Fujifilm GFX-50R review. Detailed, hands-on, not sponsored.

A hands-on, detailed review of the Fujifilm GFX-50R.
#NOTSPONSORED
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I have not received compensation in exchange for posting this review.
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AFFILIATE LINKS
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I will receive a small commission if you purchase:
B&H
GFX 50R (body) bhpho.to/2IY1sCU
Fujifilm GF 32-64mm lens bhpho.to/2IYMjkR
Amazon
GFX-50R (body) amzn.to/2KzYh2z
Fujifilm GF 32-64mm lens amzn.to/2D7p6ap
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FLICKR
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Images with EXIF data www.flickr.com...
CREDITS
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Recorded in Hawaii, USA and Toronto, Canada.
ABOUT ME
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I do read and respond to all comments, which are moderated. If you leave a relevant question or civil comment without links (which are filtered by youtube) it will be posted, I will reply.
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WEBSITE/BLOG: maartech.com
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DISCLOSURE
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I am not sponsored or compensated by any manufacturer, I have not accepted payment to review this or any product. Even if a product was provided at no cost to me, I don’t allow the provider to review the script or video prior to posting.
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[@nickentros]

Traveling the world and taking pictures with your wife and a stream of new fancy cameras. Living the dream

[@MaartenHeilbron]

I know right? I'm leading a charmed life, and I'm grateful for all of the opportunities given to me.

[@veist2930]

You are one of the best camera reviewer in youtube, maybe the best. Highly informative, not too fast - not too slow, lots of screen shots/images which are always welcome. The worst are those reviewers where we only see their faces speaking to the camera,. but you are the opposite. Please keep up the good work!

[@MaartenHeilbron]

That was so nice of you to say - then "maybe"! ;-) I appreciate the kind words, thanks.

[@AlejandroGonzalez-AGS]

Very informative like always...precise to the point and pointing the no so good! Just purchased the 50R and cannot be happier...great video, thank you. Cheers and be safe..

[@MaartenHeilbron]

I appreciate your kind words, thanks!!

[@MrMick560]

Nice video, very well explained,couldn't take it all in at once but great to be able to go back for details when you need them, well done !

[@MaartenHeilbron]

Glad you enjoyed it! Yes, please watch as often as needed.

[@_amateur_hour]

Really good review. Lots of KZbinrs talk about the aesthetics and what things they would want Fuji to do differently. You are one of the few that give good insight to the camera. Thank you for that.

[@MaartenHeilbron]

A pleasure to read your kind words, thanks for taking the time to comment.

[@jamesparsons3134]

I have watched many reviews on camera gear, this is the Very best of them all... Nice well thought out and presented... good job....

[@MaartenHeilbron]

Thanks a ton, such a pleasure to read your kind words.

[@vizmatter]

Thanks for a truly extensive, detailed hands on review. Personally I find it overwhelming the amount of digital technology that's packed into cameras today. I feel like you need an engineering degree to work a camera such as this one. I want to spend my time and energy composing and capturing compelling visuals and not be overcome by menus. Watching this video I did find it informative, maybe too much so. It made me long for the simple days when I use to lug around a Linhof 4X5 view camera in a wooden box with Schneider lenses and used Kodak 400 ASA B&W sheet film for night photography.

[@MaartenHeilbron]

How kind of you to say, thanks. Most of the settings are fairly straightforward and relate either to specific needs or customization - it's more about understanding the best tools or features to use for a specific situation, or for your style and method.

[@duringthemeanwhilst]

I bought one late last year. Best decision I ever made as a landscape photographer. The IQ is simply stunning. Thanks as usual for another excellent video.

[@MaartenHeilbron]

That's very kind of you to say, thanks for commenting.

[@dillcarver7731]

Thanks Maarten for the detailed insight into this magnificent beast of a camera. You are providing an extremely valuable service to potential buyers. Your reviews are always well produced and your views comprehensive and pragmatic. You give us the detail and real-world opinion by example and without hype and bias. As ever, your images leave me jealous of your travel location. Excellent review.

[@MaartenHeilbron]

It's a pleasure to read your kind words - thanks for taking the time to comment.

[@PeteEdmunds]

Now I have a 50r I’ve revisited this video - it’s really excellent to learn and try the functions and features as you talk through. Thanks Maarten !

[@MaartenHeilbron]

Glad it was helpful! Always nice to read kind words from my viewers.

[@schmitzoide]

This video is just outstanding. It is so different from all others and explains things at a simple but precise way that you need to know. Immediately subscribed. Great job! 👌🏻

[@MaartenHeilbron]

Wow, thank you! A pleasure to read your kind words.

[@pauldavies7341]

Nice to see a factual video on this camera. Well thought out and executed, thank you.

[@MaartenHeilbron]

It was a pleasure to read your kind words, thanks for commenting.

[@dirtywater5336]

The itch to get this camera is getting strong. I am a landscape photographer and while I love my X-T3, it just isn't cutting the mustard for my highly detailed shots from mountain summits. And while it's probably the most affordable medium fomat amera on the market, I still can't afford it. This is what hell has got to be like for photographers

[@MaartenHeilbron]

What an excellent title for a review "Hell for Photographers"

[@mikafoxx2717]

If its a practical problem, get yourself an older nikon D800 series or a sony A7R or such. Bigger sensor, bit older, pretty high resolution. Or find the worst looking second hand GFX 50 on the market and pick the one lens you'll use the most..

[@davecarcel87]

Hello Maarten, I enjoyed your video and thank you for the time you spent putting it together. Followed your setup with my just purchased GFXr but was wondering if you could explain the logic behind the 3 different auto iso setups and when or why you would use one over the others. Thanks again for your time doing this great review...

[@MaartenHeilbron]

Thanks for the kind words. My rationale here is that I don't want to be surprised by a higher ISO than I intended, so these three let me quickly adjust my AutoISO setting to the lighting condition.

[@fotografieuweroder4175]

This is by far the best description video I have seen, making it even more reasonable to afford the GFX50R in the near future. Using the XPRO2 and XT2 as well, together with Nikon D800E, I came much closer to change the Nikon to Fuji, keeping my 24mm tilt/shift lense. Thanks a lot for the hint of the 24x36 hint.

[@MaartenHeilbron]

Thanks, it's always a pleasure to hear from a viewer who appreciates my videos, and always nice to know I've provided useful information.

[@fotografieuweroder4175]

@@MaartenHeilbron Mostly I love it, that it is not sponsored, so the review is subjective of course but not because of the company. I watched too many sponsored "reviews" in the past with almost no drawbacks on fuji´s side (or whatever company) and there are some with all cameras/products, in my experience.

[@RickMentore]

Another fantastic review MH. Your demo images are Gallery worthy. Its encouraging to know that MF cameras are now within reach, if you know what I mean. I am seriously considering getting a used MF with two lens and let that be the end of my photo expenditure.

[@MaartenHeilbron]

Always nice to read your comments, thanks for popping in. And thanks for the kind words, appreciated. I'm not sure that I'd qualify the GFX-50R as "within reach" - but your budget may differ from mine.

[@ahmadaburahma9756]

I don’t need a camera., but I still watch your videos. 😂 Good job as always 👍

[@MaartenHeilbron]

I appreciate your interest, thanks for the kind words.

[@maze400]

I think this was the most informative review yet, thanks for doing it this way. I was curious about adapting lenses (35mm) but wanted to know how much of the larger than full frame sensor would be used, apparently 30 mp's. What i would really like to see is someone make an L mount rangefinder camera that dedicates ALL the battery life to recording an image but a mechanical shutter advance (thumb lever), truly retro IMO. The gfx is an amazing camera to be sure, I'm just not sure it's for me. It does seem to hold it's value better than any other used camera I've ever seen.

[@MaartenHeilbron]

Thanks for sharing your thoughts and your kind words, appreciated.

[@coolay11]

Excellent review, as usual. Thank you,

[@MaartenHeilbron]

Always nice to read kind words from my viewers, thanks!

[@GiulioSciorio]

Oh wow! A live RGB histo? That’s an excellent tool to have. Wish my X-Pro 2’s had that. Another excellent review Maarten. I’m keeping my X-Pro 2’s for the time being and will re-evaluate when Fuji rolls out a 16mm (APSC FOV) but even more important proper pro service in the USA.

[@MaartenHeilbron]

I appreciate your kind words, thanks! Good requests.

[@nickfanzo]

I want this for my landscape photography

[@MaartenHeilbron]

Understood. Would be great for that.

[@RostykMakushak]

👌 Maarten, as always EXCEPTIONAL, very detailed guide. 🗯Thanks for making it!!! It sure will help me to navigate my newly purchased used GFX50R 😀Greetings from Ottawa 🇨🇦

[@MaartenHeilbron]

Great to hear! Always nice to read that my videos are helpful. Thanks for taking the time to comment

[@jorgeiturbe953]

Your reviews are fantastic I really enjoy them. Iwould like to know which you would choose between the 50s or the 50r

[@MaartenHeilbron]

That's very kind, thanks for commenting. Didn't try the 50S, so can't really say - but the difference is the form factor and your intended use.

[@saucelove]

Here is my civil comment, great video! Thank You. The more info you share the better, please do a super detailed video regarding the GFX 50R. I purchased mine 2 months ago. And its a steller performer. I was a Nikon shooter, I crossed over to the bright side with Fuji Flim.

[@MaartenHeilbron]

Thanks for the kind words, likely no more videos about the GFX-50r as it went back to Fujifilm after the review.

[@saucelove]

You mean your not gonna purchase one? It’s $1000 off now again. You deserve one! Lol 😂

[@MaartenHeilbron]

@@saucelove Thanks, but you seem to have a fundamental misunderstanding of the economics of producing videos for KZbin.

[@7775Kevin]

Fantastic review. Thanks for your hard work.

[@MaartenHeilbron]

I always appreciate my viewers' kind words, thank you.

[@tamilhoward9708]

Yet another EXCELLENT review!

[@MaartenHeilbron]

Thanks, I appreciate the kind words.

[@matheeq]

Another great review Maarten 👏

[@MaartenHeilbron]

Thank you for your kind words, appreciated.

[@StevenScholten]

Great review as allways. I would have loved a more indepth review on the quality of the images. Maybe also compared to full frame. But still excelent review

[@MaartenHeilbron]

Thanks, I appreciate your kind words. I recognize that image quality is a big factor - but I don't really have the tools to judge that properly, nor is video the right medium to see the kinds of issues that might be raised. There are lots of reviewers who do a very deep dive on IQ and I leave that to them, while I examine issues like usability and evaluate the many other features on offer.

[@ritamoll4347]

Thanks for the great review.

[@MaartenHeilbron]

My pleasure! I appreciate your kind words.

[@jmiller2032]

Great walk through of the camera operations. Really appreciated! What are your thoughts on pairing a GFX with an XT3 for a travel setup?

[@MaartenHeilbron]

Sounds worthwhile, not sure why you need two cameras

[@jmiller2032]

@@MaartenHeilbron well, the wide angle and telephoto GF options are quite expensive. The GF 23mm is $2600 while the 100-200mm is $2000. Plus I already have the 10-24 and 55-200 lenses and they'd save bag weight over an all GF kit.

[@MaartenHeilbron]

@@jmiller2032 Still, it seems less expensive to stay with a single body. Maybe time to simplify your lens choices.

[@chrismid259]

Thanks for reviewing. Does the GFX 50R allow face detection when it is set to continuous focus, or is it only available in single focus mode?

[@MaartenHeilbron]

Always my pleasure - thanks for the kind words. Eye detection isn't available in AF-C.

[@jjktng]

Useful. Thanks 🎉

[@MaartenHeilbron]

Glad it was helpful! Thanks for commenting.

[@jakelindsay6251]

Would have loved to hear your thoughts on ergonomics in actual use and image quality.

[@MaartenHeilbron]

I thought I'd commented on the ergonomics. As for image quality, I leave that to the many others who feel that's their only comparison.

[@michelbrochard8224]

Hi. Thanks fire this video. Is there a similar feature implementation of the back button focus on this gfx 50r? I did not find. Customisation of button is needed I guess. Any help will be appreciated.

[@MaartenHeilbron]

Thanks for the kind words. AF-On can be assigned to any of the function keys on the back panel.

[@saucelove]

Great review, great detail! That camera is not really designed for video. Fuji flim just includes for marketing. As other you tubers have brought out. The 50R is a power house for high end photography.

[@MaartenHeilbron]

Thanks, always nice to have my work recognized. I appreciate the kind words. I don't get including video for marketing - the capability of the video can't sway anyone.

[@saucelove]

What I mean is-the camera only includes video, because it’s just an add on. It’s really not designed for video.

[@MaartenHeilbron]

Oh, we are completely agreed on that.

[@nerdMike]

Hello, this is a dream camera, but I notice something into menuc which makes me "angry". Here you can have the L iso value for the autoISO while on x-h1 you can only start from 200, under bright sun sometimes it means the camera use ES with fast lens.. also on X-T3 you can return into menu in the last setting voice you've used, on x-h1 you cannot do. Even a toggle to engage/disengage eye-af like on Sony... Menu seems Identical through various Fuji models, I don't know why they don't make any camera on par, Fuji is famous for their firmware udpate, but in this case they remind me Nikon: you have 100% zoom playback button on d750, but on D610 you can't have it, maybe a little and stupid thing but.. c'mon! it's just a menu function. Hope to see this GFX50 addition also to X-h1 future updates (if they'll appear again)

[@MaartenHeilbron]

I'm not certain that's a fair request, these are very different sensors and processors.

[@nerdMike]

@@MaartenHeilbron well..xh1 camera has L settings, why can be put into auto iso value list instead of starting 200? On Xt3 after last updates you can enter in the menu on last settings selection, on xh1 not. Something can be solved via a simple firmware update, not a sensor size factor in this request. Just old cameras are left behind also in this case, sadly.. (where fuji is famous for its fw updates) 😬 Quite disappointed after entering Fuji world, is a story I've already seen on the other brand, more easy to address with if from the inside now. This put end to me for the "Kaizen update magic factor" everybody talkin about 👍

[@fandangofandango2022]

Dear Sir, Could please Detail about the Ranger Finder System on this Camera. Thank You.

[@MaartenHeilbron]

I've included all the information I can in this video. Do you have a specific question?

[@Introdigitalarts]

Very informative thank you. I am confused between nikon z7 and fuji gfx 50r in terms of landscape and portrait?

[@MaartenHeilbron]

Both would be excellent choices for both purposes.

[@MinhajMalik]

Great review, Maarten. Is this the best medium format digital camera in your opinion considering the price? What are your thoughts on the future of this format?

[@MaartenHeilbron]

Thanks for the kind words. As this is the first medium format camera I've reviewed, I have no basis to compare it to others. The format has a future as long as manufacturers can produce them at a price that sustains the interest from photographers. As the processes to manufacture the sensors improves and costs come down, I expect that more manufacturers will see this as an interesting format to pursue sales. Fujifilm is the first mainstream consumer manufacturer to jump in, I expect that others will follow. It's interesting to note that the size of the z-mount is likely enough to accommodate a medium format sensor. What were they thinking?

[@MinhajMalik]

The future looks bright and wonderful for photography enthusiasts. Thanks for the reply.

[@MaartenHeilbron]

It's nice that in spite of all the issues facing our planet that engineers have time to work on developing better sensors.

[@MinhajMalik]

I would say that things are not always as bad as they may seem. And we have the data to show that humanity is doing better.

[@JonWitsellPhotographicArts]

Nice review, Maarten. You mention a battery grip-do you have a link? I thought the battery grip only fit the 50S. And, do you find the 50R's VF to have enough eye relief that you don't need to remove your glasses to use?

[@MaartenHeilbron]

Thanks, a pleasure to read your kind words. Right, I can't find it either. Not sure how that got in my notes - maybe it was promised in the press release.

[@JonWitsellPhotographicArts]

@@MaartenHeilbron Thanks Maarten. Any comments on the eye relief question? I'm a glasses wearer also...

[@MaartenHeilbron]

@@JonWitsellPhotographicArts I take my glasses off to shoot with the viewfinder, so can't really comment. Not sure what you mean by "eye relief" either.

[@JonWitsellPhotographicArts]

@@MaartenHeilbron "Eye relief" is the term for how far away your eye can be from a device and still see 100%. en.wikipedia.org/wiki/Eye_relief

[@MaartenHeilbron]

@@JonWitsellPhotographicArts Thanks, now I know! I think that in order to be satisfied, you'll have to try the camera for yourself.

[@au1947]

great review

[@MaartenHeilbron]

Thanks, I appreciate the kind words.

[@leizhang6809]

The video is very detailed, just like a manual, useful.

[@MaartenHeilbron]

I'm so glad to hear you found it useful, thanks.

[@rayl9445]

Did you do any editing with the pictures you posted or are they straight out of camera?

[@MaartenHeilbron]

Sometimes I do make small adjustments, and I generally don't keep track. You can tell on flickr, the original files have the Fujifilm DSCF prefix.

[@fandangofandango2022]

Hello, Fuiji GFX-50R what is the Difference between Depth of Field and a Ranger Finder ? or is the Fuijifilm GFX-50R a Range Finder Style by way of the Eye Piece. What is the Manual way to Set this Camera for Full Focus for Example. Thank You.

[@MaartenHeilbron]

Depth of field refers to the amount of the image that is in focus - for example when the focus distance is set at 2m, the depth of field may be 1m, which means that everything .5m in front of the focus point and .5m behind is in focus. Range finder refers to an optical viewfinder which does not look through the lens. This camera is rangefinder style because the electronic viewfinder isn't positioned directly over the lens. To set focus manually, there are several aids, including an expanded view, to help.

[@fandangofandango2022]

Thank You Sir.@@MaartenHeilbron

[@Forthejoyofphotography]

Thank you for the review. As usual, this is just delivered without any bias. Providing measured simple facts with some initial user thoughts from someone who has had hands-on probably more cameras than many will own in a lifetime. I bought this camera when Fuji were doing amazing deals in January. This camera really is designed with one goal in mind. Ultimate image quality. It is not a sports/fast "action" camera and neither is it really for any serious video (although for a bit of HD it will do the job). Fuji has brought MF in reach of more people. Yes, you still have to have a decent budget, but that would hold true if you were looking at buying the Nikon Z7 or the Canon R or Panasonic S1 plus the dedicated (and expensive) lenses. But on a £/$ for £/$ basis this camera will hold it's own. Yes, not an 'all rounder' as those mDSLRs (aka better video). But as I say that is not why one would look at buying this MF camera. I married this with an XT3 so for me (and its always about personal choice), I have the camera kit that will do what I want and enable me to get what I want from my photography (and video -XT3), for many years to come.

[@MaartenHeilbron]

Thanks, I do my best, it's nice to be recognized. So glad to hear that you've found satisfaction with this camera - it was a pleasure to read your notes.

[@smittywerbenmanjensen1350]

The Bayer sensor strips this camera of the Fujifilm "look", I wonder why they decided to go with it.

[@MaartenHeilbron]

Good question, I imagine it’s a matter of economics.

[@GiulioSciorio]

Maybe. I shoot two X-Pro 2’s professionally and you’re right about the Fuji look but that’s part lens, part sensor and part color. When I shot with the GFX 50s the color was without doubt Fuji but since we don’t have a MF Fuji with X-Trans it’s hard to compare the impact a MF X-Trans would have.

[@jgranseth]

Fujifilm has stated that there are no real benefits of using X-trans with a sensor of this resolution, and that the negatives of the X-Trans design outweigh any benefits. I can assure you, however, that the GFX series offers plenty of the "Fuji look". The GFX cameras easily beats anything the X-series has to offer in regards to image quality.

[@juliussternfeld428]

Why? No other cmos sensor of this size existed until Sony developed the 100mp sensor.

[@MaartenHeilbron]

Thanks for the reminder, that Fujifilm's colour science rests not only with the sensor.

[@billbaker9623]

Can any of the buttons be assigned for back button focus?

[@MaartenHeilbron]

Pretty sure the answer is yes, but no longer have the camera here to check.

[@simon3461]

Wow, what a sensor !

[@MaartenHeilbron]

It is a big attraction for this model.

[@calvinchann1996]

There is no battery grip for the 50R, only the 50S.

[@MaartenHeilbron]

Thanks, noted.

[@richardwales7658]

Peipro have now made one for the 50R.. www.dpreview.com/forums/post/62375216

[@PlanetFrosty]

Excellent review! Any though on 50s vs 50r?

[@MaartenHeilbron]

Thanks for your kind words - I didn't review the 50S, so really can't compare. I think the difference is more in form factor and style than quality or functionality.

[@M.Redsky]

would you recommend this unit?

[@MaartenHeilbron]

If it meets your needs, I would. However, I would also consider the alternatives from brands like Nikon and Sony.

[@user-dq5ij5sw2p]

What about autofocus in this camera ??

[@MaartenHeilbron]

It has autofocus, I demonstrate that in the video.

[@earlrogersjr3026]

Is there an adapter so that you can use the Pentax 6 x 7 lenses on the GFX-50R?

[@MaartenHeilbron]

I don't know. Have you asked Google?

[@earlrogersjr3026]

Maarten Heilbron No I haven’t but since I watch your videos all the time and you’re doing one on this camera, I thought I would ask you. Thank you for your quick response.

[@MaartenHeilbron]

@@earlrogersjr3026 Sorry I wasn't more help.

[@rodrigogaya5276]

What is your light set up? noticed the soft diffused light in a few different videos. All natural?

[@MaartenHeilbron]

All natural.

[@rodrigogaya5276]

@@MaartenHeilbron gotta love those huge hawaiian clouds/sunset mix

[@MaartenHeilbron]

@@rodrigogaya5276 It is, however, a question of choosing the right location (the balcony of our hotel room) and waiting for the right time.

[@rodrigogaya5276]

@@MaartenHeilbron hurry up and wait. smart move. noticed similar results in your recent color correction video. you found some very nice light in front of those walls as well. Thanks for sharing. Thinking of producing some content myself as well. a bts of how i process my work/photo chat. thanks for the inspiration to be myself in front of camera

[@MaartenHeilbron]

@@rodrigogaya5276 You have no idea how hard it was to talk myself into appearing on camera.

[@erikleypoldt8275]

Battery grip for GFX 50R? Cant find it?

[@MaartenHeilbron]

I don't think that they've released one, it's not really designed for this style of camera.

[@erikleypoldt8275]

How do you rate the TTL Contrast AF? Please do a video@@MaartenHeilbron

[@gerardferry3958]

sold

[@MaartenHeilbron]

solid, thanks

[@jameslewin6577]

How did you find the autofocus?

[@MaartenHeilbron]

Using the switch on the front - the S or C position. But seriously, it's very good.

[@aag1140]

Good review!

[@MaartenHeilbron]

Thanks for the kind words, always appreciated.

[@JimiMiki]

battery grip?!

[@MaartenHeilbron]

Not yet.

[@onehundundun]

what was this video shot with?

[@MaartenHeilbron]

My on-camera segments were recorded using a Nikon Z6, all of the images and remaining video with the GFX-50R.

[@onehundundun]

Is that your hybrid camera of choice? (z6)

[@MaartenHeilbron]

We were travelling and I wanted to keep the number of cameras in my bag down - but I was happy with the Z6, its video quality is excellent, even if it doesn't have all the functionality I would like. Forgot to mention the macro shots are done with the Sony A6300 and a macro lens. My hybrid of choice, at the moment, is the Fujifilm X-H1.

[@onehundundun]

The dynamic range looks great. Good work your videos are always so informative helped me switch and learn the ins and outs of the camera

[@MaartenHeilbron]

Thanks for the kind words - yes, the dynamic range is good and the sharpness of the sensor and lens is excellent for video.

[@MrDjay46]

Nice review of the setting options. For some wonderful photo examples check out Kevin Mullin’s KZbin piece on this camera. Truly jaw dropping examples.

[@MaartenHeilbron]

Thanks for the tip!

[@fandangofandango2022]

Very Consteuctive.

[@MaartenHeilbron]

Thanks, I appreciate the kind words.

[@mychalsimmons4177]

Wow

[@MaartenHeilbron]

That’s what I am talking about.

[@stephenedmunds207]

weird calling a camera a "rangefinder" when it simply is not a rangefinder.

[@MaartenHeilbron]

No need to be pedantic. You get what I mean.

[@stephenedmunds207]

@@MaartenHeilbron its probably a fantastic medium format mirrorless camera but it does not have a rangefinder mechanism ,i am not getting at you im mocking fuji for saying its a 50R when it clearly is not but maybe looking a bit like a rangefinder is good enough?

[@jeffrydemeyer5433]

Using film simulations on such a camera seems like a bit of a waste

[@MaartenHeilbron]

It’s your choice whether you use them or not, for many photographers this is the main attraction of a Fujifilm camera.

[@GiulioSciorio]

Huge selling point for me.

[@MaartenHeilbron]

Thanks for reinforcing this point.

[@DalsPhotography]

LOL what will I do ? I use my left eye !!!!!

[@MaartenHeilbron]

Maybe if you hold the camera upside down?

[@DennisDinges]

Its not real medium format, which is even larger...

[@MaartenHeilbron]

Don't let's be too technical. Both Hasselblad and Fujifilm seem to be fine with that designation for this sensor size.

[@antonoat]

Excellent review as always, thank you.

[@MaartenHeilbron]

I appreciate the kind words, thanks!!

[@cmolina31]

Excellent review, as usual. Thank you,

[@MaartenHeilbron]

Thanks, your kind words are appreciated.