Manchester United’s NEW Director David Brailsford Gives His Honest Opinion On Sir Alex Ferguson

[@TheDiaryOfACEOClips]

WATCH THE FULL 1 HOUR CONVERSATION WITH SIR DAVID HERE: kzbin.info/www/bejne/pIXMoqyJn8l3bNU

[@nxt1990]

Brailsford joining United is one of the best things to happen to us in recent history. He's very knowledgeable. I think him and Ten Hag will work miracles together. They speak the same language regarding high performance.

[@TM-vs4wt]

yeah get those peds in!!!!!!

[@nxt1990]

@@TM-vs4wt looool you understand it. The game is the game😂😂

[@hotkettle2424]

And they have the same hairstyle. That will help a lot I'm sure.

[@info0]

the problem is ten Hag didn't show anything to make him stay. He is out of his depth to be Man Utd manager. He is stubborn. He plays same players day in day out. His favoritism is very obvious. He quarrels and has conflicts with players who were for entire career problem free like Casemiro, De Gea, Varane... Even Cristiano fills the bill. Guy should be sacked. I don't see anything in him what would make me back him up 100%. Plus our performances has been awful this season. If not for McTominay who won us 6 pts, we would have been below Chelsea...

[@browniebear]

​@@info0Precisely, Erik Ten Hag is not a serious person. He's demonstrated that he is not fit for the job especially this season. Ratcliffe, Brailsford, Barrada and company will especially recognize this truth. Even if EtH was performing well (which he's not), he'd still probably get axed anyway because new regimes always prefer having their own appointments to build their eras.

[@gapnaldo]

I'm a United fan, motivational person and manager myself but this guy thinking is on another level on how to adress performance.... Learned so much in this video..... Lets give them a chance..... It will only work, if you work it!!!! ❤

[@2wheelsgood.]

Bullshitter.

[@DynamicHustleNetwork]

The bottom line is whilst Sir Alex did all these things with youth, training ect. The most important thing that he did was maintained control and power. The players knew that to play for United was an honor and there was no room for emotions and egos, no matter who you are

[@DCFC79]

Exactly, somewhere since Fergie left some of the players dont know its an honour to play for the club, they have egos. Ratcliffe Im sure will get the club back on a sound footing.

[@zeus3086]

Maybe, but the game and eveything internally has evolved. SAF'S methods can no longer work now. Stop living in past glory and be real.

[@Davy-yt8qg]

Why couldnt fergies ways work now,are the players men or spoilt children. ​@@zeus3086

[@alexanderfarah]

​@@zeus3086tell that to Pep. He has total control. Whatever he says, goes. Look at Cancelo: was arguably the fullback in the world, but fell out with Pep, and out he went. That doesn't happen at United.

[@DCFC79]

@@zeus3086 The clubs been mismanaged from top to bottom. Mamagers need to have control, not the players.

[@NChamp-hv1cw]

Brailsford was head of British cycling and is an utter genius at bringing professionals together. This guy built the back bone for success in cycle for years from Olympic gold to world records.

[@mrtomas0990]

Chronic athsmatics

[@danielcasey9022]

Cycling and football aren't the same...We'll see.

[@pabloes588]

@@danielcasey9022sport is all about mentality and coaching Do you really think they is much different between top players? Of course not world class players are in their own league but the top players are all of the same ability, it’s about belief and having a winning mentality hence why certain clubs are always at the top but the mentality is driven home

[@Anurag77297]

@@danielcasey9022cycling May look boring, but that sports is way more detailed oriented And he not here to teach football, he is here to use his ability to find the most useful people who knows about football

[@yutehube4468]

I'm 47 so when Man United started getting good around 1991, I was only 15 years old. From that time all the way to 2013 (23 years) all I had seen was Man United being the best team and when they weren't the best, they were 2nd or god forbid, 3rd! We always finished in the top 4 in those years. I am exactly the same as the interviewer where I didn't know what it was like to see my team be mediocre, but for the last 10 years that's all I have seen. It just made me realize how incredible Alex Ferguson was and how tough it is to be the best in this sport, even just for 1 or 2 years, let alone the huge expanse of time Alex Ferguson was doing it.

[@InspirationalVault]

Same age mate.... We understood Fergies excellence once he retired. He ran that club from top to bottom along with David Gill. The players we have in our team are not of Man Utd Calibre bar 1-2 players that show heart and desire to play for this great club.

[@catgladwell5684]

You should have been a fan in the seventies. THAT was a bit worse than mediocrity. United will get back to the top. And without middle eastern oil money to be ashamed of.

[@gregwestwood5160]

Support your local team.

[@ManWalksDogs]

@@catgladwell5684i wouldn't be so quick to assume sportswashing won't find its way into your club too... especially given that's exactly what petrochemicals company Ineos have been doing with their backing of the former Sky road cycling team, Ligue 1's OGC Nice, Swiss Super League's FC Lausanne-Sport, Mercedes-AMG Petronas F1 Team, Americas Cup sailing team, performance analysis for the All Blacks & long distance runner & sub2hr marathon record holder Eliud Kipchoge & beyond. so now their founder has a 25% minority stake in your club. oil money isn't limited to the middle east...

[@oharaf33]

I'm 46 and i remember way before they started winning the PL. They were a cup side in the 80s and it was such a relief when they finally won the league again in 92/93. Hard to compare watching as a kid and watching now but this seems way worse, probably because of the heights they reached in the 90s and 00s.

[@mattjohn5053]

I hope the Utd players are watching this!

[@naturindaarnold4223]

3:18😮😮😮

[@andywilson8524]

Sancho didn’t even have time to put his PS5 controller down before being loaned out today

[@alexcore697]

@@andywilson8524 He should be sold Dortmund are takin the piss

[@alexcore697]

@@andywilson8524 Ad rather loan him to a small club

[@alexcore697]

@@andywilson8524 Loan Sancho to Aberdeen

[@cuillenskye]

Ok after listening to what and how he speaks, I can confidently sense he is absolutely aware of the dynamic issues present, and also how some of what he has developed as a professional can absolutely applicate to develop a strong future.

[@green-user8348]

Courage and not being afraid of getting it wrong. I believe Sir Alex said once that he never looks back and questions his decisions. How few people can be like that!!!

[@glenndouglas8822]

No, most people think like that. Like William Blake wrote...He Who Makes No Mistakes Usually Makes Nothing At All.....

[@MK12275]

Come on that David Moyes signing when Guardiola was available on Fergie's advice is still super bad

[@JamesHussain82]

​@@MK12275the team fergie left behind was the start of the end

[@joekavanagh7171]

​@@JamesHussain82 Really? The team that had just won the league?

[@JamesHussain82]

@@joekavanagh7171 look at the squad on Google. And then look at who was at the end of their prime. Not to mention City were right on top of them. He left them needing a full transition, he didn't set them up to carry on.

[@drukcg]

Thanks for covering this Steven, as much as much as I am a huge United fan as well, having you unveil some vision from Sir David here was fun. Looking forward to more amazing contents 🎉

[@tiagodeniz1422]

Take the tooth out quick, that’s always what Fergie was brilliant at and I’m so excited that at United we will finally have people in charge to make those decisions based for sporting and performance not just holding onto players that don’t want to play or aren’t willing to put the effort in for us because of commercial reasons. Very interesting watch 👍

[@haimainjauo242]

OR let the tooth play with the u21 and let it steal a trillion pounds a week then pay half of his salary while the tooth plays in Dortmund. Then repeat the cycle next year

[@prakashm1468]

can't you get a proper translator? @@haimainjauo242

[@marinos1977]

He was the best manager we’ve seen but I think some players who were good and always played were kicked out unfairly. Ince, Stam, Beckham, Keane…

[@BOZ_11]

@@marinos1977 Keane was too much, a bull in a China shop, and his attitude didn't help him after he hung his boots up. Ince, Stam, Beckham, 100%

[@ErlendWilhelmsen]

Clearly the right person at the right time for United. If we get more of this, the structure will be right.

[@earlofdrumer1851]

I remember a period when playing for Utd was an honour, to stay in the team was a privilege, and any team that somehow managed to beat them were thankful!

[@paulmurphy5510]

David, comes across very well, very charming and likable. I'm certain he will have a huge positive impact at United.

[@mazdakmorati2297]

From your lips to God’ ears 🙏🙏🙏🙏🙏🙏🙏

[@michaelegan6037]

Like what how to ride a bike

[@environm3ntalist549]

I’m sure he will be well connected with the doctors at Man Utd….

[@arthurmwg6031]

We don't need likable, we need ruthless, open heart surgery!!

[@environm3ntalist549]

@@arthurmwg6031 Goldbridge lover

[@pratikhora4880]

It will be a blessing to have INEOS because they can feel the fans It’s their club too These guys are from England especially Manchester Area Football Success Comes First

[@Sam-bd7gp]

This guy should speak to any potential united signings to guage their mentality. He knows what he's on about

[@anthonyhett]

I have some much respect and admiration for this man. I’m excited that he is now at United, I’m sure he will help them move back in the right direction and back up the table.

[@stnbch3025]

Delusional. He's gonna do what? Attract Klopp or Guardiola? Attract City, Real, Bayern players 😂😂😂😂😂 The players United has are precisely what they can get. You're subtop, live with it.

[@bosullivan5462]

His was found to be dodgy!

[@andrewstorm8240]

I’m not so sure of the real difference he made

[@bfb187]

A drug cheat? What a weird guy to admire.

[@milelowry5247]

bro speak about films not about football. Fanbase is broken.😂😂

[@Leechy-df8pg]

Sir alex is a one off. He was ruthless but approachable. The players played for the badge and the club unlike now. The manager was the boss and the changing room knew that, no player was bigger than the club. A strong character is missing at united. Very good interview this.

[@DM-MayBee]

Brilliant, absolutely. Clear, focused and unemotional. Many thanks

[@mrmango1322]

You got all that from this 😂

[@bosullivan5462]

Are you for real??

[@DM-MayBee]

Keep reading and counting further than 1322 sunbeam ... @@mrmango1322

[@jrn2121]

@@mrmango1322ridiculous isn’t it? Cult mentality.

[@mrmango1322]

@@jrn2121 🤣🤣🤣🎉

[@FrancisUnderwood8]

Refreshing to see one of the club's own directors speaking an interview like this.

[@jameshill2806]

Think the actual interview was pre Ineos take over, either way it's nice to get an insight on the ones coming in :D. The interviewer does alot of 'Interview with a CEO' videos. EDIT: the original was posted a year ago, sounds like he knows the boss previously.

[@FrancisUnderwood8]

@@jameshill2806 Yeah I thought I remember coming across something similar. I also remember in 2022, when Ratcliffe said he was interested in buying Utd 😊

[@jhpfdijtuiweruot]

@@jameshill2806 He literally said in this video that they spoke regularly when he was running the Velodrome in Manchester

[@ManWalksDogs]

@@jhpfdijtuiweruot he (brailsford) was literally talking about meeting him (fergie) at the manc velo not him (CEO Diarist)*. brailsford always had an eye on what he could learn from other sports/dominant teams. he would turn up at other events & conferences etc and the only other cycling team he would see at these non cycling events were jumbo - who are now dominating in the post-sky era. it was part of the whole 'marginal gains' ethos that sky/team gb lived by. (*apologies if i'm misinterpreting on exactly what you're picking james up on with your referrals to he/him - hence my own clarifiers; the bit where james says 'sounds like he knows the boss previously' i think was meant to be about diarist & brailsford not fergie & brailsford - i think...)

[@jhpfdijtuiweruot]

@@ManWalksDogs Yes, Brailsford was talking about meeting Fergie at the velodrome. Exactly like I said. Why did you repeat it? Lol

[@rameeznageem6296]

Good one. We need him and more people who are sure of what they are doing. Not the muppets we had over years

[@derricktalbot8846]

YOU KNOW WHAT! FUCK YOU! I loved the Muppets. Sure.... I was a child in the "before", and we didn't have a chance to really learn as kids that Corporations can turn walking-ruptured-sphincters into human-hand-puppets in order to ruin all that Society loves and cherishes all for the sake of squeezing every last ounce of worth we break our bodies and minds and spirits just to enjoy a weekend where there are no motherfckin memos on the required font for forms or new "workplace safety" requirements that are 30+ pounds of extra gear and hooks and cables all do you can climb some scaffold and check a FCKING GAUGE ON A PIPE just to see if you can begin your real work! Huh? Oh yea.... my favorite was Gonzo.... because like me, he was so different from everyone else. I was reading books while my brothers were shaping different foods out of mud and then eating it. I really love British curses and swearing :)

[@SG_1fan]

The results at Nice haven't really been groundbreaking have they.

[@TonberryKing_]

They're 2nd in the league, only behind PSG who spent billions, and they've built a team of exciting young talent, with a 34yo manager. INEOS only took over at Nice in 2019 - so I'd say they're doing just fine. Leaving your mark on football isn't easy, or quick. @@SG_1fan

[@jonb1107]

You're assuming Ineos know what they doing - they maybe awful and we have tons of debt.

[@TonberryKing_]

No one is assuming anything. Also, this debt isn't a problem, if you know anything about business. Having that ratio of debt to company value, isn't a big deal. @@jonb1107

[@savage1717]

It has been well over a decade now since my club won the premier league. In the beginning, I used to get angry n frustrated n disgusted when faced with failures but as more time has passed on, I've just accepted that my club is going through a bad period and this actually helped me in a different way as I started to appreciate the 90s united even more n more. It's dark times but there's always hope and the sun will shine on us again, Manchester United can never die ❤ Ad for me? Hopefully my daughter has her bedroom full of Manchester United stuff just like my childhood was.

[@Spacecowboyy69]

unfortunately this isn't a bad period, its the new norm, we are a bang average team, average teams are favourites against us, ETH is a double agent and with him and his priority signings like mount,onana hojlund and fucking antony, that's 250mil spent with zero return,we are done for and its really time to accept that, top 6 is a result for us and that is insane to think, ETH is wayyyy out his depth, played one game of gegen press then realised it was too much for the entire fucking team then scrapped it, this was against palace btw

[@savage1717]

@@Spacecowboyy69 I completely agree, it's unbelievable to think that we're out of Europe completely. But I'm still having this little faith in me that hopefully if we can just get some proper footballing minds in that club like Ashworth, Blanc and Mitchell, we might at least get into our second gear because as of now United is running on auto pilot mode which is heartbreaking but there's no point in getting dramatic because the club is going through a bad time especially in financial terms so I understand as a fan and I'll be patient. MANCHESTER UNITED FOREVER

[@himalayanwandererrr]

It will still take a decade for us winning EPL.....Putting a guy with no track record of building a winning football team. Another Yes Man to the owners.

[@ManWalksDogs]

@@himalayanwandererrrlearn about other sports; brailsford is anything but a yes man and has a long track* record of building winning sports teams... a competitive winning mentality is no different from sport to sport; every pro footballer can kick a ball, but not all of them have the mentality to make it to the very top & then stay there - brailsford is a specialist at just this. *pun somewhat intended ('track cycling' ie. on a velodrome, if you need the joke spelt out for you)

[@jroobz]

david's work with the sky cycling team is legendary. hopefully he can have some impact at united, we need it

[@onlineperson123]

Yeah minus the cheating

[@Irfan87]

​@@onlineperson123What cheating? It's cycling, everyone is on roids.

[@onlineperson123]

@@Irfan87yeah and ur mum

[@Ismaeel-eb4pf]

This man comes across very assured. He has the right attitude to make United successful again.

[@michaelegan6037]

You having a laugh

[@Bombay_BadBoy]

@@michaelegan6037 I agree with you. This is bad. This is very bad.

[@Pusb88]

Its just another rich man filling his time, they will be hated by august

[@ManWalksDogs]

he has reason to be. it sounds like you're not familiar with his dominant winning record in road cycling...

[@meeliskask9177]

Goodbye, Rashford and all the star players who ran the club! It was nice knowing you :D

[@alexcore697]

Be good if Rashwank was going aswell

[@joshua3630]

You shouldnt want Rashford to leave. You should want him to perform. He is a great player if he performs.

[@steelflexy]

great player when the confidence is high but overall hes not goodenough hes not a clever player never makes the right choices he was lucky last season we played on the counterwhich suits him but in a possesion based game the likes of him bruno and others simply aint good enough no matter how much you think @@joshua3630

[@pauldoyle6088]

@@joshua3630Rashford will never be great

[@signiiture]

​@@pauldoyle6088 yes. English players are always overhyped & eventually disappoint.

[@chrissharples6542]

Been a fan since 1980. So I have had 10 years of wanting them to win something big, then had a BIG spell of winning everything near enough, then back down to reality for the last 10 years or so. I hope a new structure behind the scenes will get us back to those Fergie days.

[@_Tricky_]

Most clubs never win the FA Cup mate. We won 2 in the 80’s. It’s all relative.

[@Abu_Adnan]

The way steven put it the question is so true that we took it for granted the success we had at the fergie time.

[@oftheuchihaclan8325]

I was saying exactly this to my friend the other day. Success was so assured, I used to wish not to win league titles so that we signed the players we wanted. Between 2010 and 2012, Man City, Barcelona, Bayern and to an extent Arsenal played exhilarating passing football. Man Utd were not interested those days in sprinjng passes together to carve open team. It was all gung ho, attack at speed, transitional and deadly finishing. Those days even though we were winning I thought 'Glazers won't buy top players if Sir Alxe keeps getting to UCL finals and winning the prem' so in 2012, I wished we didn't win the league, and call me crazy but I was happy Man City won it that year because I knew we would get a reaction in the transfer market. Low and behold, we signed arguably the best number 9 in the world and Kagawa who was the best player in the Bundesliga. We had a fantastic and exciting season, playing insane football with Rooney, Van Persie, Kagawa, Valencia, Scholes, Giggs etc And won the league in perfect fashion with that Van Persie volley vs Villa. Did I think we would go 10+ years with no title at the time, unthinkable.

[@JamesHussain82]

You hand picked a club and thought it would last for ever?

[@garryjones8050]

Maybe, but Fergie was never going to be easy to replace. I would say only Pep and Jose have been as driven as him - certainly in the PL era.

[@Abu_Adnan]

That 2013 season, we missed on mordric, though we got a surprise signing of RVP. I still remember the gut feeling I had when he signed for real Madrid until today. I can't imagine a bigger miss than that since I supported United from 02/03 season.

[@oftheuchihaclan8325]

@Abu_Adnan yep - I was on the bus to school and the whole top floor were reading the metro newspaper announcing the completed world record deal. But Rooney stepped up and carried us for the next 4 years

[@ik6261]

It was the confidence the manager gave the players. And the confidence the players had in the manager. Was the perfect recipe for success. Was beautiful watching the Fergie era 👏

[@jacobbowers7137]

So glad this man is going to be part of Manchester Uniteds success moving forward

[@gordoncampbell100]

People like you are what is wrong not only with modern football ,but MUFC too 🙄.

[@bosullivan5462]

Do you ready the papers???

[@rufdymond]

@@bosullivan5462- Who reads the papers…I haven’t read one of those things for years.

[@michaelegan6037]

Dream on

[@bosullivan5462]

@@rufdymond Obviously!!!

[@robcraven2626]

This makes a lot of sense. So much easier for Rashford to track back on a bicycle

[@Jackcroasdale92]

Mate , the whole squad is dog water and rashford has contributed to positives recently. Get behind the team or just fuck off trolling.

[@mister3566]

Sounds like someone is worried 😊

[@robcraven2626]

@@mister3566 Does it? What about?

[@Neo-ze3rt]

Good luck to him, we need all the help we can get.

[@zunaidkhan4603]

Great Episode, stumbled across this by accident ( United Fan so thanks algorithm) however I am the CTO at a technology company in RSA, what Sir Dave says is very true.

[@tactical_statician]

I can believe I haven’t seen this gem of an interview! Great clip! Hope you and your followers have a blessed prosperous year.

[@The.motivational.college]

Viva Sir Alex Ferguson for ever ❤

[@markyinbelfastxx9088]

Fergie never spoke up Remember that

[@summumesse1303]

Fergie is and was always a prick.

[@The.motivational.college]

@@summumesse1303 agreed 👍

[@chrisbee487]

​@@summumesse1303your a prick

[@Dandroid5000]

@@markyinbelfastxx9088 Yeah, and he's the sole reason they managed to steal the club in the first place. He trashed his own legacy, then gave us Moyes......along with a bunch of other mediocre Scots that are still stealing a living at the club!

[@SRPASMR]

I’m intrigued to see whether these guys can have an impact on the club. They seem to have knowledge on all elements required for an efficient business. However, the last thing we need is dilly-dallying when it comes to decision making. We saw enough of that with Moyes & Woodward. United now need decisiveness. Every facet of the club should have been pretty much analysed by now. Squad, behaviour, attitude, diet, staff, facilities, working environment, wages, atmosphere etc. If it doesn’t serve the goal, it needs to go as soon as possible.

[@technicolorfantasies]

What a intelligent guy, can't wait to see what he does at United.

[@michaelegan6037]

Not alot

[@paulkyriakopoulos3444]

A lot more than you dude. ​@@michaelegan6037

[@Pusb88]

25 percent says not much, do you not understand percentages? These lot are minority share

[@malcolmbrinkman8361]

I love this craziness!! Man U my team!! Yes I hope players and ETH watch this!!!

[@Jay-rr6me]

Why would the manager be watching a guy that will potentially be part of his sacking 😂

[@damisu8]

A senior sports scientist in our Olympic system once told me that the factor most correlated with a single gold medal was talent, but the factor most correlated with multiple gold medals was trauma.

[@MrJeeves007]

and performance enhancing drugs...

[@reynardstreicher666]

At least we've got someone talking to the media and fans. Still GLAZERS OUT, but the less they are involved in the day to day, the better.

[@simonjones63]

I love how this guy works and Sir Dave for me is the real deal. I am intrigued to see how he copes with football and the riches that it brings. Having been in sport for the last 30 years, they are very differently motivated to many other sports. Money is a significant factor and that not being harsh its fact along with often some still old school old coaching and mindset analogies. You only have to read Deans Saunders daft comments on his appointment to see that!.. Saying that its improving massively. He is not financially driven as a primary and having known people who work for him, He is a different type of character to most in the football world. Its going to be either amazing and we will see Utd have a massive performance resurgence or it will be a slog. What a ride this could prove to be. Jim Ratcliffe has made one hell of a call here but one as an avid sports lover I cant wait to see the outcome.

[@Pusb88]

The outcone will be mass disappointment, they own 25 percent, they have minority say, why cant anyone realise this?

[@Taylor___]

Sir Jim and this guy, straight away look like the right sort of people. If we can get an English manager on this level, brilliant.

[@Haych222]

Please stop with the English managers lol

[@jonathankennedy1715]

There is no vacancy at manager level that post is already filled

[@alexcore697]

Win never accept a defeat

[@mikeg5372]

I really hope that this new management team can come in and shake things up at United. He definiyely has the track record to back up any claims he makes. The part that I doubt is how much influence overall they may have with the team, seing that they only own 1/4 of it while the rest is still staying with the Glazer parasite family.

[@stnbch3025]

What track record?

[@plopplop1984]

@@stnbch3025with sky sports team and nice

[@mikeg5372]

@@stnbch3025 Team Sky / Ineos Grenadiers in cycling is what I had in mind. I also know that they're involved in Formula 1 and sailing but I may be missing others.

[@FrancisUnderwood8]

@@stnbch3025 Taking Team GB from 2 time Olympic gold winners in cycling to 8 times in less than a decade.

[@deaddropholiday]

Yeah, he had a track record of stunning success over the national cycling team. Which was subsequently disgraced when illegal doping was found to have taken place. The claim is he wasn't aware of what was going on. If we take that claim at face value - an illegal program which threatened to completely undermine everything he built was taking place - under his nose - and he didn't know.

[@AdamSkeer]

Interesting interview, Stephen. A bit of transparency for once and an insight of the new people inside our club.

[@elgreco502]

Manchester United and football in general is a complete different thing and another level of a monster. Good addition but he's gonna realize it.

[@RandomVideosFirst]

What I find absolutely remarkable is the fact that when SAF and David Gill left no one whether it be Woodward or the glazer thought filling that void with expertise between the manager and the board (140 scouts on united pay role crazy compared to 40 at city)as in best in class to compensate for the vacuum that was left when SAF especially left. Sure he had scouts but its shocking that whoever appointed Moyes didn't think he needed help when it came to recruitment at a higher level.

[@FEDEXLuchs]

Ragnick was suppose to fill that role.. but the board didnt liek someone shaming them for doing a shit job

[@Obetv01]

When you see football boards appointing Wayne Rooney to take them forward, then nothing and I mean, Nothing should surprise you about British football. Super Ed Woodward filled that void left by David Gill. And he knew how to find Noodles partners. Which might have helped with FFP I suppose. Then there was Phil Neville. Probably the same way Kodak and Blockbuster never saw the impending doom

[@jayr8697]

Good interview

[@GeekyStuff]

Where is the full video with David? Is this just a clip from the full video? Huge Manchester United fan, so really interested in what he's got to say.

[@GeekyStuff]

Oh! I've just found the link to the full episode in the description 😂

[@barryispuzzled]

Good discussion. Yes, make a decision as if the employees are robots then ask how you can compensate the disappointment for those who lose out. You have to do what best serves the project.

[@JamesHussain82]

Talk about the team left his beloved club, and talk about how influential he was is getting his mate Moyes in.

[@iang.1676]

Interesting initial conversation about achieving vs sustaining team success. Teams succeed, in part, because team members are willing to sacrifice individual success to benefit the team. Once the team achieves success, however, team members are often less willing or unwilling to sacrifice further in order to sustain the team’s success. On the contrary, team members expect much more for themselves as a result of the team’s success. More money, more attention, more shots, etc. even if it is quite clear that granting these individual demands to everyone is unsustainable and will be to the detriment of the team. Pat Riley, one of the most successful NBA coaches and executives, called it the “Disease of Me” or the “Disease of More.”

[@PSModelling]

Intrinsic vs Extrinsic rewards is basically this motivational topic there are many good videos about this on KZbin.

[@nickmail7604]

Not many people ever get to be winners at anything, but once you have tasted success how can you ever settle for less is the the bit that beats me. So many players are willing just to do it once, now that is what I find strange.

[@HusseinAbdirahman]

Nico Rosberg

[@stnbch3025]

What a load of rubbish.

[@nickmail7604]

@@stnbch3025 thanks for that shit for brains,

[@danielcarter2375]

I've seen the full interview for this - and it does satisfy me that (unfortunately with Glazers still involved with Man Utd) this bloke - along with Jean Claude Blanc - can rectify things behind the scenes can *hopefully* make things better. Imagine if this KZbin channel could actually bring in JCB for an exclusive interview, too... absolute dreams!!

[@clinton9769]

football is not cycling hope you know what you are getting yourself into, i like what he said about sir alex changing things and hopefully he has the vision and the ruthlessness to do what needs to be done, rashford needs to be sold but will these guys do it or will the player still have the power

[@sirwinston2659]

I'm a cycling fan so I've followed Brailsford's career right through from British Cycling to the Team Sky and then Ineos days. I can assure you guys that he has an ferocious, almost psychopathic desire to win and be successful.

[@zeus-ow8li]

So did ETH, Ralph Rangnick, Mourinho, Moyes etc. Everyone at that level is sociopath, you have to be to make it and be successful.

[@carmody90]

​@@zeus-ow8liyou can't be successful with idiots above you

[@Pusb88]

Its just a bunch if rich old geezers looking to fill time, they have done nothing of any note in football

[@swissivory]

The timing of this upload is spot on ✅

[@JackoEM]

Another great pod 👌🏼

[@FootysGrand11]

All these people saying Ten Hag doesn’t know how to manage big stars. Alex Ferguson knew exactly what to do….. get rid of them. 👏🏾👏🏾👏🏾👏🏾. Trust in Ten Hag, trust the process

[@jonathangallagher3137]

It would help actually understanding ten hag style of play

[@traeking.ke.]

I Hope united get him❤

[@bigs2323]

Fact is pal, need to be brutal with these players. Some of them earn more than the treble winning team last year……. AND DONT EVEN PLAY

[@krissyhardwidge5880]

💯

[@tomrivans9102]

Great interview

[@adamcox2503]

I just want United to be run like a football club again not a franchise 🤞

[@dorothyb.]

Didn’t realise Dave has moved from cycling to football. As a cycling fan I can only say we will miss him leading ineos/sky …

[@michaelegan6037]

Take him back

[@ManWalksDogs]

he would often bring up footy references in cycling interviews, i guess as it's baked-in to the british sporting psyche

[@chrissilvester5663]

I'm excited regarding these structural changes that are happening within the club. It's been long overdue. Ratcliffe, Brailsford, Blanc, Ashworth, Mitchell, Ten Hag all working together running & managing the club we'll see a proper run football club with proper people that know what they're doing which let's be honest we haven't had since SAF & David Gill. It's gonna take time & patience to clear up the horrendous mess others have left the club in & that's where us fans need to be patient

[@joekavanagh7171]

Don't get too excited just yet. The Glazers are still there.

[@chrissilvester5663]

@@joekavanagh7171 The same Glazers that have ZERO say on anything regarding football within the club now. That in itself is a positive

[@MonSaj01]

My biggest takeaway is 'hunger' and 'drive'. Come on United. You can do it!

[@katfury0305]

I think Manchester United will be the toughest challenge for him. There are so many problems especially, mentality of the players and limited budget because of the Glazers. I hope as a united fan he will succeed.

[@realife1542]

We need ruthlessness in top positions

[@KennethSwaby-j9d]

The eagerness for success, hard work, and professional attitude. 😁😁😁

[@bobbylee6061]

one thing in the interview he said alex ferguson not sir alex one little hiccup but i think we got a good one there that cares about his job in hand

[@BuddhaofBlackpool]

Its tryy amazing how 'club' members arrange interviews

[@briancasa1054]

Is this the full podcast or is it preview thing?!

[@66spacemonkey66]

Love the bad tooth analogy. I’m hoping DB’s new post at Utd will be a very, very positive addition.

[@NmpK24]

It helped Fergie massively that he got an unprecedented level of power at Utd. though he had to earn it. And its not like he didnt make mistakes either. But the thing he always did so well was delegation. If he wasnt the best coach or trainer he would get one in, maybe change them up after a few years, keep people on their toes. And he would always listen to those people because he knew they had value. Whatever works. This is the polar opposite of the club now. The club has become a nostalgia theme park, filled with clueless imposters. Commercial first, even spreading in to player transfers. Its living proof of how to run a successful, solvent club in to the ground.

[@officialfordnation9844]

Watched the entire video now watching this one again.just wow. It just ignites a certain fire and drive inside. Reassurance on certain tough choices we make in life.

[@user-SBURCHILL]

Well...an inspiration

[@djsmooth5889]

Straight message to ETH

[@TonberryKing_]

I don't necessarily think Brailsford will be the key - but the other people that come in as a result of the takeover and finally moving the club to the modern standard of football organisation, will be the key to improving as a club. We've spent too long avoiding adding the right people to work above the manager and it's killed having any consistent plan across several managers.

[@ErlendWilhelmsen]

He is a key part of what will be a better management structure. They will fix it.

[@nakoazuger7677]

@@ErlendWilhelmsenunfortunately with United I’ll have to see it before I believe we are capable of a resurrection but I hope so!

[@TonberryKing_]

He's a piece of the puzzle, sure, but we can't say something as bold as "they will fix it" when we have nothing to make us think this. They're successful businessmen and we're hoping that can translate to football. @@ErlendWilhelmsen

[@ErlendWilhelmsen]

@@TonberryKing_ That's fair. I think we will see within 6 months what decisions they make and then evaluate.

[@GuidossInnit]

A lot of people keep talking about culture and values and organisational structure, but the key thing is that Man Utd have been buying the wrong players at overinflated fees while undervaluing the contribution of their own academy players

[@Wearenews20]

To be honest with you I was awake when this video started and woke up at the end

[@saleemdamry1222]

We dont need his opinion, we need his action about the bands of misfits currently at Manchester United. Sir Alex is a legend.

[@tonyjack38]

Brailsford is a winner, he doesn't accept anything less !! He takes no prisoners and will not be fooled by any charlatans at the club. Being depressing lately but I am confident the glory days will return.

[@jemaineramdin4206]

The mans hands are huge !

[@toms18]

I just finished reading Atomic Habit last month, I thought I recognised this man's name so I double check. I just hope he can successfully apply his vision at United.

[@thesoultwins72]

@toms18..............As a passionate cyclist and Man Utd fan, I am ecstatic about Sir Dave [Brailsford] coming onboard as part of Sir Jim Ratcliffe's team. Brailsford is a total workaholic and an utterly driven individual. [He absolutely hates losing and is ruthless in his determination to win!] What he has done with British Cycling is phenomenal [we are now the leading cycling nation on the planet and have over 57 world champions to our credit]. When you consider the pathetic state British Cycling was in prior to Sir Dave's appointment and the incredibly short period of time he has taken to turn things around the transformation is nothing short of remarkable. However, and despite his claims - the 'Aggregation of Marginal Gains' [to give it its full title] is nothing new nor did Sir Dave invent this methodology. It was first applied by the Japanese [particularly in their automotive industries] with highly successful results. Brailsford simply modified it to meet the demands of professional cycling - but again its outcomes when used with the BSkyB pro-cycling team were staggering. [BSkyB won 8 out of 10 Tour de Frances and dominated pretty much every race they competed in]. In fact, Marginal Gains has been so successful, virtually every single pro-cycling team today uses the methodology. But equally important as Marginal Gains, is Sir Dave's performance philosophy, which he calls the 'CORE Principle'. [he has done countless presentations and seminars to business leaders and is a regular lecturer on the topic]. In essence, CORE stands for Commitment, Ownership, Responsibility followed by Excellence [the end product]. But at the centre of CORE is the Commitment element. Sir Dave is completely rigid in the belief that even if you are the best cyclist in the world, unless you have the right attitude - he is simply not interested in you being part of his team. He will not work with or accept any athlete who does not possess the expected levels of commitment he demands. It is totally non-negotiable. Given Sir Dave's record, his unbelievable determination and attention to detail, I honestly cannot think of anyone better equipped to establish much more focused and effective practices at Man Utd - particularly in respect to the players themselves as well as the coaching staff. And IF Sir Dave is given the authority to put his methods into effect, I know for a fact, that many of Utd's current players may find themselves being shown the door.

[@daddyboy3546]

Rubbish! And you are confusing the two new baldies-James Clear wrote Atomic Habits-and works for this wanker At least they’re British bicycle riders?

[@ambrosemwebaze7041]

According to David's way of thinking, Greenwood is 100% returning

[@BradleyMUFC6339]

Good. We want him back.

[@rahulsethi7745]

Disagree. Seems he’s big on culture and values.

[@hamz4383]

I was expecting something revolutionary, he said just the basics of managing people. I’m scared nothing will change at Utd 😢😢😢😢😢

[@shiekhabdihakim3402]

Hope that David will sort all thing out at man utd.

[@UKSTRAINS]

Glory Glory Man Utd..

[@kmcd449]

Roy Keane helped a lot of fergusons success even after he left the players had a huge standard which new players bought into but got diluted over time retirements of players and fergie

[@chinaman1]

United has had accountants running the club for the last 20 years, it's about time to let actual sports men be in charge.

[@declanlynch5028]

Emotions and feelings, just 2 of a long list of reasons why the world is falling apart

[@mufc1417]

What's your honest opinion regarding using inhalers to enhance performance?

[@jamesjarrett52]

A lovely conversation about how they sack people.

[@SG_1fan]

A couple of points on this interview. 1. You could just as easily drive to Manchester and ask Pep about continued success year in year out. 2. Ferguson was motivated by money, hence his falling out over the racehorse stud fees, which lead to the directors of MU selling off their ownership to the Glazers.

[@charleskazohua6853]

Sir ALEX DID NOT CHOOSE PLAYERS FOR GOOD TALENTEND ,BUT HE WAS GETTING IN PLAYERS DUE THEIR FIGHTING GAME SPIRIT THEY WERE HAVING..HE CHOSE THEM BY LOOKING AT THE FIGHTING HEART SPIRIT.. WINNING SPIRIT AND NOT GIVING UP PLAYERS.

[@wantagebacon]

Fascinating

[@kieranheneghan4132]

As a Utd fan, (as well as a member of current society) I feel logic has dissipated over time. Listening to Sir Dave I think the red side will be back to ruin another generation of childhoods bit like what City are doing currently 😉

[@aristaeus2514]

Cruijff said this.. "never have the team/players to be comfortable"

[@ChrisPhillipsDrumLessons]

He’ll need a miracle to turn United around, more chance of relegation then success

[@mandalorian1992]

I hope the players are listening to this and they have that self-awareness to understand who they are and that it's time to move on with respect or they will literally be thrown out. 🙂