G-Shock | Development Story | Episode 3 | CASIO

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G-SHOCK development story
Episode 3 : Next in the lineage
ABSOLUTE TOUGHNESS
A 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance.
These were the three requirements of the “Triple 10” concept that led to development G-SHOCK's shock-resistant structure.
The rugged shape and robust styling originated with an engineer's brief calling for an "unbreakable watch".
Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure.
Today, G-SHOCK continues to take up challenges beyond the limits of time and common sense.
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