Marketing: Channels of Distribution

[@BetterWorldOrder]

You were recommended to me by a professor at CTU, and I'd consider it to be a good recommendation as your explanations are indeed very concise and clear. As someone with virtually no real marketing background your approach is a huge help.

[@briankmccarthy]

+scott_t_keller Thank you for the feedback! I'm glad you found the video helpful.

[@milankaslavova1860]

Excellent presentation! I shall use it tomorrow in a class session. I was a Fulbright scholar at PSU in 1990 and I am glad that the instructors there continue to be innovative in teaching.

[@briankmccarthy]

+Milanka Slavova Thanks you for much for your comment. Much appreciated. It's great to hear from a PSU Viking!

[@ravisuno]

I have been teaching marketing for more than a decade now, the video is excellent as it starts from basics and then moves further to provide practical examples, thanks for sharing . it is proving to be useful in my sessions as well

[@howtomakemoneyonline3073]

It's taken me a while to appreciate how good KZbin is. Thanks for the video

[@HealthWiseExercise]

My professor provided the link to your video. Excellent, clear and concise information. Thank you!

[@briankmccarthy]

Glad it was helpful!

[@rossthomson9463]

Excellent video

[@womenwhorockwithsuccessmed2519]

All of your tutorials are great and well broken down so that the student can understand the metrics of the topic.

[@rogeliomanzur6250]

Pricing is one of most significant aspects of marketing and perception of an overall business value. Pricing automatically generates a perception of the brand and immediately sends a message to the client about the perception of value the company has for the brand. The pricing methods discussed; cost focused, competition focused, and customer value based, helped define pros and cons of each approach. Cost because it only factors how much the company spent, fails to take into account what the competition is doing. Competition based pricing somewhat ignores the client value and is likely to promote a price war which hurts margins. Customer based helps understand the client requests and possibly be a good method which can ultimately draw attention and bigger competition which can later turn into a price war issue. Pricing execution understands how much the customer is actually paying after discounts, promotions, etc… The best pricing execution takes into account both aspects of pricing, the methods and execution, in order to set a price and ensure that price is executed. Having worked in the hotel industry, I noticed that the revenue maximization departments help with pricing and follow these methods proposed. Any business I create will ensure these pricing methods and execution techniques will be implemented to ensure the most optimal ever evolving price for our service/products.

[@Confet13]

I'm also learning marketing but from French School, and I wanted to thank you for your very great videos and explanations

[@11x1x1]

This is one of the best marketing video's I've seen. It clarified many things that weren't clear to me. Thanks!

[@ayman1990y]

I have a final exam and this video helped me to understand the overall of distribution channels. Liked it and thank you so much :)

[@briankmccarthy]

+Ayman Alyahya You are welcome! I'm glad the video was helpful.

[@TheIngPin]

Excellent use of multimedia to explain the term. Very clear presentation that had a balanced use of the concrete and abstract.

[@briankmccarthy]

Thank you for your comment. I'm glad you found the video helpful.

[@patrickbord7979]

Thank you for your concise description. Very good example, too. Easy to follow and understand.

[@briankmccarthy]

Patrick, you are welcome. Thank you for the comment.

[@tapishpanwar2537]

What a succinct explanation to the concept.

[@briankmccarthy]

Thank you, Tapish!

[@neromahathave9719]

Simple and informative....This lecture video helped me for my assignment ...Thanks for uploading

[@mostafaahmad3675]

Sir, I must say, your videos are very useful, they're in a very simplified and entertaining way! Thank you so much for every second of time & effort you spent on doing such tutorials!

[@briankmccarthy]

+Mostafa Ahmad Thank you very much for your feedback! I'm really glad to hear you find the videos helpful to you.

[@sandhyarai516]

this is really something which gonna help me in my exam😁 thank you so much sir 😊

[@briankmccarthy]

You are very welcome. Good luck on your exam!

[@dineshjoshi7785]

Nice explaination about channels and how to use perfect channels to sell products. I thank u sir for making this video.

[@briankmccarthy]

Dinesh, thank you!

[@zubairghaznavi6089]

Thank you so much Dear Sir, I am teaching marketing management subject,its really helpful...i want to add one thing that we need more examples for each topics.. thank you once again.

[@minervasustaita8772]

excellent explanation of the topic distribution channels, I really like it and I recommend it.

[@briankmccarthy]

Minerva, I'm glad you found the video helpful to you.

[@medomoon]

Thank you, I very enjoyed how your presented the information, and the real life examples.

[@satishmanda_2358]

Good one ,very informative

[@sheikhzain2851]

thanks for sharing this video it will be very helpful to me

[@Gabrielkjones]

Brian, thank you. Very concise and helpful.

[@briankmccarthy]

Gabriel, thank you for the feedback!

[@paachooandrews6006]

You make marketing exciting. Thank you so much.

[@briankmccarthy]

+T.K. Andrews You are welcome. Thanks for posting.

[@brunoescoto9630]

+T.K. Andrews Marketing is exciting ;)

[@sirinaissaka9354]

Very educative video, thanks

[@briankmccarthy]

Thank you!

[@kellyd4347]

Thanks Brian, I found this video really helpful for my understanding of channels of distribution. Subscribed!

[@briankmccarthy]

Thank you for the feedback and for subscribing! I'm glad you found the video helpful.

[@victorm.renazcosanchez8972]

Thank you for this video. Very useful information!

[@briankmccarthy]

You are welcome!

[@TonyMontana-pe6vf]

nice presentation, short and clear explanation.

[@Lama-rt4xk]

Thanks so much for explaining , I understood channel distribution perfectly

[@briankmccarthy]

lama j Thank you for the feedback. I'm glad you found the video helpful.

[@homerhe7962]

Thanks Brian, I will cite this into my assignment.

[@briankmccarthy]

Welcome! Thanks for taking the time to comment.

[@ginabraga4842]

thank you for sharing

[@briankmccarthy]

You are very welcome!

[@TheLordsofMidlothianRVA]

Good video! Thank you, sir.

[@chuimedia]

Awesome video, that was very helpful to me. I liked the clarity and simplicity of it. Thank you for sharing your knowledge on marketing channels.

[@briankmccarthy]

+Chui Media I'm glad to hear you found the video helpful! Thank you for letting me know.

[@brownerick122]

wow, it is explained in very simplest form, thank your for effort and time

[@briankmccarthy]

You are welcome!

[@neelwasantha1995]

sir really interest and informative, i used this in my lectures and my student also watched ...i wish you all the best ..and upload some video clips....thanks

[@briankmccarthy]

+neel wasantha Thanks for the comment! I'll try to upload some new videos soon.

[@Virtuosont]

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[@cargadoresoriginales2460]

very nice video congratulations from colombia

[@briankmccarthy]

Great to hear from Colombia, Fuerza! Thank you for taking the time to comment.

[@brunoescoto9630]

Hi! I´m already studying marketing but I find fascinating to hear different points of view. Sometimes one person my skip or miss points and I think you have a very clear way to explain things. Thanks and I already subscribe to your channel :)

[@briankmccarthy]

+Bruno Scott Thank you for you feedback and for subscribing to my channel. Much appreciated!

[@mayakiduniyahai]

awesome Video, you made it very easy to understand. Thanks.

[@shardul2993]

Wow. Sir I really like the method of your teaching. Firstly, its very sequential which helps in understanding each concept properly, as we can understand the topics individually. Secondly, the approach to each topic is very simple, besides being informative. Moreover, the examples let us understand the practical usage of the concepts.

[@briankmccarthy]

Thank you very much, Shardul.

[@namansoni7130]

Thanks Sir! I performed well in exam because of the information you're providing! 😊

[@briankmccarthy]

I am glad to hear this, Naman!

[@raychaudhuri]

extremely nice...learnable to the core. thanks Brian.

[@briankmccarthy]

+Suvro Raychaudhuri You are very welcome! Thank you for taking the time to comment.

[@mjan6904]

its the part of my research really you guide me thank you

[@eknathvivekan6740]

Excellent work!! Crisp and Clear!! Keep it up!! Expecting more :)

[@vmehighlow4481]

Brian you're a gangster, keep it up homie

[@genuinereviews7126]

Wow. Thank you. There is so much garbage on the internet. I wish I saw this video 3 HOURS AGO!!!!!!

[@dannycraig9820]

Very helpful thank you!

[@LGseeker]

awsome video and visuals. Thank you!

[@briankmccarthy]

Much appreciated!

[@KB-jv4wn]

thank you for this great knowledge, i have learned a lot not only the thought of the content but also the meaning of some business terms :D

[@briankmccarthy]

Thank you very much.

[@arielbauer1876]

Nice!

[@vipinpatil7202]

thanks a lot...... it is really helpful

[@andreaananthakumaran5328]

Thank you so much for making these videos. It really helps me a lot. :)

[@disle510vlogs9]

thank you very much for you dr

[@briankmccarthy]

You are most welcome.

[@fdepsantander4241]

VERY WELL DONE THX

[@briankmccarthy]

DALLAS WARD Dallas, thank you for the feedback!

[@samdogg11]

you my friend, have just scored a subscriber

[@briankmccarthy]

Brett, my friend, happy to have you on-board!

[@DrCastro0062]

Hi Brain, I hope that you can create some videos on global marketing because we need to teach our students to also understand the impact of global marketing and globalization. Excellent videos... Thanks, Dr. Castro

[@briankmccarthy]

Dr. Castro, thank you for the encouragement and support!

[@jewelforgenie7115]

Thanks it was very helpful

[@prateektekchandani]

sir , I really like your videos ,they are informative and interesting And I hope you upload more videos thanks :)

[@briankmccarthy]

prateek tekchandani Thank you for the feedback! Please check out my channel for more videos. kzbin.info

[@robynkeys-smith9613]

Well presented, thank you

[@briankmccarthy]

robyn Keys-Smith Robyn, thank you very much for the feedback!

[@robynkeys-smith9613]

You are Welcome

[@biraucatalin4126]

Thank you very much for this video, all best :)

[@briankmccarthy]

Thank you for your comment. I'm glad you found the video worthwhile!

[@polavenki]

Really the liked the way you explained with example. Super liked your video. Do you have any more videos on MDF & CoOp?

[@rahuldara]

Great introduction Brian. Which distribution models would you recommend looking into.

[@amdb5559]

Thank you sir, that was very simple, easy to understand and informative.. u mention that there are 2 type of channels (direct and indirect),out of curiosity, what about Franchise? lets assume, fast food restaurants. thank you..

[@briankmccarthy]

Ahmed, thanks for the question. A franchise model would be indirect since there is an intermediary between the producer and the customer.A franchise distribution model can appear to be direct because there are strict controls on the intermediary, but it is indirect since the franchises are not owned by the producer. Ahmed Bakori

[@timhong3845]

Thank you

[@briankmccarthy]

Welcome :)

[@hazemtaweel5554]

thank you

[@briankmccarthy]

Hazem, you are welcome!

[@MrMatchyG]

So helpful! Will you have more marketing lectures coming soon?

[@briankmccarthy]

MrMatchyG Thanks for the feedback! I have several marketing videos on my KZbin channel: kzbin.info

[@jaxx443]

Thank you.

[@annehoneyman4040]

Thank you , was very helpful :)

[@briankmccarthy]

+Anne Honeyman Thanks for the comment. You are welcome. :)

[@linwang6061]

Brian, thank you very much! the video is perfect and easy to understand ! Would you plz give me some suggection about improving the distribution of department store ?

[@briankmccarthy]

魏翎 I'm glad you found the video helpful. Please tell me more about the department store and the distribution challenges.

[@linwang6061]

Hey Brain, It's about taking account into the rather large diversity of distribution managed by the department store, such as Debenhams.

[@khoiho5721]

Thanks you and it was give me a lot

[@briankmccarthy]

+Tuan Khoi Ho Sy You are very welcome!

[@meisterjtv7097]

Are you still here mr brian? Pls upload more . like what is distribution management.

[@phunguyen6059]

tks so much!!

[@briankmccarthy]

You are welcome!

[@lukeyoung6850]

Very good! I just have one question. You said that Stihl chainsaws are an indirect form of distribution, but wouldn't it be direct because Stihl saws are sold by authorized Stihl dealers?

[@briankmccarthy]

+Luke Young Thank you for the question! It is indirect because Stihl does not own the dealers. For the most part, they are independent businesses.

[@fokluy6317]

Brian K McCarthy I hope you still reply the comment May you explain what is the purpose of Channel distribution

[@olivierz.buangi2602]

Sir, Thanks a lot for this simple yet very helpful content; may i have your twitter account for more?

[@uchews5182]

fuckin awesome dude!

[@user-bb3ci3gn7s]

YESSSSS! IN ENGLISH!!! XD

[@michaeldanisa199]

thanks.

[@briankmccarthy]

You are very welcome.

[@mohamedbelhaj5756]

7 stars.

[@briankmccarthy]

Is that 7 stars out of 100? :) Seriously, thank you for the comment. I'm glad you found the video helpful.

[@mohamedbelhaj5756]

:) I'm so happy for your reply, haha sorry it was 7 stars of 5 stars.

[@aeriophoen]

Hi, i want to know what is channel strategy decision criteria, thanks ^^

[@anshunidamanuri9823]

Im from russia and putin hates this.

[@briankmccarthy]

+Anshu Nidamanuri Please ask Vladimir to get in touch. I'm planning a video on how to avoid price wars in the crude oil industry and I'd love his input.

[@mesfingizaw6856]

Good video! Thank you, sir.