Marketing & Publicity For Your Band : Know Your Audience Discussion Panel | Metal Injection

Frank Godla of Metal Injection attends Inferno Fest Music Conference 2022 and sits down with Adam Sagir (Noise Cartel PR), Katy Irizarry (Season of Mist) and Celia Woitas (Hammer Hammer DE) for a panel discussion on publicity and marketing for bands in today’s age. Follow along as the group covers how they started, what they look for when building campaigns, advice for bands to make a name for themselves, ways a publication can grow, trends in today’s marketing climate and so much more.
00:00 Introductions
00:40 How the panelists started out in media
03:29 When should a band start thinking about publicity?
08:04 What are things you do to ensure coverage for your bands?
16:10 Has the rise of singles changed your PR campaign?
21:21 How involved do you get with artist social media?
24:10 Advice to bands starting out looking for representation?
30:00 How do you navigate publications with more available than ever?
34:00 Examples of proudest work in publicity?
40:00 Do you play into trends that happen in the world?
---------------------------------------------------------
Subscribe to Metal Injection on KZbin: bit.ly/ZhpTbA
FOLLOW US:
/ metalinjection
/ metalinjection
/ metalinjection
metalinjection.net

[@IntoTheNecrosphere]

31:13 Thanks for the shout-out, Katy! It - and your massive support over the course of the last 127 episodes (and counting) - is hugely appreciated. You rule! 🤘

[@katyirizarry232]

It is truly my pleasure! We're gonna conquer the world!

[@Bizarre616]

hihi ;)

[@HelpAlongYourWay]

Great panelists and honesty. I learned how to better interview, how to tweak my podcast, and how to work with the vision and desires of the artists - even for interviews. Your work is appreciated.

[@agnespoison]

So interesting, thanks 😎🤘

[@theheavygroovelist4922]

Spoiler Alert: "Don't be Shitty"

[@dsnodgrass4843]

...but have your shit together.

[@saimirzane8800]

Felicidades, es un buen ejemplo. 111 sentadillas son unos Kimmy-jka.Monster muchas y un buen ejercicio. Se deja ver que hay muy buenos resultados 😍👍 Saludos desde la Cd.. de world 🌹😉💖 los mortaless abian apreciado tan hermosa mujer.k

[@craigroaring]

Personally, i think marketing is the enemy of art. If you are creating what you think others what to see/hear, you are not creating art, but creating produce. Metal would never have existed had it been up to marketers. Neither would any other form of interesting, strange music. Marketers are only interested in money, fame and publicity, and care not of individual expression, unless it sells. I really have nothing but distain for marketing within the creative field.

[@TheReverOcelot]

If you open restaurant with best pizza in the world, you'll soon will be a bankrupt if you do not do marketing because nobody will give a shit about your product. You need to tell the world about your music and find potential listeners, music is your product but it is only a 50% of success as an artist. And marketing itself can be an art. Have your heard about Nine Inch Nails Year Zero album promo campaign?

[@robwilliamson5178]

@@TheReverOcelot I would even say 10 percent of success, unfortunately.

[@dsnodgrass4843]

OK, I can see that. The difference between your perspective and mine is, you believe art is primarily about self-expression; where I believe it's about communication. You can do wonderful things to express yourself, but the expression is not complete without the beholder. Beholders today are absolutely snowed under with people demanding or begging their time and attention for commercial purposes using huge amounts of money, technology, and effort. That makes it a mountaineering challenge to make your expressions heard. All marketers do is work to give you a better chance to be heard. Sometimes they go too far demanding you make what they already know how to sell, yes; but we're far better off with them, who know how to sell what we make, than trying to do both without them.

[@81sw0le]

I can only think of a handful of metal acts I’d consider to be creating art. The rest are just sub-genre riding clones of other bands and trend chasers.

[@willbether6571]

Did these market creators have any role in bringing genre defying bands ? As he said dont be shit. They are pitching for shit bands .. avoid at cost . Be good everyone comes to you . They are leeches