Meet the YouTuber Who Solved Shorts (Jenny Hoyos Interview)

[@jay]

Grow Your Podcast on KZbin Workshop: creatorscience.co/play

[@SeerSeekingTruth]

This is the #1 problem with the internet and places like KZbin. Creators only care about views, popularity and making money. How about making content that is truthful and actually matters as opposed to making it to get rich and get attention?

[@CandSMINING]

Thanks for your support and joining in with Jenny. You are great together. 😎😎⛏⛏🔥🔥

[@ligiasoraiaflores]

She totally got it all but someone else didn´t, therefore asked questions kkk

[@Vvn7890]

KZbin trying to amp the 18 something demographic 😂😂 Because she has no voice or value Just a numbers game Great tell on the ethics of voice in today’s society or non society Good job BoobTube

[@JulesKWorld]

sub you💜

[@chrishye]

She is a scientist by mind... she studied her subjects, tested hypotheses, reviewed and drew conclusions before starting another hypothesis. Love it!

[@BelovedbyAdonai]

🎯❗️

[@discobomber]

She should study communication science

[@heelbite99]

@@discobomber yeah right. communication scientists should study her

[@DotsSinging]

She is so smart!

[@MikaelaP.]

Totally agree with you!!! ❤

[@damaniyashita]

love the comment that said -She is a scientist by mind... she studied her subjects, tested hypotheses, reviewed and drew conclusions before starting another hypothesis. Love it!

[@abbycat000]

As an English teacher, I may have to teach the concept of making a short with Jenny’s approach so that students understand writing better. This is basically writing and how we teach it: hook as your attention grabber in writing, thesis statement, and transitioning to different paragraphs, etc.

[@CastleHassall]

the attention span that is becoming average will not get through a paragraph these days before they get bored and look for something else to do

[@ShadesOClarity]

As a writer, who has a B.A. in English - I think the only solution is to go back to diagramming sentences. But with the horrible attention spans that the kids have in this day and age, your idea may be the only option. I might approach it - if it's that bad - by having them write one, clear sentence they understand. Then a few paragraphs, then a short paper, then a longer paper. Have the title of the subject, "Why I Can't Write." That will motivate them. You might lose your job in the process, but you will walk away knowing you tried with these little creeps.

[@grey_beauty]

🎉 This is what we need to be teaching in school!!! Sounds crazy but t this is real practical application-even in work presentations!!❤ Great job teacher!!!

[@WordsAreWealth]

As a copywriter, I can affirm she is AMAZING!!! Her mastery of storytelling is equally scientific and artistic. Major corporations should be racing to hire her for a consultation.

[@S___________D]

Her instant replies reflect how knowledgeable she is. Straight on point, no gimmicks, no running circles and spirals like most pretend experts

[@24X7CARZ]

And her results on her channel prove her talk isn’t cheap.

[@travelandplanwithrama]

😂😂😂😂❤❤❤❤❤

[@luizaferreira9782]

That’s because she’s actually studied and did her research. She dominates the subject. I’m impressed! Such a young girl and so talented and focused!

[@thisworldfakeashell4098]

Yea she’s very bright! You can tell she loves doing what she does which is just be her self❤️💯

[@GameHeadJohncrow]

im 30 😢

[@improvementTime10.3.17]

1:11 story and twist 1:40 making personality 2:37 good hook She sketches and thinks about visuals, and everything until something clicks = gotta put effort into the KZbin side too not just Art 4:00 readability checker 5th grade and under at least 5:54 diff KZbin page 6:30 deeply analyzing your own videos 7:20 every second counts in short 10:33 consistent thumbnail for a series Makes bingeable

[@intuitivediane]

11:26 various hooks. Different hooks 12:56 videos ideas v videos created 13:26 generating ideas (how) (recreate, interest, AI, experience) 15:07 which videos make the ‘cut’ 16:08 get opinion for concept 16:36 mechanisms - eg 3 steps, clock etc (visual aid and expectations) 17:36 why (hook) expectation (surprise) - twist 18:44 shorts 34 seconds 20:30 rough script. Per word count 21:02 spoken time to foreshadow (add expectation) 22:00 time guide (pacing break) 23:40 story telling. But : so : therefore 25:29 process 26:48 avatar (specific people) 28:29 instagram / tiktok 30:32 differences of platforms 31:20 long form 32:00 what does long form represent (growth) 32:56 money ? 34:00 audience (short v long) 36:00 ~ final question | shares do they matter? Retention ? Does retention matter? Viewers satisfaction

[@FunFactsFactoryYT]

Thanks that's helpful

[@vijaz5559]

Up

[@bestbeforebed]

Thank you very much❤❤❤❤❤❤❤❤

[@pceadamascussundayschool]

kzbin.info/www/bejne/oanVeo17gM-Npcksi=j5aQfemktHkw0LpD

[@TakeMeToYourLida]

It’s amazing to see someone at 18 speak so authoritatively on a topic

[@conniera]

I agree. She absolutely speaks with authority and confidence. I love it!

[@kittybelly]

Tbh the product of Gen X and millennial parents/teachers vs the Boomer’s adage of ‘children should be seen, not heard’

[@TheCrabbyCrafterlol]

It's fabulous that she's studying, thinking, analyzing, using critical thinking skills (rare thing these days), but sadly putting it all together to for an audience that requires info be spoon-fed to them in a "5th grade level or UNDER". What's mind-blowing is no one is talking about that devastating fact. It's staggering to see what goes viral on YT, so much of it is elementary-school mentality (pranks, stunts, games)...let the de-evolution continue.

[@kittybelly]

@@TheCrabbyCrafterlol Mr. Beast Effect. Kind of like 20 years ago Silicon Valley bros were literally shaping the world as we know it through applications and platforms. They likely didn’t think of the long terms effects. Now we have young people besting the algo system, but not challenging it. Perpetuating brain rot content because *that* audience clicks, and subs and likes and comments. I wonder if there is a study that shows any correlation between education level and engagement as a viewer. I agree with you. It takes a lot for someone to go against the grain. The machine is already in motion and it’s one of the easiest ways to make money on this app. Woof.

[@Jj_1024]

The brain plateaus for most people in their twenties, that is why becoming a doctor or lawyer as young as possible is encouraged. People graduate with bachelor's degrees at 21.

[@KidsZonesCornerTV]

I am leaving this comment here so that after some hours, days, weeks, months or years when someone likes or comment on it, I will be reminded to watch this video again

[@PlayJenny]

Reminder

[@DeborahThird-og1uo]

Reminder

[@kathrinasuarez1078]

Reminder

[@PROSP3R.]

Watch this video again

[@anthodote]

Could it be… I feel I’ve seen this video before. How else could I also understand it as to be such? I too will return some other time.

[@roncabezas6298]

i love her innocence and her willingness to share.. her ability to come up with answers and examples on the fly is phenomenal. She is a gem!

[@HardBoy1]

Young teenagers who have little life experience, won't have the same paranoid mentality and greed, like an adult would, who have been through many ups & down, in a dog-eat-dog world. Many adults, who claim they are KZbin Gurus, will never reveal this kind of technique so openly. The gems she dropped is priceless, and could be sold for a lot, if she decided to create tutorials

[@stevelethal2910]

Her formula for generating viral shorts is mass producing/grifting low IQ content to little kids (been done before). She's very calculated and knows exactly what's she's doing. She just doesn't have any shame about it and does it with a smile. Far from innocent, if you ask me.

[@cozycarry]

​@@HardBoy1 i think she has enough money to not care about sharing her secrets

[@chubzdon1]

It's one thing to be a good analyst but her ability to explain so thoroughly combined with relevant examples?? She's really a genius

[@atpdx]

Yeah hopefully she'll grow out of this youtube business and go work at SpaceX

[@jonz23m]

​@@atpdxSpaceX would be a waste of her talents

[@HelloooThere]

I’m just amazed she has had the time to do all this!

[@Alemabrown]

kzbin.info/www/bejne/kKLOnGymp92Kftksi=msrKLZlQVS_7e0lv

[@MetaversePresident]

Real s*** , i love to see young people thriving with the new technology. She definitely gotta new fan here

[@ryanmccrary1880]

Can’t believe someone who is 18 years old has mastered content creation like this. It’s incredibly impressive.

[@HistoricMetals]

Conversely, speaking as one of the original late 70s/early 80s teenage computer "whiz kids" generation that stormed the world and taught everyone to use computers and then our generation proceeded to build out the modern internet for the world together, I for one, can't believe people under 18 all HAVENT figured it out, they have had longer than they have been alive to learn youtube for example.

[@davetinoco]

Yeah but it really is a specific audience. The 5th grade thing is appealing to people with that kind of attention span. You really have to craft content for your niche's audience.

[@gidd]

​@@davetinocoThe 5th grade thing is a rule of thumb for majority entertainment - because kids spend the most time on here. Unless you are catering to a specific adult audience eg with Finance

[@schjo4635]

​@@HistoricMetalsshorts is only like 3 years old

[@HistoricMetals]

@@schjo4635 That's a fair point, but if anyone should just assimilate new tech, its the kids who never knew a world without it.

[@TheHeavenlyBridegroomMusic]

Its amazing how he allows the guest to talk. He asks great questions and then lean back. No interruptions.

[@WorldinVoice]

kzbin.infozL8xYNfK35Y?si=-GoqsIYarzsnOkQH

[@Digitalolu]

watching someone this young talk about something this passionately really stops you in your tracks. this was great

[@ComewithNayax]

It why but it almost made me teary eyed. Such a breath of fresh air and Inspo

[@Alemabrown]

kzbin.info/www/bejne/kKLOnGymp92Kftksi=msrKLZlQVS_7e0lv

[@FindYourFree]

truly great

[@educationalduniya13]

youtube.com/@educationalduniya13?si=eSfYiyAzXRJg9MKq

[@NeilHaran]

She's a genius. I've dealt with many marketing pros over the last decade and she not only gets the premise of how important a story is to achieving virality, but also her execution of that is amazing. Btw, this is a 38 min video, and I normally don't watch all the way, this is a video that I watched all the way, being fully engaged the whole way.

[@isaacmadhavan]

Very well stated.

[@ricomajestic]

You have to give the host credit too...he asked the thought provoking questions and moved the interview along.

[@NeoM018]

She answers questions faster than the host can come up with. She's amazing and the giggle after or before she answers. Brilliant.

[@feverishchic]

Agree😊

[@amaanmaniyar002]

This shows that a reel or short isn't something that is accidentally uploaded on the platform. It's a very well thought piece of information put up for a specific purpose

[@lifewithmochi]

I did a quick video about the best frozen pizza ever made, followed Jenny’s method from what I could remember, I improvised a little, and with that one video my stats jumped up an insane amount! Took me from an avg. of 20 views per video to 1.5k on that one KZbin short!

[@Wexfordpunisher]

U get any money for that

[@lifewithmochi]

@@Wexfordpunisher not yet, there’s a certain criteria you have to hit before you can start getting paid

[@Wexfordpunisher]

@lifewithmochi I'm tryin do the same thing any hints

[@lifewithmochi]

@@Wexfordpunisher search up her name and put tips. She literally tells you exactly what what she does and how she does it

[@Wexfordpunisher]

@lifewithmochi what's the name mate jenny

[@MissMolly3377]

I am not a creator, I’ve thought about it, but she is so sweet, I was engaged throughout this whole video. She quickly knew an answer to everyone of your questions, and it just kept me wanting to watch more. I don’t know why YT recommended this to me, but I’m glad they did.

[@deenad3562]

*Jenny is a beast for sharing her method, but Jay is a beast for learning from her on screen, and also taking notes for his viewers, thats top tier!* 💫

[@bk6010]

Top tier comment, teach us your ways

[@brendajeanhomes]

True!

[@ofkgjsl]

Her confidence is incredible. No „uhm“s and thinking pauses. This is a bright individual, who knows what they are talking about. She owns her business

[@gregoryalfred22]

If you are reading this, I hope your channel grows! Don't give up

[@georgiaradcliffe9082]

This is very interesting. Watching from Jamaica 🇯🇲❤

[@lisakimble6043]

@gregoryalfred22 Thank you. I’m glad I read your comment. Your kind words goes a long ways. 😊

[@KingdomMan_Ray]

Thanks Brother!

[@cherryly1532]

I hope too 😊

[@MajesticCreations_GSBY]

Thank you 🎉

[@ytpah9823]

🎯 Key Takeaways for quick navigation: 00:00 🚀 Jenny Hoyos, an 18-year-old KZbinr, has garnered over 600 million views in the past year on KZbin shorts. 00:25 🎬 Virality can be achieved by adding a compelling story and a twist, especially with shorts. 00:50 ⏰ Retention isn't as significant in short-form content on KZbin as many assume. 01:20 🎨 Videos can be made interesting if they have a story that the viewer can invest in, even if it's about mundane topics. 01:48 🍳 Personal experiences and a touch of irony can captivate viewers. 02:32 🎣 A good "short" video has a strong visual hook that can be understood even without audio. 03:01 🔁 Effective shorts compel viewers to re-watch, increasing retention. 03:29 🖼️ Visuals are paramount. When conceptualizing a video, the first consideration is its visual appeal. 03:56 📚 Content readability should be at a fifth-grade level or lower for better comprehension. 04:52 📈 Analyzing the readability and content of popular shorts can provide insights for creating effective shorts. 06:14 🔍 In-depth analysis of personal videos can yield insights on performance and viewer engagement. 06:55 📊 Consistent uploads and analyzing retention graphs can optimize video performance. 07:50 ⏳ Every second matters in a short video. Even a slight drop in retention can impact overall performance. 08:20 🔁 High retention and encouraging viewers to loop a video are crucial metrics in the success of shorts. 08:33 📈 Scroll through rate (STR) on KZbin shorts indicates viewer engagement; an average STR is around 70%. 08:48 🎯 Jenny's personal STR is 85%, but her video retention can exceed this due to re-watching. 09:13 🔁 For a short to go viral, a 90% retention rate is a good benchmark. 09:42 🖼️ The first frame of a KZbin short is crucial; Jenny often showcases a fast-food location rather than her face. 10:37 🔄 Consistent framing helps with branding and encourages playlist viewing. 10:50 🛠️ Jenny's video framing style was developed through trial and error, taking inspiration from others before refining her unique approach. 11:44 📝 When brainstorming, considering what another KZbinr would do can help spark unique ideas. 12:11 💳 Uscreen is a platform for creators to earn from their videos with memberships and subscriptions. 13:07 📜 Jenny has a vast bank of video ideas; from a list of a thousand, she might only produce ten. 13:46 🌱 The best video ideas come from everyday life experiences, like making a garden or saving on food. 15:09 🔍 The selection process for which videos to make considers factors like personal interest, virality potential, and feedback from trusted team members. 16:30 🔄 A video's "mechanism" refers to the element that keeps viewers engaged until the end. 16:58 ✅ Structuring a video around "three steps" or "three things" provides a clear framework for viewers, enhancing engagement. 17:11 🎬 Setting expectations is crucial in video creation. However, it's often effective to provide a twist, defying those expectations. 17:37 🎁 Example: Creating a video about giving a unique $5 Mother's Day gift, then introducing a twist at the end. 18:34 ⏲️ The average length of popular videos on the channel is 34 seconds. 19:26 📊 For optimal virality, videos less than 30 seconds should have over 100% retention. Video length and retention rates are interconnected. 20:21 ✏️ A rough script is created before filming to provide structure. This typically includes hooks and foreshadowing, which are kept within 3 seconds or less. 21:17 📢 Foreshadowing in voiceover creates anticipation, setting an expectation for the viewer. 22:12 🎼 Proper pacing is essential to keep the viewer engaged without overwhelming them. Introduce pacing breaks without breaking the flow. 23:07 🎥 The video structure includes elements like problem-solution and the "but therefore" storytelling technique for more intriguing narratives. 24:31 🔄 The creation process involves brainstorming ideas, deciding on a video topic, creating a hook, recording, editing, and finalizing a script. 25:26 📜 The last line of a video is drafted before filming to provide direction, but leaves room for genuine reactions. 25:56 🎬 Jenny notices videos end abruptly, but in a way that's appealing. 26:21 🎯 While many creators target a specific audience avatar, Jenny considers her younger self and nieces as her audience. 27:44 🤔 The interviewer is curious about how creators think of their audience, given the vast range of viewership. 28:28 📲 Discussion about short-form content on Instagram reels, TikTok, and KZbin. 28:56 🎧 Mention of bonus audio-only episodes of Creator science. 29:24 🔄 Jenny's experience shows that content isn't universally successful across platforms. What works on TikTok may not on KZbin. 30:34 ⏱️ KZbin audience prefers a slower pace, while TikTok likes quick, information-dense videos. 31:16 📺 Jenny's future aspirations involve creating long-form content. 32:00 🏔️ Jenny feels she's reached her peak in short-form content and wants a new challenge. 32:55 💸 Surprisingly, money isn't Jenny's primary motivator in creating content. 33:52 🤝 Longer content forms a deeper, more personal connection with viewers due to extended time spent. 34:06 🌍 Jenny acknowledges that her long-form content might cater to a different audience than her shorts. 34:22 😂 Jenny recounts a humorous experience with a young relative who was surprised by the existence of long-form KZbin videos after being familiar with only shorts. 34:48 📺 Jenny observes that there's a distinct audience difference between those who watch shorts, long-form videos, and those who watch both. 35:17 🎥 Jenny shares that not all her shorts audience transitions to her long-form content and attributes this to audience preference rather than KZbin's algorithm. 35:45 👀 While some shorts creators blame KZbin for low views on their long-form content, Jenny feels that the creators themselves might be responsible for this disparity. 36:00 📊 Jenny mentions she averages 10 million views on shorts and 50k on long-form videos. 36:12 ❓ Jenny contemplates on things she believes about KZbin without concrete data; believes sharability of videos plays a role in their success. 36:42 📈 Cites an example where one of her shorts had a share-to-view ratio of 20% and a scroll-through rate of 92%, which she deems exceptionally high. Made with HARPA AI

[@ibnbhai]

nice, HARPA Ai?

[@Diathon1]

Great work HARPA! Keep it up 👍

[@Haleemass]

Very nice and appreciated ❤ it is really helpful

[@Korenski23VO]

Wow how do I use Harpa ai?

[@big123lak]

Thanks I didn’t have to watch the second ad because of this comment

[@TheBlackManitu]

You can tell how intelligent she is, just the way she explains it so easily and comes up with examples so easily. Also, the way she articulates shows it pretty clearly. And I literally could listen to Jenny the whole day.

[@Alemabrown]

kzbin.info/www/bejne/kKLOnGymp92Kftksi=msrKLZlQVS_7e0lv

[@georgiaradcliffe9082]

So true 🇯🇲❤

[@LeadYourLiving]

What a delightful young person! As an “old lady” just starting the KZbin journey, this was so helpful. I love when young people teach those of us with “advanced age” 😊

[@An-Irene]

She is helpful 😊

[@LeadYourLiving]

@@An-Irene She sure is!!

[@Nurture_thru_art_studio]

It amazes me how the younger generation can master this! She did put in a lot of work and she has incredible analytical skills. This is a gift!

[@anyariv]

She clearly loves analytics. Which is perfect for her because she enjoys the entire aspect of making these videos. Some only like the process of shooting and editing, but she loves the math of it and the viewer psychology.

[@HannahCoziCorner]

So true

[@nachofroyo6493]

She could go SEO and offer services to lots of vloggers

[@McDeezy_]

As a shorts creator, she is definitely one of the few creators who beat KZbin shorts, I definitely took a lot of inspiration from her

[@AnnaZuma21]

awesome channel! Congratulations on your achievement!

[@Later_Slater]

dude this video is so packed with knowledge im so hyped about it lol😭

[@aCatwalker]

Same!

[@B0SSLEVEL_]

@@Later_Slatersup 😂 also yeah this vid is crazy

[@mauricio6614]

It's cool to see smart people doing well using their cognitive abilities. But at the same time it's kind of sad, tho, to see that there are so many stupid people giving attention and money exercising their idiocy and superficiality, consuming and supporting this human stupidity producing machine, Shorts videos.

[@SeaWolfies]

Yo, fellow creators! How are we supposed to grow when the big guys are using stuff like zem rush and social plus to boost their visibility? It’s like we’re all grinding in slow motion while they’re speeding ahead. Best of luck to all of us out here 😅

[@urbanlegendsdoyoubelieve]

Totally agree

[@Brainzzles]

Don’t you think KZbin give shadow bans because of such practices?

[@EnchantedAlchemy444]

Wouldn’t consistency in quality and quantity be the best thing you can do?

[@SeaWolfies]

@@Brainzzles doesnt seem like it

[@ifeomacamilla3193]

Nothing wrong with using extras. You can do it too. And you are not in a competition with other "big" creators.

[@andrewskrinar8579]

She could be a college professor teaching this stuff. Her examples , everything , it is so good. So structured. So complete

[@Maya-sv1pz]

those who cannot, teach.

[@magentatime]

are you a bot? this doesnt even make sense. she IS, and shes teaching. @@Maya-sv1pz

[@cannabros]

but she wont be because she doesnt a degree in media lol.. colleges are a joke

[@Edcabraltv]

Makes more as a 1000 dolla consultant then any prof does 😅 brilliant. I would do it but my wife would kill me. 😅😅

[@Alemabrown]

kzbin.info/www/bejne/kKLOnGymp92Kftksi=msrKLZlQVS_7e0lv

[@LaureReminick]

This young woman is SO TOGETHER. What an inspiration

[@surewhatever8843]

“Quantity makes quality.” This is true of all art forms. I’ve forgotten the author’s name of “Taking the Leap” (an art business book from years ago), but she graded half her class on a single piece submitted at the end of the semester and the other half on sheer quantity. The quantity group made great strides in their technique and creativity, while the single piece group got bogged down in perfectionism. Love her insight into the science of creativity!

[@therealfreemanx]

I linked your example together with that too! I just did a 10 day challenge posting 5 shorts daily and I think I may be getting closer to breaking through just as a result of feeling more confident.

[@surewhatever8843]

@@therealfreemanx Excellent…power on!!

[@molkoko8]

She is amazing. As a person. She just radiates energy. Awesome. AND super useful. Came for info, stayed for the aura of Jenny.

[@AnthonyCastrio]

Wow. Her presentation throughout is impeccable. You can really tell how deeply she understands the platform and she communicates that knowledge so clearly.

[@greyclassic6563]

She's a smart girl that could do whatever she wants... but will probably just get rich off social media and not have any real life skills. Social media isn't applicable to anything in the real world

[@weekendwarriorchick]

I agree. This is so helpful!

[@Alemabrown]

kzbin.info/www/bejne/kKLOnGymp92Kftksi=msrKLZlQVS_7e0lv

[@GameHeadJohncrow]

best video

[@ericsopp5306]

Super impressed by Jenny's maturity, presence, intelligence and conscientiousness. Had no clue she was only 18, that absolutely blew my mind. CEOs 2-3X her age should absolutely pay her for mentorship. Incredible

[@sharonla8071]

Thanks for this. Jenny is an inspiration. I'm 77 and I'm just getting started. I understand her wanting to move on to long form videos. I've been having so much fun learning something new. I made a 1 minute 20 second video that I'm so proud of. Never thought I could do something like that.

[@LittleKikuyu]

That is amazing!! 😍

[@SolarMinerPH]

this is probably the only video that really teaches you how to go viral and not just repeating what everyone already knows. Her examples are so simple but really teaches you what you need. I don't know who she is but I will definitely be following her now.

[@un_comfortable]

Jenny’s brilliance is evident, but can we also talk about how great of an interviewer you are? This is the first video/podcast of yours I’ve seen- and I must commend your ability to ask engaging questions that capture nuances without losing any of the insightful knowledge that she had to share. Both of you made the discussion enlightening and refreshing to watch. Well done!

[@laurivaltter]

i noticed this also :D

[@Carrieline]

Exactly!! 👏🏼 This is my 1st time seeing Jay or Jenny! Let me start off by saying I...ENJOYED EVERY SINGLE SECOND OF THIS❣️ Y'ALL ARE REMARKABLE 💕 That thumbnail intrigued my curiosity and I was definitely not disappointed! I'm thrilled to find y'all and subscribing NOW❣️ 😊

[@EugeniaPortobello]

I agree fully

[@CkPari_]

Same this is the first time I've seen this channel and it was a brilliant interview 👏🏾

[@Skyler-lc2wx]

YES SHE IS GREAT

[@audradietz]

THIS is great! I'm ad executive turned KZbinr and basically you''ve broken down what we have to do in a 30 second commercial!! This is great and very detailed!!! Excellent advice!....Tremendous!!!

[@omaorieno]

I feel like this was an entire content creation course that she just gave for free while having fun. She’s amazing 🎉

[@joshb6779]

He*

[@SomeGal]

@@joshb6779 She*

[@EugeniaPortobello]

yes, super generous

[@gi7817]

yes she just gave us the condensed version of her technique. very cool!

[@serwinzzalot9989]

Yeah, she could have sold courses, but this guy was clever about mining her for profit.

[@MdFarhan]

I'm diving into making shorts now, and this interview felt like a masterclass you'd normally have to pay for. I can't believe it's free! Jenny was so confident and knowledgeable about everything she discussed. The best part was when she said, "I first decide whether I want to work on this idea or not; I don't think about virality. I want to make it. I will configure it." That line was pure gold. I hope I can apply these insights and revive my channel!

[@FawziBreidi]

She really shared her 1 million dollar course in around 30 minutes

[@Bookish1995]

600 million views is not even 1million dollars in most cases

[@Vegan_Kebab_In_My_Hand]

@@Bookish1995 It's just a figure of speech

[@Tudas]

​@@Bookish1995Nowadays shorts make actually money tho.

[@imo.124]

​@@Tudashow much? I'm curious

[@alex_wolf]

How much can you make from shirts?

[@Bandy1036]

Crazy that the channel had less than 20k subs 3/4 months ago when this was uploaded, and has grown 3x since. Clearly putting it all to good use. Great job!

[@zoric2009]

I can’t believe an 18 yr old speaks so intellectually and isn’t speaking without saying anything. She literally broke it down to a 1st grader’s guide to vitality.

[@A.S.-ww4yu]

This is more normal than you think. We like to think that an older person is more intelligent, but that's just prejudice. Lots of adults talking without saying anything.

[@1clarencep]

Bro she is a regular kid , it’s easier to learn more than ever

[@zoric2009]

@@1clarencepYou literally proved my point. The reason you don’t notice how she speaks and what she’s saying is because your own grammar and speech is so limited. Your one short sentence proved that.

[@brownoutage]

Message to small creators: Never give up guys our time is coming.

[@emmac8775]

Amen amen

[@donna-elizabeth]

She's a data science pro...scrape, analyse, master the key formulas and adopt it for any given idea 👏 Great video

[@NnamdiNw]

I wouldn’t go as far as science a data science pro😂 but she’s a good analyst

[@donna-elizabeth]

@@NnamdiNw I disagree. She scraped the data to analyse it 😊

[@NnamdiNw]

@@donna-elizabeth scraping data doesn’t make you a data scientist. A software engineer can do the same and it was a manual copy and paste job.

[@donna-elizabeth]

​@@NnamdiNwWell I guess we'll agree to disagree 😊

[@NnamdiNw]

@@donna-elizabeth are you data science professional? Because I’ve been a data scientist for 7 years now. I wouldn’t think this is a agree to disagree situation 🙂

[@Fajadalishah]

Wow, how she is simply saying and explain the complex thing in a very simple way. She really know about the back end of how every video will be viral and grab audience retention with hook and shadowing.

[@krazzyvibestv8657]

A lot of people have got time on their hands. If you want to be a KZbinr the time is now, people are waiting to watch.

[@Twelve.Thirty.Four.]

Watching this felt like I took a mini course on social media virality. Jam packed with powerful content.

[@PreciseAimm]

FOR FREE 😄😄😅

[@serpentsforhair]

You'd think people would keep all that info to themselves - she's intelligent and generous with her knowledge!

[@traderzzz123]

If shes ready to spill the beans, just means she got what she needed and everyone else will be too late to the game.

[@serpentsforhair]

@@traderzzz123 I don't agree - unless nothing and no one else is going to go viral ever again. There's so much info being dropped here. If others can't find any value/way to fit it to their own modus operandi, then.. it's on them.

[@jacobmorris3295]

@@traderzzz123 or that she realizes that she's giving general knowledge and that the opportunity is still huge but more competitive.

[@rainbow_flo]

Sharing and giving as Mr Beast does is the secret 🤫

[@traderzzz123]

@@rainbow_flo um no, secret is how to get on that level to have enough resources and money to give away. You're skipping to the results, but HOW do you have enough to give away is the real question, durrrrr

[@goingvenus5603]

I'm amazed that I couldn't stop watching. Jenny is delightful. So bright, sweet and fun. She deserves all the credit for her success.

[@LifeinLancashire]

I'm now a septuagenarian who only recently started posting videos. The amount of knowledge that I have as to how to attract KZbin viewers and subscribers, I could put on the back of a postage stamp. This 19 year old is so knowledgeable, and I can certainly learn a few tips from her . Great video, thanks 👍. YT recommended this video to me, hence the reason why I'm here watching 🙂

[@catharsismachine]

This girl is so brilliant. She deserves all the success she has found. Thanks for sharing

[@m2mdohkun]

I'm stunned... Just amazed at how young this creator is but the amount of analysis done, the knowledge shared, the energy, every spoken details is mesmerizing. Thank you for this interview. I love the positive energy!

[@ねこ男の子]

It's giving ADHD with a new hobby. I live.

[@RachelHardy]

Generally I have a negative view of people who are just "farming for views" but Jenny seems like a genuinely lovely person. I love that you can feel her passion and energy about this topic through the screen, and the content she makes is entertaining and uplifting. These platforms need more of that! Wishing her success.

[@boomgonza]

Jay Clouse.... I did 1 billion views last year after trying to become a youtuber for almost 15 years. Im itching to tell my story. First content creator that asks me for an interview im going to be happy to do it.

[@CLOWN-tv-83]

Interview

[@RustyIsScared]

Id be happy to

[@leannabedore]

Just started and love her! At the beginning about the stove being broken so she has to raise money, being invested, and having a story is so true. What solidifies this is... think about how you feel when a story gets cut short or no end??? Its soooo frustrating. Thanks for sharing!

[@whatsupgrowmie5180]

This was a not just a shortrs MASTERCLASS, but on storytelling and video content in general. I was taking notes the whole time. Thank you for this amazing interview!

[@LifeOdysseyMotivation]

me too

[@DigitechExplorer]

me too@@LifeOdysseyMotivation

[@truetexan2011]

Wow I am so impressed with this entire interview, the interviewer listened really well and asked such great questions & follow up questions! And she is just incredible, I love how systematically she approaches every single detail of the whole process

[@delson.scoelho]

She's blown my mind. she's Intelligent and very focused on understanding all the technicalities behind creation. her results are more than fair. Jay conducted the interview very well in an insightful and scrutinizing way with very assertive questions.😀

[@TheLeadAttorney]

This is both amazing and depressing. 600M views in one year is crazy! She’s such a fantastic content creator. KZbin should reward such creators much more than they currently do. Assuming an RPM of $0.08, 600M views will get you $48k. From that, she pays her editor, who is probably not cheap considering her appraisal of his skills. Then she pays taxes. What is left resembles employment a few notches up from minimum wage. For someone her age, that is still good money. But considering how thoughtfully and meticulously she goes about making shorts, I wish KZbin could figure out a way to reward such amazing creators who generate an astronomical amount of views for the platform. She absolutely deserves it.

[@bxnny0374]

They absolutely could figure it out; they don't want to. They want to keep all the profits for themselves. Y**T*** exploits their creators.

[@ShayMarie.00]

She has long-form content on YT as well as merch. Plus, she's on IG and TT. I guess that helps 🤷‍♀️

[@MoneyPitCastle]

It isnt just about what it makes short term, 600 million views brings you an audience for future shorts/longer videos/other revenue streams. Also, $$$ amount vary on platform to platforms, i had a 90 second reel on facebook that got 5 million views and that alone brought in around $6000.

[@MishaElRusito]

$48k is good money it's 4k a month, considering you spend $1000 on rent, $500 on food, you are left with $2500

[@TheLeadAttorney]

@@MishaElRusito You missed the part about paying the editor and paying the taxes. And yes, I said that as an 18 year old, whatever happens to be left is still good. Hopefully she can monetize her shorts on other platforms to receive the money she truly deserves as an excellent content creator.

[@folsterfarms]

He did a GREAT job interviewing this young genius. He was able to get her to tell every industry revolutionizing idea she has come up with and provide actionable steps for free… I hope she takes as much away from this experience as he did. For those paying attention, this information could be life-changing.

[@namegoeshere1]

I 100% agree

[@Loyalhusband]

Simple writing 101. If anything it could be disheartening to most because what this video does best is highlighting how smart and talented SHE is lol

[@namegoeshere1]

@@Loyalhusband I mean, you gotta be super insecure to be disheartened by someone else's smarts and talent.

[@africkinamerican]

She's now regretting she didn't turn her insights into a course or e book and cash in.

[@tyevanb]

@@africkinamerican Did she say that? Because one of the best ways to "cash in" is to provide free value like this, this makes the people rush to ask you for more... that's when you charge.

[@EricCamBeachVolleyball]

I haven’t seen many of her videos but I do recognize her voice and I think what is overlooked in this video is the tone of her voice is authentic, believable, unique and her ability to inflect is a lot more enticing for her audience and something not discussed at all. Just listening to these two converse it’s very apparent. No disrespect to the interviewer but her voice is 100 times more enticing to listen to vs his. I appreciate this conversation tho and intend to dive more into being more strategic to grow my channel

[@CocotteMoin]

This woman is amazing, and i’m so grateful to the interviewer who didn’t try to overshadow her. Amazing!

[@riveralvarez7517]

Shorts are working great for me on my second channel. I mean, I am just small content creator and I work really hard (I also use a little bit of Famester, but that is a necessity nowadays). I just give all my videos a small initial dose of views and likes, and that caused them to spread literally everywhere, bringing more and more organic views day after day.

[@marialuna26215]

What’s famester?

[@shivangi2498]

What's your channel?

[@DrumrWithTheSticks]

​@@marialuna26215bots for views/comments. In order to potentially boost the algorithm to real viewers/followers.

[@HealthyyHottiee]

​@@marialuna26215 I believe it's a lie (advertisement for famester, i seen a post similar to this word for word earlier on another video 🤔

[@TheAnaden]

Just say you are marketing famester and cut the "second channel crap"

[@GhostStallone]

This has to be one of the most vital videos on KZbin. You ask questions very surgically and that is appreciated. Jenny is so sharp it's crazy. Thanks for this, Jay! You have a new sub!

[@poolhub89]

I was not aware of this young lady; but she is very intelligent and offers fantastic advice. TY & she seems like a genuinely wonderful person.

[@chayasgro]

I never heard of either of you until today. Your video popped up as a suggestion, and I had to comment. I am so awed by the respect you show Jenny. You mention that she is a young creator, but you address her like she's a CEO or something. She obviously knows what she's doing. I love seeing young people recognized and respected for their talents and skills, and loved the (seemingly genuine) respect you showed her! I have so much respect for both of you!

[@EritreanChic]

Good observation!

[@tinabarkschallenge3401]

Same here 😅

[@jxtp0sed]

Same exact feeling! It was great seeing this interaction!!

[@HelloDebbieRoy]

Agreed!

[@kritikumari]

This video is such a gem. One of the best videos anyone could watch on YT right now to learn not only about YT shorts but in general how content creation works. The kid is brilliant.

[@liftny]

To say Jennyhoyoslol is amazingly talented is an understatement. I think what amazes me the most is her ability to contextualize her process.

[@MrGunitGangstaa]

Danke!

[@jay]

Super generous - thank you!

[@Start_With_You]

This girl is unbelievable! PhD level analysis for Shorts. Totally smashed it.

[@BTotty]

This young lady is wonderfully well spoken and thoughtful in her actions. Parents did a great job and so has she.

[@greggusan]

18 years old??? Holy cow, how do you know so much at such a young age. Very impressed.

[@Kimchi_Studios]

She's extremely intelligent and spot on with the mass appeal bit. Not only are younger audiences going to get more views but it also allows those whose first language isn't English a higher chance to stay engaged and able to follow the content.

[@chegoaz]

Wow! This is her passion. She would be a great teacher/mentor as she explains concepts so easily.

[@HOLLYHOUSE11]

I was married to a Grammy award winning songwriter for many years, and the things she says sounds just like the way he went about writing hit songs.

[@gaberoyalll]

Very cool

[@HAZMOLZ]

Incredible attention to detail

[@the_joy_n_sorrow]

whats your favorite song they wrote?

[@This-Is-My-Little-Corner]

That would be giving away too much info, I'm sure ;-) @@the_joy_n_sorrow

[@newstrends4fun]

Wow.. who was that ?

[@Kidssafaritvofficial]

"Is not about the money, is about connecting with the audience " this is exactly my point ❤ Love her simplicity and free spirit! It’s great to see creators sharing such valuable insights. As a new creator myself, I'm excited to explore similar topics and connect with others on this journey of creativity and learning.

[@pipecleanercraftsb]

Jay, you are a great host and an expert, of course!! and Jenny is amazing. one thing: I wish she would talk more about the "thumbnail" frame and titles.

[@StrongRespect]

All she said is understandable if you have common sense, i don't get it how can a grown man find this crap somehow helpful Jay delete this woman's vide and don't embarrass yourself

[@victorchen2065]

​@@StrongRespectis so cute 🥰😊😊🥰😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊😊

[@Jamesthe14th]

@@StrongRespectdamn bro is that how you got your 7 subscribers?

[@StrongRespect]

@@Jamesthe14th no i reposted one video from Jackson Hinckle about Ukrane

[@TheErodsmommy]

​@@Jamesthe14thYou have 1 subscriber 😂😮🤭😐

[@candereynac]

this is probably one of the most helpful videos our there on how to make KZbin shorts - and pretty much short content in general! the examples are soo clear and helpful to visualize.. great interview!

[@FrankSchlichter]

Jenny Hoyos needs to be in a top tier PhD program. I am a PhD researcher at a top tier school. Jenny Hoyos is talking and thinking like an academic researcher. The way she is framing questions, dismantling assumptions with data through empirical testing, and using answers to her own questions to formulate new questions is what researchers do. More importantly, she says clearly what motivates her: the learning. Jenny's a researcher; she needs to be in a curriculum and environment that fosters her inquisitive mind and instincts.

[@Bookish1995]

You do this at any basic university in Europe....?

[@chromaticvisuelle]

Yes, my partner is a Phd biologist, she does sound like her a lot 😊

[@shellshockedmummy6265]

Thats what Her love for learning is so evident. She has a very hungry mind! She is JOYFULLY figuring things out!

[@Decrypted_Void]

She would do great in business (Self employment) and not follow along with the system.

[@FrankSchlichter]

@@Decrypted_Void indeed these are not mutually exclusive.

[@shrinktender]

I just kicked off my KZbin journey with two videos under my belt and a bit over 100 views, including my Shorts. I’m optimistic about where this can lead and hope to share my own video about KZbin earnings someday soon. Thanks for sharing your insights; it really keeps the motivation alive!

[@RustyGraffitiReviews]

Please bring her back for another talk like this for her long form content, but wow! This is so valuable! Thank you both! Respect ✊🏽

[@verafiedcreations2356]

I randomly came across this video and learned so much. Obviously, passion for your craft played a huge role in her success. You can tell by how excited she is to share her findings and experiences. Great content, man! Subscribed..

[@artismyadderall]

Thank you so much to Jenny and to you! This is such a wonderful conversation and I appreciate all of the time and energy that went into it!

[@sheilasinghal2922]

I work with major international museums (including children's museums), and the grade level for readability is always around Grade 6, so Jenny is absolutely spot on. 😊

[@lovekhalilah]

She’s gonna be a force to be reckoned with. She’s only 18 killing the game geeez! Super proud of her.

[@ejeducate]

The one thing I liked more than the interview itself is that he asked ALL the important questions. I loved this! I've never watched a video where I felt that everything was presented and answered

[@ShadeTV247]

Met Jenny at VidSummit this year, she's great and super talented! Great interview Jay!

[@o0MELLY0o]

COMPLETE NOTES FROM THIS VIDEO: Your'e welcome. Virality = Story + Twist You can make reels about eevreyhitng until there is a story behind it and the user gets invested. Personality based makes them invested. Your „why“ gets users invested. I do something and what is the backstory of it? Irony and juxtaposition. Good shorts: Strong hook, needs to be visual and you need to understand it without even listening to it. Without audio. Very easy to comprehend. Understandable for a 5 yer old. Compelling, rewatchable story. Quantity makes quality. Interesting first framing that is VERY easy to comprehend (e.g. burger with hand in front of McDonald’s) Consistent first frame helps bingeability. Try finding a frame that becomes reconginsably for your content. What would if sound like if xxx KZbin made that video? Make a list out of 10 and copy it. How to generate ideas: - See what others do and recreate and twist it for me - What videos would I wanna watch? - ChatGPT - Use your lived experiences (what have I experienced? What real life experiments have I done that could interest people? - 1. 100 Ideen finden
2. Narrow down to 50: 
Do I want to make this? 
Is this logistically possible? 
Is the hook good? 
Is it rewatchable? 
Is the mechanism good (something that is gonna be watched until the end. Easiest is: „There’s 3 steps/There’s 3 steps we need to do“ Setting viewer expectations. Then follow expectations but add a twist. 
Example: 
The WHY/HOOK: ‚My mom never had a mother’s day gift. So I’m gonna change that.‘ ‚I am going to the beach.‘ 
Expectation/Foreshadow: Set an expectation for the end of the video so people keep watching. ‚…and buy her the best present with 5$‘ ‚..and I a m gonna surprise someone with a 100€ at the end of the video.‘ 
4. Narrow down to 25: Where is the vitality in this?
5. Nor down to 10: Get outside perspective from professional Short Structure: 
1. Hook: „McDonald’s BANNED this item.“ 2. Foreshadow: „So I’m gonna make it at home to convince them to put it back on the menu.“ 3. Transition: „So I cooked illegally.“ (Primacy-recency: first and last are remembered most) 4. But/therefor storytelling: Lots of change in the story. Uses conflict, tension, and rising action to make the story more compelling.
Example boring: „I went on a walk. Then it started raining. Then I went back home.“
Example compelling: „I went on a walk. But it started raining. Therefor I started running back home. And it was raining all over me. But good thing: I had a handy umbrella while I was on my way back. Therefor I got home.“ Process: 1. Pool of ideas 2. Choose 1 idea 3. Write hook 4. Write last line -> General idea: „Then I surprised my mom and …“ 5. Foreshadow 6. Rough script/outline 7. Film 8. Revisit script, revise, finalize, then edit How can you speak TO your avatar more than thinking about their desires or dreams? Make videos for your younger self that would have needed that special information you give. Short form is NOT the same across platforms!
-> KZbin: Slower pace, more mature audience, more story (34 seconds) -> TikTok: Shorter videos, dense with information (scroll as much a possible)
-> Insta Reels: More mature, more visual, more shareable Mindest basis for content: Not making money but spending time together with the viewer. The more tie you spend the more relationship and trust you build. Shareability is more important than you think!

[@BradZeeTravel]

Im 40 years old and just starting on youtube. There is so much to learn from the younger generations!

[@maddiecozma9414]

Jenny is such an inspiration. And you Jay, you're such a great interviewer. So present and aware, which makes you ask great questions to your interviewees :).

[@WRTravelandAdventure]

The level depth of thought and research that she has put into this is outstanding and inspiring!

[@LifeOdysseyMotivation]

Jenny is brilliant and genius. Can you imagine she has a passion for mathematics, analytics and technicalities for these social media platforms? She really is so passionate about her craft in social media. The amount of detail she gave and the lessons we learned from this interview is insane. She could have sold it as a course, but she shared it with us for free. While many of us are just comfy about shooting and video editing. This young woman is a gem. Thank you, Jenny and Jay.

[@AubryRugBurn]

17:47 - I love how she just explained the good fellas/mafia movie approach to film making where you know the ending at the beginning but you want to stay to see how that played out. It's also a very natural and common way that people are interested in stories. Like when you hear about a rumor/gossip "Hey did you hear Sarah blew up the science room" - well you know how things ended, she blew it up, but now you want to know how, and you're invested since you know what happened already.

[@Korenski23VO]

This girl is a genius ❤ So much professionalism into her hobby at such a young age. That’s extremely rare. I didn’t have that kind of focus at that age, let alone now!

[@VickieMarisMusic]

Jay, thank you for this video and for your expert interviewing! Jenny, thank you for sharing these gems about Shorts creation. I've had fun adding shorts for my viewers but I need to dive into the stats more than I have. So far, most of my shorts have been music clips of live performance without text or voiceover. I plan to look more at the stats and get into the perspective of my avatar more to get a feel for what makes sense on my recording artist / music channel. Thanks again!!

[@townsendstephen]

Fantastic interview. I am ashamed to say I had not heard of @jennyhoyos until this interview but the Hook "I can make anything go viral" got me interested. I glanced at how long the vlog was and thought I would give it 5 minutes but watched it all and took notes. A very hard working, fun, genius. I am a fan now and thank you not only for the information in this vlog about creating good shorts, but also for your content as it stands. Brillinat.

[@Revitauto]

Half way through the video and already one of the best interviews I have seen in a while. Great detail, she actually knows what she's talking about. Jay is asking great questions and not interrupting. Amazing insight.

[@hallorwalahfrid6074]

Great video. She definitely knows business. I am also doing shorts and reels, and I feel like KZbin Shorts are future because people have short span of attention now, and it's really popular with Gen Z. That's why I am trying to make content for both platforms, but I generally put my focus on short and expressive videos (and then I use a little bit of Famester as it makes it a lot easier to get into loop). Easy business honestly.

[@CarsSimplified]

I'm curious about the short attention span trend; is it a generational thing, or a youth thing? In other words, is the generation that is preferring short form right now going to age into longer form videos, or keep watching short form?