Steve Jobs President & CEO, NeXT Computer Corp and Apple. MIT Sloan Distinguished Speaker Series

[@greglarry11]

He looks so young and healthy here. Wish he was still around.

[@nickinportland]

Still don’t know how woz outlived a mega rich vegetarian

[@tomaxxamot4906]

He would still be around because they caught the cancer very early but he chose natural treatment over traditional medical treatment

[@greglarry11]

@The Bishop Yes, Jobs gets maligned at times and a cruel and arrogant person. But he was trying to make his way through life and did care and love people. Sad we don't have him around today. But I agree, get early treatment and don't utilize diet, spirit or unconventional methods of treatment on something so serious.

[@applepieclub5012]

@@nickinportland stubbornness. His cancer was detected early enough to be treated, with a high survival rate. He refused treatment initially and went on a "fruit" diet.

[@mikejiang928]

去1

[@twisterwiper]

He was absolutely brilliant. Takes a question from the audience and simplifies it in a split second “Why don’t we become a software company?” He was such a genius in the way he was able to remove the noise and make things so very clear. This is a prime example of this ability.

[@olemew]

Btw, it was a great question from the audience and NeXT did become a pure software company over the next few years.

[@mp2229]

Weird that when Steve Jobs talks, it feels like the talk was recorded in 2020.

[@Pulsonar]

He had the gift of a visionary, that’s why his talks are timeless.

[@simsimw]

You mean it sounds

[@CorsairMaverick]

I just love the long pause Steve takes at 51:14 to actually think to a real answer and not just the first thing that comes to his mind.

[@josefprochazka1095]

And you could here a pin drop... Amazing! :)

[@jqzIII]

I was about to check my device... or the connection. Thought it might a been buffering or something.

[@Yadeehoo]

Yeah the answer was as deep as the time he took to think it. It all makes sense

[@prayash]

The bit about consulting around 15:30 was amazing. He put it so eloquently when he said you don't get to accumulate scar tissue by being a consultant. Brilliant.

[@DavideBonetti]

1992 and he already talked about it like this. He knew it was coming and knew he needed a platform that delivers great user experience. What a genius and visionary

[@bhuiyantajbiul7930]

In 2021 we are still talking about apps and online startups but look at his vision, he is talking about apps that can operate a hospital or trade stocks back in 1992| Gosh we badly miss him today....

[@nickcharters9857]

Steve's take on consultants at 16:02 is absolutely spot on. wow.

[@Monk_On_Acid]

THAT WAS JUST RAW ! I AM AN ASSOCIATE IN MCKENSEY AND HIS WORDS WERE PURE OUT OF REALITY !

[@JustMauro9254]

I work in the Health & Fitness industry, and I already lost the count about how many times I've watched this particular video. He was so eloquent and precise with his words.

[@peterw9721]

Ridiculously inspiring talk - regardless of what industry you are in ... back in 1992!! Man, you can feel the passion and intensity he brought the whole industry. Makes you want to work harder, smile more, and take the long-view on people (generally speaking)...Thank You Steve!

[@TheContrariann]

Absolutely 💯 ❤

[@ozanbaskan5524]

Thank you MIT for making this available to the whole world.

[@yamil.343]

It’s 2019...I never get tired of listening to this man. This video is a gem. Thank you for taking the time & uploading it. Much obliged. 🙏

[@mrbam8]

Wow he's basically talking about the App Revolution back in 92

[@sonofagun8832]

Talk about having foresight.

[@masternobody1896]

900 iq when he had engineers

[@drunknmasta90]

His mind operates on a different level. He has so much knowledge and he can clearly articulate his answers and ideas.

[@CarlosMartinez-du1cu]

Crazy how timeless this is.

[@hemantbUtube]

What a genius - every old speech of his just amplifies the respect he deserves. His thoughts from 20-30 years ago fit so well today - So visionary!

[@Michel_VernyGorelkine]

Yet again Steve prooves he is the greatest inventor ever

[@Thunderstorm_Badrae]

@@hemantbUtube yes I agree

[@hamiltonfarias2444]

Damn. The man really knows how to speak greatly.

[@matthewgriisser6079]

Why take notes man? It'll just be up on KZbin in 25 years.

[@NAMEISR0CKY]

They didn't know this KZbin and Google will be here in future

[@luigidipaolo7148]

Woosh

[@jasonspades1265]

​@@NAMEISR0CKY ya think?

[@cartour8425]

Hahaha

[@devshahin]

to take what i need

[@kissumisha]

The genius thing of this chat is that it's a disguised sales pitch, but you still learn stuff.

[@NazarNovak]

34:50 it's spring '92, and the man already talks about the famous quadrant of consumer/pro, and desktop/portable he proposed, and get this around September '97 (according to Steve Jobs book by Walter Isaacson)... he seen the pattern already 5.5 years before, and that pattern was what saved Apple This man has to be an alien

[@jamalijack]

It's been practically years since I've seen anything about Steve Jobs that I haven't seen multiple times before. This was very interesting and one can only imagine what a great professor Jobs would have made. He was as illustrative as he was engaging. I love how at multiple times during the talk he surveyed the room by asking questions. Personal shortcomings aside (and we all do have them), he definitely was a technological and business genius.

[@lessejv1]

same comment here friend

[@geosutube]

Serendipity. Viewing the new Mac product and software releases a few days ago, and then coming across this video, I was struck by the consistency of vision and reality between then and now. Apple now leads in full vertical integration of software and hardware, and has never once stopped moving forward since Steve came back to Apple and took over the direction of the company. Hiring people to move the corporate vision forward has been key. I have never been so astonished at Steve Jobs’s ability to manage companies and people. The most telling moment of the entire presentation was his thoughtful analysis of how he works with problems with individuals. Changed from firing them to educating them. Loved it.

[@showbufire]

26 years later, you can still feel his passion and vision from a low quality recording. A true genius. The world needs more Steve Jobs. May him rest in peace.

[@yury3647]

what do you mean "low quality "? You can see mimic and you can hear everything clearly, what else do you really need ?

[@DaveDFX]

This is a sales pitch for Next... He's the best salesman.

[@mattkim96]

15:55 for the fruit analogy. What an eloquent and fitting metaphor for a cofounder of Apple.

[@cotedazure]

Wow, what a gem of a video, never seen this one before!! Second time watching this, two thumbs up!!

[@1311121712]

Steve had this amazing and unique ability to see the big picture and explain it well with market observations and tie it to the top level strategy. You really don’t see any other CxO who can do it. Not even Gates or Google guys. Maybe Bezos and Satya sometimes say something interesting but they never go in as much depth as Steve in analyzing the situation and provide so much insight.

[@drinkingpoolwater]

he was def the alpha as far as CEOs go. nobody else can explain something so coherently

[@aliensmadeus]

good bless the one who recorded the whole thing.. ...and of course steve

[@songofthefree4677]

Who says Steve Jobs isn’t a generous man ?? In this one talk he basically gives the entire game away and with such articulation and grace.

[@dm8579]

Yes, and people still don't get it.

[@bradstewart7007]

The video quality is great for 1992.

[@JohnSmith-zl8rz]

and I bet the original source non compressed has even better quality.

[@andybaldman]

MIT probably had some good technology back then. (They were a whole INSTITUTE of it.)

[@Mikinct]

probably filmed on a iphone prototype?

[@txm100]

@@Mikinct 🤦‍♂

[@uncleTedK]

I was thinking the same thing.

[@seankim2743]

Good God.. this was 1992? Vast majority of tips and painful truths needed for successful company building were spoken by Steve Jobs 28 years ago. Amazing.

[@xdgs567z]

very eloquent speaker and you can see his genius from the way he speaks his mind

[@murderwasthebass1]

Miss him so much. And never even met the guy.

[@edtrecuay]

it is 2019 and still enjoying his conferences, still learning a lot from him, thanks MIT for the video, thanks Jobs for your life.

[@Honestly_vikh]

really my friend Steve was wonderful

[@MikeMonji]

People see beautiful iPhones and think that's all there is to S. Jobs. The man crossed disciplines with such harmony like a maestro leading a really great choir. And yet he made it look so easy. He makes you want to be smart. His core thinking will never erode. WHAT A MAN!

[@aviralmittal89]

Mike Monji you have said it like no other!

[@RohanPaul-AI]

From each part of his speech, can feel the flow of intensity and passion and involvement and ownership. Woowww. Thank you Steve !!

[@marmaladeyuki]

This talk is so informative. It's wonderful to see Steve Jobs in his element talking business, operations and manufacturing. Highly recommended.

[@BryanMagee94]

I recall seeing an interview of Laurene Powell Jobs, I think at one of the Code conferences, a few years back. She mentioned, briefly and only in passing, that later in life Jobs had mused privately about getting into teaching at a university. Perhaps Stanford. The interviewer was taken by surprise. But I can see from this talk that it'd have been a natural fit, even if it wasn't his first calling. Jobs is clearly in his element here. Thanks for digging out and posting. Interesting listen.

[@cshaiku]

Amazing to watch this in 2022 with today's perspective. He was ahead of his time.

[@jaredwhite88]

Wow, at 44:55 Steve predicts that in four years NeXT would be getting started on the next big thing...and that's exactly what happened. Apple made the announcement they were purchasing NeXT towards the end of 1996 and it was finalized early 1997. There's a lot of other stuff in this video where Steve articulated macro trends that history proved to be true. Amazing speech.

[@abdollar34]

My favorite parts are 15:30 about Consulting and 51:14 about most important thing learned at apple that he is doing at NeXT

[@smartmagis]

gonna throw in the best negotiation one-liner ever: our money doesn't break after we give it to you, so your part shouldn't break after you give it to us.

[@jpalmz1978]

He is spot on with his view on consultation - I have seen the exact result in large industry. With the development of a business or product, there is nothing that compares to the full experience and knowledge gained from being there from start to present or finish - particularly when things go wrong.

[@kingofthyhill]

this was amazing not only a genius in seeing the market for the app store back in 1992 or earlier, but his communication skills are amazing he doesn't fumble over his words, his mind isn't going fastest than his mouth, and his analogies are just on point.

[@yeknommonkey]

So great to find such a long bit of jobs tackling that I've not seen before.

[@enrique.sapien]

He seemed to use DevOps (1:05:56) and SRE (1:08:42) practices in NeXT back then, only applied to manufacturing process. Years before the 'official' terms where coined. Very interesting.

[@kenm2709]

People don't realize how much amazing stuff was actually made on a NeXt computer, if you go down the rabbit hole you'll see a-lot of your favorite games, movies, CGI was all done on a NeXt Computer.

[@Lyonnaise69]

I listen to this video once in a while. Crazy how things go fast

[@justwowmanplays2941]

I've been watching Steve Jobs product releases and interviews for the past three days, and I am convinced this man is my newest idol.

[@naziakaleem8480]

I miss you Steve. Good bye tc.

[@jimihendrixx11]

He predicted SaaS +/ Web Apps for operational online applications. Mind Blown again, anyway he was always in the field as an innovative operator so his intuition would've been highly developed compared to most other people.

[@m4ntr0x]

“Our money doesn’t break when we give it to them, so their parts shouldn’t break when they give it to us”

[@jitendratiwari6886]

professional curtsey

[@adarshrajbhatt6557]

You can tell that he's incredibly thoughtful about literally every single question he fields.

[@JohnSmith-pn2vl]

this! you nailed it, this is what made jobs and nowadays elon musk so so special, they are basically unbeatable

[@adarshrajbhatt6557]

​@@JohnSmith-pn2vlYeah, man, I've observed this about every great man, but especially Jobs and Musk - deeply thoughtful individuals

[@TheContrariann]

He should have been here for at least 4 more decades. I still miss him.

[@txm100]

Yes :(

[@ausroy087]

Some highlight answers from this talk: (problem with consulting) "I think that, without owning something, over an extended period of time, like a few years, where one has a chance to take responsibility for one's recommendations, where one has to see one's recommendations through all action stages, and accumulate scar tissue for the mistakes, and pick one's self up off the ground and dust oneself off, one learns a fraction of what one can. Coming in and making recommendations, and not owning the results, not owning the implementation, I think is a fraction of the value, and a fraction of the opportunity to learn and get better. And so [as a consultant] you do get a broad cut at companies, but it's very thin. It's like a picture, you might get a very accurate picture, but it's only two dimensional. Without the experience of actually doing it, you never get three dimensions. So, you might have a lot of pictures on your wall, you can show it off to your friends, and say, I worked in bananas, I've worked in this and I've worked in this, you never really taste it." (innovation in hardware products vs software products) "Assume that you have a breakthrough [product] spreadsheet, again, on mainstream platforms, it will take you $50 million to just rise above the noise level in the market. So, what the brightest people I know of today are doing, is they are writing objects. They are writing hunks of things that other developers are going to use to build apps. And, they're going where everybody isn't. And that's, I think, going to be the next big thing." (most important thing you learned at apple?) "I now take a longer term view on people. In other words, when I see something not being done right, my first reaction isn't to go fix it. It's to say, 'We are building a team here, and we are going to do great stuff for the next decade, not just the next year. And so, what do I need to do to help so that the person that's screwing up learns, versus, how do I fix the problem? That is taking a longer term view on people." (management style, how do you resolve conflicts?) "I have never believed in the theory that, if we are on the same management team and a decision has to be made, and, I decide in a way that you don't like, and I say, 'Cmon! Buy into the decision!' Like, 'We are all on the same team, you don't agree, but, buy into it! Let's go make it happen!' Because, what happens is, sooner or later, you're paying somebody to do what they think is RIGHT, but then, you are trying to get them to do what they think isn't right. And, sooner or later it outs, and you end up having conflict. So I have always felt, the best way is to get everyone in a room, and talk it through until you agree. Now, that is not everybody in the company, but that's everybody that's really involved in that decision, that needs to execute. So that is how we try to run next. The way we run next is we have a team at the top, we call the policy team, there is 8 people. And the key... we have two things we try to do. One is, we try to differentiate between the really important decisions and the ones that you don't have to make. And the really important ones, we will work on it until we ALL agree. Because, we are paying people to tell us what to do. In other words, I don't view it as we pay people to do things. That's easy to find people to do things. What's harder is to find people to tell YOU what should be done. That is what we look for. So, we pay people a lot of money, and we expect them to tell us what to do. And so when that is your attitude, you shouldn't run off and do things if people don't all feel good about them. And, the key to making that work is to realise that there is not that many things that any one team has to decide. We might have 25 really important things we have to decide on in a year, not a lot. So, that is how we try to run it. Sometimes it works, and sometimes we're still working on it. I can't think of once... maybe there's once or twice, but I can't even recall a time where I have said, 'Dammit! I'm the CEO and we're doing it this way!' I can recall a time where I have said, 'We don't see eye-to-eye, and, you're off the team.' You know? I have had to say that once or twice, over a prolonged period of time, when, a person has not wanted to go in the same direction we have wanted to go in as a team. It's my job, every once in a while, to say, 'Hey, you want to go this way, we want to go this way, it's not working.' But, when people are on the team, then we work it out." (overly quick supplier timelines) "The key thing is, that is not our problem, that is our supplier's problem. So we agree with our supplier when the stuff is going to arrive on our factory floor. ... And, we try to push the problems where they belong. If it is our problems, we take full responsibility for them. We own our process. But, it is their job to get us zero defect material on-time, per-agreements."

[@MITVideoProductions]

Thank you for posting these great highlights!

[@songofthefree4677]

It’s mind boggling how far ahead Job’s vision was and what he says makes a lot of sense to someone living in year 2020, but in 1992 this talk is just too far ahead of its times. And yeah, this might be the first time someone used the term “app” in a public presentation all the way back in 1992 and has a vision for what the term would really imply in the future. Steve Jobs might be the greatest visionary to this point.

[@markteague8889]

It’s certainly NOT the first time someone used the term “app” as an a deviation for the noun application. When developing a new computer system in the 80s (or now for that matter), one very important aspect of introducing that system into the market place is to have a “killer” app. Folks referred to Lotus 123 as the killer app that sold IBM PCs in the early 80s. Desktop publishing was the killer “app” that sold Mac SE 30s in the late 80s / early 90s. HALO was the killer “app” that sold millions of XBox’es for Microsoft. Anyway, the term app was on the common vernacular by the late 80s; and in particular, the term “killer app.”

[@carlosg.1955]

46:15 just listen to the question he was asked and then how he repeated the question for the audience but simplified. Everything about this dude was simplification.

[@80mbeats]

He understands that if you shrink complicated things down to their most simple explanation, it actually ends up explaining those complicated things more accurately than the complicated explanation.

[@kundantripathi4343]

This lecture is pure gold. I am gonna watch more of Steve Jobs' lectures after this. I had only watched his presentations till now but the lectures are so much more engaging, educational & down to earth.

[@snoopyfake4622]

You wanna know who was taking notes it was tim cook.

[@AB-he3bx]

LOL

[@Semikami]

18:06 "People who are really serious about software should make their own hardware." -Alan Kay in 1970s I found this quote he mentioned at the iPhone introduction quite fitting for the question. You can already see ideas like Apple Stores in there too.

[@harryzhang1005]

This is definitely the best of best talk ever I've heard from a tech CEO.

[@AkashJadhavIT]

its amazing how Next Computers provided object oriented approach in 1992 to build and deploy SW in less time

[@dillardc81]

Xerox Parc actually provided this in the 1970's. Steve admitted he didn't see it at first because he was so blinded by the Graphical Interface.

[@vanenkhuizen]

Absolutely loved this speech! So amazing to see how he could look so far ahead.

[@susancorgi]

What a valuable historic video. You can learn so much from him. Didn’t think there is any more of steve’s talk. So great. Thank you!

[@MITVideoProductions]

Hi Anucha! Thank you so much for the comment and for checking out our videos! I'm so glad to be able to share this with you!

[@Svetashev123]

This is the 37th of 100 speeches that I'm watching to make research on public speaking. What I particularly like about Jobs is that he often pauses and thinks before saying something. Even though it may take time, he still looks comfortable with these pauses. He is not delivering a memorized speech; all this looks like a usual conversation at a dinner party. Maybe I pay more attention to it than necessary, but it is my problem now. I got used to speaking fast, so when I lose a track of my thoughts I just repeat what I said before or add superfluous details, which make my speech vague and lengthy. I think I have to learn to make pauses deliberately and even count till three or five (in my mind) after finishing a long sentence.

[@pachopa12358]

can you please tell us what are those other speeches you are studying...im interesed on also watching them. Thanks!

[@Svetashev123]

@@pachopa12358 Hi, I abandoned the project after watching 40 videos. Most of them were the inaugural addresses of the US presidents from Truman to our days. Besides, I watched a couple of speeches by MLK, Jobs, Bezos, and some former UK politicians. The last was a clip of Noam Chomsky with the title "The end of History."

[@ace5]

I agree cool insights. I would at least make a blog post about your observations, on some platform like medium, if you don't have your own.

[@joseavs]

Awesome. First of course for how Steve explain and describe the key factors of this timeframe of the industry and NeXT. And second the questions. All of then was outstanding. The last one [ Question] was right directly of the future of NeXT, Inc. BTW Hardware division was bought by Canon. Tim Berners-Lee design and run the first web sever in NeXT, Steve called his the software applications as apps [ as today], the first seminal AppStore was developed in this environment and finally as everybody knows [ last question] Apple bought NeXT OS [ and the portability was solved] that was the Steve Jobs Mastermind move. Genius.

[@evm6177]

He is not just a genius for nothing, Thats Jewish raw brain power we got to witness baby. Runs in his blood, lets not forget!

[@justtestingonce]

Varun Eachappa geez guy!

[@blueskunk9163]

Such a brilliant thinker. Thanks for sharing this!

[@maxroman2010]

The code that is easiest to write, the code that is the easiest to maintain, the code that never breaks is the code that you never had to write... amazing line

[@jozaltheory1742]

This guy!!! I don’t count the number of times I watch this but still want more… Super intelligent Steve Jobs Wish he was here in 2022. RIP

[@JohnMcLaughlin48]

He had so much fun talking about his passions. Great to see.

[@AlphaMatt1000]

He's speaking of Object Oriented Design/Archiecture - OOP. He definitely was correct, all the major languages are all object oriented, even languages like JavaScript today are adopting various forms of object/class/structural development. Developing functionality in distributed libraries was a huge factor in how we're able to re-use functionality, not just within a single organization but across anyone who has access to those libraries, Modern technologies like NUGET, package managers and modern web API with the cloud has taken this even further.. This man definitely had foresight to the direction software development headed for the next 20+ years.

[@denisethier6818]

Curious on your thoughts around event-oriented architecture. Is this a natural evolution of OOA or a different beast in itself?

[@nadeemshaikh7863]

The folks at XEROX PARC figured out this in the late 1970s, it was most probably there that Jobs got the idea of object oriented programming language.

[@sd.prasad]

Needed a new Steve jobs on KZbin...thanks very much.. Miss you Steve..💙💙💙

[@khairedinkhairkhah1771]

Steve, a unique monster in the world of success. I cry every time when I see your picture frame in the corner of my room.

[@Kyunghoony]

What he envisioned here has come to life at apple. Every piece of it. Wow

[@vithalgoel3937]

The people who got the chance to work with Steve Jobs, I feel, are the luckiest people in this world alive today.

[@Carterthielftw_]

The people who work with Wozniak are the luckiest people alive. It has been reported on multiple accounts that Jobs was a terrible boss. The amount of overwork that he expected of his employees was insane. The IPhone may have been marketed by him, but it cost the engineers and the boots on the ground a lot.

[@TechCrazy]

There are a lot of people whose lives have been destroyed by working with him.

[@brandonkeeler7363]

7:50 he named Marc Benioff’s company “Salesforce” - Ironically, he was also Marc’s mentor and helped/funded his company as Benioff’s tells the story in an interview. Now I’m thinking that Steve May have spearheaded the name as well. He in fact told Benioff to make a marketplace of apps. Marc also contributed to Steve by giving Apple the App Store (dot) com domain name.

[@constantinelinardakis8394]

37:00 he shows love and gives credit to people. He also has both departments working with each other

[@ArthArmani]

I wish Steve was still alive, wonder what he would have done with the compatition and the apple products today:) I think Steve was very smart guy, always couple steps ahead of other CEOs, good taste in design, great salesman, great speaker.

[@JoeMama-tl4tr]

I totally agree with him about the objects. I’m a great programmer because of the brilliant programmers that created all of the assemblies I use in my programs

[@alelumelelu7766]

KZbin made it possible for us to take part in this incredible lecture

[@shantanuingle3500]

Thank you so much MIT for this valuable lecture video of Steve Jobs. There isn't a single day that I can't think of his contribution in changing the world I live in. It's always an honour to listen to MIT lectures for world class education. I hope someday I get to study inside MIT's beautiful campus in Cambridge. Kudos!

[@MITVideoProductions]

Hi Shantanu! Thank you so much for the wonderful comment! I'm so glad to be able to share this video with you!

[@少川靖男]

listening to him 2020 !! as a retired IT professional, it is like going thru a time machine but the very same corporate mindset problems/issues remain as is. Still today, a disproportionate amount is spend on expensive back office apps solving brain dead, bean-counting apps , as a case in point, SAP with ever asking about COST/marginal benefits.

[@thejpkotor]

Exactly. We spend astronomically more on SAP modules and ‘fixes’ that never work or accomplish anything than our inventory, customer service, network, or systems management software. Just sad.

[@少川靖男]

@@thejpkotor SAP is the greatest revenge from Germany since WW2. The stupidest design yet the best sales force the world had never seen. Even Zimbabwe could have come up a better software!!

[@rumble1925]

Whoa whoa whoa. SAP runs giant corporations and even governments. Even Hell runs on SAP.

[@少川靖男]

@@rumble1925 yes when corporate "decision makers/useful idiots" are all invited to Maui, Zurich.... all-paid trips for user conferences and product demos,, wined and dined, even with companion accommodations for family, mostly "burned-disgusted" by their own in-house IT, sold on a thing called "integration and data warehouse" on glossy brochures and "industry peer victim testimonials" without a clue in terms of real eventual costs, SIGNING UNDER TGE DOTTED LINE IS EASY. Undoubted, the best revenge Germany ever launched against the world since the total and complete destruction of the Third Reich!! ACHTUNG !!ACHTUNG !!

[@magick1969]

Having worked at NeXT and Apple Engineering/Professional Services by 1996 he was spending 99% of the time at PIXAR and then the merger [that a fellow colleague of mine initiated] change it all.

[@ricerecipeworldwide2449]

The Video Quality Is Outstanding back In 1992 😳 You Just Melt In The Speech.

[@Kinpil10]

May have been shot on film

[@kapilcybridge]

37:04: "Apple will be successfull if it gets the right direction. Who knows what would happen?" Such an amazing optimistic view about the company he founded and loved. He proved it that who else than he himself could give it the direction to make it successful. We must thank the then Apple Board for taking the right decision to bring him back... else the world would have remained same (or worst, like 1984 : Dominated by Big Blue of our time: Microsoft) . Very few companies can go the 'Vertical path' to disrupt and bring innovation. His focus on 'vertical growth instead of horizontal incremental changes' really changed the world.

[@adamjdonohue]

See how there’s no script here. No notes or information cards. Steve jobs knew his stuff. He wasn’t the greatest engineer, but he was huge in the the technology industry, or business industry in general. He knew his limits and surrounded himself with people who had the smarts to help him with his vision

[@NDHFilms]

I know he rehearsed these presentations extensively.

[@dm8579]

@@NDHFilms His presentations were rehearsed, but in situations like this he often tended to have a very short speech and then invited the audience to ask questions.

[@saifulbordeaux3890]

"How many of you working in consulting? Oh that's bad, what a waste of intellectual minds. You should do something" 16:30 greatest answer of all time. 28:30 the whole Nextstep environment was based around Objectice-C, which was a truly ugly OO version of C, though it's fast due to the plumbing to the Next OS is cleaner compared to Windows. Even ugly C++ is prettier than Objective-C. There was another kid on the block uncaptured by Steve's vision: Linux, which challenged the whole landscape altogether in the next decades, and you can become big without becoming a hardware company or a hybrid company.

[@jakubkrzesowski6229]

Sounds like this guy was full of good ideas and could buy any heart with his expensive talk.

[@sanchezma20]

@ 14:50 talks about consulting, so true.

[@Ausiedundan]

It’s funny how I’m watching this 28 years later on an iPhone using the KZbin App

[@nowonder292]

Thanks MIT for sharing this video. The business challenges, rules and strategy are still the same in 2018 for any organisation to become successful. Questions are piratical problem and answers are real solution comes from experience. The industry is missing The Legend Steve.

[@MITVideoProductions]

Hi Balaram! Thank you so much for watching our video and commenting!

[@Real_KCHL]

Always able to learn new things watching Jobs’ videos no matter how old it is.

[@RJB]

I wonder if anyone who was in that class came here and watched this again.

[@moimeetscode3785]

"Our money doesn't break when we give it to them so their parts shouldn't break after they give them to us"

[@saskiavanhoutert3190]

It's now 25 august 2019, Steve is doing great and APPLE is still my favourite to work with, like to hear more.

[@eliasahelou549]

Steve passed away.

[@lu9524]

Wish he lived till today. A lot of visions he had has realized. This world need more of his directions.

[@Tuckerslam]

He was pretty much spent by the time iPad came out.

[@isaiahbaker1683]

Im reading his book now, just amazing

[@TheRealLexOG]

Every Steve talk gets me hooked. Caught in his distortion field

[@Nebarus]

This is Steve without the primadonna aspects, without the difficult to be around attitude. A lightning clear mind, deeply insightful, laser focused and yes, a man that got the world to take big steps in technology. Absolutely the best live conference I have ever seen with him. So much to learn here, so this is the constructive Steve I like to remember. Meet him at MacWorld many, many years ago after a keynote and he was/is a larger than life character with amazing charisma. Few men gets to change the world, he dared and did!

[@mayanksingh4550]

very grateful to be watching the lecture

[@settamit]

His response to the question @ 52:56 is a clear indication that he doesn’t care for the approach that some large companies adhere to which is “disagree and commit”

[@jeffhalmos7981]

Amit Sett very perceptive.

[@TNTsundar]

You can’t talk about computers this long unless you’ve spent all day, everyday with people doing the actual things. There are not a lot of CEOs doing this out there. Very few. You can count them with your fingers.

[@GeorgesSegundo]

You are forever one of my greatest inspirations in life. Rest In Peace, brother.