MASSIVE Change To Facebook Ads Tracking!

We are in the middle of a huge change to Facebook ads tracking.
Since iOS 14.5 tracking the actions people take on our website, after they click on a Facebook ad or Instagram has been difficult.
As advertisers, we were required to complete a series of extra steps.
Fortunately the AEM is being retired and we no longer have use Aggregated Event Measurement for a whole bunch of technical things that were necessary until very recently.
In this video I discuss what this means for Facebook advertisers.
#facebookads #facebookadstracking
WATCH NEXT:
Facebook Ads Targeting Is Changing Forever!
• Facebook Ads Targeting...
How To SET UP & INSTALL The FACEBOOK PIXEL (After iOS 14)
• How To SET UP & INSTAL...
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Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
You can find out more about our services and book a free 30-minute strategy session with us here: heathmedia.co....
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CONSULTING SESSIONS with our Facebook & Instagram ads experts:
Interested in having one of our Facebook ad account managers look at your ad campaigns and make real time recommendations to help you get better results?
Or answer any questions you have about Facebook & Instagram advertising?
You can book a session here: heathmedia.co....
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FREE WEBINAR:
You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarj...
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FIND ME ELSEWHERE:
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Facebook Group: / facebookadsmastermindg...
Twitter: / bheathmarketing
LinkedIn: / ben-heath-marketing

[@123PublishInc]

The other thing I have been noticing is that Meta has been overestimating conversions more often than ever.

[@TravelShorts7]

Fb been worst for me from last two weeks 😢

[@rosswestby2573]

​@TravelShorts7 Me too, it has been absolutely shocking. Results are all over the place

[@Exampleyoutube21]

@@TravelShorts7 For me it is the same. I run just a small shop that was working really good, creatives with $8-$14 CPA now have $30 or they don’t convert at all.

[@YusufKingOBY]

It has been inconsistent for months. When you do any sort of edit in your campaign, you might have low or no conversion the first day of your ad ad it will do marvellous the following day. So the best thing is to measure your Facebook Ad result with at least 14 days timeframe instead of just a day or a week results to get an idea of what your result like

[@kekacash]

Yes, it is duplicating orders.. and once I was looking at it he was switching from 65 to 64 5 times in 30 seconds. This FB ads bullshit is irritating...

[@MustafaCelik-lx2di]

I like your videos very much and I always follow you thank you

[@BenHeath]

Thank you very much :)

[@WKMSNSHG]

Hi Ben, thanks for such valuable content. That change in tracking makes things a lot easier for many advertisers. I have been binge watching you for days now - Also your Google Ads Channel ! :) I have a question regarding how to reach extremely niche target groups using your campaign structures. Lets say I want to reach potential customers of a social media agency (such as brands) in Germany to do their organic social media work (content creation, posting, communication etc.). How would you approach this, in particular the targeting with a limited budget of up to a few thousand € / month? My idea is to setup a Advantage Budget optimization Campaign with different ad set for 1) warm audience and 2) Lookalikes based on warm audiences instead of lists, because the number of actual customers is very low. 3) NO open targeting as because as you explained in your video about targeting it probably wont work for niches 4) NO detailed targeting as I assume there is usually no suitable detailed targeting option for such niches Additionally I am thinking about testing your Omnipresent Content Strategie with the same targeting for warm audiences + warm audience based Lookalikes. Thanks a lot again for the great work and education!

[@chrismarehonor2593]

Hi Ben, I need you to know that your videos saved my life🙂 I've been subscribed to your channel since 2013. Quick question - I understand that Aggregated Events Measurement is gone, but you said we still have to have pixel installed on our website. What about events? Do we still need to set up events on our website using Event Set Up Tool? I know you are really busy, but I'd really appreciate an answer, thanks so much.

[@BenHeath]

Happy to help :) Yes you still need to get conversion events set up as well.

[@chrismarehonor2593]

@@BenHeath Thank you so much for taking time out of your busy schedule to reply.

[@chrismarehonor2593]

@@BenHeath Thank you so much for taking time out of your busy schedule to reply.

[@temiyousef5872]

Your content has played a crucial role in helping me get started with my own Facebook campaign, and I am truly thankful for the knowledge and expertise you have shared. Quick question please. Due to my limited resources, I am pondering whether it would be more beneficial to run a single ad at $1 per day or to divide my budget and run two ads at $0.50 each. please advice

[@BenHeath]

Thanks for the kind words and I’m happy to hear that. With that budget I would reduce the number of variables and just go with one

[@ThePawsUp]

Subscribed

[@naturalhairbliss]

Great info as always! The previous format was a pain. Hoping for even better tracking. Thanks!

[@BenHeath]

Fingers crossed!

[@Gabriela-sp3op]

@@BenHeath hello, I just saw on my account I cannot add any aggregated events, after doing my pixel, do I need to do anything, or should I leave things at the pixel level and get my conversion ads underway? Please help this is really urgent! I would appreciate the smallest of inputs on this matter. Thank you!

[@timotejkozacek2857]

Thanks for the latest updates! Very helpful

[@BenHeath]

Happy to help!

[@gsfitnessnyc]

Curious to know what impact if any do you foresee or have experienced with Server Side Conversion API tracking and these updates?

[@todor_panchev]

Ben, the video is excellent. Can you say how we are tracking the events in amazon?

[@HannahVanOverbeek]

Thanks for posting this! I was curious what happened to it!

[@BenHeath]

No problem :)

[@wrldwndr106]

So, sorry I have hard time understanding ---- What if i want to prioritise purchases, what do i have to do??

[@jman1853]

Let me clarify, we no longer need to verify websites like for example Amazon but we still need the pixel to track the purchases, is that right? Not a big change at all.

[@victarchi181]

Great video, Ben. I had the business manager account for almost a month, FB recently asked me to upload my personal information for the verification , I was able to use the it for couple hours after I uploaded. Then it got permanently banned, I don't understand why there is no way for appeal as well. Do you have any similar experience? Since you have been in this industry for such a long time. Do you use your personal account to establish the business manager account? I am wondering is it possible that I got banned because of I used the business email for the registration.

[@punyaanand]

I have a question? so the events manager shows all is up to date but when i check my website the meta pixel helper says no pixel is found on my website. However, if i check my source code the pxel shows. I checked because while i was creaing a campaign i was shown this error "We can't include some of this catalogue's items in your ads because the data being received from one or more event sources is invalid or missing. You can learn how to fix the issue in Commerce Manager." i cant seem to figure out the issue. Also have learnt everything about running ads from you as a small business owner your videos are extremely helpful and insightful.

[@merutosan35]

Where do you track these changes? On what platforms?

[@123PublishInc]

Question - Is Conversions API going away too? Are we basically going back to the old pixel?

[@leroywilliams5237]

Good question!

[@BenHeath]

Not as far as I'm aware. I'd still recommend getting CAPI installed

[@123PublishInc]

@@BenHeath The other thing I have been noticing is that Meta has been overestimating conversions more often than ever. Is this a common problem?

[@mattmurdoch4345]

I reckon meta are more likely to get rid of the pixel than CAPI

[@bpet2237]

Has anyone noticed lower lead quality since this change? July was horrible.... August is not great either.

[@BenHeath]

Could it just be the summer? We always have that happen to some lead gen clients during the summer months. Things pick up around now for those.

[@bpet2237]

​@@BenHeath its possible but it even happened in warmer clients in the Southern US. The ads are for medspa niche with physical locations all over the US. Lead costs actually went down...but show rates went from 30% to 10% in July... and the reason im thinking its so low is its showing ads to lower income people to get cheaper leads costs. And they just never show up. Seems like a big drop right?

[@ohalpin]

That's a biggie alright!! Quick Q - after checking that everything is working the next day after deploying your ads, do you keep monitoring them or do you just review after the standard 10 -14 days. Ex: would you monitor them daily to check if the CPR isn't going too high. If so, how often would you do this and what would you look out for?

[@SidneyMarieDavis]

great question! I'd love to know that as well. How soon to make decisions

[@BenHeath]

Yes we do monitor regularly. The frequency is determined by conversion volume. If you are generating 1 conversion a day, you need to wait weeks to make a decision most likely. If you are generating 500 conversions a day, you might be able to make decisions in just hours.

[@ohalpin]

@@BenHeath Great, so you do set the date range to that specific day and then compare it to the average CPR you were getting from the start of the campaign/the acceptable CPR or something?

[@Moto_Love]

just want to know if the changes in the website affect the Facebook ad performance?

[@BenHeath]

Yes it certainly can do if you are sending traffic to your website

[@ahmedcapital3083]

What about conversion Api dont we need to setup that?

[@BenHeath]

Yes I would

[@mikemadebandz]

Is API conversions still needed? And if so how does one do that on toneden pls?🙏🏽

[@JeryMey]

Please, can you make a video on how to setup offline conversion campaign with facebook ad

[@BenHeath]

Great suggestion :)

[@ShonaGoodallLifeCoach]

Ben please can I ask ; I'm now creating my first ads that aren't test ads, using all the new meta bits and bobs plus I've now installed the pixel. Is it therefore normal that the conversion prediction is at zero? Slightly concerning as I have proven test ads results. Many thanks

[@MichaelRoninTV]

Do you think at this point we'd no longer need to use any external attribution tracking like AnyTrack?

[@MilenaKoncar]

I wanna know this too!

[@BenHeath]

Potentially - you can do that now, the question will be if tracking is good enough to make it non-advantageous. The two big factors will be technological improvements and privacy issues

[@ilja2155]

Thank you very much!!! Very good content. KZbin bump up this account :))

[@BenHeath]

Thank you very much :)

[@angeloreyes707]

So is advertising below 18 completely gone? Change a few days ago and now I can't see it AT ALL.

[@kingskillx]

Hey Ben, Im doing small Events for about 200-300 people in a Nightclub with a Special nieche target audience that is definitely there but I have huge Problems hitting them. What would be THE best setup to go with ?

[@valentinesposito2261]

So is attribution working great now? I mean, will I be able to see ALL purchases in the ads manager as it was before?

[@BenHeath]

It's certainly better than when iOS 14 was first introduced. But it isn't perfect and never will be.

[@jamiehayes6714]

Great share! Question: If I have one website for my franchise organisation and each franchisee has their own Ad Account, can I now offer them landing pages now that they don't all need to verify my one domain? We just put their pixels on their landing and thank you pages. Correct? Many thanks!

[@BenHeath]

Yes that should now be fine - save you a lot of time!

[@Yhwach908]

Whats CAPI

[@user-pv9ho4fb3v]

Thanks Ben ! please can i ask, this is my first campaign, can i create campaign with conversion goal that consist of my app event and website event, now i am stuck only at my in app event, i am unable to combine those 2 in a same campaign, so i have an app i want people to install it click a button inside my app that redirect to my web and click button at my web counted as 1 conversion and pay the ads if people complete the action is it possible to create that campaign ?

[@leroywilliams5237]

Will we still need the conversions Api? Or can we just stick with the browser based tracking?

[@BenHeath]

Yes I would still recommend that you install CAPI

[@saltikkenan]

Mentioned something removed unnecesarily

[@algeriadz4980]

Hello, can you please create a dataset for me ?

[@bmwbodymindwellness]

how to track sell on amazon from my affiliate links ?

[@weiting1950]

Does that mean that multiple conversions in a funnel would be recorded for each event rather than being attributed to just one prioritised/final event? i.e View Content, Add to Carts

[@BenHeath]

I don't think so at this point. Although we don't have full clarity on that yet. That of course only applies to iOS users

[@pedropadierna]

Hi Ben, any idea when this change will be fully deployed? I still have it in my account

[@BenHeath]

We can never predict these things. Some people still have the old objective menu that was retired in most ad accounts well over a year ago. I think most people will see this change soon.

[@brijgarg2290]

I am seeing lower attribution after this change. Please let us know what you are seeing.

[@BenHeath]

We aren't seeing that.

[@dariograziosi6054]

So no longer need to verify domain and prioritise events?

[@BenHeath]

Yep :)

[@Mcbingus]

sooo we dont need to use utms?

[@BenHeath]

I still think having that info is helpful, but it’s not strictly necessary

[@Dbeep]

can i ask u something about Facebook login?

[@davidavagyan1834]

so we couldnt advertise amazon products but we can now?

[@BenHeath]

Well you could previously, but you'll be able to track results better going forward

[@phant0m165]

How many ads per adset you recommend?

[@BenHeath]

Less than 4 :)

[@manasjo6998]

I would say use the dynamic creative option and test 3 creative, 2 Primary text options, and 2 Headline options. Test them. Move the winning creatives to a winning Ad set, and use the existing Ad set for testing new creatives and text options. Remember to set the minimum spend option in your new creative testing ad set. Or only the winning Ad Set will do all the spending.

[@nuktral]

Hi Ben. If my Facebook business manager and ad account what should I do? Is there a way to get back my page? They denied the review and wouldn’t give a reason.

[@BenHeath]

If they've denied the review then you'll have to create a new one I'm afraid.

[@dominik.szewior]

@@BenHeath I managed to reclaim some lost accounts and lift BM bans but was very persistent and even rude in the process. But it was successful. Every ban was due to a system error, not a clear violation of their terms. Shame you have to spend so much time to get back what was wrongfully taken from you.

[@DjordjeSusa555]

What about CAPI?

[@BenHeath]

That's not being affected as far as we're aware. I would still recommend getting it installed.

[@user-kx3lq8fi6k]

your 'done for you' services have a $3k minimum monthly budget. My business has a $5k monthly budget split between fb and google. do you provide merged services? ive already spoken with one of your specialists about my fb ads and i am trying to take the next step. but i would like my google ads ran for me as well for the same budget.

[@BenHeath]

Best thing is to book a call with us here: heathmedia.co.uk/done-for-you/

[@ibzwest]

Would you still use utms?

[@BenHeath]

Yes :)

[@hassanmouhdi5322]

Top❤

[@mohammadarifulislammithun7690]

We are from Asia, please talk slowly, otherwise we can not understand properly. thanks

[@raymondsabee]

Why is it dated 15th of May?

[@BenHeath]

That’s when the announcement was made and the first accounts started having AEM removed

[@raymondsabee]

@BenHeath thanks. Looks quite interesting. In my account (Netherlands) I don't see it yet but I will let you know when it does.

[@dailylifeneeds9438]

Welcome affiliate marketers.

[@sealandland3959]

You predicted TIKtOK was going to get banned ... so what about it?

[@BenHeath]

Yes and I still think that will happen. I didn’t say it would happen immediately but I think it will be within the next 3 years. Also, India has banned TikTok, Montana has banned TikTok and most western countries have banned government employees from installing it on their devices.

[@sealandland3959]

@@BenHeath Oh thank you for your kind response... I didn't thought you even red the questions even less respond...

[@Spark_Documentary]

if you could talk half as much these would be really helpful. I feel like I'm being attacked by wasps listening to this.

[@dreamvr]

Aggravated? 😂 I just think this is just more smoke and mirrors. Less visibility, less results, less data, less of everything.

[@RocketLabSocial]

Came here looking for an aggravated comment, lol.

[@MichaelEllisYT]

Wow. I don't have to do this thing that I was never doing in the first place. Maybe that's why my ads weren't very effective. 🤔

[@BenHeath]

Hahaha - well it's a good job you don't need to do it anymore

[@ba8e]

Did you mean aggregated? LOL

[@joshallard2955]

.