How to Install Consent Mode V2 (with GTM and Cookiebot)

[@MeasureSchool]

UPDATE: Some helpful commenters have pointed out a few things that were missed and not covered by the video: At the end when I switched to the Advanced Mode implementation I should also have to change the triggers back to fire on All Pages, so tags fire regardless of consent. Second, to prevent tags from firing multiple times, when the user changes consent, you might want to turn on the option of ONCE PER PAGE in each tag setting. Third, (h/t to Brian Clifton via email on this), you might not want to use the Consent Settings of GTM after all and go with a traditional approach of creating separate triggers / blocking triggers to allow tags to fire / block them from firing on consent. The reason is that in some cases you might want to fire GA (or any other tool) if EITHER Marketing OR Statistics is being allowed. But currently, the Additional Consent required - Setting only allows a AND condition.

[@VSharma2497]

Thank you. But what should I when I have a Single Page Application and want to prevent this from firming multiple times? Highly appreciate a response 🙏

[@petyaboy84]

Could you please make a video with Cookie Yes with GTM and also with its WP plugin. I beleive advanced is the goto. Is it mandatory to consent for meta, tiktok and others, or just for the Google products?

[@valterarnborg5129]

For every tag or just the google (conversion linker, ga4 base)?

[@ChristophRahe]

If you change to "ONCE PER PAGE" the tags will not be fired once the user gives consent (e.g., ad_storage). At least this is my tests have shown me.

[@gregorymarkin7453]

@@ChristophRahe exactly, and there is no simple workarround I am thinking about it too

[@oldadajbych8123]

Is there any tutorial how to implement it without cookiebot?

[@MiguelHernandez-co4og]

Hi Julien, The Google Tags like (GA4/ GAds) no require additional consent because the table shows Built-In Consent. For these tags you need to select the option "No additional consent required". This is the main advantage of Google Consent Mode, you can enable the Google tags without consent and these platforms modelling data for NO Consent users.

[@jakubnizniowski3455]

I guess it was intentional to utilize basic consent mode and block GA entirely.

[@anondontwant]

in the EU it's a bad idea to allow Google to collect any data on people without their consent, hence why he's blocking the tags

[@MeasureSchool]

that's the difference between basic and advanced mode implementation. Built-In Consent doesn't block any tags from firing

[@DearSnape]

Very nice Video! Is there a list of the needed "additional consent" tags for each typ of Tag. For example why has GA4 - GTag only the additonal consent analytics_storage `? A list would be very helpful

[@Buro26-DesignDevelopment]

+1 Same question here. @MeasureSchool, please answer 🙂🩷

[@AntonBleicher-wp4mw]

+1 @MeasureSchool, pleeeease answer :) 🙏🙏

[@Deltree83]

Thank you! I've been searching this information all over the internet but you made it very clear and showed the differences between basic and advanced mode.

[@paulaoktabska1498]

Hello, I have a question - What if I'd like to implement consent mode that way, but I have implemented GA4 and FB Pixel by using plugins or apllications on eccomerce platform, not by tags in GTM?

[@FrankSol8]

That's my exact question. I have GA4 configured through the Shopify Google Channel App... And conversion tracking via Shopify checkout scripts. Did you find an answer to this?

[@miriamp.9505]

Thank you so much, this is the first tutorial on the internet that brought me at least a little closer to Tag Manager

[@alessandroventuridd9159]

How can I check if it is REALLY working on Google Ads end? I mean within the conversion section in a Google Ads account. There is an official Google guide that explain that only for a new version of Google Ads that is not available yet.

[@denislav6112]

+1 for the question. What is more, how to measure the impact(uplift) in Goolge Ads, comparing with and without Consent Mode?

[@vcseo2023]

Hello @MeasureSchoo, could you also please make a tutorial showing us the settings you made for the Google Ads part? After doing all the settings we still get "High Risk" using the scan test from CookieBot. Thank you!

[@StijnSnijder-w8r]

What do you need to do when you use google ads conversion tag with a trigger based on a thank-you page?

[@viviwillhard5581]

Add the same custom event as the one in the video, but choose "some page views" and set up as "page url" "contains" "the url of your thank you page"

[@MeasureSchool]

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[@gregorymarkin7453]

Hi Julian, thanks for the video. The only thing is that it is pretty tricky to implement Advanced Mode correctly because you need to implement tags in such a way that they will fire: Instantly when a user lands (All Pageviews trigger). Then trigger one more time when a user grants or declines so Google will get a cookie-loaded hit (cookie_consent_update). If we choose to fire on both the all pages trigger and cookie_consent_update, then it will fire twice on a page. But if we set it to fire only once, then the tag will always miss sending a good hit to GA when a user grants consent on a first-page view. (Because first hit will be pingless and it will not fire on cookie_consent_update ) Pretty complicated stuff; I don't understand how to implement it so it will cover all cases, when a user accepts, declines, or does nothing, just navigates across pages (cookie_consent_update will not fire in this case).

[@AkhileshYadavOnly]

that's true, I am also struggling to implement it.

[@Tsu8787]

Hello and thanks for this very informative video. Do we need to set additional consent requirements for every single tag we're using? What I mean is if I have setup additional consent for the GA4 Configuration Tag, but I have like 50 different event tags that send custom events to my GA4 installation, do I need to edit those tags as well? Or is it enough to have the Gtag correctly configured?

[@zakariaelou]

I was wondering the same thing! I think GA4 config Tag consent settings apply to all related events. Seems logical

[@godofcorpses]

At the end, aren't you supposed to set "No additional consent required" instead of "Not set"?

[@jakubnizniowski3455]

It's not necessary, it will work the same way. "No additional consent required" would only move the trash to "consent configured" section in the consent overview and would mean for other container users that this tag was deliberately left unconfigured.

[@LouisTissot-o7i]

Thanks for this video. I'm using cookiebot and GTM already but i'm not seeing the "enable google consent mode". Do you have any idea why ?

[@ChristophRahe]

Same here

[@LouisTissot-o7i]

@@ChristophRahe I got a reply from cookiebot support. You need to delete the tag and the template from GTM and create it again. It worked for me

[@mickenorlund1496]

You might need to update your Cookiebot template

[@LouisTissot-o7i]

@@ChristophRahe Answer from cookiebot support : "We hear this from time to time, it seems to be some strange caching issue. To fix it you need to remove both the Cookiebot tag and the template, then get the template again from the template galler and create the Cookiebot tag anew." It worked for me

[@lukelu673]

I'm wondering Do your guys actually set up consent mode for meta or other non-google owned platforms?

[@TäyttäEIämää]

Is it possible to do this without the Tag Manager? I would love to see a video where you can do this with just Google Tag itself!

[@MrVilverin]

You gave a very simple example of an application that will work, but what about ecommerce events? If the GA4 tag only fires on the consent update event, and before that the data layer in the store fires the view_item_list event, where it is supposed to collect this data for us to GA4 then what?

[@odds87]

Some really intentionally misleading language from Google. 'Advanced' mode is basically what it defaults to. 'Basic' mode takes more advanced configuration. Go figure.

[@julesuckert]

I agree, thought the same 😮

What is the impact if we have a Server Side TagManager implemented?

[@hollyathertonchannel]

Hi Julian, couple questions. Do you need to set up consent mode configuration for all Google events in GTM? E.g., form submit, call clicks etc, or is it just the main Google config tags e.g., conversion linker and GA4 tag? Also, have you come across this error message in tag assistant under the consent tab? "A tag read consent state before a default was set" TIA.

[@MeasureSchool]

yes, you need it for all events, but there is no extra configuration needed once you set this up.

[@AdrianaM-bm8kz]

Hi Holly did you find solution for your problem about "A tag read consent state before a default was set". I have the same problem and I coudn't find the right answer. Thanks :)

[@chrismccreery4806]

@@MeasureSchool so if you added GA4 Event tag for a form submission would the trigger need to be anything related to consent or just the normal trigger you might use "Form Submission"? Thanks

[@kamilswierczynski1953]

i got a question: if you leave tracking and tiggering for this custom made event - concent mode does google tag only should apear ones per page? NOT:Once per event?

[@kartiknair5690]

Ive done everything in this video, but I dont see the consent banner more than once despite clearing the cookies, How do I get to see and adjust consent if i need to?

[@AlexandruStir-g2e]

Hi! I have a question here, I use OneTrust as my cookie consent solution (its very similiar to CookieBot in terms of Google Tag Manager implementation) and I set my GA and GAds tags to "no additional consent required" since the Google already saw ads_storage and analytics_storage as build-in consent, but regarding the All Pages tags, with this advance method, should I keep all the tags on All Pages or only the GA and GAds to All Pages and the remaining of the tags that are set to fire on all pages for ex: facebook pixel, snapchat pixel, amazon pixel, etc. to switch them from All Pages to Onetrustgroupupdate? (this is my cookie-consent-update)

[@DemocraticDangler]

My manager says everything is connected just fine, but when I preview my site the banner simply isn't popping up... What am I doing wrong? It says a certain Google tag wasn't found??? I'm completely new to google tags and had none of the tags you had beginning this

[@XinDaiJames]

super helpful video, one question: if i set up everything correctly, do i need to set anything in google ads account? or just leave google ads account alone, thank you

[@justpickuptheguitarandgo]

I use google ads, but ALL I do is advertise/remarket to people who've watched my videos, and then when they click the link, they go to my youtube page. So does this apply to me? This notification popped up on google ads and I'm not sure if there's anything I need to do or not. I don't use the google tag or analytics or any of that on my actual web site. The only way people would go to my web site itself is if they do so voluntarily.

[@zakariaelou]

I have a question please. For example, when we set additional consent settings for Meta ads Pixel Tag, will that apply to all the Meta ads events tracking Tags or we have to set each Tag? Thanks!

Thank you soooo much for this! It was so helpful!

[@erfolgspilot]

Two Questions: 1) Testing the consent mode implementation: You said there's the need of "gcs" and "gcd" as parameters in the network tab. Are both parameters required or just one of those that the consent mode is working properly? 2) If you implement the advanced consent mode, you remove the consent trigger from the CMP. That means, GA4 and GAds tags are always firing, doesn't matter if an user accepts or denies (the only difference is: "normal" vs. with a "ping"). Wouldn't this be the same as having a "fake" cookie banner and just fire all tags normally and don't use consent mode?

[@fonseca_ygor]

How could I also include the Google AdSense and Google Adsense For Search into this setup?

[@Arthur_Lakshman]

@MeasureSchool Hey julian, thanks a lot for the detailed video. This explains quite a few of my questions. However, I was still not able to complete the process since I was not able to see any event variable for the consent update. Could you advice what is to be done in that case? I'm using the free version of OneTrust rather than CookieBot.

[@datzfain]

so only with CMP Admin can this be implemented? there is a way to implement this with CMP Manager?

[@data_daniel]

For the advanced implementation. If you set the tag to fire once per page, if the default status is set to 'Denied', then the user accepts the cookies setting the the status to 'Granted' wont the GA4 tag be sent with the consent status of denied?

[@SpartaHub-sb8kp]

I can change the triggers to either: 1. All pages, 2. Consent update or 3. Consent initialization all pages All 3 things seems to work, but what should and why should I choose? Anyone? TIA

[@zakariaelou]

The question is it Google consent advanced mode compliant with GDPR? Giving that Google has introduced this feature to reconcile data privacy compliance with collecting non PII data in aggregated way to modeling conversions etc? Why is there always confusion about that? Really strange

[@helalchowdhury]

his video is so complicated. He might know things, but cant explain easily. I have been following since the 2020

[@josephabraham7691]

Yeah, that's why his subscribers aren't growing.

[@thomasr6557]

thank you. had the same thought...

[@KrystianAmbroch]

Whats about ads_data_redaction - previusly it was sent in dataLayer remarketing tag and now its dissapered - but u can see it in g ads panel in remarketing parametrs i dont get it :D

[@Tomlawson944]

Hi, I have set it up exactly as you have said but I am not getting the pop up?

[@TorstenDierks]

Hi, what actually speaks against not loading all Google code by default and only loading it after cookie confirmation? That would be the easiest way, or not?

[@cgc2300]

hello I am in Europe, in France, is complianz sufficient?

[@pawelnwsky]

Hi. I know that the video concerns Google, but do you know whether the new regulations also require configuration in Meta? Thanks!

[@LewisKo]

Thanks Julian! very helpful content. just wondering if I should still implement Consent Mode when I only track user behavior data and no PII invovled.

[@data_daniel]

If I am doing the basic implementation and want to use just the built-in consent options am I supposed to select 'Not set' or 'No additional consent required'?

[@AkhileshYadavOnly]

For the basic implementation you should choose the second level of built-in trigger conditions e.g ads_storage or analytics_storage etc, because basic consent mode can only collect the data if the user grants the consent.

[@joeybidner]

Thank you for this! in testing the consent mode, I am seeing the tags fire with consent_status successful in the firing triggers, and in the developer tools inspection I am seeing the "gcd=11l1l1l1l1" but, in GTM, my "consent" tab is completely blank. i do not see that chart with denied or granted indicators. is something wrong?

[@margheritaalfieri5553]

Hi, I have a doubt. If cmp is implemented directly via CMS by the webmaster, what do I need to ensure that the webmaster has correctly configured in the platform so that the consent mode is active? Also, in this case, what do I have to configure on the GTM side assuming I have to adopt the advanced version? I guess the cmp tag is not necessary, or is it? Thanks

[@zhuangsenlim2462]

Thanks for being awesome as usual, Julian!

[@robertorecinos5694]

This was of a great help, I truly appreciate it!

[@Godesokker]

can you tell me why my Google Ads are not tracking after March 8th. is it because v2 isn't made evil?

[@JavierSanchoPiqueras]

I see that in google tag you use consent update but I saw other sites that they use all pages. Or use "all pages or consent update" what is the correct one?

[@ArturMarharian]

Great tutorial for sure. I think it's wort to mention that this solution is not always the best approach, because if user has adblocker your GTM can be blocked and in this case your banner will not appear at all for the users. And it's a risk from GDPR compliance. However, if you are a small business probably you don't care about edge cases :)

[@AiBusinessConsulting]

Can you do consent mode without any 3rd party providers?

[@kaypkargo852]

Currently, the cookie_consent_update event is triggered constantly. I don't understand why you added an event again.

[@dilyanaang]

The most helpful video for consent mode I have ever watched :)

[@JovanaNanasi]

Thank you so much! This is gold!

[@samsmith9315]

In the final stage to implement Advanced mode do you not also need to remove the cookie_consent_update event from the All Pages trigger too? Or is that how Google differentiates a ping from a cookie-tracked page view?

[@MeasureSchool]

true, if you wanted to fire the google tags right away you would need to change over the trigger again. Thanks for pointing that out

[@julesuckert]

Thank you, super useful, the clearest video on the topic on yt

[@alexbue3724]

Thank you! I really needed this information, excellent video

[@johanneskristoffersen8517]

If you go basic and have set up blocking of tags from somewhere else do you actually need to set up the consent in the tag manager? If you are sending the signals through your banner?

[@MeasureSchool]

you don't have to use GTM. If the flags are sent you are all good.

[@lukasz-krawczyk]

Do we have to implement it via a Consent Management Platform, e.g. Cookiebot? I wonder if it's possible to develop such a cookie banner myself 🤔 I hesitate, because it seems to be a little bit of magic under the hood 😅

[@DearSnape]

Is there an other solution instead of change all tags to ONCE PER PAGE? Yes, i got directly multiple conversions in my google ads account. But maybe it will be fixed by google before march!?

[@EladShochat]

Thanks Julian! How would you implement this on a Shopify basic store, where the GTM script isn't triggered on checkout pages?

[@MeasureSchool]

depends on your CMP

[@EladShochat]

@@MeasureSchool I use Cookiebot

[@talhabinfarooq3644]

can we use Cookiebot with Segment??

[@LorinTorres]

Awesome tutorial Julian! Thank you so much, I have learned so much from your videos and I very much appreciate your guidance! 🙂

[@salsabilnajjar2075]

Hi Julian, If my triggers are not set to "all pages", I have form submit, all clicks, etc. How do we add the trigger "cookie_consent_update"? Do you think we can use a trigger group in this case?

[@MeasureSchool]

the cookie_consent_update is something custom to cookiebot. Yes, you could use a trigger group or excluding trigger

[@tuvalsuldenrin3833]

for regular ga4 (not remarketing)you also must have cookie consent?

[@MeasureSchool]

not about the tool, but about the law. You would need to chack if it's necessary based on the users who visit your website

[@NaveenKumarsoma]

Hi Julian, If we keep Google Consent for all the tags and If the user denies it, will we be able to track the event count and sessions? Will it affect only cookies?

[@atrwtos]

Yes you must pay for this service....14 days trial..great!

[@cameronferreira6]

Hi Julian. If a person changes their consent status multiple times on the same page, it could cause a tag to fire multiple times on the same page, and therefore cause duplicate page view tags to be fired for example. Am I misunderstanding this? I am just worried by using that custom even trigger, that I am going to get multiple page view tags for example from the Facebook Pixel.

[@Malikor]

I noticed that too in the video. I suppose you would have to set the tag to fire only once per page. As for event tags, these are event based so no need to update them once consent is given

[@MeasureSchool]

yes, correct. If you want to avoid it you could set to once per page

[@annamuszynska2883]

@@MeasureSchool Once per page doesn't seem to work when checking for consent. If there are multiple trigger rules, if one is fullfilled but there is no consent, even if another get's fullfilled, the trigger isn't fired on the same page.

[@tudordaniel7918]

Is CM2 mandatory if i only use google analytics, and not any other google ad service?

[@eldoramos]

todos

[@twantube]

Thank you for making a tutorial on this subject, I found it very helpful!

[@AiBusinessConsulting]

So we have to use a third party to do this?

[@DávidBarczi]

Hello. Very helpful video. I have some questions. If I want to use the advanced consent mode, since all the google tag have built-in consent modes, the consent should be set to not require additional consent, right? Also, I have read somewhere, that the Google tags should not have triggers based on consent_mode_update, since it can read how to consent changes and send the tag with the cookie consent information. Is that true?

[@nirajparte]

+1 on this, I have same doubt - the consent should be set to "No additional consent required". @MeasureSchool is that right? Please let us know

[@nba222]

Thank a lot 🎉🎉🎉🎉 i've now added my cookie banner

[@Hyara-pd6ti]

Amazing Tutorial, thank you!

[@taniol]

Someone have good practices to make cookie banner smaller?

[@GoranPismestrovic]

Hi Julian, I'm using a CMP, that works similar to cookiebot. First time visitors on a page will see cookie_consent_update event, followed by second one after interacting with the banner. If the GA4 tag is set to fire on every event and use the advanced mode, wouldn't you count double page views on a page? A ping first, followed by a second ping, or regular request? In case the tag is configured to fire once per page, it will fire the ping and avoid to fire another ping if the update was also rejected, but also miss to send a regular page view if it was accepted. Not sure if does play any role, but it appears as an issue to me.

[@MeasureSchool]

yes, you may need to adjust your tag settings depending on your CMP. It's a good idea to set the tag to only once per page

[@HatimEzzat]

Really helpful content

[@uslawpros]

How do you implement this? "Second, to prevent tags from firing multiple times, when the user changes consent, you might want to turn on the option of ONCE PER PAGE in each tag setting."

[@HomemadeChemistry]

Awesome, thanks a lot!

[@zest01]

Thanks for the video and for using the popular & free solution for the example.

[@MeasureSchool]

Glad it was helpful!

[@adsoptimering1484]

Someone who has, please share a list that classifies each tag to the consent mode needed

[@jackspodcast6320]

Getting increasingly sick of working in this industry due to constant bullshit like this being rolled out

[@helalchowdhury]

@@jackspodcast6320 so annoying. Wasting our time.

[@thomasr6557]

Am I missing something or is he just adding already existing "Built-In Consent Checks" again as Additional Consent Checks?

[@Performance.Digital]

Thanks for this video!

[@MeasureSchool]

My pleasure!

[@chilyang]

good work🙏

[@allamenaseria2887]

Thank You for this video

[@bbss9295]

Love it.

Thank You, I love you

[@30SDR]

I’m not trying to be rude or anything. I don’t really know my way around gtm. Triggers and variables. So I’ve done as in your tutorial. The cookie banner / consent model works. But is not showing conversion in google ads account anymore. 👎

[@pabellos]

Great Video -> nothing more, nothing less.

[@Learn_WebAnalytics]

Thanks for sharing helpful content.

[@danishdream]

This is awesome-ness smothered in cookiedoug! Couldn't get any better. Pun intended with the doug - you get it 😀

[@SneakyButterCup]

Why are google's professional suits always so hopelessly complicated and confusing ?

[@kaypkargo852]

it's free?

[@MeasureSchool]

yes

[@tomaszroot]

Dziękuję

[@dave8153]

You got old Julian.

[@LorinTorres]

It's not called "old" it's called "distinguished"..why you say that anyways? Because of the little bit of grey hair? He's still good looking.. actually better looking with age, in my opinion. 🙂

[@Digital_hub_ananda]

Thanks for sharing valuable video. I'm watching from Bangladesh.