Mastering Lane Pricing and Negotiation Strategies in Freight Brokerage | Episode 228

In this episode, we dive into the world of freight brokerage, blending insights and personal stories to equip you with essential industry tools, including strategies for successful lane pricing and negotiations. We explore the factors influencing freight rates and capacity, using analogies and situational awareness to navigate the complexities of the spot market and the art of negotiating truck rates. Beyond just business tactics, we emphasize the importance of passion, relationship-building, and a positive mindset in achieving success and providing exceptional service in the freight industry.
Chapters
0:00 Discussion on Football and Sports Moments
14:54 Freight Rating Tools and Situational Factors
19:37 Pricing Dynamics in the Spot Market
23:10 Factors Affecting Freight Rates and Capacity
36:09 Negotiating Truck Rates and Preferences
41:36 Negotiating Rates and Finding Market Opportunities
51:16 Caring and Value in Freight Brokerage
55:07 Freight 360 and Final Mile Discussion
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[@jomomighty958]

Definitely an awesome episode. Very indepth. Alot of layers got peeled back which is always appreciated. There are so many variables to determine rates. Wow. Thank you guys

[@Freight360]

Glad you enjoyed it!

[@dennisrivas9958]

Thanks for all of the knowledge you guys share

[@Freight360]

Our pleasure! Glad it’s been helpful.

[@mechmobile2019]

Love watching you guys, I'm an owner operator that is struggling to keep rates at a certain point of profit. Everything 100% is done in house, repairs, dispatch, accounting, white glove service for all brokers, even bad ones. The only thing that would give a better edge is a few small customers in CA that could use a dedicated reliable truck.

[@Freight360]

Our suggestion would be to make prospecting calls and emails to local shippers directly. What type of equipment are you running?

[@IanBillsFan]

That kick didnt miss the uprights, it missed the whole end zone

[@Freight360]

I blame the broker.

[@ojoj713]

Question so how much the broker get paid of the 2,200 45:54 ?