Maximizing ROI in B2B eCommerce with Brian Beck of Master B2B

In this episode, we’re joined by Brian Beck, Co-Founder of Master B2B eCommerce. Brian discusses the evolving landscape of B2B commerce, emphasizing the importance of adapting to changing buyer preferences and leveraging omnichannel strategies.
Key Takeaways:
(00:03) The importance of resourcing to support eCommerce platforms.
(03:00) Digital leaders must align different business units for ROI.
(08:30) Metrics beyond eCommerce penetration are crucial.
(12:00) Understanding customer share of wallet is vital.
(15:45) The impact of Amazon on B2B sales and distribution.
(19:00) Empowering salesforces with digital tools is key.
(24:00) Distributors must adapt to stay relevant in the market.
Resources Mentioned:
Brian Beck - / ecommerceexpertbeck
Enceiba - www.enceiba.com
Master B2B eCommerce | LinkedIn - / master-b2b-ecommerce
Master B2B | Website -www.masterb2b.com
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#eCommerce #B2BeCommerce #DigitalCommerce