Matthieu Blazy Is The New Creative Director Of Chanel | What To Expect

[@DebShops-e3v]

I def don’t think Chanel will let him do whatever he wants. He will still have to weave in that Coco vibe and to be fair….no one will have the crazy budgets for shows that Karl had. The die hard Chanelies won’t like it if he turns the brand on its head but I really would love to see him do that. Still think Chanel gives conservative old lady vibes. I was never drawn to the brand because all I can see is Nancy Regan wearing Chanel suits lol. I hope they both do well….its a step up for both of them and I root for everyone who gets their dream job.

[@jeffreyrelf3160]

Anyone who can’t see Matthieu at Chanel has zero vision. It’s about what the brand can be not what it is. In reference to couture, he’ll figure it out FINE, he has a WHOLE lab to back him…lol!!! I’m excited!

[@MyVidStash]

@@jeffreyrelf3160 I am a big fan of Matthieu and hope he succeeds, but I am a little cautious because of what happened to Daniel Lee at Burberry. Obviously it’s not apples to apples, Burberry was in trouble and a little lost in terms of direction whereas Chanel is quite stable. But still. Also, Virginie had the whole lab and look at what happened🙂 I do hope Matthieu does well and would love to see the direction he takes it.

[@wzchg]

Am I the only one who appreciates Virginie’s work? Her position put Chanel in more youthful and cool girl perspective although it didn’t went dramatic like how Karl did. Also, the soundtrack playlist slaps too.

[@bhumehlfashion1530]

You are definitely the only one

[@wzchg]

@@gobyfish1399 I like MGC at Dior too. It was weird and whacky. I think both of VV and MGC made it so ugly that it became special for me.

[@darking1977]

You are the only one trust me

[@cap4life1]

You aren’t the only one. I appreciated her attempt to move the brand in a much more contemporary direction. People forget how stuffy actual Chanel clothes and accessories were in Karl’s era. VV brought the Chanel 19, the Chanel 22 and interesting knitwear that real women wear. Her attempts to modernize tweed fell a bit flat, but it’s tough for anyone to do. Only Thom Browne has managed to make tweed more avant garde. Her designs were not my personal favorite but neither were Karl’s tbh. I’m super excited to see what Blazy brings.

[@wzchg]

@ You are right, she made some a little questionable but sometimes likeable to me. Everyone bashed Viard for not putting more effort but hey, she done well in profit terms. I can’t wait to see Blazy take on Chanel. The diamond cuts on the OG bag with intrecciato effect, one can imagine!

[@samkelisiwemhlongo2640]

I think that because women designers know that the pie is so tiny for them at the luxury houses, they tend to focus on getting the work done and proving themselves. It is not as easy for them to maintain a very public, superstar image like the gents. Judging by how few women they are at the creative director helms, in luxury I assume the pressure is just twice as much. Not to say they shouldn't try of course to be more in the public eye but I kinda get why they are not.

[@jeffreyrelf3160]

Heidi at Chanel will look like Heidi everywhere else. Lol. Seriously. And Marc is so Early 2000’s. I’m good.

[@MyVidStash]

My biggest worry is his lack of couture experience. Correct me if I’m wrong, but it’s 0%, isn’t it? He might end up like Kim Jones at Fendi.

[@FashionRoadman]

I think he’s more than capable considering his resume

[@avskardi]

He was head of Margiela ARTISANAL!!! So, yes: Blazy knows couture!

[@MyVidStash]

@@avskardi I stand corrected then. Thanks. Let’s see how his dream building skills are.

[@MyVidStash]

@@FashionRoadman I’m sure it is. And I’m not as knowledgeable as you or any other industry insider. But I do question if he and Chanel are a match. As you said, Chanel is all about flashy dream building. Or that’s what made it successful under Karl. And from what I’ve seen, Matthieu Blazy is more about intelllectual and subtle design (well apart from his time at Margiela). He was in Celine under Phoebe Philo and Calvin under Raf, which are quite different from Chanel. Would love to hear your thoughts on this. Thanks.

[@MyVidStash]

@@gobyfish1399 I don’t agree completely. Rtw is about selling clothes. Couture is about aspirational dream building which sells the brand and its other product lines like perfume, accessories etc. A couture line, stand alone, doesn’t usually make money from what I know. But as part of the whole, it contributes to the profitability of the whole brand. That’s what made Karl so brilliant during his tenure. I do love the work of Matthieu Blazy though, don’t get me wrong. But the way he presents his work is quite subtle. A whisper compared to Karl’s loud theatrics.

[@DebShops-e3v]

Is he going to have to do those old lady tweed jackets? Hmmm will be interesting.

[@FashionRoadman]

He probably will to some extent but I’m sure he will find a way to modernise them.

[@Luigi-w6p]

@@FashionRoadman I am really curious about how he will approach tweeds...

[@anneneamontis4345]

Hopefully Mat can dust off the Grandmother vibe off the clothes.

[@DebShops-e3v]

No…the Chanel bags are not holding value like they use to. My sister paid $8500 for a large classic flap in 2020 and I can buy that same bag on the re-sale for $6500. Their bag quality is so bad and they are doing lay offs in China. I think the lux industry is going through a correction.

[@Shtplm2313]

Large never held its value ever. Its medium and below that does.

[@darking1977]

You are FAB ❤ New subscriber here

[@FashionRoadman]

Thanks so much ❤️

[@avskardi]

‘Carven’ is pronounced kahR-VEN (rhyming with ‘Ben’), almost like the given name Carmen, which was the first name of Carven’s begetter, Carmen de Tommaso. As per Wikipedia: “Carven, dont le nom vient de la contraction de CARmen et de BoyriVEn, (le nom de famille de la tante de Carmen de Tommaso).”

[@emcee1111]

In another timeline: Daniel Lee for CHANEL. But it is kinda comical for Virgil to be mentioned in the same breath as Lagerfeld, lmao

[@slipknowns1]

He has access to the Chanel artisans at Le Main 19. This is so exciting for Chanel and honouring the heritage and codes of the house.

[@userx12342]

Mathieu had the opportunity to be the Karl Lagerfeld of BV but now he will just be Karl Largerfeld 2.0 (at most) at Chanel.

[@userx12342]

@@gobyfish1399 oh virginie wasn't even 1.5 let's be VERY real

[@MyVidStash]

@@gobyfish1399 she was more like maria grazia chiuri 1.0 at Chanel.

[@IN-rd9oy]

I’m lowkey just glad it’s not Hedi. Not every fashion house needs to undergo some transformation to a skinny silhouette. I think it can work. If there is anything I learned from Raf at Dior, it is possible for him to do couture - it is all team work. Demna also doing couture - it might be about what they want Chanel to become too as someone in comments said. Let’s also think about the change in brand perception they might be going for. 1.) Matthieu’s work appears to emphasizes the perception of craftsmanship and quality and I imagine, given current concerns for Chanel quality, this might a great rebrand exercise even on the surface. 2.) That investment in The Row might signal a shift in taste that Chanel might be tracking and maybe they want to bring a similar silhouette to the brand 3.) Fabric manipulation and artisanal experience alongside his playfulness will be fun to see what he does with their tweed. 4.) If his customer base moves with him, then you are expecting a more Karl Largerfield type of era I see more pros than cons. One last pro: it’s not Hedi Slimane 😂

[@FashionRoadman]

That last pro 😂😭 damn

[@ljbx8]

actually more houses DO need to see a shift towards skinnier silhouettes

[@IN-rd9oy]

@ljbx8 could you say more about these houses? Comparatively skinnier I do agree. The extreme (where Hedi) thrives is what I’m unsure of. I wish him the best tbh, I just didn’t think this brand needed to adopt that rockstar silhouette.

[@jeffreyrelf3160]

Matthieu wants to be a scientist in the lab! Clearly.

[@jeffreyrelf3160]

He’s not a gamble at all, he’s a genius fit!

[@rxlfe7177]

Virginie is the most boring thing to happen in fashion. It definitely wouldve been better if they left her in the background where she was and let the studio do the collections every season.

[@emcee1111]

You say at around 1:09:11 that Loewe is bigger moneymaker than BV -- is that even factually accurate??

[@emcee1111]

Is Jacquemus->Dior (lol) really less plausible than Lacoste->Carven->BV

[@imaneightiesbaby]

Why would Margiela be considered a downgrade for some of the seasoned names mentioned in this stream? Someone please explain to a (somewhat) fashion novice who really likes Margiela's stuff:-/

[@FashionRoadman]

Because even though Margiela is a very well respected brand, the scale and money the brand makes is tiny compared to the major fashion houses that make billions of dollars a year.

[@FriiIgnacia]

I believe no girl can say no to MOMCOCO ’s bags.

[@TyRhooooone]

1:14:36 kiko?

[@emcee1111]

Simone Rocha for MARGIELA

[@vontebrown1284]

I hope he don't have Asap Rocky at Chanel like he did Bottega, especially if you want to change a brand to something new and exciting, it won't work and will flop similar how Raf Simons and him on the lower tier at Calvin Klein, Rocky style is not exciting and is the same thing for years, it suits him but nobody else on a bigger scale as a true trend setter from the industry or someone who simply set trends on the street

[@emcee1111]

Pharrell is terrible, Pieter Mulier should go to LV