Facebook Ads Learning Phase (Explained)

[@MarketHustle]

👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/

[@ianmaem]

I paid for an fb ads course and got my mind juggling how it worked for months. Your videos are very easy to follow and I finally see fb ads making sense for different business scnarios. And it's free! Thank you so much, you are awesome.

[@MarketHustle]

Great to hear! Thank you so much for the feedback :)

[@markrolandeugenio1177]

Why is that I only found your channel only now, I like how you present everything, it's clear and short and I also like the visuals you use. Thank you... I wish you would give us certificates if we finish watching all your videos hahaha

[@MarketHustle]

Ahhh, great idea. By the way Mark, we are launching our first Facebook Ads Course for E-comm Advertisers! Join our waitlist for early access here marketandhustle.com/hyper-growth-ads-early-access/ see you there!

[@yaalia.smadad4218]

SUPER teaching really appreciates it. God bless you. The way you talk is gonna help million of people to get their goal. Thanks again

[@MarketHustle]

Glad it was helpful!

[@MarketHustle]

DOWNLOAD the FB ADS (Lead Gen) Cheat Sheet: bit.ly/2ktuuyF

[@christosorphanides]

There is more valuable insights in this video than most 997 courses

[@MarketHustle]

ahhh, thank you -- appreciate that bud!

[@UmeshRumbaVlogs2022]

Great information. Thank you for sharing this! I would like to see more more video about Facebook ads detailed targeting interest strategy also.

[@MarketHustle]

Coming soon!

[@firenice333]

Thank you, this was very informative. Subscribed :) The answer to the question at the end, I believe is 50 conversions.

[@MarketHustle]

Thanks for the sub! Welcome!!!

[@firenice333]

Optimsiting for Link clink also puts you in the learning phase, I encountered it so thought to let you know.

[@anouarhamoumi4966]

thanks for this video great subject. i have one question for you :) if i go one step back to "add-to-cart" and exite the learning phase with 50 add to cart. what i will do in the future would i keep optimizing for add to carts forever! or i would change it to Purchase again ? what will happen after that giving that if i switch to purchase again my adset would renter the learning phase again !

[@MarketHustle]

If you exit it and see positive results then I would keep it until you are getting at least 50+ conversions in about 7-days. If you start to see you are getting more than that, then I would consider pivoting to a Purchase/Conversion event.

[@coachj9075]

Up...

[@mikemaresh2417]

Great video!

[@MarketHustle]

Glad you enjoyed it

[@ashan6414]

Great Video. I couldn’t find that status in my ad account. Whenever I launch a campaign it says active. Does this effects ad performance? If yes, is there anything I can do?

[@MarketHustle]

Yes, it does! You need to look under the 'Delivery' Column in your Ads Manager interface to see this info.

[@chiefkeif2760]

any news bro? did u find it?

[@alumifashion9442]

chief keif can’t find it either. My status is just on “active” all the time

[@lalalalalafify]

it seems some people never see learning phase

[@persidetatienou9884]

Is there any way to avoid this learning phase, cause i was ok when my ad used to go in active mode, would love that to happen again cause now it goes in learning....

[@usmanriaz2736]

hi i want to ask the question, if we use an optimization event before purchase in funnel like initiates checkout to get out of learning phase. and we get out of learning phase after that if we need our optimization event of purchase again. then we have to pass through that laearning phase gain?

[@MarketHustle]

Yes, but if you have more conversion data overall there is a better possibility that you would exit, granted that you have good creative and enough budget.

[@TheSIDHARTH007]

Really thankful for the great info...!! I wanted help regarding the ad budget, what should be the ad budget for the conversion campaign. I am running conversion ads, spent around INR1000, with 33 clicks and no conversion.. How should I proceed further..!.. Its been a day running ads..

[@MarketHustle]

That is not a simple questions to address -- but have other videos on the topic on the channel that could help guide you, take a look at the Facebook playlist.

[@naqashzafar2476]

Thank you for the knowledge. Pls confirm If i optimize for add to cart, still can i get conversion or purchases sir ?

[@MarketHustle]

Yes you can!

[@alvinbechter3398]

Watching almost every video of you🤙🏽 the funny thing is. I never see a learningphase. It’s just active or inactive. Any suggestions?

[@MarketHustle]

Glad to hear you are ramping my views up, maybe I will become right from Google Ads and retire this year! hahah Interesting, what type of campaign objectives are you running?

[@عثمانخالد-ج5ل]

me too, it's convertion.

[@Meaghan_NomadicFitness]

Great video! Question for you - I am just using ads to have people opt-in to my lead generator to get their emails. Do you think it's okay to use "Traffic" as the goal then so I don't have to deal with the learning phase? I did my first FB ads a few months ago and never had to do the learning phase, so I am finding this whole process very confusing and expensive! (Spending money without really getting leads!)

[@MarketHustle]

So actually, the learning phase impacts all campaigns (I confirmed with Facebook after I made the video), the difference is that it is harder to exit with a conversion campaign as it is more of a direct action. If your goal is leads, then I would run a conversion campaign optimizing for that objective. So if you have a thank you page, you want to tag that with a 'Lead' standard event and optimize for that.

[@Meaghan_NomadicFitness]

@@MarketHustle Right okay that's what I've done, thanks. I am doing the conversion campaign, just going to accept the learning phase isn't such a great transition and hope it gets better afterwards!

[@cozey9726]

Hi there, I just started my new CBO and it says "Active" in the delivery tab. It doesnt say anywhere "learning phase". Is something going wrong? thank youA

[@MarketHustle]

If it is for a conversion campaign then you can just change the columns on the right middle part of the navigation pane to the 'Delivery" view and it will show you the info.

[@cozey9726]

@@MarketHustle yeah it says that the campaign (cbo) is active. but it never said it is in the learning phase, I hope it didnt skip the learning phase?

[@MarketHustle]

@@cozey9726 CBO is campaign budget optimization and does not have anything to do with the Learning Phase. Also, the learning phase is never skipped -- it is by default for all conversion campaigns accounts. It is possible you have exited the learning phase or it is complete (which can happen even without reaching 50 conversions) in which case performance will likely suffer.

[@waltan888]

@@MarketHustle I have experienced this too. Do all conversion campaigns need to go through the learning phase? Some of my conversion campaigns immediately show "Active" upon launched while some show "Learning". Wonder why?

[@MarketHustle]

@@waltan888 they all do -- no exceptions. Some will exit quicker than others, for examples I once had a campaign with 14 conversions that exited, another time it took 54 leads converting to exit (Facebook says it's about 25-50 conversions to exit).

[@tanya.4297]

Thanks a lot, it was super well structured and informative video

[@MarketHustle]

Glad you liked it! Welcome to the channel!

[@ckdoremi2135]

Thanks for your sharing. If I have only 1 ad, does it need to go through learning phase?

[@MarketHustle]

Yes it does.

[@lemonroti1]

Hi, i get sales on my website from different channel. So is that the fb ad sets only capture the sales from the ad set it self regardless u had more then 100 sales in our website?

[@MarketHustle]

They only capture sales from users on the platforms that have been exposed to your ads. If someone buys from you and has not seen/clicked on an ad within the conversion window (usually 28-day click, 1 day view, but now changing to 7-day click), then you would be track that sale on Facebook, you would want to use Google Analytics for other channels.

[@ollie6399]

How would that many conversions be possible for a service business. if running 1-2 campaigns with multiple ad sets it would be impossible to get that many leads in a 7 day span. If im missing something or any insight you can give that would be great!

[@MarketHustle]

Even if you don't exit the learning phase, as long as you are getting leads at a reasonable rate your campaigns will be fine. If you are able to increase spend and get more leads the data will help the system learn and better optimize, but if you are happy with the results then nothing to "fix".

[@Dulcedelex]

Hi I'm launching my jewelry brand and i want to run ads, should I run ads for engagement and traffic first to build up followers and enough data and then retarget those customers are set the end goal for conversions ?

[@MarketHustle]

If there is no traffic, I would suggest you start with Conversion campaigns optimized for 'View Content'. I would also recommend you check out our Hyper Growth Ads program that is designed for E-Comm advertisers looking to build a scalable Facebook ads program. Learn More Here: bit.ly/3E2GBaw

[@uzmanmedyaci]

After we exited lp could we stop the ad set? So after re open that adset , can we use lp issues?

[@MarketHustle]

Probably not a good idea, stopping/pausing sends a negative signal to the algorithm if done for more than 15/mins approximately.

[@uzmanmedyaci]

@@MarketHustle I menat, when lp process is over. That algorithm will help my account forever or not?

[@InfinetSystems]

I did just what he's saying here. After getting 30 conversions in 2 weeks, i paused my adset and tried to reset, but things wouldn't kick off. Now i'm 2 weeks in and haven't gotten back to my performance level at all . . . 0 leads. But this video makes lots of sense. Will follow through and re-launch 1 Ad-set at a time and get the learning phase completed first. 1 idea i think also works is running 1 traffic campaign and optimize for (Landing Page views). Will that work?

[@MarketHustle]

Hey There- hope that it starts to ramp up again! Also, if you have not exited the learning phase but are getting good volume of conversions, it's ok to keep running existing ad-set and not reset. If you reset, make sure it is intentional with a new approach (i.e. more money, different conversion event, larger budget) but reseting with no changes will likely give you the same result.

[@hayatzee8830]

For a couple of months i was running Campaigns for conversions and never went through this bloody Learning Phase, it goes either Active (converting nicely) or Rejected. However lately, i launched some more on another Ad account but every single new Ad set starts with the learning phase and is so slow to convert, hardly 3 purchase per day, i usualy start my ad for $20 a day, Do you think i should increase my budget or start new adset with a bigger budget.. or just wait? sorry but i really don't know what to do! Grrr i hate this learning phase!

[@MarketHustle]

If you have good data on an existing ad-set then just increase the budget!

[@jawelox3812]

Hey man, it's been a couple of months and I'm wondering if you could make a update to this video. I've read through the comments and I see many people have questions about their ad sets saying delivery is "active" instead of "Learning" and I also have the same problem. Please ask your Facebook rep about this issue. Also just because it says active doesn't mean its learning because I've spent over $500 on conversions and seen no results. I also just got off with a Facebook marketing expert and they still couldn't tell me why this happens. At this point if everyone that has their delivery on "active" just means we are throwing money out the door, as going through Learning phase will improve CPA. If you could solve this issue, that would be amazing!

[@MarketHustle]

I keep telling people, the same thing -- the learning phase only matters in a certain circumstance. This is what matters -- most people will need to just default to 7-day click 1-day view, and if your ads are not delivering then just reset the ad-set, but ensure you have enough budget to get about 50 conversions in a week, if you do not your ads will likely still delivery.

[@MarketHustle]

So I spoke with my reps, and you are right. The Learning Phase applies to all objectives! It is just the hardest to exit for Conversion Objectives. I am going to make an updated video soon!

[@jawelox3812]

@@MarketHustle Thank you!

[@rejjie]

Hi I'm a new subscriber, thanks this video has been really useful! just had a question for you, I accidentally deleted the post id for an ad I was running, I've had to create a new ad within the same campaign using the exact same info and it is not performing as well now, my CPP was around 3$ now its 12$ for this particular adset, what did i mess up when i deleted the post id?

[@MarketHustle]

Hey there-- So it sounds like you were running a conversion campaign to get online sales and after you recreated your ad you are not seeing the same level of performance. I want to say that if the creative is the same that it is not the fact that you recreated it. When you run a conversion campaign you typically see your cheapest sales/acquisition upfront as the algorithm will prioritize the users in the audience it can get for the cheapest cost and as it exhaust that pool it will almost always increase steadily in price.

[@rejjie]

@@MarketHustle Hi Thanks for getting back to I really appreciate your response, what you said does make sense based on this video have a reset the learning phase by doing this as the ad was paused?

[@MarketHustle]

@@rejjie yes, all major changes reset the learning phase. Deleting the ad and recreating it would be considered a major change.

[@rejjie]

@@MarketHustle thanks again for getting back to me, looking forward to seeing what new videos you post 👍

[@dailymotivations3447]

How do you then test against different interests without doing multiple adsets in the campaign?

[@MarketHustle]

You need different ad-sets. That would be a scenario where there is a business case to gain a learning. Thus you might not care that you might not reach optimal performance.

[@dailymotivations3447]

@@MarketHustle Thanks!

[@haaris3354]

Thank you for this great content, learned a lot. Btw I have a question. I have a list of LAL audiences of around 2k and I know the demographic is females over 30 in the US. I have a limited budget of around 200 dollars. Should I just set up a single adset with a dynamic ad based on the LAL audiences and demographics and target a single-core interest, then scale it once it exits the learning phase? or should I go for multiple adsets with CBO?

[@MarketHustle]

Hard to respond to this... I would test different setups. Can't give you a great response based on the limited info here.

[@nihalahmed5941]

Loving all pieces of your content Zaryn. My doubt here is I run a campaign for a workshop that targeted the child age 8 to 12 years. When I tried the carousel ad for the lead generation campaign I ended up with 350INR Cost Per lead where the cost of the workshop is just 299INR. How to tackle this situation? When I even tried for boosting the event I ended with no engagement for the boost post as well.

[@MarketHustle]

Have you tried doing a Cost Cap or Bid Cap? This will prevent Facebook from running ads to users it does not think it can convert for the established rate that you put in.

[@user-fz4mf2sm1x]

When you build out new ad sets do you just duplicate or create from scratch? Does duplicating start a new learning phase?

[@MarketHustle]

Duplicating an ad-set will restart your learning phase. Regardless if you start from scratch or duplicate the ad-set you will restart your learning phase.

[@ronnizag]

Hello very nice video. Actually on traffic campaigns they also do have learn ing curve. On video it sais the opposite. I have a question though when we get the message it cannot exit the learn ing curve should you suggest to raise the budget of the campain? Thank you!

[@MarketHustle]

You might be able to see it on other campaign objectives but it does not have an impact the way it does for conversion campaigns. If you are not exiting the Learning Phase and have restricted bids that do allow you to generate over 50 conversions then yes you might have to increase (however there are always trade-offs to consider: For example, will exiting the learning improve CVR where as you can justify the increase in bid, these are all things you must test).

[@AlejandroGuitarra001]

Question: If I have a campaign with 2 ad sets with different audiences and CBO, the learning phase is from the campaign level? if in one week, adset one has 40 conversions and adset 2 has 15 conversions, In a CBO campaign, I would have 55 conversions?

[@MarketHustle]

No, the learning phase is (per each single ad-set). So the 40 ad-set is close to exiting, and the other one needs 35 more! Make sense!?

[@AlejandroGuitarra001]

@@MarketHustle Thank you and got it

[@tallysumekh668]

Thanks for the helpful video! My ad is not producing any registrations (lead conversion) and ran for about 2 weeks with a $200 budget. How do I know if it's my audience that is not accurate or my creative? Thank you!

[@MarketHustle]

It can be the targeting, the creative, and/or the product which in this case is registering to something... If the incentive to register is not high enough then the best ad in the world won't drive results. Feel free to share a screen shot of the ad to my IG @thezrock and I can give you some notes.

[@ben_reaper]

do you know why my ads always go from "in review" to "active"? in my two years of facebook ads ive never seen the term "learning" anywhere on my ads. im positive theyre in the phase but it'd be nice if i could see it.

[@MarketHustle]

Interesting. I have heard many people say that here on this video. There are 13+ different versions of Facebook running globally at any time so there might be difference depending in what area you are in.

[@leonardidav]

Same here...have you figured out why?

[@NiranjanKumar-ju9hf]

Thanks for the awesome content 🤝.. what if we change creative in an Ad, will adset or campaign go into learning mode again ?

[@MarketHustle]

Yes. If you (have to rotate) just create a new ad-set and turn off the old one.

[@jonjon_media]

I'm currently running a traffic campaign and it is in this learning phase with Landing Page View results. Do you know why this is? Also, would a Reach campaign be smarter for a Pixel that is only 7 days old, but has around 3k events in that time period?

[@alfredokalife8]

Why do my ad sets only say active and do not show the learning phase?

[@MarketHustle]

They might have exited the learning phase already -- it is usually easier for non-conversion campaigns.

[@juneplum10801]

Hi My conversion campaign has been running for 3 days, today is the fourth day and I noticed a steep decline in traffic. I then received a notification from facebook suggesting I combine my Ad sets into 1 which I did. Now it shows "Learning" phase. Delivery has been minimal and no traffic has been coming to my website. I tried creating 2 more conversion campaigns but they have been in Review all day. It has never taken this long to review my campaigns. Please help

[@MarketHustle]

Ahh, first thing. Don't make multiple changes at once. If you're delivery has tanked the best practice is to build a new ad-set and turn off the old ones. Hope the traffic has picked up but there could be many reasons why.

[@PhinaLovesMusic]

I think they may have changed something recently because I have my ad set to traffic/link clicks and my ad has been stuck in the learning phase for a few days now

[@MarketHustle]

Best thing to do here is just duplicate the ad-set and launch a new one, and turn off the old one. That usually does the trick!

[@mama2457]

Awesome video man! Just wanted to ask if its okay to increase budget on winning adsets during learning phase? I'm using conversions btw. hope you could give me a great feedback ;)

[@MarketHustle]

It's not recommended, it is best to set your ideal budget for a campaign/ad-set as you will reset the learning phase and hurt your performance. Daily budgets tend to be more popular to max out results.

[@mama2457]

@@MarketHustle thanks sir. do you suggest to make a duplicate campaign and increase the budget on the adset level? and still run the old winning campaign?

[@MarketHustle]

@@mama2457 yes to the first part, no to the second part as you will be bidding against yourself for the same audience. I would turn off the old audience once the new one has started to deliver.

[@beve83]

Would you recommend starting with an "initiate checkout" and then switching to "purchase" once 50 purchases are reached or starting a brand new purchase campaign with the same ad set once 50 is reached?

[@MarketHustle]

I would aim for conversions first, and if you are not meeting them after a week or so then consider switching -- but try for the sale first to see what happens.

[@minalsuryawanshi4943]

I m running FB ad for app install campaign. but every time I create campaign it will soon go into the learning phase and won't go for a long time. If I try to change the title, description of the image it will again go into same learning phase with no conversion. What I should do?

[@MarketHustle]

This is normal. Every campaign goes into learning phase when you create it. You need to reach about 50 installs to exit the learning phase as explained in the video. DO NOT CHANGE INFO, every time you change the ad it 'resets' the learning phase and has to start over. How many conversion are you getting per day?

[@minalsuryawanshi4943]

@@MarketHustle Sir actually they r not getting any converation.. we r being charged but with 0 conversion and not understanding where r going wrong. I thought of waiting for few days and see the behaviour but it's still same. Initially we use to around 1000 conversions and app installs but since once month its is drastically reduced.. infact its not giving any result at all

[@minalsuryawanshi4943]

@@MarketHustlethanku for immediate reply sir.. its my mistake I saw late.. but I will be glad if u help me out in this

[@MarketHustle]

@@minalsuryawanshi4943 So it sounds like we need to 1) figure out what has changed, and 2) how to ramp performance back up. Two things I cannot answer on here and without seeing all you account setup. Book a chat here and I am happy to consult you on this: calendly.com/zarynsidhu/fbads-localcampaign-call-with-zaryn

[@johnwick5296]

Hello, great video! I have 3 questions: 1. What you recommend ABO or CBO for 1 campaign, 1 adset, 2 creatives. 2. Can I add new creatives in that adset & apply off others in the Learning Phase and after? 3. What you recommend for ABO & CBO Campaign bugdet in the Learning Phase and after: dublicate campaign or increase bugdet?

[@MarketHustle]

You don't need CBO or ABO if you only have 1 ad-set. The tool is mean to distribute money between multiple ad-sets. Adding creative after launch only makes sense if your creative fatigues or is not working, in which case, as mentioned in the video it is better to duplicate the ad-set.

[@aenanotech8678]

Hi, i got learning limited adset showed up on my campaign, but it was running good before. Somehow my friend doesn’t even have that learning phase on his campaign for the first time on conversion. Can you explain that? And what about if i got a message pop up on adsetting says ‘you might get zero purchase’ even the same adset i used before was profitable enough for me to get 15x ROAS. Please help. Thanks..

[@MarketHustle]

Hi There- Ok a lot of things happening here. Not sure I can give you any answers without looking under the hood. Just the same way you clear your cookies/cache when your internet browser is acting up, you can rebuild your ad-sets and launch a fresh batch to see if that helps re-stabilize delivery and exit the learning phase. If that does not give you results, book sometime on my calendar here and I can help review and troubleshoot: calendly.com/zarynsidhu/fbads-localcampaign-call-with-zaryn

[@pratiksawant8468]

What about post engagement?? Does this require learning phase??

[@MarketHustle]

I am not sure I understand, but organic posts do not have anything to do with the learning phase if that is the question.

[@pratiksawant8468]

@@MarketHustle thank you so much for responding. My question was regarding sponsered ads on Facebook For post engagement.

[@MarketHustle]

@@pratiksawant8468 yes it does. Basically all ads go through the learning phase, you will only notice for conversion campaigns (most likely) as you need to get about 50 conversions in about 7 days to exit the learning phase. The more conversions the better FB will understand who is the audience you are going after.

[@pratiksawant8468]

@@MarketHustle thanks a lot ❤️

Hi Zaryn, But what about Page Like campaigns? I need 50 opti. events to get out of the Learning Phase but the only opti. event is Page Like. In e-commerce you can set event from purchase to add to cart if you can't get enough events but in Page Like campaings you have only one event and that is Page Like. Also my ads work differentely. Example: I have $200 budget for 1 month on Page Like campaign. I am willing to pay $0.80 for Page Like. Results: Just after 3 days I fell into Learning Limited. I got somewhere between 15 - 25 opti. events. And my cost per Page Like is around $0.40 which is 50% less than I am willing to pay. Any recommendations? Thank you

[@MarketHustle]

A page Like campaign does not enter the learning phase as it is not optimizing for a action on a website or within an app. Also, I would never recco running a page like campaign (big waste of money), and usually does not drive business outcomes (i.e. leads, sales, market share, etc). If you want to go deep into strategy, setup, and execution -- feel free to book a 1-hour slot on my Cal (I am on vacation next week but there should be openings after that) Book here: calendly.com/zarynsidhu/fbads-localcampaign-call-with-zaryn

[@darshanbawa03]

@@MarketHustle I started a page likes campaign, and it does go into the learning phase. It has unfortunately been there for 3 days...

[@MarketHustle]

darshan bawa Intresting, again I/no clients I work with run Page Likes as a 2017 study published by Facebook, Oracle, and Nielsen proved that CTR-type of engagement does not correlate to business outcomes (i.e Sales). I would disregard that, the LP is more important to care about if you are having performance or delivery issues for lead/sales gen efforts.

@@MarketHustle And what would you recommend on online marketing (ideally FB) for real estate agency? :)

[@updated9918]

thanks for video, can i change budget after exit learning phase?

[@MarketHustle]

Yes you can, but it might cause you to reset.

[@loicst-denis4201]

increase it only by 20% every 3 days

[@rscooldesire]

I created an adset for purchase event but didn't got enough purchase in a week and it got learning limited, so my question is that should i change the optimization event in the existing adset or duplicate the adset and change the optimization event?

[@MarketHustle]

1. Duplicate the ad-set to launch for Monday morning 2. Consider changing the optimization event, instead of Purchase try the step before (i.e. Add To Cart).

[@rscooldesire]

@@MarketHustle thanks for your reply, if the new adset with optimization event add to cart get enough events and exited from learning phase then what should i do? 1. start the previous adset with purchase event, 2. change the optimization event of new adset from add to cart to purchase 3. create a new adset with purchase event

[@MarketHustle]

@@rscooldesire There could be many different paths and too many variables to respond to in a simple comment here. If this is a priority for your business then you can book a 1:1 zoom call with me and we can dive into this further -- you can schedule below when you are ready: calendly.com/zarynsidhu/fbads-localcampaign-call-with-zaryn

[@zeefudeking]

@@rscooldesire what did you try here ?

[@Morganyh]

so what growth should i see over 1 monh of leaving ads running? first day ive had 10 sales what should it be by the 4th for example

[@MarketHustle]

I can't tell you that without knowing your historical info, you are asking for a forecast.

[@ezigadgets4548]

Great Video , thanks a lot , I believe I will change the objective to add to cart or content view as I am not able to get out of learning phase, I have a question for you sir, for Audience targeting, do you prefer making a custom avatar with all criteria and interest we believe that our future clients will have, or choose a general interest and have a wide range of audience? and what daily budget you believe should be used in each scenario thanks in advance

[@MarketHustle]

So glad you enjoyed the video! I would love to give you awnsers to your questions, but I try to avoid giving generic recommendations. I would need to ask a lot more questions to be able to give you a clear strategy that can drive ROI. With that said, you are welcome to book a chat with me -- we can do a 1-hour call and we can review your approach and I can share actionable feedback in real-time: calendly.com/zarynsidhu/fbads-localcampaign-call-with-zaryn

[@dorisluke7831]

How about create a new campaign while the current campaign in the learning phase? Will it affect to the learning process?

[@MarketHustle]

Nope, the new campaign is independent and will have to go through its separate learning phase if it is a conversion optimized objective.

[@dorisluke7831]

@@MarketHustle thank you!!!

[@steveniannelli2756]

if im selling a 67 dollar product from a vsl where i first collect emails and use a 7 day click conversion window and a starting budget of 100 dollars/day then i wont be able to get the required 50 purchases/week so then what am i supposed to do? my concern is if ioptimise for leads or atc then i will get much lower quality traffic who wont buy. also isnt it best to have one interest per adset for cold traffic which will make it even harder to exit learning phase?

[@MarketHustle]

If you are unable to get 50 conversion in a week, but your campaign is performing then no need to make any changes. If you are having delivery issues, like your budget is not being spent, then its when I would consider making changes. Some conversion campaigns never reach the learning phase, but drive purchases and are profitable. If you want to go deeper on this or all things Facebook we can setup a chat to look at your campaign setup, and historical performance. Book right herrrrrr: calendly.com/zarynsidhu/fbads-localcampaign-call-with-zaryn?month=2020-05

[@ginogutierrez5225]

@@MarketHustle The video call is free??? If i set a campain and hus objetive is conversion and his event is Add To car.... is a good idea? to get the 50 conversions and get the data

[@MarketHustle]

​@@ginogutierrez5225 Hi Gino- There is no wrong/right response I can give you with the limited information I have. For these more complex questions I prefer for us to do a call so I can understand all of the variables before helping you pivot your strategy. The call is $150, I am confident that you will save 10X in your investment with what we will discuss in the hour.

[@manukbhutani]

Answer to your Quiz: I think it will be 100 conversions, but not really sure, will be great if you can unleash the answer :-) But thanks so much for the video, it was much needed. Let me apply this in my campaign and see if I can generate better results

[@MarketHustle]

Glad to hear that -- the ideal number is 50 conversions in 3-5 days, for optimal performance, but it can also be within 7 days. Per each ad-set.

[@manukbhutani]

@@MarketHustle Sorry just checking again, do you mean we will have to get 50 conversions per creative as well, Actually I m talking about the Quiz you posted at the end of your video, wanted to know the answer and the logic..

[@MarketHustle]

@@manukbhutani 50 conversions per ad-set, not per creative.

[@manukbhutani]

@@MarketHustle Awesome, thanks a ton!

[@m.fahmisyahputra5251]

if we edit our ads (like Picture or caption) is it gonna reset the "Learning phase" ?

[@MarketHustle]

Yup, it will. Any significant change will.

[@Ghost1face]

So how do you edit that AD without reset? Also i keep getting Limited Learning after a week or so?

[@cloudfeline9892]

Your Cheat Sheat Link isn't working, not sure if it was just me or not. Just a heads up. Great content.

[@MarketHustle]

thanks for the note, just tested it and worked on my end -- try it again or use this link instead =) marketandhustle.com/free-offer-fb-ad-hacks-cs/

[@johnwick5296]

What audience do you recommend: Look A Like 1% (120.000) or interests 3mil+

[@MarketHustle]

If you have a large budget to effective reach the larger audience at 2-3x frequency a week then go that route (if what I just said doe not make sense then watch my video on Audience Size-to-budget ration), this will likely cost 500K+ to effective reach -- otherwise make your audiences smaller so you can increase your frequency (people need to see you ads multiple times to push them down the funnel) a large audience with a small budget means most people will likely not even see it 1x.

[@D2G10]

I've set my Ad campaign to clicks, yet it is still stuck in learning phase. any clues? I've duplicated the ad set and disabled the old one. still no go.

[@MarketHustle]

Yeah, I just made a whole video about it (lol). You need at least 50 actions to exit.

[@anish461]

Hello, I hope you're doing fine! I'm running a lead generation campaign for solar and I'm unable to exit the learning phase. How significant a change can be when the ad is in limited learning? Whenever I make a slight change it again goes to beginning of learning phase. Like I tried changing the budget from $100 to $125 but it was still in limited learning

[@MarketHustle]

Yes that happens. Can you optimized for a step before the lead? Maybe visited a pricing page?

[@anish461]

@@MarketHustle Sorry! I didn't get it. Can you please explain a bit Thanks!

[@MarketHustle]

@@anish461 Hi There- Why don't we setup a call and I can explain it and help you with your existing campaign strategy and performance -- you can book a time on my Calendly here: calendly.com/zarynsidhu/fbads-localcampaign-call-with-zaryn

[@almightyvision8640]

being that facebook is charging me even while my ad set is in the learning phase, in a 7-day click to conversion campaign is 7 days a recommended amount of time to determine if i should pull the plug on the campaign ?

[@MarketHustle]

Yes, I would say 7-day click 1-day view is ideal for most people. There are specific scenarios where I would recommend 1-day click, but rarely.

[@claudi3ux]

Is there an official source where I could read that if my conversion window is 1 day, I must have all 50 conversions in one day? I can't find that anywhere.

[@MarketHustle]

Well you wouldn't find that as the above is a grey area. Also, unless you are scaling and saturating your audience you likely would not see the major implications of these settings. To be honest, 99% of Facebook Advertisers are fine with a 7-day click 1-day view. Hope that helps!

[@VillaSs4]

Great Work! This video is very helpfull!! But i have a question..Please help me if you can! What type of conversion window are you suggest for high price items (100-150€)? I usually use the fb default window "7 day click and 1 day view", i have about 7-10 conversions per day, i want 7 days to take 50 conversions and exit from the learning phase BUT from the THIRD day my campaign is "learning limited". should i use only "7 days click" window? or to do something else? *my daily budget is about 50-70€ and i run only 1 campaign with 1 or 2 adsets Thanks in advance and Keep up the good work1

[@MarketHustle]

For high ticket items, you want a 7-day click and 1-day view. Can you confirm that after you reached 50 conversions within 7-days the the learning phase completes? The learning phase does not always complete (for different reasons) even if you reach ~50 conversions. However, if you are getting delivery + good performance then it is only a diagnostic tool and I would not worry too much.

[@kurbanjanmemet7615]

sorry i have a important quastion that killing me for long time, if i swich off the ad set while its bed time, and switch on at second day morning, does it resume learning phase or it will also reset it? its important for, waiting for your reply

[@MarketHustle]

Do not do that. It will reset it each time. Only turn off for essential reasons, as mentioned in the video.

[@kurbanjanmemet7615]

@@MarketHustle thanks a lot, I'll do that

[@life_withkj8353]

What would be the best budget to set your ads for the learning phase?

[@MarketHustle]

That is a trick question LOL, but basically it should be at least the cost of conversion x 50 (in a perfect world).

[@zeefudeking]

@@MarketHustle Should our adsets exit the learning phase within 30% of the budget!

[@MarketHustle]

@@zeefudeking the ad-set does not care how much budget you have. It exits once it has enough quality conversions which on average are about 50, but can me more or less.

[@RareMofoz]

Im also having the same problem, not sure how to show the learning phase. All my adsets just say Active. It would be helpful if you can make a video on this to see visually

[@MarketHustle]

Just change your custom columns in ads manager to 'Delivery' and you can see the Learning Phase tab.

[@pleaseforgiveme1749]

@@MarketHustle same problem. did what you said but still nothing my cbo with 1 adset has 11 conversions for about 2 weeks adset normal campaign has 12. but even so i remember when I I launched them it only says active and not learning. im from PH i have a low budget and just a student i want to make income

[@MarketHustle]

@@pleaseforgiveme1749 , if you are getting conversions the learning phase does not matter... getting sales is the #1 thing -- learning phase is about optimization, meaning it can make your campaign better, but if you are getting good results it does not matter especially if you don't have the budgets to get at least 50 conversions in a week,

[@pleaseforgiveme1749]

@@MarketHustle oh i see. im a newbie in facebook ads and i am stressing out how can I get more conversions per day. sometimes i dont get any in a day. i was worried this might be the problem because I didn't show any learning phase. Now I am hoping if I read 50 conversions per account I wojld get bettet result.

[@pleaseforgiveme1749]

@@MarketHustle I also changed my budget recently because i thought that was the problem. in Philippine Peso i first started with 300 pesos which would get 1 conversion then everh 2 days I add about 100 pesos. that was my friends recommendation and he is doing well

[@IbraHim-gw1vi]

How time gonna take learning phase ??

[@MarketHustle]

Usually 7 days

[@clintonfelix]

Please, my Ad Acc was restricted severally on FB. They open it up after an appeal, but whenever I put up an ad, they say I can't run them. I am trying to run ads for an ecommerce store selling consumer electronics and smart gadgets. All the ads I tried running using pictures: traffic, conversion obj never ran. The only ad that successfully ran a week ago was an engagement short video slide with no link to the site. I've tried several things, but they keep restricting my Acc. I'm a freelancer. Started my journey this year. How do I address this pls? Thanks

[@clintonfelix]

Ad error message is always "This ad cannot run because it promotes content to bla bla misrepresentation and scam people out of their money bla bla..." We're advertising smartwatches, consoles and vlogging kits. Basically consumer electronics. Pls could you offer an insight on what to do? Thanks in anticipation

[@MarketHustle]

Hi There- it sounds like the ads and/or landing page are running into a policy violation. What is the reason of the violation that you are prompted? BTW - here is the link: facebook.com/policies/ads/

[@clintonfelix]

@@MarketHustle thanks you for taking out time to read through my question sir The policy violation says: "This ad cannot run because it promotes services, schemes, or offers using deceptive or misleading practices. " Pls how is it landing page sir? I have even triesld linking straight to my store without funneling through a landing page and yet its still not permitting. I have also read all the violations and tried to tweak it correctly. I have studied all your videos within the past 3-4days for enlightenment and best practices. How does the landing page relate with the ad sir? Thank you sir.

[@MarketHustle]

@@clintonfelix So Facebook thinks you are doing something scammy? WELL, usually their AI and manual verification are pretty accurate -- if you have lingo like "get 1 million views on youtube" or any wild claims then just remove them from the ads and the website and resubmit.

[@clintonfelix]

@@MarketHustle okay sir. We just offering buyers "buy quality gadgets at cheaper. 20% Discount off first purchase order" Nonetheless sir, I will review the ad copy again.. I'm very grateful for your insight. Thanks for sharing your wisdom. I'll revert with outcome. Thanks.

[@amritpalsinghghotra2306]

i have never seen,,learning phase" trying to figure out how to activate it, I cant find a single video or google information which tells me how the fuk I can activate the learning phase,,,,,going me on my nervous

[@MarketHustle]

Deep breath my Singh brother -- you don't have to activate it, Facebook does this automatically for all conversion campaigns -- go to you FB Ads Manager and under the columns change the view to "Delivery" and you will see it :)

[@lalalalalafify]

I think there is something more at play here... I also never see learning phase

[@lalalalalafify]

I have spoke to support chat three times and they have yet been able to help. I have one chat escalated to somewhere else and are waiting for a response via email .. are our ads learning ? or is there a technical fault ?

[@MarketHustle]

@@lalalalalafify strange -- I say, I am gonna ask my reps about this.

[@MarketHustle]

@@lalalalalafify To your point on the other video -- how would you know if not seeing the Learning Phase is actually having an impact. You wouldn't know either way. My rule of thumb is that if my delivery gets off (i.e. one day I have 10k impressions and the next day 5K, from a Monday to a Tuesday for example) then I review my delivery status to see if that might be the issue. -- As mentioned, I will chat with my reps about it and maybe make a 2.0 to this video to address this deeper. Turn on notifications and give me a week or two ;) -Z

[@yongshuangsu4629]

How many campaigns will you put in one ad account?

[@MarketHustle]

Depends on the business and strategy -- at a minimum, you want to separate by prospecting vs. retargeting campaigns. Check out some of the 2022 Facebook videos on the channel for more on this.

[@royrockerfeller]

I am experiencing the learning phase when I use the traffic objective.

[@MarketHustle]

I just made an updated video on this topic, on the channel. I address this :)

[@Miguelangel-fn2rz]

VALUE 🏆💯

[@MarketHustle]

All day playa!

[@bitofwizdomb7266]

That never pops up on my screen . In fact I never see anything whatsoever anywhere about “learning phase in progress “ in my ads manager

[@MarketHustle]

Good, then that means you are possibly exiting your learning phase rather quickly.

[@seybertbryan]

Hi. Please help. I can't see the "Learning" on my Delivery column it's always been "Active" for 5 days. When does it start appearing on the column? Seems not happening. 😭

[@MarketHustle]

Are you running conversion campaigns? If so, how many conversion are you getting in a week?

[@seybertbryan]

@@MarketHustle Hi. Yes. It's conversion. I get less than 50.. :(

[@Divyadhamija]

Answer to the POP quiz- conversions are dependent on the # of ad sets not the creative so 50 conversions.

[@MarketHustle]

Correct :) You are too SMART!

[@martinhalada9470]

Pausing adset for a weekend would not reset the learning phase, it resets after 7 days of being paused.

[@MarketHustle]

Yes, pausing is considered a significant shift. I would say not to pause on weekend, and if you need to for a business reason -- then use the native tool to change the days of the week your ads are show, as you can control that within the ad-set level and it won't hurt performance.

[@avishekadhikary6580]

Great video indeed but I have registered and requested for 'Facebook Ad Hacks Cheat Sheet' which I don't receive. Thanks to you any way.

[@MarketHustle]

If you have Gmail, check you Promo tab... if you don't have it -- send me a note on my website zarynsidhu.com and I will sent it your way.

[@fabok4]

You are wrong. Learning phase is applied to campaigns with a traffic objective and landing page views.

[@MarketHustle]

Yup -- I wasn't aware when I made the video because it is usually very easy to exit the learning phase for non-conversion campaigns. Im' gonna make an updated video after speaking to my Facebook reps :)

[@fabok4]

@@MarketHustle the number of clicks is very dependent on what you are marketing. Looking forward for the updated video. :)

[@ibidabojonah]

I’m not being charged on the learning phase, which means my ads is not being shown to people.

[@MarketHustle]

ads are being shown to people during this phase

[@wheelie642]

I am new to FB. I don’t see any ads populating my FB page. If someone has a car detail business running a special I suppose I wont see the ad. Suppose they want people to read their ad then think to themself hey, I should think about getting my car detailed. This business is totally near me I should give them a call. But NO! It seems FB ads are ONLY GOOD for someone already thinking of getting their car detailed and searching “car detailer” That is a VERY POOR METHOD OF ADVERTISING. That’s more like a phone book listing than it is an advertisement. This type of advertising doesn’t plant a seed in anyone’s thoughts because nobody sees the ad that doesn’t already have an interest. So, I have to search “car detailer” first before I see their ad? That’s just ridiculous. That defeats the purpose of an ad. I would expect all ads to appear to everyone like a newspaper ad will do. I mean seriously. What’s up?

[@tutyriders]

50 conversions to exit the learning phase per ad set

[@MarketHustle]

BOOOM -- YES, you are RIGHT!!! 👏

[@evontan1805]

Market & Hustle 50 conversion is a lot. So how after 1week no 50 conversions. I should regret a new campaign? Or stay on and adjust Adsets till reaching 50/week

[@jhunevillarmino6273]

He's doing it since 2010????

[@MarketHustle]

He and in I, yes -- I was buying on Facebook when all this cool stuff wasn't even available.

[@pleaseforgiveme1749]

How can I change my budget without resetting learning phase? so I can still achieve good conversion on that adset or campaign Also why does my Delivery status in my ad accounts say only active. There no indicating if it still learning or initial learning. Even when I create new ad sets. it always go directly to active once it goes active and not like before when my ads is approved it says learning.

[@MarketHustle]

This might be a technical glitch, reach out to Facebook Customer service via your Ad Account and/or your Business Manager for support. Lastly, here is more info to read up on: facebook.com/business/help/112167992830700?id=561906377587030

[@elainewynn8336]

Wrong, Traffic has a learning phase, too.

[@MarketHustle]

I don't believe that it impacts performance the way a conversion campaign does, but I will check with my Facebook reps and see if it matters.

[@MohdReezamMohamed]

100 conversions

[@MarketHustle]

You would need about 50 conversions per ad-set to exit the Learning Phase.

[@MohdReezamMohamed]

@@MarketHustle Thanks

[@fenders9911]

mine is saying it now first time i seen it

[@MarketHustle]

Huh?