Mad Men to Math Men

Alexander Nix, CEO of Cambridge Analytica, took to centre stage at Web Summit 2017 with Matthew Freud of Freud Communications to discuss how online advertising has moved from the creative sphere to specialists in programmatic advertising and how this data science methodology helped Donald Trump win the U.S. election.
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[@AdrianDucao]

i always like how Alexander Nix was able to make a business model out of users information and data, the fact that people acts like saints if they saw somebody doing what most businesses missed. most people are hypocrites until they are the one who's on that line. just think of it, why would big companies stores and collects data for free? why would they spend lots of money storing your users information and you're just simply a spec of dust nothing more. because you've been the product all a long willingly agreed to terms and condition that you didn't even bothered to read, then when these kind of issues arouse most people play victims. customers aren't always right most of the time, you and you alone is responsible for your own actions or decisions.

[@heshamsugail2623]

I agree, it is a blunt way of describing how things work, but it's the reality.

[@shanekhan3327]

it really shocks me how cambridge analytica was so targeted when lets be clar, google, amazon, facebook, and many other data driven businesses do much worse with our data, but we the public decided to blame one. even that was data targeted. humans are unbelieveable

[@bc1pRichard]

Alexander is very clean

[@siddharthkaley9304]

He was made a scapegoat in this controversy. Many big companies do this daily what he does in during elections is to sell customer data.

[@petemcfraser]

He's wearing a poppy, so this interview took place around November. This isn't an interview from March 2018.

[@EllasaToD]

It clearly says "Web Summit 2017".

[@0ManishSharma0]

In this time of global trauma ( Covid-19), can analytics be power to be used to solve this ?

[@ElenaArboria]

He needs to be put in prison with no electronics. Ever. again.

[@ElenaArboria]

Is he wearing a poppy for "In Flanders Fields" pretty rich for a man whose entire job is starting civil wars.

[@pseudomonarchiadaemonum4566]

Old video, also a textbook example for reframing.

[@EllasaToD]

It says "Web Summit 2017"...

[@jeffbrunton3291]

Good to hear his story from late 2017 before all the lies came out