EVERY STEP of Commercial FILMMAKING Explained: in 10min

[@TimshelFilms]

Would love more content like this on commercial filmmaking! You’re So good at delivering this kind of content so that it’s easy to understand. Thank you!

[@SoundItOutFilms]

AY-MAY-ZING video, thank you!

[@markbone]

🙏🏻🙏🏻🙏🏻

[@vitosilva1214]

Hi, I'm watching your video two years later and I confess that I found it incredible, thank you very much for sharing your experiences. A big hug from Brazil. He won another writing.

[@YannickFilms]

Yooo you did the German o2 spot, that's amazing, I have my internet plan there haha💯

[@benfergusonishere]

Wow! Didn't realize that high end commercials were so involved! No wonder they are so expensive!

[@tarekgazzaz453]

Man !! We need more of this videos !!

[@hfaria80]

I am not needing this kind of content (comercials) for now, but I love to learn from you and watching you videos. So here I am until the end.

[@markbone]

Thanks for sticking around!

[@donjreyoung]

Defintely would love to see more about these pitch decks.

[@Gustafilms_Official]

This was super insightful and appreciated. This is how REAL commercials get made. He only got past shooting. There’s a whole 2nd half in post that’s just as involved a journey.

[@v2mofficial521]

Anything from u is always welcome sir. Let’s goo

[@luisfaustino]

What a gold nugget video, excellent Mark! 😊

[@jochenretter]

Better to be stressed than confused, good one! Greetings from Germany

[@AJ-dv5mu]

Hi Mark thanks for the awesome video.... I would definitely like to know more on commercial filmmaking.

[@sebon91]

Absolutely amazing content!

[@jblalot]

Great content, thanks !!

[@reellyfeproductions]

Awesome job Mark. Would love to see more content like this.

[@markbone]

More to come!

[@highpeaktrails]

Jeebas!?! That was an eye-opening video. 😳 Thanks for making me realise I have WAY underestimated this (I’ve spent my life frustrated at how people underestimate what’s involved in a commercial photo shoot and I’ve just done EXACTLY the same thing!). Thanks for humbling me today. 🙏💯😊

[@robertdouble559]

Commercials are ALL about meetings and personal relationships. Seriously, it's 90% meetings, emails and spreadsheets with 10% creative work. Keep that in mind. Be very careful what you wish for!

[@brianvisciglia3640]

Encore!!! 👏🏼👏🏼👏🏼 amazing!! Most real vid of production!! Keep sharing, we’re listening!!! 🤓

[@antonengblom]

This is insanely well done content! Wow wow wow from photographer in Sweden /Anton

[@markbone]

♥️🙏🏻

[@KaileenFitzpatrick]

would love to hear more about directors treatment and script. thanks this is great content and info

[@adamgarceau]

I went through this entire process for the commercial I’m making for my senior project in film school. It’s insane how much goes into the pre-production process! After production is completed, then I breathe just a little bit, until I am up against the deadlines to actually run the ads! We had a small cast and crew of about 10. I ended up being the Writer, producer, director, and gaffer for the project. It’s been a ride, but I’m almost done. And going through this whole process has helped me almost land a job at a company! I’m currently still in the interview process, but they want to pay me to edit an ad for them, and they want me to start meeting the crew! I can’t stress how much the producing portion of the work has made my production so much better! A minute of prep really saves you an hour in the day.

[@alpinebluemedia]

Mark, I really enjoyed the inserts and cutaways shots, it helped to break up the sections and made it more fun to watch!

[@swoognotswag]

Yes! This is the content I needed! I have worked on a handful of smaller commercials and have been struggling to figure out how the professionals really get it done. Love your doc content but would be amazing to get more commercial content because it is clear you have so many valuable insights that’s would make a huge difference to people like me. Thanks so much!

[@JayneNicoletti]

As an actor, the last minute BS was exhausting. Hold this date. Don't book anything else but they may not want you. They tell you yes or no day or two before. They also ask you to bring backup clothing you may not have and will never use. I hated bringing a suitcase to use NOTHING. It's like Mission Impossible, you find out location and time 10 hours before so you have to navigate how to get there in last minute. So annoying but once I got to set, I was happy lol. I never got the last minute location. Like don't you know?

[@JayneNicoletti]

@PRIVATE yes but I am talking big budget where work and details are delegated. Now that I create content and short films, I have a better idea. Thank you for your reply.

[@tim_mcgee]

👏👏 this super helpful context. Thanks for sharing.

[@buh-ruk5441]

Definitely the best KZbin video uploaded today🙌🏾🙌🏾

[@ladydiane7390]

Yay thank you so much Mark!! Love the content! Can you tell me what the small additional “screen” attached to your the top of your camera is called? I need that!!! Looking forward to more of your videos thanks again!!

[@randallburgess6393]

I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work

[@markbone]

🤟🏻🤟🏻🤟🏻

[@theCreatorsArk]

Thank you soo much Director Mark Bone, your videos have always been soo helpful and inspiring me to do more as a filmmaker thank you. I WANT TO KNOW MORE ..

[@benjiman818]

Yes, please do a breakdown series. Much appreciated Mark, great video!

[@danielmueller5284]

Wow!!! this was so helpful!! Probably one of my favorite videos you have done out side your docs

[@markbone]

Love it!!

[@ErikDouds]

Feel like these are deeper dive into professional KZbin. This platform has turned me into a one-person adventure filmmaking team and now learning the other aspects. Thank you so much for making these!! Years of experience in 10 minutes truly is valuable.

[@zakcole2229]

Oh man - Mark! So incredibly helpful and interesting. Thank you!! P.S. Gorgeous b roll

[@olivierwalther]

Hey Mark! Thanks for this one. Could you share your Treatment? Would be nice to see how you build it out :)

[@herodot86]

amazing. How you get the ad agencies in advance? This would be a really helpful information

[@markbone]

What do you want to learn more about on this channel this fall? ALSO NOTE TO SELF: GRAMMAR = "GET" not "GETS"

[@CreativeTechLab]

Whatever you wanna talk about! We're here for it! 😁

[@SeeDoubleYou]

I want to learn what directors are really looking for when they are choosing their DoP for certain projects! :)

[@danielmueller5284]

more in-depth about pre production and just all the stuff that goes around fill making that isn't filmmaking. if that makes senses. Thank you

[@randallburgess6393]

I would love a more detailed multi part series on doing commercial work... to get into the nuts and real life stuff of doing this work

[@nashidtravels]

How do you get an agent to represent you? So that you can focus on the creative side while they focus on the business side. Especially when someone is starting out.

[@natepotter6911]

Awesome, thanks for the info Mark!

[@mccprofilms481]

thank you so much very insightful. give us everything

[@markbone]

my pleasure!

[@Kurtdog63]

I confess that I watch many videos on 1.25 so I can gather good information more efficiently. Thanks for sharing the process. Writing, performing, recording a song has more to it than most people realize. What's cool about creating is that sometimes small details that come together by mistake or accident, can actually turn out better than what was planned.

[@markbone]

I wish every zoom conference call I did could be in 1.25x

[@davinphelps1863]

So informative and helpful! I shoot really small budget commercials by myself but I'm starting to get bigger jobs and this answered so many questions I had, thank you.

[@nixofftime]

This is so valuable to the community. Film and advertising schools just skip this real world information, even at university level. Thank you Mark. Thanks you so much!

[@MarioGonzalez-bd9pb]

I’m so excited

[@dqstudios]

thank you for generously sharing your hard-won knowledge! Blessings on you and yours!

[@jeremymatteo1387]

Amazing explanation

[@markbone]

Amazing comment!

[@abhishekamin5525]

nailed it bro.... you said the exact same things that we face here in India!!! i guess the process for commercials are the same everywhere... and the BS as well cheers man great stuff....

[@andresasindp]

Very helpful information. thanks!

[@markbone]

Much love 🙏🏻

[@davideastham]

So much good information. I had no idea. Thank you for the video.

[@MattAitia]

I can't believe this content is free 🤯! This is so helpful, saving this for future reference!!

[@theCameraVille]

Class is awesome Mark~!

[@markbone]

Class is dismissed

[@snaprealm]

This was some great insight, thanks for sharing.

[@abinavpicsandvids6319]

The best video ever made. Thank you Mark

[@tempest63132]

Please more of this content! Far more valuable than the latest gear review IMO.

[@WORTHITORNOT]

Great breakdown on the process !

[@erh]

This is great stuff for everyone, generally. Very informative.

[@MattAndersonFilms]

This was extremely helpful. Would love to learn more about this. Things like budget (flying to Greece just to scout?), timeline for pre-production, permitting, etc.

[@robertdouble559]

Any job involving flying to greece and having 40 people on a zoom call and just as many on set should be in the hundreds of thousands of dollars range, or it's simply not financially worth doing.

[@DaveKnowlesFilmmaker]

Mark I am now completely exhausted but thank you so much for reminding me why I only made one big TV commercial and with that I didn't have to do a third of what you described and that was 90% too much for me. I have since then worked for major clients in the construction world produced 60 programmes for TV and even though at times that can be a little bit stressful I am left to get on with the projects without any input until I show them the edit. Thanks again.

[@markbone]

TV commercials can be so exhausting

[@Heavenlyfilmpro]

Mark this content is beyond valuable. Love the videos and appreciate all the hard work!

[@markbone]

Much love Jerome! So glad you like it

[@calebclark2082]

This was an excellent video! There’s definitely a WHOLE LOT going on😳

[@AsiatiqueMedia]

Woooow this was super insightful, I wanted to make commercials one day, but didn't know what the process would look like. Didn't know there were loooooots of steps from beginning to end

[@robertdouble559]

At Mark's level, yes. Entry level work, no. Work directly for some local clients to dip your toes in.

[@CaseStudyYT]

wow this was super insightful never knew there were this many steps/processes in order to create one commercial

[@jamesbruce]

I work for a bunch of local brands and would love some content on making small commercials (local, internet) that look and feel more like the bigs on the smaller budgets those clients have

[@robertdouble559]

I bet they would love to have a big budget look for no money. Of course they would! 😊 It's getting easier and easier to achieve these days too.

[@HarleyJay]

Loved this! Appreciate the break down! Well done! thank you

[@edgarricardopadillanates4160]

This was awesone Mark. Its great to hear all this from someone in the industry, its something you dont get to read on books. I hope you make that next video diving deeper into it.

[@michaeltymo1581]

Hey, thanks so much for the video, loved it! Looks like a huge and complicated process, where do production/marketing companies usually manage all those assets, photos, briefs, presentations, storyboards and schedules. Would love to find out a little bit more about that, thanks!

[@GuilleChA]

This is nice and helpful Mark, thank you.

[@mawes-media]

Love it! Deep dive into every single step please 😅

[@Genuinely_edwin]

This was awesome. More please.

[@StorytellersWorkshop]

Great breakdown!

[@EricBates]

Definitely interested to hear more. Thanks for the great vids

[@matthewwinne]

I make commercials for a living and I rarely get to go through this entire process. It's usually much more condensed and abbreviated. This isn't a knock on this video - the video is fantastic. The purpose of my comment is to reassure filmmakers that they can still be successful and make a good living even if they don't operate on this level. Like Mark mentions near the end, he too worked with small crews and small budgets. This is the reality of most projects for most filmmakers. Again, there is nothing wrong with working on a smaller level. There are many local and regional companies that don't have big budgets, but still need to advertise. I have a salaried position with a company. Most of the commercials I make are made by a crew of just 2-3 people.

[@timothybrown3312]

Hey Mark great video! I would love to see the behind the scenes process

[@NotThatRyanReynolds]

This was great. I’ve been an agency art director for years and it’s very educational/hilarious to see what it’s like from your side! I’m sorry 😂

[@markbone]

Haha. I cringe watching this video now because of how much I am whining. Everyone puts up with lots of bs, including the agency having to deal with whiny directors ;)

[@NotThatRyanReynolds]

@@markbone don’t worry, it doesn’t come off that way, and believe me - we do plenty of whining on our end too!

[@cmtzfoto]

Love this kind of videos, Mark! There are really helpful. I just came from a meeting where the client asked for those crazy impossible things only Christopher Nolan can do and the agency guy who was afraid of losing his job said we can do anything they want 😩 One of those days when you just want to go home and be an artist 😃

[@telepooort]

This one is really interesting, planning to change my office work and become operator

[@Flowers.photoss_]

Let’s get more of the process! Break down the shooting process and move of the tech prep part

[@JohnAdrian1]

This was amazing and incredibly helpful. Thank you Mark!

[@naeemashaari]

wow, thank you for sharing ! I'm enlightened.

[@markbone]

🙏🏻

[@kefaspeter234]

Hey Mark. This is good. I like commercials because people like you have been an inspiration. Id like to see you turning this into a series going over every step in great detail. I have to say the ignorance I have makes me scared of getting into them. Thanks again

[@VesoneDean]

Great video as usual Mark. The amount of information and attention to detail is always above and beyond. It's crazy to me just how much goes into this type of work when a lot of people will go out of their way to avoid watching a commercial.

[@NicholasSegura]

Great video! This helps so much!

[@alexalexis7899]

Mark, three-ish questions: - To have a proper idea of what you had to work with when you created your treatment, what did the Molson brief look like? - What extra information are you including on the subsequent pitch that is not already written down on the treatment? You already described camera behavior, light direction and levels, pace and overall mood... so are you just repeating yourself? When you try to argue that you’re the right director for the job, what exactly are you saying to them (or what did you say on the pitch call for this commercial, for instance)? - How long do these pitching calls usually last for? Thank you!

[@bmxbanditdude]

Hey thanks😃 I am always fascinated by the process. Like for example, way more interested about the process involved for a magician to do their trick rather than just watching them do their trick. Cheers 🤙

[@daleROCKYsmith]

I’m keen to try out that fragrance!

[@atdavidlee]

Absolutely amazing content and value in this Mark. These types of videos are ACTUALLY what's needed here on the space. But seriously link to the Eau de Bone? =D

[@markbone]

Maybe it’s time I release a fragrance and not another LUT pack

[@sam.oates_]

Such a great explanation!

[@aaronglynnwalker]

So so helpful as a blossoming producer. Can you distinguish more producing / directing? I’ll scout the channel!

[@michaelwhitlock6301]

Mark, this video was freaking amazing. As for the fall, I would love to see an updated video on pitching as a filmmaker with what you’ve learned from the past 2 years since you made the last one, as well as an in-depth look over your shoulder as you create that treatment deck!

[@neilwebster9195]

Another fantastically insightful, informative and generous film Mark, thank you for sharing man.

[@markbone]

Thanks Neil!

[@rakinabsararnob5122]

Hey Mark, great insights as always. If you get time, can you make a video about how amateurs can enter the market? There are lot of people like me who's just learning or practicing from scratch but doesn’t have any basic idea of how to start working in the market. Hope my comment findes you 😅. Lot of love and best wishes for your journey ahead.

[@markbone]

We have a whole course about this releasing in September called Create & Earn theartofdocumentary.com

[@rotaruiulian]

Great content Mark, thank you! I set my path to commercial filmmaking, not as big as you present in this video, but still...thank you!

[@ahashparthipan5555]

Loved this video mark, can you go into details about the treatment process and how to stand out

[@TeipelFilms]

Very helpful video! Could you maybe provide a template for a directors treatment for us?

[@glazer-fitness3970]

Amazing video my brother! Well thought and really gives a great perspective 🙌🏼🙌🏼🙌🏼 keep on with the good job📸

[@rocketrollsvlogs7625]

This was so enlightening.

[@awillproductions3450]

Love this content! Super helpful.

[@markkut]

It makes sense why many people who get out of it and move onto other forms of creative work say they don't like it. Sounds like a rough creative process, but with a lot of beauty to it too!

[@mitchlazorko]

Hey Mark, as a one man production company I would love to hear your insight on how you did this on your own previous to working with bigger ad/creative agencies.

[@wluke800]

I’m ready for more of this! How do you actually break into that world or at least find work starting out?

[@robertdouble559]

Network. Go to film industry nights. Get on sets as a grunt. Get a job at a rental company, you'll meet a tonne of DPs and ACs that way. Work your way up. Don't expect to jump straight in the directors chair. Be respectful of your position in the chain of command, don't be a mouthy douche. Learn form people smarter than you. In the real world, not just on KZbin. Film production rewards those with tonnes of talent, but equally importantly, great interpersonal skills

[@highlandmary33]

I understand that kind of extreme stress!! I now have only about half my teeth left… after losing half of them over the last two insanely stressful years. Just trying to survive until my father’s inheritance money comes through, so I can get started on a cross country overland trip to create my documentary idea.

[@benediktziesche]

Great video man. I'm not using O2 but I'm from Germany. Loved the summary :)