Medical Rep Skill Check: Are You Ready To Stop Playing It Safe?

The medical sales representative's job is to influence buying decisions. This is a challenging task when dealing with healthcare professionals. HCPs have the power to say yes or no to salespeople. They control whether or not the rep has access to them and, of course, whether the product is a go or no-go. As a result, most sales reps play it safe; that is, they avoid trying any sales approach that (in the rep's mind) could potentially alienate the prospect and interfere with sales opportunities in the long term. This is why the vast majority of medical reps are basically commodity salespeople who lack the skills to distinguish themselves in a meaningful way. And worse, they're completely unaware.
In this video, Mace shares the hard truth about overestimating one's skills in an activity where any deficiencies can literally kill you. You'll also learn how to approach your territory and customers in the New Year so you can "stop playing it safe" in your medical sales job, learn some essential skills, and truly kick some ass for the rest of your career.
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