for the 1 sneaker. Everything is seemingly reselling but it did take forever to come to market.

[@karlsuisun]

Honestly, I don’t think pricing is the main issue. It never has been with luxury and hypebeast fashion. Sneaker game seems dead rn and prices have been good for buyers. I think the main culprit is the shift in style preference. Ever since the Zegna collab, FOG in general has shifted more toward that look. Jerry is almost 50 and doesn’t care about catering to the younger fanbase. Clearly, his vision suits a different clientele. I def can’t afford his “vision” but I love the direction of the company.

[@yepnop3]

Love the brand. Think it boils down to the individual whether they like it, and want to grab it at those price points. As much as I like the brand I don't pick up something from every drop.

[@taylorleegang]

This is a reach. Just another blogger talking ish in that article. Complex just confirmed that they talked to adidas and Jerry and they declined that narrative. Jerry adidas has hinted that they’re already working on 2025 footwear and apparel.

[@irs_115]

vultures 2 dropping this Friday & possibility with new merch sooooo this is just bad timing for Jerry & Adidas

[@inquiry...]

for me, there is no 3rd collection or FOG3 until the 2nd collection. the first drop lost most of the target audience, this 2nd collection's audience is anyone that still cares and if it doesn't HIT hard, there isn't going to be anyone left to be interested in a FOG 3 collection especially if it's coming out so far out from now. i already know the design isn't going to blow me away, it all comes down to the pricing honestly

[@MD-xb1qw]

I like FOG. I wear it. My only issue is there’s not much noticeable difference between FOG and FOG Essentials.

[@ericohm9474]

Except the price 😅

[@MD-xb1qw]

@@ericohm9474 right

[@natewatson6962]

I would love to see Jerry x Ant Edwards i think that would be huge for both

[@starseed7748]

No offense but paying exorbitant prices for low quality blanks with basic printing is just dumb…

[@LandoCommando54]

i still think its mostly jerrys fault hes just not doing a good job hyping and marketing his athletics brand. he hardly even wears his own shoes and we never know anything about upcoming drops until the day of or day before. every shoe i wear from the drops people are always saying "when did these even come out?".

[@LandoCommando54]

you pretty much have to follow leak pages or groups to know what's even coming in a few days. like this next drop releases august 3rd jerry hasn't posted one date for his sneaker and clothing releases. but adidas did....

[@saroibrahim9509]

I wish Jerry with would do something with ultra boost shoes or even other classic adidas shoes. But put his own twist/ style on them. I like some of the T shirts and track pants but the price point on these items seems to be high for my liking

[@btowerkicx7547]

I feel like Jerry is only in it for the money now every drop is a cookie cutter drop same thing all over again only thing that changes is the prices go higher his not for the community he let that be known on that interview where he said the prices for his products were fine 🤣

[@kyleespinas6746]

Just from the outside looking in in general I feel like the upper designer/ streetwear brand hype is at a all time low seems like people finally catching on to these brands like fear of god lacking innovation it sucks to see Jerry out of his prime personally in what he’s dropping but let’s just be honest it’s gotten stale and didn’t help that pandemic hit right when they announced Jerry to be the face of fear of god athletics

[@maxeuman]

Good vid Paul! Glad to see you back 🫡

[@jondiaz6652]

I’ve said it on your channel before it was just essentials with adidas on it with left over Yeezy shoe design

[@domerrothstein6943]

I think Jerry is in a conundrum with FOG Athletics because his fan base bought up so many pieces since the FOG Essentials core collection which means the main audience for FOG Athletics already have all the pieces they need. I can afford FOG Athletics but I don’t need them because I have so many pieces from FOG Essentials. I’ve bought all the shoes and will continue to because they go well with the FOG Essentials I already have.

[@vancewilliams8101]

Locust and wild honey is that a reference to John the Baptist?

[@LocustAndWildHoney]

absolutely!

[@justsef]

The issue is that Jerry is more focused on the quite luxury esthetic with a few stand-out pieces, and many of the designs are boring. When it comes to adidas, he tried to copy the same format he did with nike, which just did not work he just needs to scrap everything and start over with more fresher ideas and hire younger desginers.

[@jakobguevara]

Can’t knock the hustle 💫

[@leestrz4153]

Not surprised if Adidas dropped the ball. They do this, completely mismanage their partnerships. 😂 Dont blame Jerry, I liked the products he released but way too few and it took too long. Congrats again paul! 🎉

[@whataderk]

I’ve been following you for a minuet now, like early days of your channel and I never left a comment about how much I like your channel name. I’m assuming it’s in reference to the Bible verse Matthew 3:4. Anyway, keep up the great work bro.

[@LocustAndWildHoney]

Absolutely is! John the Baptist, an average man who dressed funny, but a voice in the wilderness making a way for the Lord.

[@snkrgazer1860]

FoGA still feels like a delayed endeavor with terrible pricing and very frustrating concept. It's impossible not to look at the items without viewing them as Essentials pieces, a brand that is slowing losing its appeal. I guess, more than anything, people had expectations that FoGA would be THE FoG take on performance wear ("Athletics") but ended up getting more comfy / loungewear that they already had. Looked lazy and underwhelming IMHO (although I was pretty impressed with the quality of the only piece I got, I'll recognize that).

[@darthpoop444]

Did Jeff Wittek buy Aura from you?

[@jordanmaldonado864]

I'm a huge fear of God fan, but I'm even bigger fan when his brand is on sale. Smdh Talk about separating yourself from the pack. $$$ #renttoodamnhigh

[@zb1033]

jerry thinks hes big as kanye and adidas thought they can compete with streetwear brands they both daydreamers 😅

[@joconderoma1453]

Still love the hoodies tho

[@JostenDooley]

You can only sell star wars clothing for so long till people get bored and move on

[@Champagnestathi]

The brand is dead. Third collection to sixth was peak.. and Jerry ain't even designing for those people anymore.. it reflects in the pricing

[@Eternal7737]

What on earth has changed in the past few years for Fear of God? Every collection is the same. It's similar and still. I don't think Jerry's sense is one of the best in the world anymore. It's very unfortunate

[@donnyferreira193]

…And to think he tatted 3 stripes on his body!

[@Yllekudhzbxdhhsjshz]

Where is that real tree shirt from???

[@coolbuddydude1]

Nike laughing

[@JuanLopez-rx6sx]

Fear of failing

[@OfficialBathory]

FOG is dead.

[@LocustAndWildHoney]

🥲

[@o0oStillWeRiseo0o]

Huge FLOP

[@Blingblow_779]

Lorenzo was the most overrated designer. Essential was boring and Drop crotch flare sweats was corny.

[@santo.1015]

The pieces are boring

[@arcturuz78]

it's a dying brand, jerry needs to eat the humble pie and go back to the basics that made the brand great in its heydays

[@TheDanielShepherd]

I can only assume people are thinking this because the hype either isn't insane (and people that know FOG think it needs to be) or because it hasn't sold as much as Yeezy (and people that know FOG constantly compare it to Yeezy and mentioned Kanye when I don't think he's remotely relevant to it anymore) I thought it was funny that they said FOG prices were too high with Adidas. They're cheaper than Y3 who Adidas have been collaborating with for probably 20 years now. The FOG Adilette slides were about the same as all Adidas luxury Adilette slides, Y3 slides are double the price! Where's the hype for Y3, most people who go on about Yeezy don't even know about Y3. Adidas has also had over a decade of collab with Stella McCartney, also expensive and not much hype.

[@ChefB0ii-li8vo]

Trash products will end any brand

[@icisz]

Let’s be honest here. 1. If you can’t afford the fog athletics lines no sense in crying about it. That’s why essentials exists. If you don’t like essentials either and think it’s overpriced, 🙄well you probably shouldn’t follow the product lines and stop whining about it. Go back to shopping at second hand stores or the Gap FFS. 2. FOG’s luxury line is obviously very expensive, so the adidas collab fits perfectly between the two tiers. One look at other collabs adidas does with other brands should make it obvious that it is in line pricewise with most everything else being sold on CONFIRMED. Most design studio lines are this way, and wouldn’t even exist if there wasn’t any degree of hype or excitement for their new upcoming capsules. The quality, fit and finish of these collab pieces is outstanding and comfy as anything I saw from Kanye’s collabs over the past decade- not that it matters. 3. Jerry doesn’t really need Nike or Adidas. But it does bring attention to his brand. It should have similar features and design language- since his dna is all over all 3 pillars of his company. I love the collabs and hope they don’t end. But if they do, it’s nice to know he can do his own athletics line without them, and perhaps that will bring the price point down enough to make it more attractive to more consumers.