EnChroma CEO Responds to my Exposé

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Part 1: • Exposing the Color Bli...
Part 2: • Exposing the Fake Scie...
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Instagram: / mega.lag
Twitter: / megalagofficial
Research:
Empirical tests of the effectiveness of EnChroma multi-notch filters for enhancing color vision in anomalous trichromacy: www.sciencedirect.com/science...
Do EnChroma glasses improve color vision for colorblind subjects? opg.optica.org/oe/fulltext.cf...
Effects of color-enhancing glasses on color vision in congenital red-green color deficiencies: opg.optica.org/oe/fulltext.cf...
Adaptive Changes in Color Vision from Long-Term Filter Usage in Anomalous but Not Normal Trichromacy: www.cell.com/current-biology/...
Do EnChroma glasses improve performance on clinical tests for red-green color deficiencies? opg.optica.org/oe/fulltext.cf...
Discrimination of natural colors in anomalous trichromacy and the effects of EnChroma and Vino filters: opg.optica.org/oe/fulltext.cf...
Aids for color vision deficiency: introduction to the feature issue: opg.optica.org/oe/fulltext.cf...
Quality Assessment for Passive Aids in Color Vision Deficiency Subjects (Webinar): www.optica.org/events/webinar...
Coloured filters can simulate colour deficiency in normal vision but cannot compensate for congenital colour vision deficiency: www.nature.com/articles/s4159...
Is it really possible to compensate for colour blindness with a filter? colorimaginglab.ugr.es/pages/...
A model for assessing the efficacy of colour vision aids: opg.optica.org/oe/fulltext.cf...
Don McPherson Interview: • Of Glass, Color, and L...
0:00 Intro
1:22 One Scam Company Shut Down
1:58 EnChroma Continues its False Marketing
6:50 CEO Defends Their "Scientific Evidence"
10:24 $1.2m Federal Grant Funding
13:29 EnChroma's Rigged Reviews
14:25 FDA Compliance
20:24 Filling a Complaint with the FTC

[@MegaLag]

Don't let your bias get the best of you. Stay informed on www.ground.news/megalag. Subscribe for 40% off the unlimited access through my link this month

[@Noah_Kai2]

yes sir 🫡

[@jonahplayscello]

Got it 🫡

[@PantsingtonHardware]

Since they took money from the federal government via a SBIR, that means you should be able to do a Freedom Of Information Act (FOIA) records request on them, provided you pay for the labor required for the legwork. Hope this info helps. 😊

[@RedTurnedBlue]

Thanks for the discount! Just signed up for a full year. Thanks, mate!

[@martinhotmann7868]

*your your

[@cycl_one]

you've got them by their throats, a single guy against a multi-million dollar company. mad respect.

[@ryanreedgibson]

It's not about that though. It's about stopping pos scammers.

[@Hatasumi69]

​@@ryanreedgibsonIt's both, this guy is stopping scammers.

[@ross4]

It's not just a single guy though. It's a guy with 300k+ subscribers. Just one dude couldn't do this.

[@iRReligious]

​@@ross4are you really stupid? So what he has 300k subscribers? Are the subscribers doing a research for him? Or maybe they are edition his videos? Fucking NO! They are just watching his videos. All the hard work he is doing by himself!

[@99mage99]

@@ross4 Thinking "just one person" couldn't do this is exactly what they want you to think. Little people can change the world in a big way, all you gotta do is try.

[@FingerTightRacing8]

Came for the AirTag, stayed for the enchroma downfall

[@mattrogers6646]

That's how I found this channel?!?! Thank you, I had forgotten.

[@Korruptor711]

same lol

[@LoIsItalian]

Actually same

[@sbsnate2312]

Same here

[@tfrowlett8752]

EnChroma feels like the next Theranos scandal. I hope this bs is stopped soon. Education on the science is key.

[@charliegolf2730]

I was thinking the exact same thing

[@BlueKnight87]

Someone check to make sure Liz has no relationship!

[@imaginekudryavka9485]

Yeah. Banking on a vision (pun intended) instead of a working product. "I have this great idea that's going to change so many lives ... Wait, so the science doesn't back it up? ... We can still sell a dream! ... We're in too deep, let's hope we somehow develop it in time or some legal technnicality saves our asses"

[@taoofjester4113]

Theranos scandal potentially killed people. That scam is on a completely different level. There is no comparing the two, outside of both of them us8ng junk or nonexistent science.

[@scottm2553]

Basically, but fortunately not as life threatening.

[@gFamWeb]

This is real journalism. Looking up laws and regulations, contacting relevant authorities and experts, researching the history and primary documentation. Incredible.

[@fluffyfang4213]

Real journalism combined with a charismatic presentation style. Delightful!

[@user-sj3bk2gr4j]

Indeed!

[@sdakotagirl6847]

Agreed!

[@sukai121]

10/10 I love it

[@einhalbesbrot]

Well its basic journalism, nothing special, mostly regurgitated.

[@OriginaldoBo]

Never lagging behind! Keep the the pressure on them 🙌🏻

[@MegaLag]

🫡

[@xproot0]

Technically he did lag, this has been going on for way too long. Better late than never though

[@CrochetLover85]

go get 'em!

[@dantheman3162]

​@@MegaLag just to be sure, you don't feel like you want to end yourself? After the situation with a certain Boeing, you never know what's next. Good luck with the rest of your investigation, I'm hooked

[@wta1518]

@@xproot0 Yeah, it was a mega lag.

[@Sleezy.Design]

This story is getting so spicy! It will end in a single person shutting down an entire company

[@Nebol]

This needs to get on the national news, though.KZbin is fine but the vast majority of their customers will never see these videos.

[@FukaiKokoro]

David vs Goliath for sure

[@ranecIoud]

im colorblind, and my bday is coming up. i considering buying their glasses until i saw your video. thank you for exposing this company

[@AlphaGeekgirl]

You could buy them just for the placebo effect? 🤣

[@rainbowfranklin]

I bought the glasses and they didn't do anything even after I used them for 6 weeks to "get the full effect" just like the support person said. But I think they just told me that so my return and refund window was closed. 😢

[@critterwhisperer5821]

@@AlphaGeekgirldon't buy them you ding dong. you'd be still giving them money. And that's what we don't want

[@critterwhisperer5821]

@@rainbowfranklinI was thinking bout the return duration as I was reading your comment. Bummer you solved that after the expiration date. Sorry you got bamboozled by a guy who lied

[@ParabolicLabs]

@@rainbowfranklin contact the bank and tell them Enchroma scammed you, because that's exactly what they did.

[@colourblindvision]

Once again, thank you for continuing your investigation into Enchroma. Our colour blind community is lucky to have you.

[@jutakral]

This is so gross. As a graphic designer, I have been wearing such lenses for almost 16 years to compensate for my color blindness. It helps me differentiate with the hues. This is why I needed it and, I use it as my normal glasses. But the company that manufactured my lens never advertised it as curing my color vision... This is just misleading advertising. EnChroma just undermine the work of those who do real good work in this field.

[@victoriafisher1923]

Your experience potentially explains how and why such things get funded. There is something legitimate there. This company simply dialled their claims up to 11 and then entered boldly into full on scam territory with their continually misleading advertising. This is rife in medical fraud: find a legitimate thing that makes an incremental difference, and claim it completely cures something that people struggle with or afraid of.

[@jutakral]

​@@victoriafisher1923 You know, the worst thing about this is that I almost had to give up on learning my profession because color blindness is a disqualifying factor. This lens changed my life and helped me achieve my dreams. And since then, it has been an accepted medical aid in my country. But the company that made my lens is four times more expensive than these scams. They won't even give you lenses until they made an the eye examination on you, where they not only check what type of color vision you have, but also the extent of it. The lens is manufactured personalized because they try to minimize the distortion affecting the other colors and if you have a certain degree of color blindness, they don't even recommend corrective lenses, because they can't produce something that can help you... They were only able to correct my color vision to 90%, and they warned me that I would see everything darker, as if I were wearing sunglasses.

[@SunDry_Marchy]

Pedantism is shamed, at least at large No wonder it took our Laggboy to make some waves

[@Chalts64]

@@victoriafisher1923 Can't get fabulously wealthy off of incremental improvements for a niche market.

[@victoriafisher1923]

@@SunDry_Marchy Shamed and diluted again and again to the point where something that could actually help people through an incremental improvement if used correctly either becomes regarded as a scam or is dismissed as too incremental to make a difference.

[@organicgroove23]

I like the story of the guy who cried after trying them, got in his car and realized they were a scam when he could not see the green traffic lights. Omg. Thanks for your work.

[@everythingpony]

Why did he cry in the first place?

[@thev-eh]

​@@everythingponyActing.

[@ATSaale]

​@@everythingpony a lot of those people probably felt genuine emotion after their friends and family got them an expensive gift that was meant to help them. That is the most believable part of the whole enchroma thing

[@RobABankWithABagel]

@@ATSaale That's the scummiest part to me, they're banking on loved ones buying these and leveraging that emotional response. It's disgusting

[@benjaminabritton4416]

that guy sounds like a dumbass. i have severe deutra and can see the green light already without the glasses. also. the green light is on the bottom so it has never been an issue anyway. he probably just felt buyers regret. i honestly have nothing but good things to say about mine and theyre quite old now. as long as you are aware that they arent a 'fix all', you'll see good results. a fair example is the ishihara test. i pass 2 or 3 more plates with the glasses than without.

[@CharlieKnolesPlus]

Dude. You’re on fire. From AirTag tracking vids to taking down multimillion dollar corporations in a few short years. Mad respect.

[@Wheelman2004]

3:14 "Now, while that was a dickhead ago" Indeed, they did have a different CEO back then.

[@Captain-dawg_707]

He said "decade" but ok....

[@Wheelman2004]

@@Captain-dawg_707 Obviously he said "decade", it's a joke.

[@Demondog098]

I heard this too 😂

[@mjklein]

Yeah, I heard that as well, lol.

[@MeppyMan]

As a Kiwi I laughed in approval of this.

[@danielbeaumont3744]

ken heron trying to figure out how to make this about him

[@MegaLag]

🤣

[@AndrewD1461]

​@@MegaLag In his defense, you should be focusing on the positives: by lining their own wallets, one could argue they're simulating the economy!

[@keeganpretorius847]

@@MegaLagI was surprised at how arrogant he seems to be about the whole situation

[@MeppyMan]

@@AndrewD1461simulating indeed.

[@AndrewD1461]

@@MeppyMan My wife has since left me due to my careless blunder, and the bank has repossessed my house. I cannot say this is not deserved.

[@yaboibenji1]

At this point, somebody needs to sue Enchroma for fraud!

[@1chabod]

That's exactly what could be the result of Jonathon filing a Complaint of Regulatory Misconduct with the FDA. If the FDA agrees that there's sufficient misconduct by EnChroma and decides to crack down on it, a common route to take would be to file a lawsuit in order to force EnChroma to do a number of things. This could result in certain public actions that are designed to make the public aware of their false statements, all the way to dissolving the company as a whole. It's those type of lawsuits that you see titled "US FDA v. Company". As far as fines or penalties, I'm not sure if that's decided by the courts or if the FDA has inherent authority to issue them by themselves, though. I'm hardly an expert, but I'm aware that it's common to have that type of oversight and exposure to limit potential pushback by the accused companies. It could also result in criminal charges for leading members of the company if there's sufficient damage to the public. Think along the lines of Theranos and everything that went down within inprisonment of its creators in controlling board members.

[@selectionn]

I questing how likely success would be though. they very carefully word things. seems difficult.

[@Noksus]

​@@selectionn what are you saying? Enchroma is not even trying to word their marketing carefully.

[@lavarsch]

It's not that easy. they would just change some phrases for jump around a greyzone of laws.

[@Freakhealer]

​@@lavarschevidence is out there, they can change wtv they want their claims have been recorded already

[@Greg-TC]

One person taking down an entire shady company is beautiful

[@FenoTheFox]

Hehe, "shady"

[@StephenUnderwood2004]

I am not colourblind myself but have so much respect for you, your videos and your motivation to take down these scam companies, keep going Megalag your lordship!!!

[@Chipsy101]

Can’t wait to see what big boy has to say about this.

[@jrfesmithniceguy]

You're a pit bull, we need more real journalists like you.❤

[@oz_jones]

He bites babies?

[@DasAntiNaziBroetchen]

@@oz_jones Ah one of those pitbull hater people you are it seems.

[@Hemostat]

The EnChroma assassins are on the way

[@ellisfrancisfarros3935]

Someone should archive every single video he has made on EnChroma and archive the evidence as well.

[@jiaan100]

Luckily they're not as big as boeing

[@jiaan100]

Only if they've got connections with the CIA or the enstein cults they work through.

[@snaaail]

Thank you so much for putting in those complaints. For years I've been saying enchroma is a scam and I'm happy that someone is on the side of colorblind people

[@themockingjay8645]

Absolutely refreshing to hear about an update, especially after watching Anne from How To Cook That conduct some colour vision experiments with her son, and hearing how he deals with certain hues that appear similar for his case of colourblindness

[@richardparmenter188]

His reaction was a little different to Jake Pauls 🤦🏻‍♂️

[@buffoonery4649]

I also watched her video recently, it was very informative and made it clear that these types of glasses really don’t make much of a difference at all.

[@gonzostwin1]

This is the umpteenth time a youtube solved something that a simple journalist should have caught. Also the amount of times people would tell me to get these glasses is immeasurable. Thank you for proving they wouldn't work for me

[@ross4]

MegaLag is a journalist.

[@ryanmo]

This is modern journalism. Traditional journalism is dead and has been for years -- newspapers just stir up fear and hate pieces

[@stuchly1]

The sad thing is journalists are the ones who have allowed these scam companies to advertise on the pages of newspapers, on tv and on the internet in the first place.

[@matty7758]

Or anyone for that matter

[@Forakus]

@@ross4 Extremely rude. MegaLag is doing great work here.

[@SpanishGarbo]

Goated. I pray this video goes viral and more people will see the truth and your efforts to reach it.

[@hello_there3528]

It is good to finally see a youtuber who is not purely content-focussed. You are actually doing something, treating KZbin as a tool to share, inform, explain, and get word around, not as your life or career. You are unique. Kepp it up.

[@Ali-ew9gv]

Great observation

[@georgH]

Louis Rossmann?

[@KGTiberius]

This is REAL content. There are a few good channels. Many (MANY) others are only hype.

[@quntface1518]

@@KGTiberiusNot every KZbin channel needs or aims to take down huge corporations. Stop being a contrarian.

[@KGTiberius]

@@quntface1518 I was applauding the comment. It is great to see real content like this! I wholeheartedly agree with the OP. There are so very few great channels that provide genuine journalism and integrity.

[@saltlol]

Absolutely loved this series. Showed it to my relatives because they find topics like this interesting, but it was reciprocated by confusion and disgust that such a large manipulation could occur. Nothing but endless respect for you and you work.

[@404maxnotfound]

It's sad they were able to get away with this bs for ten years. Thanks for all your hard work into this case.

[@Noah_Kai2]

EVERYDAY IS A GOOD ONE WHEN MEGALAG UPLOASD LETS GOO

[@monohydrate2]

You saved me $400. I'm red-green colorblind. I'm an anesthesia provider and legit thought this company had made a medical breakthrough. Thank you for taking the time to investigate this scam. Subscribed.

[@joerivanlier1180]

I often see comments or reactions on investigations, sometimes own work, but rarely do I see both investigation and follow up action, working with regulators instead of just calling them inept. I wish you the best of luck taking down these scammers.

[@YsoKain]

I'm colorblind and actually thought about buying enchroma glasses, I'm so thankful I didn't and it's all thanks to your video series. It would've been soul crushing to get hit with the horrible realization that enchroma are , subjectively said, a scam.

[@DefinitelyNotRin]

It's sad they prey on people like that just for money. Such is life I guess

[@YsoKain]

@@DefinitelyNotRin yea , guess we can all just wait on Leon's next tech revolution . Heard the neuralink thing did work

[@EvilX24]

Same, and now that the people around me knows about it too I don't have to deal with faking an act if I ever recieved them as a gift or something

[@ippo4502]

You're an absolute champion, man. Thank you for giving people the kind of journalism we yearn for.

[@MasteredMagic]

I had these glasses. While they didn’t cure me, and obviously they can’t make you see colors your eyes have no ability to see, they did help me “see” colors I never saw before. I began noticing colors where I otherwise didn’t (like that cherry blossoms aren’t white). They helped me communicate about colors in a way that others understood. Sucks they’re a scam, but they weren’t useless. They helped me in a couple of ways

[@camelCased]

So the company should have described the glasses as "helping to distinguish more colors" and adjusted their marketing to be truthful. And of course, priced them according to what they are - just a color filter. Then we wouldn't have all this mess.

[@MasteredMagic]

@@camelCased sure! But let’s be real, it’s a marketers job to push the boundaries. I’m not saying what they did was ethical, but it isn’t foreign. Lots of companies involved in the medical/health industry make as broad claims as possible. That’s why you have supplements that people esteem as lifesavers. I don’t think it’s a good thing, I clarify again, but I also think that it’s not a very unique issue with products in this general realm.

[@stephen3164]

My son is red-green colorblind. We got him these glasses - he rarely wears them bc the colors are “too intense”, but will pop them on from time to time to see colorful things - such as holiday lights. He can easily tell the difference between purples and blues and reds and orange when wearing the glasses. Without the glasses, many shades look alike. So they do something for him, but he prefers not to wear them - so whatever they are doing isn’t a solution for daily use for him. For what it’s worth, the company has always been prompt to respond to emails and calls to the customer service.

[@anonony9081]

They do provide some benefit to some people, that was never the issue. The issue is that they overstate what it does and lie about how many people will benefit

[@anonony9081]

​@@MasteredMagicbullshit. Your supplement example is nonsense. Find me one example of a supplement that says it saves lives in their marketing

[@facepalmdaily4404]

I was gifted a pair of these glasses years ago. Gotta say, I liked them. I didn't see "new" colors, but I absolutely was able to see some colors for what they were. For example, purple flowers. They always looked blue to me, but the glasses boosted the red in the flower enough for me to see them as purple. I can see most shades of purple, so it wasn't earth shattering. It was just pleasant. Road construction signs always looked yellowish, but with the glasses: bright orange.... again because it boosted the red. I never felt they corrected my color vision, and it's shameful for them to market them as such Their marketing and lies means I can't support them financially. Shame because they really are pleasant to wear (for me anyway)

[@ChoiceOfIllusion]

So you like them because they have the same effect as buying red cellophane for $1 and covering your glasses with that? They are a complete scam and even suggesting they are pleasant to wear is just perpetuating the BS.

[@alamcho]

"enough for me to see them as purple". If you can't see purple, how do you know what purple looks like?

[@Ema-gr1lx]

​@@alamchohe literally said "i can see most shades of purple" in the next sentence lmao

[@facepalmdaily4404]

@@alamcho You need to go back and read the comment again. Your question was already answered.

[@OsirusHandle]

​@@ChoiceOfIllusiongiving their genuine opinion is fine lol

[@cammelspit]

Some of the best and most well researched true journalism I have ever seen. Truly, this is the kind of thing main stream media hasn't had for many decades. My hat is off to the creator and I am pleased that there exists anyone left with integrity in this space. Kudos a thousand times.

[@rtificial8292]

Thank you bro. I bought both the inside and outside glasses. Was thoughly disappointed. I compared their glasses to red cellophane paper. Both Glasses and paper could pass help pass a colourblind test accurately. Right away I knew this was a hoax, and wrote a bad review with my comparision. Anyway, Thank you for outting these scammers!

[@pandakatiefominz]

My guy woke up one day and said, "Felt cute, gonna tear down a corporation today" and I love that

[@goverat]

I really love how passionate you are about this and how thorough you are. My only gripe has appeared in this episode, so many scientific breakthroughs have come through people doing random sh!t, so to say they are bad for trying hurts a bit, but following through with selling is no bueno

[@meyetehee]

Just finished watching the video, good job on the followup mate keep the good work up.

[@MegaLag]

Thanks, will do!

[@edwardallenthree]

Hiding colors can look like adding colors. When I used the secret decoder as a child to intercept the message from the Decepticons on the toy package, it was just a red filter, but it was enough to reveal the secret message.

[@jayb0g]

Enchroma getting NIH money is galling. When I worked at an ophthalmology hospital, my doctor stressed about getting the NIH grant needed to fund her lab. She is a world-class researcher with a strong track record of groundbreaking research producing life-changing treatments. Why did she have to work so hard to prove her research deserved funding when this company could lie and get the same funding?

[@MegaLag]

Exactly

[@SurnaturalM]

Cause she didn't paid the good person at the fda.

[@imafiskparasit]

Honestly, you might just be one of the best, most legit youtubers out there. The fact that you only have 303,000 subscribers is mind blowing. Keep up the good work, because it is awesome!!!

[@bobsg35]

Thanks for doing this investigation.

[@MegaLag]

Incredibly generous of you. Thank you

[@ProbablePrime]

Could you do blue light glasses next? They always claim to have science, but their papers also seem odd.

[@mtheusroque]

I'm an ophthalmologist in Brazil, an here we have some scams occuring as well. It's a shame what ppl do for easy money

[@HyBlock]

Dude, you went all out on this. Besides the excellent research you went ahead and took real action against the matter at hand. We all thank you collectively

[@xia3088]

This is crazy, I subbed out of curiosity about your AirTag videos, not knowing in the following months that you would pivot to this kind of insane level of investigation and detail towards a completely different topic. Massive respect to you, it showed me you’re not just some average youtube guy making content, but rather a very legitimate journalist pushing the boundaries and setting the standards for others in your position. I’m so excited to see what you uncover next, once this debacle is finally put to rest!

[@OkamiTheRedWolf]

I am not colorblind, nor is anyone in my family, but I am thankful for the work you are doing. Scams like this give false hope to people which can make the reveal even more devastating. Unfortunately, my parents see this as fact and refuse to accept that this is a scam. Keep up the good work! Hopefully I can convince my parents that this is a scam and that they shouldn't believe that these cure colorblindness.

[@bobsg35]

I was sooo close to buying a pair. I wore them for about 30 minutes. The colors, for me, the red seemed redder, and the green seemed greener. I thought about if I really needed them, or just buying them because I could. I decided they did not really change anything in my life and did not buy a pair. Thanks for the investigations.

[@xWatexx]

This may indicate a much wider issue with the United States healthcare information system as a whole

[@chr1srugby]

I'd argue it exposes issues with the education system too. Appreciate that anyone can be fooled, but for companies like this to be viable there has to be quite widespread inability to think critically or at least lack any appetite to do your own research.

[@okkrom]

Oh come on now! Don't be a conspiracy theorist... And get all your boosters!

[@echo_soldier]

There's always been an issue. The thing I think of all the time is "natural" medicine. Things like essential oils, detoxes, etc. People claiming something will help a serious condition, and other people believe them because they don't look into it. Its easy to say someone was dumb and fooled, but sometimes these things target someone who's desperate. If someone was promised they'd finally be able to see new colors for the first time in their life, they may be so hopeful they don't want to hear "no." Someone who's suffering a disease finally being told there's relief doesn't want to hear "no." We really need to put a stop to these things before they get this big

[@selectionn]

@@okkrom im really not liking how often conspiracy theorists are being proven to be correct truly the worst timeline.

[@VADemon]

@@echo_soldier that's a whole other level, but i would honestly love serious studies funded by governments/crowd-funded to research effects of folklore's herb medicine etc. Pharma isn't gonna spend finances on that.

[@HaydenKinsmanMusic]

Commenting to hopefully boost the video! Your investigations are incredibly thorough, possibly my favourite on KZbin. Love what you're doing!

[@mikelgabiolaleniz]

Just when you thought it was over... There it goes again!! Eager to watch the next episode 🤩

[@BirnieMac1]

My favourite part is that even if we look past the basics of patients with colourblindness have a receptor disorder so changing the wavelength of light doesnt reveal new colours ever Is that it’s very difficult to increase frequency of light from a physics standpoint too, as due to speed of light being constant, higher frequency light is more energetic - so you can step it down easily but not up To make it higher frequency you’ve gotta add energy somehow (e.g. constructive interference from light refraction like why opals show a rainbow) Optical filters don’t just magically add energy without some pretty how-ya-doin fuckery

[@VADemon]

maybe one day someone will find a way to put molecules of a material or crystal in an agitated state that would co-radiate whatever input frequency. Though if I think about it, it'd probably only produce a halo and have too long cooldown time.

[@RileyKong123]

this is exactly what lasers do--put photons in an excited state so they are emitted at a higher frequency!

[@Fanzschnabs]

read again their docs, because you could sound much saner putting "bleeps" "bloops" "quantum this" "atomic that" every 3rd words in your sentences... The disorder is either "NO cone for that color" or "These cone for that color have reduced sensitivity (aka emit lessened signals) or that sensitivity or the resulting signal is SHIFTED toward those of ANOTHER color (deuteranomaly) " You are not going to give or take energy from the light for these glasses effects, stop the fiction, it's not, never has, and never will be what they claimed. (what they claimed is different, just look hereafter) they make VERY ADVANCED FILTERS, which people seem to think it's "just like putting colored plastic wrappers from your favorite sweets" to obtain some handmade bicolor 3D-glasses (just like those you got in cereal boxes). Did you notice these filters are FULL RED, FULL BLUE, FULL GREEN, aka you can't see ANY other color through it ? they block EVERYTHING, but their color. THAT is the easy part. Enchroma glasses let EVERYTHING go through BUT a very specific set of wavelengths, that they deliberately block, because THOSE wavelengths, in people with that vision deficiency, are perceived by the brain with the SAME signals (aka part of the green is bleeding on the red and vice-versa) making it HARD for the brain to represent what it receives, because the same signal could literally mean "high end of green" or "low end of red" (wavelength-wise). The brain react differently depending on the intensity, and the sensitivity itself is a bell curve. Under a certain %, it doesn't even BOTHER with colors (hence why "all cats are grey at night"). Now, if you push those bell curves toward each other, when they would normally cross each other at some low %, they now cross each other at a HIGH %, above the "I won't bother with color" threshold, which is were the problem for THESE PEOPLE (and only them) occurs. Depending on the light quality and quantity, the VERY SAME PANTONE COLOR PICKER could be a green or a shady orange. I know, I have this "deficiency". People always tease and don't understand, but that DIFFERENCE probably saved some of their ancestors. Think about it. -tribes of humans were at war with other tribes, animals, and nature itself, Men were going out to hunt, women were protecting the kids and feeding them... it's not anything patriarchal, it's the difference between men and women, that's all. in matriarchal societies, Men still hunt, women still are the one to provide care for infants. Just like in ants, both the drone and the soldier ants are unable to reproduce, but they each have different roles suited to them. -Those vision "anomalies" are EXCEEDINGLY present in males, compared to females, yet the Chromosome bringing those problems come from THE MOTHER of the boy. -there is a high amount of the population with those anomalies, probably anyone in the western countries knows at least ONE in their immediate circle of friends. -That difference mix together some colors in nature, but at the same time, give MORE CONTRAST to some OTHER colors. It may have allowed a guy a few dozen thousand years ago to pick up fruit that were ignored by others, or be the only one able to differentiate between good and bad mushrooms, or be the best sentinel their tribe had, because everyone else would see "camouflage mud" and "brown leaves/bark" the same, except for him (and yeah, some camo colors really stand out for us. "You'll never find the guy hidden in this photo of a rocky area in northern..." "Here !") It's mostly not an anomaly that appear out of some random mutation at every birth, it's something that is transmitted. It's something people could weed out of the genetic pool, yet, here we are, able to look at a small part of the sky and tell you "North is that way" without the sun or shadows of clouds being visible... (given you know the part of the day and you're not a complete moron). Just like there are people able to smell the "bitter almond" smell of cyanide, and people who would drink a gallon of the thing with no idea before croaking... Except those people are rarely made into involontary poison tasters, whereas we get nicknames or teased for being colorblind... Are these people able to smell the cyanide considering everyone else with "olfaction deficiency" ? So, back to Enchroma, the hard part is filtering ONLY a specific part. It's like asking your cooking utensils supplier to provide you with a "colander that only let go of H2O, but keep the salt in, the pastas, and the oil, and the seasoning you put into it"... Not quite the easy feat, right ? Well, those guys did it, it took time and effort, and they have a working product, that does it very well, BUT might not fit a specific person's condition. Imagine someone built that mythical colander 2 sentences above, and someone came and said "hey, why doesn't it work with me ?" "did it not work with your pastas ?" "what pastas, I want it to extract all the vinegar and mustard from my seasoned pickles, but keep the onions, the spices, the water and the salt !" "Sir, it's not it's intended purpose" "But it's a 'magic colander', it saysso on the box, and on the TV ad !" "Did you even read the packaging ? How could 10 years of research on 'removing only water from pastas and keep everything' else be used for pickles jars?" They never hid the fact they made research and studies on this very subject prior to starting their company, they always provided the exact effect and use-case of those glasses, now if some brain-dead marketing guy started putting glitters everywhere and be borderline with the claims, you should be aware by now, 2024, that's it's EXACTLY what marketing do. Why are there so much people investing time to spew hate at a company that did something ACTUALLY working and useful, possibly with some bad marketing, which could deprive people in need that could be helped by those innovations, while they just look at corpos going "you don't actually own the things you purchased" (like sony, roku, and so many more) or "here, you paid good money to possess this, but we remotely lock it and deprive you of it without any refund, and btw, here it the updated EULA/ToS you cannot even click disagree on to keep using the very hardware you purchased years ago and here is the forced arbitration..." and barely have a "meh" reaction toward it. There is many more people locked out of their TVs or media libraries out there, than people actually disliking Enchroma glasses for a valid reason... Choose your battles : not attacking Enchroma will lead to a few disappointment from people unable to read the infos or test it elsewhere, That's it, and Enchroma will keep making better product and maybe correct more cases... While Not attacking sony/roku/blizzard/etc over ACTUALLY harmful r*pey behaviors toward the consumers will allow them to keep going further, up til the day you have to PAY for the air you breath...

[@-DeeKay-]

Wow, simply wow! Thank you for your effort, the good research work you do. I really appreciate the fact that you're going all the way and also contacting the relevant authorities to finally put an end to all this bullshit. What a shady business.

[@lmr1049]

all of this has been so impressive. definitely subbing. you have a real talent for investigative journalism. would be great if you could do this with other shady companies, as well. there definitely is a need for these exposés.

[@cierancoupe244]

I am loving how far this channel has come. Excellent work! I can't wait to see what comes next.

[@TheBetterGamer]

I never heard about this channel until the enchroma debacle, and now I eagerly await each carefully spindled web of information. This has not only been entertaining, but informative and eye opening. And... I really hope you win in your efforts. They deserve to be shut down for good!

[@millergram]

I just want to give you some praise brother. Your research, storytelling, and production is top notch. I believe I've been subscribed to your channel since the beginning, and it has always been entertaining. Keep doing what you doing!

[@fredgoodyer4907]

I need to add another voice to the chorus singing your praises, dude, you are a total legend! I’m very invested in this story because of your vids, and, just to top it off, your production quality, personality and humour is fabulous! I genuinely hope you are proud of yourself 😊

[@elliotmarks06]

This whole investigation continues to amaze me! I've heard about these glasses before and have always been sceptical of their effectiveness (as well as clear no-tint blue light filtering glasses), but I can't believe how much deeper it goes.

[@Orrinn123]

Excellent work man. This is expert level journalism I haven’t seen in a long time. Stay safe though, you never know to what lengths these high level executives will go when their money is threatened

[@malvikaprasad2354]

Ann Reardon's gives a good explanation & demo of these glasses on H2CT with the help of her son who is colour blind - a good watch

[@ferretyluv]

You should talk to Coffeezilla. I remember when they first popped on the scene, they told a news station that it was a serendipitous discovery, like Viagara. They were originally trying to make glasses that would help surgeons see blood vessels better when a colorblind researcher wore them outside and noted that he could see the orange cones in the parking lot. So if that was the truth, then it would be perfectly valid to get an NIH grant.

[@victoriafisher1923]

To get a first exploratory grant, perhaps. There may be valid questions about the later ones depending on what was being promised from the glasses and how the science was described in the later grants. By the second and third grants (2003 and 2004), the understanding of the product should have been developed to a point where what they could actually do was known. However, if the claim was more like "discerns certain colours better", which seems likely (and seems to be accepted as a claim by the FDA), it could be that outside of actually people using the product, it was regarded as useful enough to develop and therefore completely fundable. This may therefore not be anywhere near as dramatic a funding debacle as it is presented here. People should be aware that lots of what gets funded doesn't go anywhere or may turn up faulty claims. Most of the time, investigators are acting in good faith, and it's actually decent policy to pursue a "hm, this might work but we don't know how?" claim, at least to get some idea of whether, and how, it does work.

[@scod3908]

No, someone with little or inadequate scientific training submitting an application with little legitimate scientific basis should not be given large research grants These types of grants are supposed to be vetted on a scientific basis

[@Delu_Dente]

This is an amazing video with excellent research!! Thank you for your public service.

[@xSyn08]

Your ability to collect and contextualize information fascinates me, can't wait to see how deep this twisted rabbit hole goes

[@andyc6498]

actually love this channel, so happy that you're growing so much!

[@Gxlto]

So glad I got to see both videos before they were taken down. You are a king on the KZbin throne. The streets won't forget. Keep doing what you're doing. Very entertaining as well

[@pinkmoonjuice5158]

Exploring liars and destroying corrupt companies....ya love to see it ❤😊 Thank you for all your hard work!

[@qjesse]

dude you're going above and beyond here and i love to see it, awesome work. keep it up!!

[@LiquidAudio]

Absolutely outstanding job across this series of vids, keep up the great work mate!

[@lVlegabyte]

Thank you for your work. Downloading a copy of this video just in case

[@geirasES]

You don't mess with MegaLag! Thanks for your service! 💪 Go get them!

[@papahayz]

KZbinr vs megacorp. Who will win? Anyways, I love this. Take them to task for lies and taking advantage of the vulnerable. Try have it coming!!

[@Stopaskingwhyandjustreadit]

Spoiler: megacorp

[@daenorah776]

As someone who is colorblind I absolutely love you for all the work you've done on this! 🤗

[@Wanted797]

I wish I could like this multiple times. I actually reported to the ACCC already after your last two video hoping it would kick off more investigation. The next thing needed will just be a class action.

[@Daetelus]

Great work!!! It's reassuring knowing that people like you, having the skills, dedication, and opportunity to discover and expose the truth, exist. Thank you!

[@SecretDarkStories]

Thanks you for investigating this and doing the paperwork to take them down ❤️

[@larsjuhljensen]

Thank you so much for taking on the burden of actually reporting this to the appropriate authorities!

[@JunixBoiix91]

Thank you so much for doing this!

[@ColinHolloway70]

Thank you for all your research and bravery to speak out. I wish I had known the marketing was BS before I purchased a pair, which when shipped and converted to AU$ ended up being WAY to much for something that just doesn't (and cannot) live up to the claims.

[@LuisR3yes]

Keep up the great work and thank you for keeping us informed! You are very inspiring and brave.

[@markbooth3066]

It's great to see an update on this. Recently Ann Reardon (in a debunking video on her How to cook that youtube channel) explained really well notch filter glasses do, and how people have a lifetimes experience of adapting to their colour blindness. Her son explained incredibly well his own experience of colour blindness and how these glasses degraded his ability to distinguish colours. Different but not better was the take away from that video.

[@Ohaleyp]

Great work. Keep it up. I look forward to watching more videos.

[@supremelore_1533]

awesome investigation, you got me really invested. Good work and good research. I know that this isn't life threatening so the FDA will get complacent with things like this, but it puzzles me how they let corporations just blatantly lie about products, even after specifically telling them EXACTLY what not to do. WILD!

[@RileyLulich]

Excellent work! Youre the type of journalist we need out there.

[@namboozleUK]

Keep up the good work of exposing these scammers

[@NOT_cooleep_BTW]

I found your channel through this series, and idk how I missed out on such a great channel. Get them scammers out of business, man.

[@DamianoRodriguez]

Man, you are a such inspiration for me. Thank you to push me to be a better person with each of your videos.

[@mirrenboarish]

Damn, Megalag here just casually trying to take down an entire company. Fair play to you and hopefully you succeed, they are a scam company that needs to disappear. This series has been great to watch. Massive props for the amount of research you've put in, which is clearly considerably more than Encroma put into making their scam product.

[@bararobberbaron859]

To be fair, he's aiming at the entirety of Enchroma, but it's not likely that other companies making equally dubious claims will dodge the bullet either.

[@nApucco]

Fern investigating the Healy. You investigating enChroma. Great work and thanks for sticking with it to the end.

[@DarkWafflesOfDoom]

This is fantastic! Please never give up and keep us updated!

[@tyeddy4708]

thankyou for fighting the fight for us

[@XDR2201]

Let me explain color blindness by comparing it to photography. Our retina is like camera sensor. There are 3 types of cone cells to receive red, green, and blue color similar to bayer filter in camera sensor. If you miss or lack any type of these cone cells (color receiving units), you can't receive that color no matter what lens (eye glasses) you put infront of the camera sensor (retina). So, there is no way that eye glasses can fix color blindness.

[@Nevermore941012]

I’m all on board on this, this guy is single handling grilling this scammy company and I’m 100% here for it

[@iau]

Their entire existence relies on: - Appearing _ok_ on the surface: Enough to attract new customers. - That the people who will keep buying the glasses are not the same than those who will try to research their efficacy - That the majority of people who do buy it move on and don't actually try to get a refund. Or try to get a refund but it's harder than they expected, then quit. It's a numbers game, until it becomes unsustainable or it all comes crashing down. Then they'll either disappear or change their entire marketing.

[@AWStuck]

How about blue light blocking glasses? I would like to see studies about those claims

[@AssultTank]

About 8 years ago, I seriously looked into buying a pair of these, and I was saving money to get them. But then my car broke down and the money I had saved went to fixing my car instead. Honestly, I'm glad it happened because with that, work stress, and everything else I forgot about the glasses and never actually bought them. Now with your series, I'm really glad I didn't get taken in by them. Thank you for exposing them because people like me 8 years ago just don't know any better and will buy them thinking we'll get something out of it.

[@Thelittlethingsoflife]

Ann Reardon from How to Cook That also has challened EnChroma's claims last month in a video. She has almost 5 million subscribers so hopefully between your excellent videos plus hers, it'll put a stop to people wasting their money.

[@AHSEN.]

You have become a part of history :D Congratulations on your successful investigation, and thank you for submitting the formal complaints!

[@reynard2687]

These videos are excellently produced! The truth is often much uglier than sensationalist fairy tales and much harder to shape into a compelling narrative. But I've binged all these videos and can't wait for the next. Really appreciate the hard work you've put in to research everything and then having the guts to not back down when the big boys start to get upset. This is what journalism was meant to (and used to) be and I really hope this inspires many others to put in the same hard work to help us all see through the BS being thrown around these days. Keep on what you're doing and I wish you the best of luck as you reel this one in. We need your help on a few other oddly colored fish out there!