Look back Period for Amazon PPC Advertising - Find the most relevant data for optimizing you PPC

[@johnz7239]

HI, my exact match campaign keywords were doing fine until about 10 days ago. Overnight suggested bids went down from an average of $2 to a 30-40 cents level and since then they have been very stagnant with a very low number of clicks. It doesn't matter even when I choose a higher bid amount. I am really puzzled and I cannot fix this situation. Any suggestions?

[@sellermetrics]

It's hard to say, make sure you advertise the same Asin/SKU and you are properly in stock when you advertise.

[@johnz7239]

BTW is it Lock back or Look back in the title?

[@sellermetrics]

Thanks I've fixed it