Facebook Advertising Costs In 2024 | How Much Should You Spend in Facebook Ads?

Contact us: www.lyfemarketing.com/digital...
Facebook marketing trends are always evolving, and the price of advertising can vary. Watch this video to learn how to lower your Facebook advertising costs and to develop the best Facebook ads strategy for your business.
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So how much does Facebook advertising cost?
It’s a question that we get every single day as a Facebook ad agency.
And I’ll be honest, it’s a little tricky and different for everyone.
Primarily because Facebook let’s its advertisers choose their own budget.
You can run an ad for as much money as you want and for as long as you want.
But still… how much money should you really spend on Facebook ads?
Today, you’re going to find out.
Video Outline
Intro (00:00)
How Facebook Advertising Costs Work (1:20)
Why Do Facebook CPMs Vary (2:17)
How Much Should You Spend On Facebook Advertising (5:56)
How Much Does Facebook Advertising Cost (9:21)
Are There Any Extra Costs Associated With Facebook Advertising (10:46)
// LYFE Marketing
➡ Check out our Social Ads Mastery Course: www.lyfemarketing.com/social-...
➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[@chasingsavoryspaces6921]

I love this video and know that this information will benefit many! Thank you for sharing

[@LYFEMarketingAtlanta]

Wow, thank you! We appreciate your support, and we're glad our video was useful :)

[@SourcingIRL]

Thanks for explaining this, I was trying to explain how FB ads works to my bosses, and this is an amazing explanation on how it all works

[@LYFEMarketingAtlanta]

You're so welcome! We're really glad our video was able to help you all out :)

[@apparentleeblunt8062]

This video was so good! Wow I like the $7,000 and more marketing ad budget makes sense. I haven’t spent that yet on my business but definitely close! Making a budget for ads is crucial for start up businesses it really does help.

[@LYFEMarketingAtlanta]

You got this! Thanks for watching, let us know if you have any questions

[@techgptX]

Do you want to advertise your business on Facebook ?

[@LYFEMarketingAtlanta]

@@techgptX ??

[@mariokolak9654]

@@LYFEMarketingAtlanta Hi, setup 1 add on facebook, I have put 25e budget for 7 days, after first day i spent 1.5e,reached 5k people and facebook added 4e fee for reaching so many people. What is confusing i got 4 emails for that 1 add, one email in space of few hours, does that mean i will be charged 25e four times now?

[@jmartinez562]

The way your AD is designed and ALWAYS having general prices is KEY ✨

[@laneyhart9465]

awesome video fam. I really learned a lot and you broke down your concepts in understandable terms. Appreciate your work.

[@LYFEMarketingAtlanta]

We're so glad you enjoyed!

[@cegill7065]

Excellent video. I will definitely use your agency when my budget allows. Absolutely. Thank you for this video.

[@LYFEMarketingAtlanta]

We're so glad to hear that! Let us know if you have any questions in the meantime, because we're happy to help :)

[@MetanoiaMelanin]

Thank you for this video! So helpful for my small business.

[@LYFEMarketingAtlanta]

Thank you so much for watching!! We're glad to hear our video was helpful :)

[@imziminhas]

Loved your explanation, thanks for putting this out there.

[@LYFEMarketingAtlanta]

Glad you enjoyed it!

[@sonidoesstuff2318]

Super helpful, very informative. Just the guidance I was lookig for!

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@extremeoffsetrims]

Thank you so much for the information if I can’t figure it out on my own I will contact your agency for help, the explanation you gave us was beyond amazing!

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@daniel1998dude]

Hey mate, lovely video. I was just wondering if it's feasible to start way smaller? EX: 30-50 stock $30 products ($50-500 ad spend) small or if the identity issue mentioned in your video hinders this from ever working? I'd like to get the ball rolling on something & evaluate it's potential without spending upwards of 1k. Cheers!

[@LYFEMarketingAtlanta]

Hi there! If you absolutely need to start with a smaller budget, it's better to start somewhere than not at all. But we recommend $20/day ($600/mo) at minimum for advertising for our clients.

[@starortiz3483]

I like how you simplify the information to make it understandable for folks like me, who have zero experience on this topic.

[@LYFEMarketingAtlanta]

Good to hear!!

Thanks so much for sharing!!! Very helpful!!!

[@LYFEMarketingAtlanta]

Glad it was helpful!

[@Gomangoman11]

Thank you for the simple, straightforward tutorial!

[@LYFEMarketingAtlanta]

You're welcome!!

[@ijoshpillay]

Great video, loads of insights.

[@LYFEMarketingAtlanta]

Glad you enjoyed it!

[@SoNaturelleWellnessChicago]

This was very clear, I'm in the US so I had to calculate to US dollars. But this makes a lot of sense, and I will definitely implement some new ideas.

[@LYFEMarketingAtlanta]

So glad to hear it!

[@daniellalonde6784]

So much helpful information! Thank you!

[@LYFEMarketingAtlanta]

Thanks so much for watching! Glad we could help 🙌

[@willgoodson]

This was such a HQ intro video to FB advertising. Nice job

[@LYFEMarketingAtlanta]

Thank you!

[@TheFeroz3441]

liked your analysis , good work for beginners , thanks

[@LYFEMarketingAtlanta]

Appreciate it! Glad you found it helpful.

[@venichhuntley4945]

This is very informative 👏 👌......was searching so long too find a relevant content on this topic....knowledge is power.

[@LYFEMarketingAtlanta]

Thanks a lot 😊

[@kennethledford6974]

very helpful guys! thanks.

[@LYFEMarketingAtlanta]

Glad it was helpful! Thanks for watching :)

[@abstractlessons3568]

This is the best explanation video I've seen. Great job!

[@LYFEMarketingAtlanta]

Thank you!

[@ncnascimento]

Really good ditect-to-the-point content. Well done and thanks! 👏👏👏👏👏

[@LYFEMarketingAtlanta]

Glad you enjoyed it! Be sure to subscribe if you haven't already :)

[@batmanfan20101]

Great video!

[@LYFEMarketingAtlanta]

Thanks!

[@debcutler491]

Super useful video and great presentation! Thanks so much!

[@LYFEMarketingAtlanta]

Glad you enjoyed it!

[@mischamartinstudios]

This video is incredibly clear, well-organized and helpful.

[@LYFEMarketingAtlanta]

Great to hear!!

[@FirozAhmedbio]

solid information. thank you

[@LYFEMarketingAtlanta]

Appreciate it! Glad to hear it was helpful.

[@MartinPigg1]

Thanks for this super informative intro to Facebook Ad costs

[@LYFEMarketingAtlanta]

You bet! Glad it was helpful.

[@MrNitPic]

Damnnnn!!! That was an AMAZINGG presentation bro!!

[@LYFEMarketingAtlanta]

Appreciate it!!

[@atukundatomoth5665]

Quite resourceful video

[@LYFEMarketingAtlanta]

Thank you!!

[@paulolujan8003]

This is super helpful information, thank you for sharing. Question: Are prices higher as of July 2022? Wondering of this as I am sure there is more competition in Facebook Marketing now than there was 1.5 years ago. Thank you!!

[@LYFEMarketingAtlanta]

Yes, prices are increasing!

[@levdragilev841]

love this guy

[@LYFEMarketingAtlanta]

We do too!

[@asingaraju2023]

Just love your videos.wow $5000 for small business for one platform is like a traveling in a sinking boat

[@LYFEMarketingAtlanta]

We totally understand that this can be a lot for a new business. We encourage business owners to strive for this number if they can afford it, but any amount that you're able to put in is better than nothing! And what better platform to focus on than the platform with over 2 billion users?

[@LimaB30]

Another great video! Thanks 👍

[@LYFEMarketingAtlanta]

Thanks for watching!

[@SinghSanchit]

youre awesome

[@LYFEMarketingAtlanta]

Thank you!

[@bananaboy78member40]

hi, thanks for the informative video. I just got a bit stuck on point 3. If I'm selling a product that cost $100, how much should my ads budget be?

[@LYFEMarketingAtlanta]

Good question! So in that section we pose a simple equation for breaking even on your ROI. By following the equation in the video (average sales price x amount of sales desired) you'll get the minimum amount you should be spending each month. So, how many sales do you wish to see each month? Take whatever number that is and multiple it by 100 (your product price) and start off with the number you generate here. Ultimately the more money you spend, the more results you get, but this is a good figure to use as a base line when getting started!

[@bananaboy78member40]

@@LYFEMarketingAtlanta bro, this is where i got confused. If i want to generate 20 sales, so i will need to spend $100 x 20 = $2000. Then, what the heck? I spend $2000 & get back $2000? 🤣

[@yenikacarlex484]

@@bananaboy78member40 :) :) you got me all cracked up. The formula is weird and definitely has to be reviewed

[@bananaboy78member40]

@@yenikacarlex484 lol he got me cracked up first 🤣🤣🤣

[@journeyto657]

@@bananaboy78member40 yeah it’s not adding up…

[@applefanda_cz]

Okay I really need to make some retargeting ads! :)

[@LYFEMarketingAtlanta]

YES!

[@lilmzbowtique]

Hello, is it ok to have 2 ads advertising at the same budget or just advertise one?

[@LYFEMarketingAtlanta]

Great question! So you can run as many ads as you want at a time, but just keep in mind how the costs will add up on your end. If you have the budget to do two at the original cost, then you totally can. You could also do two at lower costs, or just stick to that first. You can see results regardless, so ultimately the decision depends on what you think is best for your ad campaign, budget, etc. Hope this helps!

[@Timbuctoo]

How about a law firm. We would be offering a service to a broad group of people, it is a service that is not niche. For example family law or property matters like conveyancing. Our firm has never had advertising so we'd like to give this a go.

[@LYFEMarketingAtlanta]

We'd love to help! Feel free to reach out to us here to set up a call: www.lyfemarketing.com/services/social-media-advertising-services/?

[@DezmondAbrams]

What would you do if you have $1,000 monthly ad spend. Would you spend that entire 1k within a few weeks to get max results or spread that 1k amongst 30 days each month? Thnx

[@LYFEMarketingAtlanta]

Great question! We recommend spreading it throughout the month. Getting a lot of results at one time is great, but you also want to have consistency with your ad efforts. This will help you see more steady and reliable growth over time, as well as gives you more opportunities (with a lower financial risk) to adjust your ad campaigns as you go, if needed.

[@DezmondAbrams]

@@LYFEMarketingAtlanta Totally makes sense. thanks for quick response bro. Much love

[@PsalmsPoetic]

Great video. I wonder if product interest can mitigate brand awareness and retargeting to some degree. If a buyer doesn't know my brand could he/she still be interested in my product? I'm thinking of myself as a consumer, brand is important to me but depending on the product, the product can trump the brand for me. Is that typical?

[@LYFEMarketingAtlanta]

Yes, absolutely! Just like you said, someone's interest in a general product can sometimes outweigh brand awareness. It's a good idea to work towards more brand awareness for your business, because that helps build your credibility, but brand name is most certainly not the only thing consumers look at when making a purchase. If you have a better price for your product, or better features, or anything else that puts you at an advantage over a brand name product, that's a point in your favor, and the right customers will find you!

[@PsalmsPoetic]

@@LYFEMarketingAtlanta Thank you for your response. It's apparent LYFE Marketing are heavy weights in this online marketing space. I hope to have occasion to work with you in the future. You just seem so trust worthy.

[@Profile.4]

Do you know why my cost of engagement goes down sometimes? It's now telling me that for $100 a day I can reach about 1,000 people when it's usually 8 to 9,000.

[@LYFEMarketingAtlanta]

Have you reached out to Facebook chat support?

[@jazmincaudillo1922]

underrated video

[@LYFEMarketingAtlanta]

Thank you, Jazmin!!

[@Bossladyken]

Is it ok to promote a personal podcast by using ads? It’s not your typical “business” but I need more engagement.

[@LYFEMarketingAtlanta]

Yes that's okay, however, you'll have to set up an ad account through Business Manager in order to do so!

[@dcfairwi]

Would you recommend several advertisements at a low amount or fewer at a high amount?

[@LYFEMarketingAtlanta]

Check out this site: www.leadguru.co.uk/how-many-facebook-ads/ you will find how many Facebook ads you should run at once.

[@mikeschmidt3362]

Sooo... If I am starting with nothing (a brand new business, not known, and never done FB ads before), then... if I budget 3k for 3 months, is that good to start our to build an audience (that I can retarget later)??

[@LYFEMarketingAtlanta]

3k each month or 3k for 3 months (1k per month)?

[@mikeschmidt3362]

@@LYFEMarketingAtlanta what do you recommend? 3k per month or 3k over 3 months. This is coming from a place with very scrappy budgets to begin with. Looking forward to hearing back again!

[@LYFEMarketingAtlanta]

@@mikeschmidt3362 to be honest, it will be difficult to recommend a marketing strategy without talking, but if you are deadset on using Facebook ads. You need to spend at least $1500/mo - if you can do $3k that would be ideal. You want you to try to build up an audience of about 30k who visit your site and then retarget them, giving you the best chance of success.

[@TheWeirdandunexplained36]

How effective would you say FB ads are for affiliate marketers?

[@LYFEMarketingAtlanta]

Facebook is an extremely popular platform that is beneficial for any type of online marketing. Millions of people see Facebook ads everyday! There for affiliate marketing gets products in front of more people!

[@historygaming87]

When I heard 2k, then 7k I know my ass was on the wrong video lol

[@Chikys91]

What about less than 5000dollars and to be exact more like 400 euros for one month? Please, I would like some serious answers! Thank you in advance!

[@LYFEMarketingAtlanta]

Hello! Check out this site: revealbot.com/blog/how-much-should-i-spend-on-facebook-ads/#:~:text=To%20see%20how%20much%20you,or%20about%20%24540%20per%20month. We hope you find this helpful!

[@roshanpremasiri1489]

Would you do me a favor?”Can we add imoji's to facebook thunbnail?Should we get any epecial permission.If i add will it violate ant facebook rules and regulations.?

[@LYFEMarketingAtlanta]

That should be fine!!

[@therealjons]

“As much as I’d like to sugar coat this...” 😂♻️😂

[@LYFEMarketingAtlanta]

Someone had to say it 😂

[@therealjons]

LYFE Marketing how can I get in contact with you guys ?

[@therealjons]

Nvm...just book a call through the website

[@sunmorigi]

video from 2y ago :)))

[@frfvipcom3994]

What is cpm

[@LYFEMarketingAtlanta]

Check out this link: www.publift.com/blog/what-is-cpm

[@alexzone8785]

♥️♥️♥️♥️♥️♥️

[@LYFEMarketingAtlanta]

Thank you!

[@mwanakristu3493]

How can i pay Fb ads in Zambia??

[@LYFEMarketingAtlanta]

Great question! Facebook has a list here of all of the currencies they accept: facebook.com/business/help/151451521590943?id=738655959856647. If your preferred currency isn't here, you may need to try out a different one. Here's another note they have regarding currency exchange rates: facebook.com/business/help/212312988802189?id=738655959856647. Hope this helps!

[@davidbate9264]

Not beating around the bush here: $3.00 per click, and $6.00 per completed transaction choices I have seen. I think people would like to know how much it costs for running ads on Facebook per action and what the best value is. Not everyone starting out has $5000.00 to spend on Facebook ads.

[@LYFEMarketingAtlanta]

Thanks for the feedback! Totally understand where you're coming from. Costs per action can vary depending on a few factors, though, so the best value for each person will be different according to their own needs. And our budget is just a suggestion for those who can afford it, but of course you have full control over how much you spend, and can get good results with less than that!

[@roshanpremasiri1489]

****MY niche is print on demand funny text printed T-shirt. ****location-USA,UK,Canada,AUS,NZ If i bid 20$ (daily budget)for my facebook advertising camping,is it good bid?

[@LYFEMarketingAtlanta]

Hey, Roshan! How much you spend on Facebook will depend on whether you have an existing customer data on Facebook or are completely new to Facebook advertising. We have a video that breaks down budgets for those 2 scenarios: kzbin.info/www/bejne/qGaldKCboLWbhNU

[@roshanpremasiri1489]

@@LYFEMarketingAtlanta Thank you.

[@christianyogaworkout]

I used Lyfe Marketing and it was the biggest waste of money. People I worked with were super nice but they did a worse job on advertising than I did myself. Lost 1000s over the 3-month contract. I don't recommend their service for small businesses. Didn't feel like they were experts at all.

[@LYFEMarketingAtlanta]

We're sorry to hear that you feel this way. While we have plenty of successful case studies on our website of real clients we've helped (www.lyfemarketing.com/case-study-archive/) in addition to hundreds of positive Google reviews, we understand that not every ad campaign works out. Sometimes it takes longer than 3 months to determine what works well and what doesn't for a specific business and target audience. Nevertheless, we wish you well and hope you scale your business successfully. Thank you.

[@franzoliver8508]

soor y watch all your videos and didnt sub till now

[@LYFEMarketingAtlanta]

Thanks for watching our videos, and we're glad you decided to sub!

[@jmartinez562]

Start video at 9:27 for a basic run down.... You're welcome!

[@LYFEMarketingAtlanta]

Glad we can help!

[@jorawtalent437]

I have 5K for ads .. I need a marketing agency

[@LYFEMarketingAtlanta]

Hi, you can contact us here! We'd be happy to speak with you www.lyfemarketing.com/contact-us/?gclid=Cj0KCQiAkZKNBhDiARIsAPsk0Wh4PoJHSYMA61JU6NEYOwzXZkF8SqQechgstK-LdfWMdREPdFh_4eYaAhSPEALw_wcB

[@CraigMarshall-tc3gy]

Sherman, I want to marry you and have your babies. I have spent over an hour trying to find out how FB advertising actually costs and works. Finally, I found you and yes, I subscribed!!

[@selenahonore4782]

so let’s say i’m selling a product for £40 and my goal is 200 orders a month how much should i spend on fb ads to get a good profit in return?

[@LYFEMarketingAtlanta]

Hi Selena! We have a video all about that! You can check it out here kzbin.info/www/bejne/qGaldKCboLWbhNU

[@angelamaeybanez2709]

Hi let me know how,I hope u notice me

[@LYFEMarketingAtlanta]

Hey there! What can we help you with?

[@GodsSpartan611]

Looking at getting my wife's Shopify page more eyeballs. I'm a photographer that's still in development, but I am plenty good enough to be my wife's media guy, do video and edit for FB and Instagram. TikTok is interesting, but I almost feel that should remain her organic reach. On average, with a good campaign, what's the turn around. We are really just looking to be happy, not make 400k a year...more like 50-100k would suit us where we are at and would help us put back to retirement in 25 years. Happiness is our ROI, not tons of cash.

[@LYFEMarketingAtlanta]

Hi there! We suggesting taking a look at the following videos here. They go over how to calculate your marketing budget, and therefore, will help you know what to expect in return: - Marketing Budget: kzbin.info/www/bejne/g3PRdp6rj9qfh8U&pp=sAQA - How Much Should You Spend On Marketingkzbin.info/www/bejne/bKGvkqJ4f7l_b9E&pp=sAQA Let us know if you have any other questions!

[@romavictor5252]

9:44 Short Story invest 5,000 in order to know if Facebook works or not

[@Michael-sc7yt]

almost half of your gross earnings has to be paid to FB.............!!!!!!? NO NO OMG

[@reginaldbellas703]

This doesn't make any sense just because you ran a ad don't mean you made sales, sounds like a sales pitch to me

[@LYFEMarketingAtlanta]

It's true that running ads doesn't necessarily generate sales, but a good advertising approach can (and usually does) generate reach, engagement, and sales that can help your business! The fact of the matter is that in order to get more people to learn about your business, you have to spend some money to advertise first.

[@Ruthie888]

Super long intro.

[@LYFEMarketingAtlanta]

Noted - thanks for the feedback!

[@Michael-sc7yt]

that is rip off

[@princesethadu-krah9374]

You are just talking without giving any concrete information

[@LYFEMarketingAtlanta]

We're sorry you feel that way! All of our information is gathered from industry resources, as well as our own experience working in advertising. Was there something specific you felt could be improved, or something that would have helped you more?