Make More Profit than 99% of Businesses

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

Want to SCALE your business? Go here: acquisition.com Want to START a business? Go here: skool.com/games

[@jakebutler7028]

Can you bill yearly on skool communities?

[@KKKrap]

I believe rap is a great tool for marketing. I am a songwriter who can write about any subject in less than one week.

[@YasirKhanCoaching]

How am I supposed to make more profit when I'm spending 99% of my time watching these bangers every day

[@timothydouglas5709]

I’m dead 😂 they have been hitting though

[@Adebowale-ix1ww]

Really hitting...at some point, I felt like I'm the only one enjoying the way Alex contents are more in tune with the problems I'm facing in my business

[@ucubkurniawan]

true 💯

[@Joinotm]

@@Adebowale-ix1wwevery day it’s exactly what I need

[@mikedewilde3843]

😂 true!!!

[@ronbidd]

I don’t even have a business and I raised my prices and bill annually now!

[@roysworld_]

😂😂😂

[@tacticalambitions]

💀😂

[@michaelwheeler334]

😂

[@Ajay_Cheema]

This is a Certified Hood Classic.

[@TylerAdamsMedia]

Hahahaha hell yea

[@Aedonius]

pure pure evil. Your metric should be how happy are your customers, not how much money you make from them.

[@jralexmaloney]

@@Aedonius Tell that to da bank

[@qasim5279]

​@@Aedonius tell that to the gas and electric company when yours bills due. And don't forget to tell the grocery store too.

[@southlondon86]

Right up there with Menace 2 Society and Boyz N The Hood.

[@jondonron]

What I really like about your videos is that there are precise ,not a lot of waffling and cover all the basics.

[@mayermiklos]

This is the exact type of content I started watching you, and I'm very happy that you returned to these unedited, whiteboard education videos. Plus I love math :) To give context, I'm an entrepreneur in Hungary who does online and offline courses in photography.

[@osamahaljajah5934]

I really appreciate what you're doing Alex thanks! One thing though, I would really appreciate you guys changing your titles policy since now all your videos have almost the exact same title and it's difficult to go and find a specific video from the channel to revisit its ideas. Real business owners don't need click baity titles I assume

[@tigreytigrey8537]

PIN THIS!!!

[@TheGhostie]

such a good point, an annoyance i've experienced so many times for sure

[@Joinotm]

The titles are to bring in new people but it does slow me down from clicking certain videos because I feel like I watched already

[@oscard9429]

If anything, real business owners understand click bait titles and thumbnails are more important than anything

[@jelybrd]

Same. you would think he doesn't need to pander to the algorithm, but alas all channels do.

[@joshuaday3994]

This is straight fire 🔥 The simple psychology behind offering payment options based on time periods…game changing. As a lead gen agency, this is super clutch. Definitely going to implement and test this ASAP 🎉

[@KristenFish]

19:46 Extended look back window not only leading to client retention, but that is extended time and increased likelihood for those clients to create referrals for you. 👌 Love the math behind this!

[@AndySongCovers]

One of my fave Alex videos! I actually did this by accident. I run an offer that is essentially a self hosted Patreon. Instead of charging seven dollars per month and getting hit with a credit card charge every month I bill it as $57 yearly, no other options. It’s done freakishly well, and I was boggling over the reasons. This video spoke to the heart of that. As a side note, when you bill yearly a lot of people simply forget about the renewal so all of a sudden you are doubling the LTV for someone who might have only intended to stay for a year.

[@blah3992]

Did u try charging per month or just started charging yearly from start

[@Henry_Okooboh]

Hes book 📕 fell down, 99% will quickly pick up and put it. He value you more and continue to deliver value, not worrying about selling you hes book but making sure you get the point. RESPECT TO HORMOZI.

[@seanknox7321]

Assuming English is a second or third language?

[@Henry_Okooboh]

@@seanknox7321 Yes you guess right. So unimportant to have English as first language.

[@tigreytigrey8537]

​@Henry_Okooboh I'm also having bad English sir. Let's team up on this guy and throw insults to him in bad English together! (U must include "sorry for bad English" after every insult)

[@tigreytigrey8537]

​@@seanknox7321screw u sir! (Sorry for bad english)

[@mikedewilde3843]

I considered the same thing.

[@aliabdaal]

Awesome video :)

[@existingexpert]

You too!

[@samheedy]

Watched Alex since 2021. Glad I did ❤ changed my business forever

[@mikehome9548]

mindblowing value. I feel like it'll go over most people's head but he's really giving the keys to the kingdom here. No fluffy business motivation talk, just straight cold pricing strategy

[@Joehtoo]

Amazing content from Alex. I love the switch over to this more focused business content.

[@user-hd9or3dp1t]

man alex, thank you for all these in depth information. You are an awesome teacher in Business

[@jerickwong9103]

Yo Alex! Since you mentioned that knowing the "7 equations that will make money" is so important, I think it would be helpful if you also created exam-style case studies with test preps. This would help those of us who are just starting out. Would also be helpful if there are different case studies that highlight the nuances of the equations.

[@JohnWi11is]

Love this!! Really clever and so much value!!

[@lucasafonso9792]

Liked before watched

[@toshcanon]

Same here 😂 first 5 sec like

Same here! Alex with massive KLT Know Like Trust.

[@kwekswilliams6884]

I know right

[@AnjuliMack]

I cannot believe your videos are free, so much value!! Thank you. Do you know the dates for the next Vegas workshop?

[@christopherwiebe1194]

This is great. Trying to find out how I can apply this to my Exterior house cleaning business. Thank you!

[@newtonzheng6506]

this is straight up pure value! I love these whiteboard sessions and long form videos

[@iamkamwala]

Love it! Keep the coming bro 🙌🏼

[@zabotastaffing]

This man has been printing valuable content recently

[@DanielMladenov-Podcast]

Love it. Super much value

[@calebthorpe]

I love that your videos make my head hurt sometimes. It makes it clear what many of my skill and info gaps are that I need to close lead me to greater success. I've got sooo much to learn still.

[@theConsciousMamaCollective]

This is just mind blowing and im definitely going to get your book. Thank you for this 🙏

[@elzaocean]

Incredible I’m a therapist/coach and I can see how it can be implemented even in my profession Thank you Alex

[@theEdwardKosmo]

This format is great! But I do miss chapters on your videos!

[@leedsdrumacademy]

Do it yourself ;)

[@intentionalinfluence3542]

This new business math content is fire AF. Big opening in the market for this type of content.

[@orrwhat8686]

Love this serious business content, but gotta say, "Not so fast, Fast Fred" absolutely killed me 🤣🤣🤣

[@PetrosPollakis]

Just always amazing value.. I'm building my first business based on these information.. I presented my idea to my CEO of my 9-5 job and he thinks that my plan makes sense (so I validate myself and think that I'm not crazy) and also that what I've learned from Alex's videos and books are actually the truth of how business works and not some BS youtube 1 day millionaire stuff. Thanks again Alex! It's gonna be a long journey...

[@dreatellez9849]

Thanks 🙏 this is greatly appreciated

[@robertjohnston5772]

Great video super beneficial Many Thanks Robert

[@KlaasVictor]

Thank you Alex! 🙏🏼

[@evanrees8106]

I'm so glad you went through the first point! I kept hearing people forcing in the recurring revenue model, but they were selling one time products!

[@1986shaneco]

"Not so fast their, fast Fred" first time Alex ever made me laugh out loud. Watched at least 30 hours of content.

[@fineartbymattphilleo]

I like this content. Thanks Alex!

[@timothyhill9938]

Thank you for walking through these concepts.

[@godspurposetheone]

I love economics bro. Its what I'm studying online also. It helps breaks down everything, which helping. E personally to my online im scaling at the moment.

[@emotionalignition]

Alex just out here continuously adjusting my perceptions of reality. Never even thought about this concept and now I'm thinking how I can implement this strategy in my biz

[@BelovedKanika]

Thank you Alex.

[@dannysmith112]

We have always done our membership (in Europe) with 12 months upfront. Just intuitive, so thanks for the breakdown.

[@user-kr7ur4bd6s]

LOVE the deeper subjects!

[@kripto-biztonsag]

Now this is the video - I watch 3 times - I send to my friends Congrats and thank you

[@florianmeier9958]

Love this math format and pricing topic!

[@DavidMcGraw.Ph.D]

Great content, Alex. But why are these pricing options not available with Skool? There is currently only the option for monthly.

[@PabloDeepMind]

This is the question I have as well. Especially if monthly billing is correlated with higher churn

[@englishchamp1]

Exactly... this is a major flaw in Skool. Some people only want to make a one time purchase and Skool loses potential customers. I've been begging them to change this.

[@TheOriginalAlexander]

love it . pls dont stop making business videos

[@hotkeyafl]

You have the right niche on your channel now. Keep going with these videos.

[@talhatanzeem4525]

OMG, this is insane!!!! Love you dude

[@TheBasicsDaily]

This content is so good!

[@leilaandrewmuller]

Learned a lot. Thanks.

[@MathewHull64]

dude i love these videos

[@chrh2929]

Thanks Alex !!!!

[@bradyprice4001]

So dense. Thank you

[@FranzStFleur]

8:25 this is the REAL VALUE my bro Alex and Lelia drop 🔥🔥🔥 helping me build a coaching business to help others get out of the hood.

[@arthursworld7302]

It’s great to know that I was already doing this. Now I know I’m on the right path

[@safarsafarov2206]

Amazing. Thanks

[@TylerAdamsMedia]

His content game is insane

[@Adebowale-ix1ww]

Can you make a video on how to get the sweet spot for pricing products for some of us who sell consumable products and are in a brick and mortar businesses?

[@AaronFigueroa1]

Listening to this while i set up for a client We working 7 days a week 💪🏾 for a 6 figure business

[@manuelaebensberger2326]

This kind of content 🔥🔥🔥🔥 more please

[@englogovoritel]

These business maths videos are my favourite!

[@AdrianPuiu]

Value, as always 🔥

[@elchicano4387]

Thank you

[@robertsahakyan760]

I love it. 🎉

[@Wags2]

I love these videos. I do wish they were slightly more applicable to a primarily consumable style of business compared to a one time expense style of business. The best example I can think of would be coffee, there are ways to push the one time expense on reusable cups which is what Starbucks leads coffee industries in. Yet, I can't really think of another way other than a coffee membership or something that is a one time expense leading into smaller monthly charges that provides a scannable card with a specific ID to give discounts. What i'm saying is, I wish he would talk more about the different styles of the consumer businesses.

[@MartijnVermeulen]

That intro takes you right back to the good old days! 😜

[@laytonschwenning]

when will price options like this be available on skool

[@paskrano]

Love the new “old” videos

[@brotherbenx]

When can we get annual option for Skool?

[@pedrobecerra9902]

He's back

[@_ScottBlankenship]

I think people canceling gym memberships is a very true statement with the exception of planet fitness and crunch. They’re $10 bucks a month and people Literally barely go and also say “meh it’s only $10 bucks”

[@PabloDeepMind]

Why do we bill our Skool community monthly if that correlates to higher churn? Ie shorter lookback window

[@Tycoon4222]

Alex you’re incredible

[@draganandreisales]

Pure value

[@godspurposetheone]

Bro. I noticed your flipping your representation pages...THERE'S A TECHNOLOGY BOARD THAT ALLOWS YOU TO WRITE AND ERASE AND CHANGE MARKER COLOR ECT. YOU WON'T HAVE TO FLIP PAGES. ITS SOOOOO COOL. IT LOOKS LIKE (CHARK BOARD) BLACK BOARD. YOU WRITE ON IT, IT ERSASE WITH BUTTONS, GO ONLINE ON IT DURING PRESENTATION ECT. IIIII LLLLOOOOOVVVVEEEEE YYYYOOOOOUUUUU MOZI❤❤❤❤❤❤

[@yasharkheirolahkhani1423]

Greaaat video❤

[@kgoski9732]

This is why I don't like the subscription model. Too many companies are requiring a subscription service when it should be a one-time cost upfront.

[@GeorgeKaoCommunity]

Big problem here: conversion rate is much lower at annual rate vs monthly rete. So i offer both.

[@Nathan.Broughton]

So good 😊

[@zil6470]

Yeah Good Stuff !

[@gianpaolo1144]

He doesn’t stop. If people don’t take advantage of Alex they’re missing out. This is like better than college lmfao (didn’t go)

[@Benfrancom14]

this is a banger

[@mr.supercar1042]

Black backgrand is far away better than previous backgrand making me to focus on the content more efficiently

[@PrincessLorex]

Yesssss my daily dose of brain pleasure!

[@thejourneywithkamren257]

Best video yet

[@iamjaycrew]

eye roll alex haha... still the man

[@dear.aprisa]

I have been doing bimonthly webinars for the past 18 months, and maybe this is time to start making what I’ve already been doing into a membership with annual option 🤔

[@brilliantvoiceovers]

Every time I open youtube I see AH 😂 he’s faster than Max Verstappen 😂😂 im here for it it

[@cobrakaishorts5763]

What metrics should I truck in my business?

[@juraj.brandobur]

So what you are saying, first you sell them on the product and then on the affiliate offers for recurring services

[@marketingsuccess2637]

Hi Alex, I’m a daily listener of your content, awesome. However, I think you’re off on renewals/churn regarding marketing agencies. As an owner of an agency for three decades, you’re not going to get clients to annually pay $120k vs 10k a month. It’s just not going to happen. That’s a much bigger ask, what you’re saying in theory makes sense. But the reality is you’re not going to charge somebody annually that much money. Truly, it depends on the industry and service. The risk/reward meter plays heavily in decision making. I’m loving the content, keep it coming.

[@paulanyama4080]

When the video began, i was like, isn't that book located in a precarious position?

[@chrisismail]

Where can I find the interview from Alex when he talked to that guy that exited the company

[@ProcopyObinna]

You will be successful soon Really successful

[@GrowthBytes12]

I know the exact business hes talking about in the example its a community from skool im currently in their program and its very educating they use these exacta tactis to a t and seeing this i can imagine how much money they make

[@OMPrograms]

please more of these mathematical strategies

[@omarioYT]

how can i apply this to weight loss ?

[@andyfma123]

Aren’t the people signing up for annual billing generally harder sales meaning each sale you close is a better customer inherently?