The Group that Had Korean Ajummas Clutching Their Pearls ‖ The Story of N.O.M

[@2FullMoons]

Crazy to think that kpop was more controversial when the korean society was more conservative, meanwhile today, kpop is more conservative despite the korean society being more open minded. I was trying to think as to why and the only thing I can think of is how kpop is more global than ever now, meaning different sets of mentalities come together, and playing it safe is more profitable for all.

[@XuiLeeEv]

I wonder if it's also because of how KPop's role as representative of 'Korean culture' has been intentionally nurtured. This might give people who aren't interested in pop groups as fans more of a feeling of national ownership over groups and their behaviour.

[@ifallapart2000]

It’s because the companies catering to a younger audience now, so they can keep debuting younger idols.

[@GrimzyShake]

When he said voguing and waacking and catwalk I screamed and said… I see you, bish. Ong thank you for bringing this group to my attention! I’m so sad I’m too late! But I will love what they gave already. So fierce

[@cherrijoong1765]

They dance in those 8 inch heels better than I walk in 2 inch heels

[@katherine4283]

Very true 😂

[@kon2175]

Honestly, dancing like that in high heels is already a massive achievement as an individual- a group that has to practice for hours like that in complex choreographies has already transcended to a level far beyond what most people can imagine, even for Kpop groups.

[@blackwater224]

Ooo I remember Eat Your Kimchi so well. When I first got into Kpop, Eat Your Kimchi got me into a lot of new Kpop acts and showed me a lot about Korean culture. For that they hold a special place in my heart.

[@galaxy_kitten95]

I had completely forgotten about this group. But, the moment I saw that EYK clip, all the memories came rushing back to me. That was such a trip! 😆

[@ShortNeckedAlpaca]

omg thank you so much for making a video about n.o.m ! They are definitely one of kpop's most unique groups. To start with, they're a completely self-made group, with member JK being the boss of their company, they're all in their late 30's (which is sadly very uncommon in kpop specially nowadays) , they're tall af! the shortest member is around 1.83cm so imagine how HUGE they look while dancing in those heels lol and their music has that "underground dance club" vibe that nearly no other group is doing. Sadly we don't know if they will ever release more music, they've explained themselves that since they're so nugu and the cost of releasing content is so high, a comeback is a very difficult thing to achieve now, but nonetheless their music is still there so let's listen to it!

[@user-wb6po6xu5e]

I LOVE N.O.M.!! I'm so glad you're giving them the spotlight!

[@sha2596]

Omg I remember this and remember being like what on earth! Not my vibe, but I’m sure some clubs would play their stuff.

[@KatBlaque]

Haha I remember them but only because they were seemingly inspired by Kazaky, which I used to be obsessed with

[@Elizabeth_Paz]

I used to love EYK back in the 2nd gen!😂 HOW DIDN'T I KNOW ABOUT NOM!?!?!? THANK YOU for talking about them. I can def see how they were popular in Latam ❤❤

[@queenyblahblah]

I was interested in this group when i was very active in the kpop fandom. i always wondered if they’d ever reappear, but i’m glad to know they not only have returned, but they have had a degree of success! Even if they have now split up, i’m happy they got some recognition.

[@RennySuo]

It seems kinda unfair that they wore heels when they were already so tall lol. Also I feel bad for pretty much not following kpop much in 2013 cause I missed out on a lot and had to do a ton of catch up in 2014 when I got back into kpop. And most “nugu” groups aren’t able to do what these guys did so it feels good knowing what all they did. Loved the video!

[@Andres-.-]

Mega Punch is legit one of my favorite releases of the year

[@isabellevoldy]

I wish I would have known about them earlier since I wrote an essay which included gender expression and sexuality in Asia a few months ago

[@zinja0830]

As soon as I saw the thumbnail, my brain immediately went to the EYK awards! I’m so glad you brought it up.

[@Soppon]

So happy to see this video on N.O.M! I found out about them when Adrenaline came out and had my mind absolutely blown. I'm a huge fan of Taemin and this song just hit me so hard. I wound up sharing Adrenaline in one of my group chats and someone was immediately like "bless every single person who is a part of n.o.m including that man" and then linked me to Mega Punch. Absolutely love them all so much and I hope that we do get to see them again, and if not I hope they have only the best things happen to them.

[@AzazelCodex]

Thank you for willingly tumbling down these Interesting Rabbit Holes, Midnight ❤️ love learning new elements of K-Pop History thanks to you 😊

[@kraft.singles]

Im loving this new arc to midnight theories

[@MoonMoonTM]

The title of this video has me wheezing. 💀

[@irregularten4109]

omg idk how i managed to miss the eyk clips back in the day but seeing them now made my day! i did watch eyk and knew of nom. apparently to a level that i had notifications on for their yt channel. getting randomly a notification for a nom mv in 2020 was so surprising lol. i'm not complaining though, it was very positive surprise 😂

[@chrishenniker5944]

Dr Meemersworth was so cute.

[@tallybarnie5453]

They remind me of QiX. Different concepts but same idea of opening ppls minds. Thank you for introducing me to NOM

[@kazuhasgloves]

bruh, the title of this video has me screaming. 😂😂😂

[@fpoetris]

unrelated but sometimes i rlly love when you give little pieces abt urself like your time on tumblr and love of EYK ^^ keep up the good work, fam!! LOVE every upload you have 💖

[@aimee-hyj]

I LOVE THEM !! what an amazing concept, thanks for making these videos!

[@aprils1888]

Well, if we are speaking sexy nugu groups ICiA or LAYSHA, is the next one to speak about

[@aprils1888]

OMG or BAMBINO or BADKIZ

[@definitelynotjessie148]

Wow, EYK is a name I hadn’t heard in YEARS

[@ExidLife]

I will never forget them after they showed up on EatYourKimchi 😭

[@abbyl4621]

Omg I remember this debut. I didn't know they came back. I gotta catch up

[@AngelDemokritos]

Guy dancing in heals... ever heard of Jo Kwon?

[@NyAppyMiku22]

lol i completely forgot that i watched that video back in the day! wow that is really nostalgic! i thought this group looked familar from the thumb nail and know i remember why!! thanks for including that~ i love your videos so much!~ Cant wait for the next one!~ ive been loving the sexy concept videos~

[@cartr4236]

I wouldnt say its suprising that the music videos were made 19+, i think any sexual explicit/undertoned video should be restricted from a childs view but the reason why this doesnt happen to female groups is because theyre happy exploiting women for their own benefit rather than men lol. They always try to push the agenda that women are sexy objects, and thats very clear in alot of MVs sadly

[@homeland1128]

The title😭🤣😭🙃🙃

[@MWOA_]

mega punch is a masterpiece fr 🔥🔥🔥

[@cadii_69]

Oh wow... the title already says everything. Very fun. 😂☕🔪

[@laurahilliker5336]

@Midnight Theories, I do remember N.O.M(Nature of Man) I like them! I remember watching that episode with the Men & V of BTS wearing the high heels! N.O.M I think that they were fantastic they were very talented and very innovated and they definitely had a very good concept! I might be dating myself here but back in the 70s there was an androgynous look ,both male and female wearing opposite gender clothing ,even men were wearing make up thanks to David Bowie he started that trend he even shaved off his eyebrows dyed his hair bright red, wore lipstick and eyeliner and eyeshadow wore high heels but we called them platform heels,they weren’t spiny heels like this group N.O.M ! but I also remember a rock band called the New York Dollz which they weren’t very attractive but they wore make up like a woman long flowing hair and they wore high heeled boots and leather Pants! It’s a shame that they weren’t treated the same way with respect as The other K-pop Male idol groups! And now you are seeing more changes in the K-pop industry they’re swearing 🤬in the MVs! they’re actually showed male relationships that were not platonic between two men I believe that; “Only One Of “ a K-pop male group had a storyline where there were same gender relationships amongst the members in their music videos! (Please correct me if I am wrong ) I Love this KZbin Channel I have recommended it to several of my friends! you always have very interesting topics on the K-pop world!👍💜🌹

[@yokonamigaara]

You're correct about OnlyOneOf, they've actually made several mvs with storylines of gay relationships! libidO was first, then skinz, then each of the 6 members had solo songs and the mvs were connected stories between them (Yoojung and KB make the first story, then Junji and Rie, then Mill and Nine). Their most recent release seOul drift isn't as heavy on the romance aspect but it's definitely still implied and one of the members is shown holding a rainbow flag bag in the mv 💜

[@laurahilliker5336]

@yokonamigaara, thank you for verifying that I knew that there was that type of story line by “Only One Of” !😊 I do believe Kpop is starting to change , The conservativeness is starting to drop and being more open minded to other aspects in the music videos! 💜 ARMY Love!💜

[@gAbbYrOckzz]

Haha I remember in 2013, EatYourKimichi shouted out this MV out in their EYK yearly awards, and we LOVED IT!!! 😆🔥 (now defunct channel, for those who don't know, EYK was a big OG Kpop youtube channel from 10+ years ago before the owners moved from Korea to Japan) edit:: HAHAH I MADE THIS COMMENT BEFORE I got to @5:48 😂😂😂

[@Sheepy16able]

Wow. I`ve never heard about them and it`s a shame! Thanks for introducing them.

[@AsmoGhoul]

YES!!!! 😂😂 loved them so much hahaha

[@michime7860]

Im very proud of them❤

[@ceegee1706]

I had to laugh at your intro, since I came here from your Pocket Girls video. Same, girl, same! The hole be deep!

[@juegawomandownunder]

Quiero más música :,(

[@ATWTMVTVFTVSGAVRALPS]

The boygroup version of Rania? 🤩

[@JATGPisGOD]

bruh how did you find some of these clips my search returned almost no results lol

[@mirheartsoju]

NOT THE TITLE! GIVE 👏N.O.M 👏THE 👏RECOGNITION👏THEY👏DESERVE👏

[@Anthony-fz9ye]

12:54 am I dumb - why can’t I find the links 😂😭

[@elmin82]

pretty interesting

[@_kpopclown_]

Good Lordy😮‍💨

[@toyland12]

It's too bad there's nothing out there like EYK these days. Maybe JaeJae comes close at times, but it's really not the same.

[@CarlosPerez-pf1yv]

Nah the title is crazy 💀

[@jackiechan4AAR]

It’s not for me, but I respect their boldness.

[@katherine4283]

Korea is just having a difficult time accepting something that is more appealing to women

[@tipennya]

Men dressed LIKE women is appealing to women? Really?

[@destinyhntr]

I and all the other women I know aren't into guys with high heels, so this is for a very niche audience.

[@GattlingCombo]

Although it's cool that they wore heels, I still see NOM being quite masculine?

[@chrishenniker5944]

Whilst I’m not a K-pop fan, I prefer the Korean underground scene, but this isn’t anything radical. David Bowie, Freddie Mercury , Sylvester, Monty Python and Jobriath were doing this back in the seventies. I’d have expected stuff like this to come from the underground, such as the Korean fetish, bdsm, goth or gay scenes. What’s the Korean underground scene like?

[@NyAppyMiku22]

I used to watch EatYourKimchi back in the day, im just really disappointed with how they turned out, i feel really bad for simon~ He deserved better~ A lot of great memories tho~

[@KhayJayArt]

What happened??

[@uglytelevision]

What happened to Simon?

[@NyAppyMiku22]

@@KhayJayArt Simon and Martina got a divorce and it seemed like a messy break up. Theres videos on their channel about it for more info

[@linmoo2862]

Later you can make story about a boy group called K-pop

[@xiaoluuu]

I'm one of those conservative people where i don't find this group appealing at all. Their concept is totally weirdo and bizzare.

[@cosmicalsims]

Good thing you're not forced to watch them💀

[@destinyhntr]

Don't worry. I feel the same way. I'm not into feminine men, especially like this

[@skillbopster]

Men do not wear high heels in Europe what the hell.

[@GrimzyShake]

….ever been to Germany?

[@GrimzyShake]

There’s plenty of “subgroups” of people and fashion that include high heels on men… Berlin is pretty known for their fashion, music, etc. and I’m pretty sure Italy and France more “conservative” forms of heels are actually quite common. Might not be stilettos but, heels nevertheless. While it might not be the overall “norm” there’s actually a LOT of places in Europe that are known for their gender bending fashion.

[@TuberoseKisser]

I didn't realize you spoke for Europe.

[@voltaksa]

You do realize heels were made originally made for men.. from Europe

[@katet8639]

Ever been to amsterdam, ever seen things out of your conservative village? Don't speak for the rest of europe.

[@doudoulapin468]

Wow this is crazy I heard about them this morning and now you’ve just made a video

[@naevis48]

i love ur content so much but i just happened to notice that ur videos are getting shorter and shorter 🥲