What Happened To Sony?

[@keylanph]

Sony is killing it in the Camera industry. I am a professional photographer who shoots Canon but nearly everyone I know in the industry is on Sony it is considering switching to them. I know it’s not a huge market compared to TV, mobile or gaming but it is definitely a strength for them right now.

[@agirlmagazine]

There is big money in pro equipment. It's just that everyday, common, consumers are unaware of this and only think about what they see in cheap discount stores.

[@jtstacey83]

Sony has some of the best optics in the industry even their semi-pro mirrorless cameras are starting to eat into canon and nikons business. Also, he points out samsung being number one in the tv industry but that industry is now extremely low margin and samsung is basically the main panel maker which every brand slaps their logo on including Sony.

[@MrJugNut]

Lets not forget anime. At the end of last year Sony finished up buying up the majority of anime streaming sites in the west paying many billions each for sites like Crunchyroll, Funimation, VRV, Anime Lab, Madman just to name a few. Add that that the money they have invested in it in Japan it'sself & they are now the most influential anime company in the world & even own percent share in all their competitor in China as well. While it might not sound like it but anime is huge at the the moment with paid subscription looking more like Netflix that an anime only site. I'm in my late 50's & love anime the variety & types of things long forgotten in new woke world can still be found in anime stories that I find are as good as anything Hollywood has to offer. The Japenease pump it out like it's a mass production line, producing more than 300 new titles every year with at least a dozen episodes for each title & are now dubbing them in up to 10 different languages to boot. All I'm saying is Sony is far from dead & have unfathomable amounts of capital on hand & are expanding into many upcoming area's that are not on most peoples watch list. Their wiki page lists of only a small fraction of what they own but it's still a huge list on it's own & contains many of the who's who of companies of the world. AKA: Sony's doing pretty darn well if you ask me.

[@burd7455]

@@Polaris1983-rl4so but Xbox isn't dominating in general.

[@absoleet]

What is Sony doing better than the big names like Canon/Nikon in the pro-camera industry?

[@AndersHass]

I can feel the main focus for this video is tech. Sony is going fairly strong in none computer entertainment, even owning large part of the anime industry, though it is through subsidaries so they aren’t branded as Sony.

[@LogicallyAnswered]

That’s true. This is a tech centric channel after all haha

[@agirlmagazine]

​​@@LogicallyAnsweredthis channel is centered on tech but I respectfully submit that you haven't done your homework. Tech isn't just about phones It's a lot broader than that. It's not just about laptops those are commodity items. It's a lot broader when it comes to extremely high tech. there's a reason why you don't see Samsung and LG creating movie and broadcast TV cameras the Sony Venice 2 is 73k US dollars barebones. They sell a lot more of these then you can imagine. The profits are huge. I am hoping that you do more research, more well-rounded research when you do these sorts of presentations in future because it makes me think that I'm not getting enough value out of the presentations that you're making if you haven't taken these things into account when you make your conclusions. That's the nicest way that I can say it, not meaning to be rude at all but this one deserves a C-.

[@monad_tcp]

Makes sense to do that, their engineering were always top notch, why are they even in the consumer market. The consumer market don't care about that, they need to be a vendor for others to put the plastic casing and do the design and marketing.

[@backlogbuddies]

Their life insurance is one of the best life insurance companies in Japan. Also until recently it was their most profitable division

[@arnezbridges93]

The problem here is we absolutely hate Sony basically having monopoly on anime. Also im not sure why they go out of the way to make music players and phones with fatal flaws. But mostly on the software side. Its so weird so that means they are fixable. Also woth out that influx from Marvels Spiderman im not sure is Sony Pictures would be viable post pandemic.

[@yamikirin]

Sony is also known for their consumer audio as well. Especially for their noise cancelling tech. They may not be known for being audiophile grade like audeze but for the average consumer, they are still affordable and good. Their naming still is a problem tho

[@dfcx1]

Sony's open back headphones were superb, it took me until the Sennheiser HD560S to find something that would let me stop repairing my 20 year old Sony MDR-CD780s. I also have the WH-1000XM3s and can confirm that the active noise cancellation is excellent - I use them instead of hearing protection when using loud power tools because they work way better!

[@son1214]

Their MDR 7506 are the most legendary pair of headphones ever too. I love them for detail work

[@somber087]

affordable?💀

[@Andersljungberg]

someone would say that a record player from the 80s gives a better impression of quality than a new sony record player

[@Andersljungberg]

Then maybe the country of manufacture can decide whether a product might be seen as quality or not. so Does it say made in Japan or maybe made in Thailand or made in China. if you want a Sony that is made in Japan, it almost has to be the ES series?

[@DK-ue5ks]

Their audio division is top tier. I would recommend any headphones or speaker from sony.

[@brenisdank7097]

Personally I'm not a fan of their speakers but their cameras and TV's are great. The movie The Creator that just came out was filmed completely with sony fx cameras, most vloggers use sony cameras. Their tvs are expensive but far better than most of the competition besides a couple of LG tvs which are on par.

[@alessandrolira4035]

lol their headphones are just glorified ANC earmuffs, their sound quality is less than sub par. Also their Bluetooth earbuds have had notoriously unreliable batteries

[@clemente111]

​@@alessandrolira4035😂what do you mean sub-par... the xm line has the best anc headphones

[@NN010]

@@alessandrolira4035 I heard about the XM4 earbud battery situation & it really made me glad that I opted to buy AirPods Pro instead when I was in the market for ANC earbuds back in June (especially since I use a lot of Apple products already).

[@mayatrash]

@@alessandrolira4035Till the XM5! I have the XM3 and the ANC is good but the sound is mid at best. But the XM5 are fantastic for the prize, way more dynamic range and the sound is finally differentiated. Also, the bass is way smoother.

[@tempest411]

This makes sense. I grew up recognizing Sony as a quality manufacturer, and, especially by the early 2000s, the rest of them as junk. A TV should last AT LEAST twenty years, but consumers don't bat an eye at their LG or Samsung TV pooping out after 3-4 years. My own Sony TV has ten years behind it now and continues to work as well as the day I bought it. I hope Sony does not stray from the philosophy of building high quality long lasting products.

[@jumbokevin]

Agreed. Sony was always viewed as a "Mercedes" tier manufacturer, whereas Samsung and LG were in everyone's minds a Daihatsu-equivalent quality manufacturer

[@JakubWasikiewicz]

Are you running 20 year old standard def CRTs (or if you were really loaded maybe 720p/1080i CRT Projection TVs) at home? That was the standard in 2003. LCD TVs were just starting to come out and were pretty bad+expensive. In the last 20 years display tech has changed blazingly fast. Consumers don't care about really cheap LCD tvs pooping out after 3-4 years because they are so cheap and are constantly getting much better.

[@tempest411]

​@@JakubWasikiewiczNo, I have a 10-11 year old LCD TV, and it works as good as new. I couldn't ask for a better picture. Replacing your TV, or any other appliance every 3-4 years is the height of wasteful behavior. As far as the rapid advanced made from one year to the next well, that's a waste of industrial resources. Never underestimate the ability of good enough to triumph over best.

[@JakubWasikiewicz]

@@tempest411 i have a good 9 year old 4k LCD TV, a great 20 year old CRT, and a fantastic 3 year old LG OLED. I use each of them a few times a month, in descending order based on age, for different reasons. They are suitable for the tasks they have to perform. But the difference between each in terms of picture quality is similar. Don't underestimate the absolutely insane advances we've gotten in terms of energy efficiency, colour and light reproduction, speed, and more. "Never underestimate the ability of good enough to triumph over best." reminds me of a saying i heard a lot as a kid, if you don't have what you like, you like what you have. Again, in the same time span TV prices have absolutely plummeted. People don't care they're cheap quality because they're cheap to buy.

[@shojun11]

Sony have a market cap of $108 billion so they`re still ok.

[@ckennylin717]

They are dominant in image sensors that are in cameras of all shapes and sizes i.e. cell phones, CCTV, digital/video cameras, automotive cameras, etc. They also disrupted the Nikon-Canon duopoly in the (shrinking) digital camera space and have even supplied image sensors to their competitors.

[@LogicallyAnswered]

See, but that’s exactly the thing actually. The old Sony wasn’t the one that was making parts in the background or disrupting market leaders. They used to be the one that was synonymous with various tech industries. That’s no longer the case.

[@mjouwbuis]

@@LogicallyAnswered Sony actually was once the one that disrupted markets and even market leaders. Think tape recorders (which were called Soni whith an I in the beginning), think studio equipment. Also the launch of the walkman was an Apple moment for them. I can't think of any other example where they supplied parts to their competitors, but the image sensor business is not something new. I think that's been going on for at least 20 years now.

[@marcinm2871]

@@LogicallyAnswered markets change genius as does society, making basic product's is irrelevant when some social media bs is worth more then most mega corps. Tech is becoming a social utility running in the background.

[@bissy97]

@@LogicallyAnswered While yes PlayStation is massive for them and huge in profits. Sony doesn't need to be in the forefront in different tech industries anymore. It's clearly working for them with their camera image sensors and various other entertainment and service areas. Just because from the outside it looks as though Sony is failing it's clearly not. Just gonna dig deeper than just observing the surface.

[@CKY1942]

Samsung has more advanced sensors (100 MP, 200 MP). Samsung will surpass Sony in a few years.

[@ChineseKiwi]

Sony still have a very strong high end camera sensor and lenses market. They still dominate in supplying smartphone camera units. And they still make very good quality audio products.

[@TheExileFox]

It's funny how they don't put that on their flagship phones

[@Phat_trick910]

​@@TheExileFoxlike Xiaomi

[@RobertK1993]

​@@TheExileFoxThey do Sony Xperia 1 Series current one is 1V

[@plazasta]

as someone who actually does use a Sony smartphone (Xperia 1 V), I find it a shame that they're not more popular. If you still care about features like a headphone jack, expandable storage, or simply don't like ugly notches or punch-hole cameras, Xperias are a hidden gem of the smartphone industry

[@DarkCobra88]

My sister swears by Xperia phones, I used it a few times, because its android its easy to use but it never felt so smooth as say samsung phones do, thankfully its all stuff you could fix with 3rd party theming apps and such. so it's not a bad phone, its odd seeing them so easily pushed aside, even with the two giants, you usually have some 3rd party stragglers able to keep up and that should really be them.

[@plazasta]

@@DarkCobra88 the customization isn't what it is on Samsung phones, but the customization there isn't what it was on my old LG G3 anyway, so I'm used to losing out on customization, unfortunately

[@NFSBeast2365]

I wish I could own one

[@iamdalibor]

Actually they are the best phones to take pictures with Double tap standby button to open regular camera app to take single pics Press and hold the camera button to open up camera pro that can do burst pics Gives you more options then other phones thanks to that C button Then the notification light is a godsend No need to download a 3rd party app or turn on your screen in any way to see if you have a notification Have the Xperia 5 mk2 and it's awesome No idea why people love iphones galaxies so much i'll take xperia over them any day has so many useful features Just wish sony would bring back removable batteries the best feature of phones of all time Nothing was better then removable batteries Now we are all tied to cables

[@plazasta]

@@iamdalibor if these phones came with more customization and a removable battery (well repairability as a while), I'm not sure there's anything more I could ever ask for in a phone tbh

[@Phlegm_Thrower]

Sony is still highly regarded for their imaging sensor and camera system. Their earbuds and headphones are also popular. You didn't mention their biggest sin that drove customers away, their habit of trying to push for proprietary format. For example, Betamax, Memory Stick, ATRAC, and even now with the Pulse 3D headphone for the PSVR2.

[@jonfreeman9682]

Yeah that was their big mistake with Beta. But they won the Blue Ray wars at least although it's less relevant now. At least they still got sensors market for all smartphones plus they got Spiderman franchise and playstation which will get their brand out to younger generation who don't know Sony. And they are holding onto no. 2 in cameras. What they need to do is get back into consumer electronics which is what they're famous for. They should fix their smartphone division to get it back to 10% market share.

[@spinnetti]

yep, which is why I've avoided Sony for many decades despite them making good products.

[@agirlmagazine]

"In 2021, Sony was the top-ranked photography company in the world with $8.44 billion in revenue. Canon was second with $5.11 billion, and Fujifilm was third with $1.71 billion. " In fact Sony's dominance chased Samsung out of this market. In 2014 Samsung introduced the NX1, which was years ahead of the competition at the time. Just about a year later, Samsung exited the digital camera market completely. Sony's profits in this area show that you can make money from it. Sony concentrates on making equipment that costs thousands and tens of thousands of dollars for professionals, industry, broadcast, and content creator markets all over the planet. There was a simular shift with the in-home VCR market. Once it became a commodity like TVs are today, Sony left it and went for supplying the higher margin, higher profit, higher technology broadcast and professional technology product sector. I was shocked when I was watching this video because you actually showed one of Sony's most popular and profitable cameras in your video montage while you were saying at the same time that Sony has lost that market. I read also in the comment section that you said that making parts such as image sensors proves your point but on the other hand all TSMC does is "make parts". When the parts that you make (because Sony image sensors are used in the iPhone) are used in hundreds of millions of products all over the planet and are considered to be the best on the planet, I can't call that a failure. There is a difference between commodity parts such as home TFT screens and image sensors and digital imaging processors which are highly advanced technologies that you may not see on the store shelves of a local electronic store in the form that you are used to thinking is a symbol of success.

[@Francisco_Otero]

Amen, brother. Their camera division is best in class and is years ahead of the competition (lens selection, mass adoption, component production)

[@phillipstewart2031]

Facts

[@deldel3006]

Exactly. This zoomer has no idea what he is talking about. He didn’t even do basic research on the subject or he would have known that Sony was never famous for photography before they bought Minolta in 2006. Canon and Nikon were the leaders for decades.

[@shre6619]

Yeah. Completely true, From iphones to budget Chinese smartphone makers, everyone uses Sony imx camera sensors..... And their pro camera alpha line beats everyone

[@agirlmagazine]

@@deldel3006 I just watched the famous national network TV game show Jeopardy. What production company? Sony Entertainment.

[@migovas1483]

One extra thing that Sony did bad, was enter format wars after 90's , they wanted to have THE format and others would need to abide, they got with CD and DVD, and BRay later on.. but then you got into their other products, memory cards for Camera, Laptops.. or any devices, and they constantly tried to push weird formats to 'Dominate' the market, look at the PSP stupid UMD... the memory card that killed PSvita, and most of their laptops had those Sony memcards slots instead of regular SDcard.. they were always trying to turn everything into format war confident they would turn to profit when everyone would be depending on it.

[@kenshinflyer]

This is true. The PS Vita memory card was the deal breaker for the Vita itself, as it is ridiculously expensive. Nintendo, on the other hand, used the cheaper, more ubiquitous SD card format for the Switch.

[@sh2157]

And minidisk, an unnecessarily expensive alternative to CD (they had roughly the same capacity).

[@jonfreeman9682]

Well you know the thinking wasn't wrong at the time. They tried to control the market with their superior Beta format. It's kinda like what Apple did keeping their IOS exclusive to Apple and Steve Jobs won't let anyone else make clones.

[@migovas1483]

@@jonfreeman9682 There is a time and place for everything, if you are coming "late" into a stablished market, it will be very difficult to come on top... the CD and DVD were ahead of time, the Sony memcard , the UMD ( freaking moving parts! ) and the PSvita Cards were totally unnecessary while there were already other existent media out there with no much difference, other than 'paying royalties'..

[@jonfreeman9682]

@@migovas1483 That's true. Bad idea to come up with your own proprietary memory format when there's better cheaper options out there. Sony likes to push their own format. At least Apple is dominant in their market but even they are forced to use USB C.

[@PVLTD]

My favorite brand was SONY during the 80’s to late 90’s. Innovative and quality wise were top notch and were built to last. Then most electronic gadgets that I bought around 00’s onward, like camcorders, CD/DVD/Bluray/4K players, PS, mobile phones, wireless headphones, computers, 4K TV, and so on didn’t last as long as before. I think the average lifespan of each SONY product is about 5 years nowadays, whether it was made in China, SEA nations or Japan. My mobile phone lasted a month before sending back for repair (Twice), and the remaining SONY products that I have and still can be considered working not as perfect condition are my 75” 4K TV (reception of regular TV channel no longer functioning, but still good at watching Netflix), 2 4K players (both sometimes hanged half way while playing 4K discs but no such issue with Blu-ray Discs. Again I don’t have such issue with my Cambridge 4K player), and PS4. Nowadays, I still check out new SONY products, but it is no longer my top brand. Maybe “build-to-last” no longer a profitable business model like some new Japanese cars.

[@skylar_enns]

their camera market is good tho

[@LogicallyAnswered]

Still not the dominant player though

[@ttsky126]

@@LogicallyAnsweredconfidently wrong

[@SchmakobMobile]

@@ttsky126Canon is still ahead of Sony when it comes to Cameras. But Sony is catching up

[@MrRicearonie]

@@LogicallyAnsweredyes the are. Canon might still lead them in standalone cameras, but when it comes to camera sensors no one is even close to Sony. Think of a phone and it probably uses a Sony sensor for its cameras. From iPhones, to Pixels, they all use Sony. Even other standalone camera makers like Nikon use Sony sensors

[@prevailz1]

Sony's cameras are in the top 3 and very close to taking number 1 spot, they also lead in in camera sensors for phones like the iPhone. So people are still buying their products not even knowing. They dominate the camera sensor market. Yes their gaming market is huge but that's the biggest consumer market as a whole right now. But you can't discount their other products that are also very profitable .

[@TedShatner10]

Sony TVs are still holding OK in comparison to other fallen Japanese titans like Sharp, Panasonic, and Toshiba, etc, regaining ground against Samsung and LG (after their massive blitzkriegs through the 2000s and 2010s).

[@TedShatner10]

Also, while DVDs are now relatively archaic BluRay and its derivatives still got their solid niche today guranteed if streaming has suddenly hit the buffers (much more through corporate/market mismanagement than through being dated, though I thought the video took a nosedive there).

[@asole100]

Funny because their TVs this year is considered by many as the best for streaming

[@TedShatner10]

@@asole100 Sony can't quite match the market volume of their LG and Samsung arch rivals (plus relative Chinese newcomers like Hisense, etc), but their premium TVs are arguably better than the premium Samsung/LG screens (so they're less likely to just give up like Panasonic did in the past 5-ish years). Also, as said elsewhere Sony without fanfare just quietly cornered the semiconductor sensor/lense market...

[@harryvuemedia]

Sony TVs are strong today. They are not about low end budget tv, they are all about high quality expensive tv. If you want a really great TV, then prepare to pay $1,000+ usd for it. Anything $500 and lower are just good enough to view.

[@SIPEROTH]

@@harryvuemedia That is what made Sony fall though. They used to make good quality products for a decent price. Then the success got to their head and started thinking themselves as a super premium brand and made everything too expensive and their sales took a deep dive. I remember before selling their Vaio computer business they were the most expensive Windows laptops around. The same thing with their smartphones now. Many think "should i try a Sony phone?", then they see the price and go "yeah, no". They got so little market and they price their stuff higher than Apple. Stop with that and make a decent phone instead of this specialized stuff so you can get sales. I don't get what they are thinking. Their most sucesfull product, Playstation is the one thing that is more logically priced. Don't they see that?

[@gligarguy4010]

Can't remember the last time I've seen someone buy a new Sony product that is not gaming-related.

[@stavas05]

Their over ear headphone are popular

[@kcfresh53]

What of their cameras?

[@ryanhamstra49]

@@kcfresh53that’s what I was gonna say. Their A7 series is one of the best cost to product ratio cameras. They take amazing video for the price compared to anyone else in that price range. And their TV’s and home theater products are pretty good too although not quite as price competitive.

[@gligarguy4010]

@@kcfresh53 I haven't seen normal people buy cameras in a while, personally. Feel like that would mostly be people who do work with cameras.

[@LogicallyAnswered]

Yeah their headphones and tvs still sell but not how they used to

[@Havanu81]

Their camera bussiness is doing well. It's a shrinking market because of smartphones, but their Alpha line still rules the roost. In fact, Canon and Nikon are the ones that have declined in mindspace, as they were slow to embrace mirrorless and kept investing in DSLRs for way too long.

[@supercellex4D]

They have smartphone cameras by the balls doe

[@muhdkamilmohdbaki7054]

IMO the only correct assessment about the decline of Sony is regarding hiring the American to head a Japanese company. That is the most ludicrous thing to do.

[@Seigmoraig1]

One thing that Sony did for a really long time during their history has been to try to invent new media formats. From Betamax to storage cards for their cameras they have been repeatedly shooting themselves in the foot by walling off their products from other storage media.

[@manahapu]

I thought as much, that this video omitted what almost all others attempting to tackle this problem omitted - the US political influence over the Japanese economy (see Plaza Accord), its high-tech industry, their downfall as a result (see Toshiba in semiconductors, etc.) and the forced tech transfer to the Asian tigers like South Korea (and hence the rise of Samsung and TSMC). Almost all commentators overlook this, for whatever reason.

[@sophiaisabelle027]

It seemed as though Sony had begun to deteriorate over time. They're once flexible and efficient, however in terms of design, it can be said that they've fallen short.

[@monad_tcp]

@@kknn523 Make sense, I like their internet because it looks like it still 2010 and all fast and JQuery. none of the modern bullcrap.

[@monad_tcp]

I actually liked the Sony products, in terms of design they were maybe mediocre, but I always liked their engineering. But consumers don't see electrical engineering, they see the stupid plastic case, and the marketing. Samsung products were always trash, but they just appear more, so people buy more. Nowadays eventually their top of the line products even became good, I was surprised in 2020 when I bough my first ever Samsung product, a QLED TV. (to be fair their software is still meh, and it had crashes in their over the air update)

[@wyw201]

@kkkrevolution3307Their BOD and executive committee are very much Japanese

[@Teja]

sony designed products are great though

[@normietwiceremoved]

I've always liked Sony. Ive always found their products genuinely good quality most of the time.

[@h.mandelene3279]

Not me. After being burned 3 times- walkman, DVD player($600 of junk), and 32" tube tv - all died just after the warranty ended, I have avoided Sony like the plague.

[@normietwiceremoved]

@@h.mandelene3279 My CRT still works.

[@Teja]

true i can attest to that

[@mernokimuvek]

@@h.mandelene3279 Dont forget the BMG rootkit.

[@badgerden7080]

They still manage to make very good products despite what they are going through.

[@krshn4n]

Bought a pair of earbuds last month, only coz it was selling on discounted price. Their products are pretty good, but not priced well that they’re overlooked. There lot of alternatives offered on lower prices and some of them are decent enough not to go for sony if you’re looking for saving some cash.

[@LogicallyAnswered]

Can’t argue with Sonys quality

[@Samosayummyyay]

Quality typically is top notch. However their marketing + NAMING is almost always a disaster. Like, their headphones are called for instance: "sony wh-1000xm4" and that's actually one of their better names 🤣 Meanwhile Samsung goes with "(Galaxy) Buds (Pro)". Apple goes with "Airpods (Pro)". See how easy? They do the console naming very well. Why can't they figure out good names for their other products? 😅

[@TheExileFox]

Their flagship phones feels years out of date, and the quality isn't that much better than other brands

[@krammerdijksdeltaland8408]

​@@TheExileFox And Sony's software-update policy is pretty awful to, 2-3 years at most counting from release date. I just can't find a single argument why you would go for a Sony phone over the likes of Samsung or Apple who both offer atleast 5 years of support and Samsung is like 60% of the price compared to Sony for their high-end series over here.

[@sticuhor]

Unfortunately for Sony, Microsoft is consuming most video game companies and making them exclusive to PC and XBOX. Pretty soon they won't be able to have decent games for their console.

[@fantasytky28]

You mean like crapfall and crapfield?😂😂😂😂😂

[@deadby15]

the thumbnail is totally incorrect. Sony has lucrative film studios, music labels, semeconductor companies, streaming services, online banking and insurance, etc. So, definitely NOT only gaming.

[@mral4381]

Relax.

[@reyash4]

​@@mral4381or maybe you could grow some brain cells.

[@GlassICE]

Eventhough Sony doesn't take much leverage in various sectors, i still respect it because if it wasn't for Sony and PlayStation we wouldn't see this much improvement over game consoles through all these years

[@DavidEchevarria-z3b]

Yo that yellow bar detailing your sponsor time. Thank you so much man made me (slightly) less likely to tap forward 😂

[@KyudoKun]

PlayStation is the life support that keeping sony alive. I believe the PS business contributes large chunk of their profit yearly.

[@mistermood4164]

its their biggest division by FAR

[@SIPEROTH]

@@mistermood4164 They made too many stupid decisions, i am surprised they managed to not destroy PlayStation until now but they started now with the censoring and raising prices etc.

[@jacksonjacob7791]

If it wasn't for playstation sony would be in big trouble right now.

[@ulrichleukam1068]

@@jacksonjacob7791 Not really, all of their divisions are profitable. The Gaming divisin accounts for 30% of the yearly revenue which is still quite massive compared to all other divisions. The main issue is that investors nowadays value the Software / digtal entertainment companies way higher than hardware companies. Netflix for example is worth more than SONY in stock value while having less profit

[@OnurTheXbot]

That’s very true, even Call Of Duty makes Sony $1 Billion per year, PlayStation has been making a bunch of money for Sony and is probably the thing that kept Sony alive.

[@ahwhite2022]

I had no idea their TV business got spun off. It's been a decade since I was in the market, but I found their stuff far superior at the time. And, well, 10 years later... still using it. Samsung buyers are probably in their third TV by now. The "quality" niche is not always the best for business.

[@KofolaDealer]

Our Samsung TV is still holding up well despite being 11 years old. Maybe I'm just lucky since both TVs that we had before that still live too (from 1979 and 1994)

[@ahwhite2022]

@@KofolaDealer That makes me feel better. How's the sound? That's one big negative I've heard about the Korean brands. "Oh, everyone just buys a sound bar," I've heard. No, "everyone" does not.

[@Gambit771]

I have an almost 40 year old Samsung TV that works well, the Sony I also had had to go. I have never had a Samsung telly fail on me and only bought a new one to upgrade. My previous tellies are with friends and families and still working.

[@jeanp.5929]

no lie bro. My first 4K tv was from Samsung. Died after 2 years. I'm on my second 4K tv now which is from Sony.

[@RJ765p]

Their TV division was never spun off.

[@InnerFire6213]

they're killing it in the console gaming industry, movie studio and high end cameras. also they're the biggest supplier in phone camera sensors, supplying big brands like apple. the industry change, but they're not doing bad. it's not like they became irrelevant like nokia, blackberry or htc. in some other departments they're niche like in audio or mobile phones, but they still cater to their loyal customers

[@phoenix5054]

Nokia is still making network equipments. They have over €20 billion revenue annually.

[@Psx806]

Their kinda killing it in gaming in the wrong way lol. Their products aren’t great and take too long to make a profit off of.

[@natanhaelalvarado6137]

I disagree in regard with video games, in my opinion Sony is becoming stagnant with the ps5: their games are becoming boring imitations of the last of us and Nintendo have wiped out Sony from the Japanese market, their game budgets are becoming ridiculously high and the returns are very little to the point Nintendo is the one that has the highest net profits of the big three. Also Sony all these past years have become complacent with just buying temporary exclusivity deals to hold their dominance, instead of building stable brands and characters, and now they’re suffering, they lose call of duty, Bethesda products, etc.

[@InnerFire6213]

@@natanhaelalvarado6137 just Q1 this year we have final fantasy rebirth, helldivers 2 and stellar blade, all are critically acclaimed and doing very well. Which of these are a last of us clone? I don't know why people have this mentality where sony has to dominate the entire console video game production capacity, that's only going to make it very unattractive to developers, which is what's happening to Xbox right now. People who are buying a switch are not gonna buy a ps5, they're not the same category. Who cares what the japanese are doing, as far as I'm concerned, there are already a lot of JRPGs for the ps5. Losing COD and bethesda was out of their control. Why blame them for that?

[@natanhaelalvarado6137]

@@InnerFire6213 final fantasy is not a Sony game is another temporary exclusive, the otter two are contracted games not made by Sony themeselves, is kinda like bayonetta for the Switch, these games that you mention could very well end up up on Xbox and switch 2 in a few years in the future. I’m talking about their in house made games that feels the same game over and over with different characters: third person, heavy emphasis on story and cinematics, etc. where are the : parapa the rappers, wipeouts, cool boarders, jumping flash, twisted metals, alundras, etc? All that variety is gone and all we have now are these overrated wannabe movies, I used to have a PlayStation since the ps one in 1996 but I jumped ship because of this trend. And it’s not about Sony has to dominate the entire console exclusive, it’s more about that they’re having noticeable problems, layoffs, etc. that’s why they have a new CEO that’s changing the way they’re making new games, the budgets are becoming ridiculous, the bungie buyout it’s a disaster because they have no idea what to do with them. Nintendo is the Sony antithesis: moderated budgets, disciplined development and date releases, no layoffs, variety in their games, not dependent on third parties to succeed, not hiring outsiders CEO’s but someone that have grown with the company, etc. That’s what Sony should do.

[@fqras]

I still love their phone design. They just need to support 5+ years of software updates.

[@dennisp8520]

Nah what Sony needs more than that in order to thrive in the US is to be sold through a carrier and be eligible for carrier deals. Their phones are just too expensive and obscure to the general public

[@ayanamisuki]

Too bad they locked the bootloaders of the newer xperias

[@flakky626]

Fr Idk but their phone designs looks classic..If they better Imma just get one

[@arnezbridges93]

​@@flakky626they are physically better, except there OS is shit. Although occassional they make a model with vanilla Android and no bloatware.

[@jonfreeman9682]

They're phones are great. I used their Xperia phones 10 back in the day. They make great phones but they priced it too high. That was their problem. They priced it at Samsung's top tier phones but they're not as good as them.

[@hwhack]

I paid $650 for a Sony TV. It developed the infamous horizontal line problem within 3 months. I paid extra for a Sony because I thought the quality would be great. I bought a larger replacement TV for $250, that's also larger. I'll never buy a Sony product again.

[@jacksonjacob7791]

I had one of their TVs that lasted quite some time but eventually began to develop the horizontal line problem.

[@arlofs]

The Sony umbrella owns not only the PlayStation franchise, but also Sony Records and Sony Pictures Entertainment (Columbia Pictures + TriStar). Their SLR camera division is also huge. They made the smart move of getting out of sectors where they can’t compete with the Chinese and Koreans (mass-market TV, stereo systems and smartphones), but that hardly means they’re not doing well.

[@bluesteel1]

Sony Xperia phones for example are more expensive than Samsung counterparts. In my 27 years I have only seen 2 people with a Sony Phone.

[@Womanizer9777]

The only time I ever see a person holding a Sony phone is in Sony movies.

[@vorlonesque1830]

I used them up until 2019 when I got an S10e...had several Xperia compact phones before that.

[@MrMrdt]

Sony's turnaround under Kaz Hirai was really phenomenal. And contrasting Sony's current fortunes with many of its peers of its time, I'd say Sony has fared well.

[@SmartWentCrazy.]

Yes, their management team is truly exceptional. I can’t wait for Sony to sell their insurance/banking division and add that $8-10B to their war chest while allowing them to focus on their core businesses which imo are gaming, image sensors, and music.

[@eo5835]

My LCD SONY TV lasted for 16yrs, replaced it with samsung qled tv because my gadgets are samsung and wanted the native interconnectivity between them. Didn't know samsung already dominated the tv market, RIP Sony.

[@tomislavnagy8715]

I am using Blu-ray Players and watching Stuff on Blu-ray CD's! In the last Year I bought 4 Blu-ray Players from Sony in 4K for me and my Relatives! Also, I'm living between Croatia and Hungary, so I Love it how You put Croatia's TV Channel HRT 3! In some other Video use a Hungarian Channel on TV when they are giving a Film or Series!

[@brandonwiles-n8t]

There were times when sony tv was the only way to go if wanted a good tv. Sony's walkman literally took over the entire world, later sony's discman. Their music systems, home theaters, cameras/camcorders were all top notch. When it comes to audio/video electronics, there was no other brand better than sony. Now their only product is playstation. There were other brands too and they weren't not bad either, every company tried to offer equally solid and competitive products. The competition was fierce, every company was forced to invent new things and techs on a constant basis. Now the entire consumer electronics market is monopolized/oligopolized by only two companies. As a result, there is literally no innovation after 2009. Such a sad state of affairs.

[@SIPEROTH]

Sony audio products are still amazing. And people seriously underestimate their TV's. Their TV's offer the best upscaling tech. If you have a lot of old contend and you want your new 4K TV to not make it look awful then Sony is your best bet. Also i know Samsung is very famous now but for the love me i don't get it. The quality of their products is from bad to really bad. I had two Samsung Tv's and both had limited life span with sort of issues. I had an old CRT Sony Trinitron and an HD LCD and they are both still working decades later. Their Smartphones are full with explosive batteries and all their reasonably priced models become useless with updates. Chinese phone brands are actually much better but KZbin reviewers especially Americans have their own pet peeves. I just love when they praise new features in smartphones that Google, Samsung or Apple put in their phone meanwhile it was in some Chinese phone for 5 years now.

[@brandonwiles-n8t]

@@SIPEROTH It's because of the wide spread adoption of so called "planned obsolescence" idea. Now companies are not eager to build high quality, durable, long lasting items. In order to keep the revenue margin afloat, now companies are focused on developing cheap, hence, "okay" (or even low) quality items that are meant to be used for 2 years max, or even less. They even deliberately make items that will start giving problems within a year or so. Everyone is forced on rolling out new version of the same item with minimal improvements within a year. To amplify this effect, the consumer habit also have changed, now even people don't want to use the same item for more than a year, they have the urge to change the models for social acceptance. My parents used to have a Sony TV that lasted for more than 20 years, without any degradation of the quality, and we were quite happy with that and people too, used to value items with high quality and durability. They also had a pressure cooker that they inherited from my grandparents. Now we can't imagine doing something like that, the idea of growing nostalgia over an old, used item is gone, now things move so fast that I am not sure if I will be able to use my phone next year, and passing down my phone to my kids is out of the question.

[@toejullar]

I will say Sony has dominated the "pro-sumer" camera market for the past decade with their mirrorless alpha line. It seems that this footing is slipping now though with Canon and Nikon both pushing for more mirrorless systems that boast better features for cost.

[@harryvuemedia]

The fudge?! This is a dumb ignorant comment I have read. I'm a professional photographer who uses Sony cameras and Sony is not losing any footing in the Camera market. They are still the #1 Mirrorless company as they have more selections of cameras that cost either less or on the same price tag as Canon and Nikon. What new features is Canon and Nikon boasting and has better cost that is better than any of Sony's cameras right now? How is Sony losing footing in the Camera market today? It's Nikon that is still trying to catch up with their Z7 and Z6. They had to drop the price tag a lot to sell their Z9 because it cannot compete with the A1 and R3. The only bad thing about Sony's cameras is Sony's lack of firmware update for their flagship cameras which they seriously do need to work on. Don't delete your comment and please answer my questions. Thank you!

[@ultenhiemer]

I think Sony is brilliant, but in recent years. other than Playstation, I've drifted away from Sony devices. I stopped buying Sony phones because they seem behind on the latest 5G tech. I had a Sony phone that was slow to use the internet, or would just cut off completely because of it's limited aerial capability to connect to 5G. I was forced on to Samsung because they DID have those advancements I needed. I would say, In Sony's favour, they still make the best music player. I've had an iPod and now currently have a A55 Walkman, and music plays SO MUCH BETTER on that Walkman than it ever did on the iPod. The iPod was overhyped garbage that didn't play music nearly as well and didn't have an SD card slot.

[@joeshmoe3710]

Microsoft failed at phones and MP3 players (back in the day), LG failed at phones, Samsung's fridges are in a massive class action, Sony doesn't even make their own panels for TVs anymore but they make award winning chipsets for TVs. Companies fail and lose money all the time especially when they are willing to take risks like Sony has. Korean companies have just done better at making products cheaper and selling at volumes Sony and others cannot. It's all just a cycle, the tech sector is a cruel mistress. 🤷

[@blix99]

As a film student, sony camaras are like the dream 😂❤

[@Techa018]

Im old school. I use 2 sony tv's, 2 sony av receivers, sony blu ray player, 2 playstations. I lived through the period where sony had highest quality.

[@shmookins]

Sony is still quality.

[@Bhethar]

Great video! Sony is often used as an example of how “big” corporate culture will kill any successful business. Too many department, too many decision makers and in the end they turned a stallion in to an elephant.

[@stephenbrooks6514]

When I first began to recognize Sony decline, it was with their hiring of Howar Stringer. And, they waited too long to correct that mistake (8:27-8:46). Howard, in a word, was horrible.

[@tedd1091]

I bought my very first Sony Transistor radio with money I earned from my paper rout circa 1964. I rubber banded the radio to my handle bars and listen to it rain or shine. It made me a solid Sony Customer but not anymore. I had problems with Sony TV's usually after the warranty expired. In one instance it developed a squeal in the sound and I contacted Sony for help as my TV was out of warranty. They told me it was out of warranty and would not pay the $367 to have it repaired at an authorized Sony repair shop. I sat down and wrote them a letter explaining my first Sony product was a transistor radio that I rubber banded to my bikes handlebars and rain or shine that Sony Radio always worked and it turned me into a Long-time Sony customer. Well to my surprise, I received a letter from Sony with a check for $367! They said it was a good will payment. That folks is the way things should be!

[@franklunt8975]

I'm sorry but you shouldn't have to beg for fair, affordable service. Charging nearly as much as a new TV to have a minor repair isn't good service. I'm not just applying this standard to Sony. I say this to all electronic companies. It is often cheaper to buy a new piece of equipment than to have your out of warranty equipment repaired. It was first standard in the 70's that we had become "a throw away society" now it's almost universally accepted. Such a waste of ever diminishing resources 👎

[@robertokane2952]

What is the background music you have been using lately? I have noticed it in the last few videos and it is working really well! It reminds me of Prowler - Bohren & Der Club Of Gore

[@XGlite015]

I remember the Sony brand's dominance in the 90s and in 2006 when I used to work at a consumer electronics store. People don't ask much about Sony TVs and their features, they just buy them outright. Then some time in the 2010s, people buy or prefer Samsung or LG TVs. Even the Chinese brand TCL is beating Sony. Their proprietary formats like the Memory Stick and M2 card, despite being used for the Sony Ericsson brand and PSP were beaten by SD cards and micro SD. Nowadays, it's pretty much only the Playstation and their camera sensor business that keeps them alive. And it's not guaranteed they'll be on top of those segments in the next decade.

[@Sergio_Loureiro]

0:54 Is that graph from the USA market? I've never heard about Vizio here in Europe, so I assume it does not depict global market share.

[@weeguy52]

Sonys gaming sector has gotten alot more expensive and you get nothing in return with all the price hikes😑😔

[@TheLonelyMoon]

400 dollars MSRP is a steal though, as a PC gamer myself, I'd have to spend minimum one grand to achieve the same performance. Game prices have gone up for sure, but thats just game industry in general

[@nelsonsham2368]

​@gamingforlife2289you gues are aware you can just spend 250~600 buck for a Steamdeck? And even PS5 is a deal, the fricking thing can't even run stable 30 FPS for the new games in their supposed 4k support... or hell even 2k

[@pedro.alcatra]

The problem is that Sony doesn't know how to lead with consumers. All their products are not price competitive for the final user.

[@Thevifx]

13:12 who is the model

[@JackmcCoy1933]

The high price of their products contributed alot to their downfall.

[@vaughnfry8410]

Kid desperately wanted to make a “what happened to” video about Sony, so he loaded the argument against them.

[@kreavitawastaken]

hah, is that a bocchi the rock wallpaper on your walkman at 11:15? 😃 great video as always, used to buy sony products until my sony phone randomly failed one day and no data recovery was possible...

[@backlogbuddies]

The reason I stopped buying Sony is because they stopped making great products, especially for the price. I also grew tired of proprietary software,cables, and memory cards. Two of my Sony mp3 players use different cables instead of usb c. My brother's camera used a different sd card replacement that was really expensive. These anti consumer practices by forcing us to use products worse than industry standard that are a lot more expensive, and in the instances of my cable, you can't even buy a replacement. I need to buy a whole new mp3 player should my cable die out or i lose it. A lot of other companies caught up to Sony and you were just paying for a name that treated their customers poorly. Their warranties are impossible to get them to fulfill, I've tried numerous times. So consumers just went to cheaper companies with worse products, because the quality of everything drastically dropped, or they went to slightly cheaper companies that treat their customers better with quality on par with Sony

[@Crunch104]

Japanese companies play the long game typically. They setup for long term success and sustainability. This is opposed to the North American short term profit importance per quarter.

[@rafidfayaz2007]

> Talks about sony’s declining tech division > Doesn’t mention their camera sensor division I hope you improve your research a bit. Also Sony has maintained strong market share in the high end TV space. Perhaps their niche-seeking enthusiast-focused strategy is what’s best for them given low profit margins in the mass markets.

[@LogicallyAnswered]

Yeah Sony is def doing great with cameras, but I guess I was looking at it from a more holistic perspective. Back in the day, great portable audio meant Sony. Great TVs meant Sony. Great home entertainment systems meant Sony, etc. It was akin to what Samsung or Apple is today. This, however, is no longer the case for Sony aside from the PlayStation.

[@henrikvl1704]

Bought a sony cd player in 1986... and it is still running well...

[@evnglion]

Decent quality video but you really gotta look into Sony's camera division a bit. Their Alpha line of mirrorless cameras is dominate to say the least and Sony also makes sensors for other brands and virtually every phone on the market.

[@wwill182]

Not that big of a deal for a company like Sony, they should do way more than this.

[@magic3383]

The Trinitron was unmatched for decades. I still have a couple, but that era is long gone.

[@mjouwbuis]

10:00 One of Sony's strong points used to be user experience, so I don't really understand where and how it went wrong in that aspect.

[@levonjacks]

Am just gonna say, the way you sneak in an advert on a video with a timer down to show how long it will take.. Made me actually enjoy the AD and seat on it without forwarding it.. that's genius.

[@AustinCameron]

They were a hardware company that got replaced by software.

[@smush5653]

With the console division being Sony's largest money maker I guess it explains why Sony are so wedded to the idea of selling consumers a platic box under a TV for gaming every few years while other companies look to the future and where gaming is heading.

[@yellowgrumpydog5528]

From all the comments and even my own experience with sony smartphones... Their products are quite good, they just don't marketize it for some reason... Has anyone seen major sony ads somewhere? I've heard from their phones mainly from Vodafone and stuff, and same for other tech pieces... It's mostly their resellers who advertise sony products, not Sony itself. I'm not sure why they're not advertising, when their products are actually good

[@HeyImKevin]

There’s a lot of comments about Sony doing great because of their cameras, but Sony used to be like a high end Yamaha…like they just made EVERYTHING (except, I think, Sony didn’t mess with motorized vehicles or musical instruments). And whatever the product was, you got the Sony one if you had the extra cash because the brand was ubiquitous with being of higher quality. The MDR-7506 headphones are still the best for the price, but if you told a Sony executive 25 years ago that the company would be doing great because of their video game console and their cameras, that executive would begin shitting bricks.

[@filip9587]

Their products just aren't headline worthy anymore. Other than their first party games and PlayStation consoles, most of their other products are only iterative, not innovative.

[@LogicallyAnswered]

True

[@Get_yotted]

Their camera sensors are innovative

[@mazhadsyahmi3664]

I disagree xperia 1v is so innovative its just people just care about average user product

[@RayMak]

Cameras. They are good

[@whoever_81]

Broadly speaking, as far as the average consumer is concerned, Sony is no more. There is only Playstation. Excellent video! Subscribed and already watching the Panasonic shenanigans.

[@FaZaFurhod]

if streaming television is also on the decline then what is it being replaced with?

[@rayoflight62]

Sony made the best phone in absolute, the Xperia 1 Mk 5, but for some reasons people don't buy much of them, because of improper advertising. They are the only manufacturer of the best optic sensors. I believe the video is emphasizing some non-relevant aspects of the Sony company, based on their absence of the wider advertising circuit...

[@ceuser3555]

Playstation 5 being out of stock for a long time could have affected them too. I lost interest in buying it already. Too late for them to come up with stocks

[@jazilzaim]

Besides Playstation, the other really good business of Sony has been the audio business which has been quite good.

[@harryvuemedia]

they are #1 in the mirrorless cameras dude.

[@petermallm149]

I'm German, born 1961 and was a fan of Sony from my early 20s onwards, I liked the design and performance of their products and still do, cause Germans like(ed) reliable products and Sony was on that track for a pretty long time.They took the German market at the time by innovation and design, we Germany lost all our famous brands like Grundig, Nordmende, Loewe, AEG and many, many others. Everybody blamed the Japanese for unfair competition, but in all honesty, Sony's products were simply better, so they succeeded. Then, as you explained in all detail and very sound, Sony almost disappeared and the only product I purchased was a PlayStation for my son. No, since a couple of years I have re-discovered the brand, started to collect old Sony devices and wish Sony all success for the future. If I look at products I have purchased recently like little DAB cube radios I have to conclude: Sony is back, their products are excellent - well managed Sony - and thanks again for your professional analysis on Sony's journey within a consumer electronics world that has seen a transformation on consumer attitude towards the worse.......Not an easy one to manage for a company like Sony, which regards tradition as important, while the ,,New World (Order)'' partially doesn't !

[@lfgan8]

Your videos are really high quality. Honestly you deserve more views per video because its clear you put tons of work into them

[@LogicallyAnswered]

🙏

[@Gabryel501]

Wish he’d stop showing his ugly face and make his videos like they were before. Fix your lighting bro

[@DarkCobra88]

These channels usually start slow as they aren't pushed by algorithm or anything but once they start getting noticed, they usually start taking off pretty quick. I imagine once he hits the 100k mark, he will grow to 500k notably quick. But yeah, the quality and research is top notch stuff.

[@savage5757]

1:00 it's amazing how Sony can fail with computers, they make a play station, and this is a computer for games. in playstation-4 and 5 pcs x-86 processor.

[@johnnyboyzZ]

The Sony phone was pretty sweet. I had it for a little while many years ago, it had a 4k display.

[@LijoThomasTeezy]

I think they changed their strategy after 2016 or maybe even before. They're probably targeting the premium market segment: audio devices, cameras, PlayStation, TVs (which are known for their color). If you look at the prices and quality, both have gone up since around 2016.

[@GH-oi2jf]

I am using Sony headphones right now. It is still a brand I trust and will buy.

[@brawnbenson552]

You overlooked: Sony was slow to digitize, focusing more on physical media. Such as Blu ray discs and CD’s (which they created) Apple leaped frogged them with their iPods, iTunes, iPhones, and MacBooks. Then Netflix with their streaming service, finished them in that regard to physical media. They still excel with their cameras, high end pricy android phone, Bravia OLED and mini LED TV’s, and their Sony pictures Columbia Tri Star studios, their vast music catalogs. That’s why they’re still successful.

[@Krishnendulaha]

So, basically if PlayStation sales decline Sony would be gone??? No wonder they take Xbox competition so personally and pay developers to keep games off the Xbox Store or exclusive quests for their own platform

[@thelazyworkersandwich4169]

That has a lot to do with developers not caring about xbox more than anything. A lot of times xbox has to pay for developers to support them.

[@alkaholic4848]

11:00 I agree there's very little reason for dedicated cameras now outside of professional photography, but not literally no reason. The obvious one is the optical zoom. Phone cameras might be able to zoom in a bit but they can't touch a good optical zoom on even a relatively cheap compact camera. They're also quicker to use, with physical buttons. Physical buttons are very important in a situation you might have wet hands, or have it in a waterproof case where a touchscreen is difficult to use. And another reason is just they're just less valuable. There are some activities that don't justify an action cam, and you also want to be able to take none-fisheyed regular photos, but you also don't want to risk dropping / damaging / exposing to the elements your £600 mobile computer ("phone") that if something happened to it could leave you stranded without a means of communication, cost a fortune to replace not just in money but also time in shopping round for a suitable replacement and transferring all your stuff and getting it all configured the way you like it. Some of these are fairly niche requirements admittedly, but there are still some situations a dedicated/compact camera is still useful.

[@AjayV84]

Sony has the most egregious pricing strategy except for their PlayStation line. Take their TV, Mobile or any other electronic product and you will notice their prices are ridiculously high compared to the competition.

[@jacksonjacob7791]

In recent years their gaming has gone down the same route. Price increases across the board and by far the most expensive platform.

[@blackiechan6078]

Well the make quality products if you want higher quality that will last sony tvs are what you get or sony sound bars etc

[@itsallminor6133]

The rest is junk made in China

[@Firestorm855]

Does your bond app have Brazilian ESG bonds?

[@LogicallyAnswered]

Unfortunately not. Only US corporate and US treasury’s for the time being

[@Firestorm855]

@@LogicallyAnswered Thank you for replying

[@Mooocheropordis]

For me Sony stands for quality

[@neerajwa]

I can't see any other TV having once owned and seen a Sony TV. Nothing else cuts it. I will buy a smaller TV but not but a bigger and fancier tv from anybody else. The same goes for the audio appliances. I just can't tolerate listening to any player other than Sony. Quality is supreme for Sony and can be taken for granted. No one else has this reputation. Not even apple.

[@Jason.W.]

Pretty sure they’re doing better than Nokia

[@chidmania8485]

Great video. Hope you'll cover Nokia too.

[@bro_leo]

Maybe they should only focus on their playstations and stop another business.

[@enerim19]

Samsung have the best AMOLED display used by most smartphone and tv manufacturer, but SONY have the best camera sensor used by ALL smartphone and camera manufacturer.

[@Cascadia007]

The main issue like you said is the paranoia of moving into new technology, the PlayStation brand used to be the ultimate experience for me, I'm proud to live through the Ps2 era also had the ps1. these two consoles were experience behemoth, then there was the ps3, even tho they struggled with the ps3 interim of prices at the end they really driven it up via games like COD, LOF, Uncharted, GT etc, then was the ps4 it was okay but yea I felt a gradual drop in the gameplay experience, and now the PS5 don't know why they wouldn't try to bring out new games rather than developing the existing games and remastering games again that was released for the ps5 such as LOF. I guess its the bad management.

[@jasonangelini3373]

How can the video say that Sony is not up there with cameras? They're absolutely dominating the professional mirrorless category. Their a73 was a huge wake-up call to Canon and Nikon who were just sitting there. Sony completely reinvented. The mirrorless system with features that were actually usable at a solid price point. They're glasses also top notch. It's a Canon and Nikon quite some time to get up and try and get to the same levels.

[@marufbepary100]

Sony has a problem similar to Panasonic

[@LogicallyAnswered]

Yep

[@K_James95]

In the TV sector Sonny failed to target the larger market, look at OLED screens for example, Samsung produces way cheaper OLED TV screens than Sonny.

[@wyntog]

'I got you babe' is a good song though so Sonny isn't all bad.

[@hindolbhattacharya9715]

Screen casting on a Sony Bravia!!!!!

[@JorgeGarcia-gm6hh]

I currently own and use Sony TV Xperia 1 III XM4 headphones XM3 earbuds Sony wireless speaker And of course a long history of other products I have of this brand that have been with me for a long time. I will forever trust Sony as they are the most reliable products out there.

[@kevalan1042]

Sony also shot themselves in the foot with the PS3, switching to the Cell CPU basically sunk PlayStation afaik

[@anfrex3342]

Sony's biggest problem is that it never entered the PC and gaming accessories market: Sony monitors, keyboards or mouse would have introduced the company to another market (obviously this market is super competitive, but Sony had the necessary backing to expand).

[@drsev61]

Sony TVs are too expensive. Too many competitors have equal or better products for a lower price.

[@porkyV2]

for me its mid 00"s that they raised their prices so high on audio products that i had to go to alternative brands. though their quality is indeed great, my 42" flat led t.v i bought in 2010 still works fine with no issues.

[@vlesmeries]

Mine is from 2007. Still working great and my wife uses it 2+ hours a day. I want to move to OLED but that won't be until this TV dies.