Steve Jobs President & CEO, NeXT Computer Corp and Apple. MIT Sloan Distinguished Speaker Series

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Steve Jobs, one of the computer industry’s foremost entrepreneurs, gives a wide-ranging talk to a group of MIT Sloan School of Management students in the spring of 1992. Jobs shares his professional vision and personal anecdotes, from his role at the time as president and CEO of NeXT Computer Corporation, to the thrilling challenges of co-creating Apple Computer, and subsequent disappointments at his ousting. In conversational exchanges with audience members Jobs underscores the value of direct experience in the field, and “developing scar tissue.” The unexpected guest lecture within the Sloan Distinguished Speaker Series came about through the efforts of a Sloan MBA ’92 student whose sister had recently married Jobs.
(Special Thanks to KZbinr Paul Mangione for linking out these highlights!)
Highlights
5:13 Comparing management vs. operational productivity in software
9:25 Rapid development of application software using NeXT
10:30 Desktop publishing on the Macintosh
15:25 Problems with consultants
18:03 Should NeXT just become a software company
24:38 Who are NeXT's competitors, Sun Solaris, Microsoft NT, Taligent
27:41 NeXTSTEP operating environment, "the code that never breaks is the code that you don't
write...so write less code", benefits of object-oriented programming
30:59 NEXT's growth dependent on application developers
33:25 reflecting on separating from Apple and the struggles at Apple focusing on consumer electronics
37:27 Big achievements and management organization at NEXT
41:45 How technology windows open in the market, Apple II, DOS, Lisa, Macintosh, NeXT Cube,
"I think object-oriented technology is the biggest technical breakthrough I have seen since
the early 80's with graphical user interfaces and I think it's bigger actually."
46:40 Should you develop applications or objects and tools, "the brightest people are writing objects"
48:23 Developing products with higher education, Project Athena
51:22 What I Learned at Apple, taking a longer-term view on people
53:01 Management style and resolving conflict
56:18 Macintosh and PC and challenges with portability, processor speed, disk space, high speed
networking, true color displays, power
58:45 Manufacturing systems Macintosh vs. NeXT, removing warehouses with Just in Time processes,
factories as software with interesting I/O devices (robots)
1:06:11 Using manufacturing to improve time to market, product and process simultaneously
1:11:57 Growth of Apple and the Macintosh market
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[@CarlosMartinez-du1cu]

The charisma of this man is wild.

[@greglarry11]

He looks so young and healthy here. Wish he was still around.

[@nickinportland]

Still don’t know how woz outlived a mega rich vegetarian

[@tomaxxamot4906]

He would still be around because they caught the cancer very early but he chose natural treatment over traditional medical treatment

[@greglarry11]

@The Bishop Yes, Jobs gets maligned at times and a cruel and arrogant person. But he was trying to make his way through life and did care and love people. Sad we don't have him around today. But I agree, get early treatment and don't utilize diet, spirit or unconventional methods of treatment on something so serious.

[@applepieclub5012]

@@nickinportland stubbornness. His cancer was detected early enough to be treated, with a high survival rate. He refused treatment initially and went on a "fruit" diet.

[@mikejiang928]

去1

[@CarlosMartinez-du1cu]

Crazy how timeless this is.

[@twisterwiper]

He was absolutely brilliant. Takes a question from the audience and simplifies it in a split second “Why don’t we become a software company?” He was such a genius in the way he was able to remove the noise and make things so very clear. This is a prime example of this ability.

[@olemew]

Btw, it was a great question from the audience and NeXT did become a pure software company over the next few years.

[@mp2229]

Weird that when Steve Jobs talks, it feels like the talk was recorded in 2020.

[@Pulsonar]

He had the gift of a visionary, that’s why his talks are timeless.

[@simsimw]

You mean it sounds

[@hamiltonfarias2444]

Damn. The man really knows how to speak greatly.

[@CorsairMaverick]

I just love the long pause Steve takes at 51:14 to actually think to a real answer and not just the first thing that comes to his mind.

[@josefprochazka1095]

And you could here a pin drop... Amazing! :)

[@zianian]

I was about to check my device... or the connection. Thought it might a been buffering or something.

[@Yadeehoo]

Yeah the answer was as deep as the time he took to think it. It all makes sense

[@matthewgriisser6079]

Why take notes man? It'll just be up on KZbin in 25 years.

[@NAMEISR0CKY]

They didn't know this KZbin and Google will be here in future

[@luigidipaolo7148]

Woosh

[@jasonspades1265]

​@@NAMEISR0CKY ya think?

[@mrbam8]

Wow he's basically talking about the App Revolution back in 92

[@sonofagun8832]

Talk about having foresight.

[@masternobody1896]

900 iq when he had engineers

[@bhuiyantajbiul7930]

In 2021 we are still talking about apps and online startups but look at his vision, he is talking about apps that can operate a hospital or trade stocks back in 1992| Gosh we badly miss him today....

[@nickcharters9857]

Steve's take on consultants at 16:02 is absolutely spot on. wow.

[@Monk_On_Acid]

THAT WAS JUST RAW ! I AM AN ASSOCIATE IN MCKENSEY AND HIS WORDS WERE PURE OUT OF REALITY !

[@ozanbaskan5524]

Thank you MIT for making this available to the whole world.

[@DavideBonetti]

1992 and he already talked about it like this. He knew it was coming and knew he needed a platform that delivers great user experience. What a genius and visionary

[@showbufire]

26 years later, you can still feel his passion and vision from a low quality recording. A true genius. The world needs more Steve Jobs. May him rest in peace.

[@yury3647]

what do you mean "low quality "? You can see mimic and you can hear everything clearly, what else do you really need ?

[@drunknmasta90]

His mind operates on a different level. He has so much knowledge and he can clearly articulate his answers and ideas.

[@kissumisha]

The genius thing of this chat is that it's a disguised sales pitch, but you still learn stuff.

[@prayash]

The bit about consulting around 15:30 was amazing. He put it so eloquently when he said you don't get to accumulate scar tissue by being a consultant. Brilliant.

[@DaveDFX]

This is a sales pitch for Next... He's the best salesman.

[@peterw9721]

Ridiculously inspiring talk - regardless of what industry you are in ... back in 1992!! Man, you can feel the passion and intensity he brought the whole industry. Makes you want to work harder, smile more, and take the long-view on people (generally speaking)...Thank You Steve!

[@TheContrariann]

Absolutely 💯 ❤

[@JustMauro9254]

I work in the Health & Fitness industry, and I already lost the count about how many times I've watched this particular video. He was so eloquent and precise with his words.

[@murderwasthebass1]

Miss him so much. And never even met the guy.

[@hemantbUtube]

What a genius - every old speech of his just amplifies the respect he deserves. His thoughts from 20-30 years ago fit so well today - So visionary!

[@Michel_VernyGorelkine]

Yet again Steve prooves he is the greatest inventor ever

[@bradstewart7007]

The video quality is great for 1992.

[@JohnSmith-zl8rz]

and I bet the original source non compressed has even better quality.

[@andybaldman]

MIT probably had some good technology back then. (They were a whole INSTITUTE of it.)

[@Mikinct]

probably filmed on a iphone prototype?

[@txm100]

@@Mikinct 🤦‍♂

[@uncleTedK]

I was thinking the same thing.

[@rjb]

I wonder if anyone who was in that class came here and watched this again.

[@geosutube]

Serendipity. Viewing the new Mac product and software releases a few days ago, and then coming across this video, I was struck by the consistency of vision and reality between then and now. Apple now leads in full vertical integration of software and hardware, and has never once stopped moving forward since Steve came back to Apple and took over the direction of the company. Hiring people to move the corporate vision forward has been key. I have never been so astonished at Steve Jobs’s ability to manage companies and people. The most telling moment of the entire presentation was his thoughtful analysis of how he works with problems with individuals. Changed from firing them to educating them. Loved it.

[@m4ntr0x]

“Our money doesn’t break when we give it to them, so their parts shouldn’t break when they give it to us”

[@jitendratiwari6886]

professional curtsey

[@mattkim96]

15:55 for the fruit analogy. What an eloquent and fitting metaphor for a cofounder of Apple.

[@NazarNovak]

34:50 it's spring '92, and the man already talks about the famous quadrant of consumer/pro, and desktop/portable he proposed, and get this around September '97 (according to Steve Jobs book by Walter Isaacson)... he seen the pattern already 5.5 years before, and that pattern was what saved Apple This man has to be an alien

[@jamalijack]

It's been practically years since I've seen anything about Steve Jobs that I haven't seen multiple times before. This was very interesting and one can only imagine what a great professor Jobs would have made. He was as illustrative as he was engaging. I love how at multiple times during the talk he surveyed the room by asking questions. Personal shortcomings aside (and we all do have them), he definitely was a technological and business genius.

[@lessejv1]

same comment here friend

[@kenm2709]

People don't realize how much amazing stuff was actually made on a NeXt computer, if you go down the rabbit hole you'll see a-lot of your favorite games, movies, CGI was all done on a NeXt Computer.

[@cshaiku]

Amazing to watch this in 2022 with today's perspective. He was ahead of his time.

[@ronhites4629]

It’s awesome seeing Steve Jobs in his prime, talking about the technology that he loves!🖥️⌨️

[@sdprasad6656]

Needed a new Steve jobs on KZbin...thanks very much.. Miss you Steve..💙💙💙

[@yeknommonkey]

So great to find such a long bit of jobs tackling that I've not seen before.

[@aliensmadeus]

good bless the one who recorded the whole thing.. ...and of course steve

[@MikeMonji]

People see beautiful iPhones and think that's all there is to S. Jobs. The man crossed disciplines with such harmony like a maestro leading a really great choir. And yet he made it look so easy. He makes you want to be smart. His core thinking will never erode. WHAT A MAN!

[@aviralmittal89]

Mike Monji you have said it like no other!

[@yamil.343]

It’s 2019...I never get tired of listening to this man. This video is a gem. Thank you for taking the time & uploading it. Much obliged. 🙏

[@edtrecuay]

it is 2019 and still enjoying his conferences, still learning a lot from him, thanks MIT for the video, thanks Jobs for your life.

[@honestly_vikh]

really my friend Steve was wonderful

[@TheContrariann]

He should have been here for at least 4 more decades. I still miss him.

[@txm100]

Yes :(

[@1311121712]

Steve had this amazing and unique ability to see the big picture and explain it well with market observations and tie it to the top level strategy. You really don’t see any other CxO who can do it. Not even Gates or Google guys. Maybe Bezos and Satya sometimes say something interesting but they never go in as much depth as Steve in analyzing the situation and provide so much insight.

[@drinkingpoolwater]

he was def the alpha as far as CEOs go. nobody else can explain something so coherently

[@seankim2743]

Good God.. this was 1992? Vast majority of tips and painful truths needed for successful company building were spoken by Steve Jobs 28 years ago. Amazing.

[@xdgs567z]

very eloquent speaker and you can see his genius from the way he speaks his mind

[@RohanPaul-AI]

From each part of his speech, can feel the flow of intensity and passion and involvement and ownership. Woowww. Thank you Steve !!

[@justwowmanplays2941]

I've been watching Steve Jobs product releases and interviews for the past three days, and I am convinced this man is my newest idol.

[@naziakaleem8480]

I miss you Steve. Good bye tc.

[@adarshrajbhatt6557]

You can tell that he's incredibly thoughtful about literally every single question he fields.

[@JohnSmith-pn2vl]

this! you nailed it, this is what made jobs and nowadays elon musk so so special, they are basically unbeatable

[@adarshrajbhatt6557]

​@@JohnSmith-pn2vlYeah, man, I've observed this about every great man, but especially Jobs and Musk - deeply thoughtful individuals

[@songofthefree4677]

It’s mind boggling how far ahead Job’s vision was and what he says makes a lot of sense to someone living in year 2020, but in 1992 this talk is just too far ahead of its times. And yeah, this might be the first time someone used the term “app” in a public presentation all the way back in 1992 and has a vision for what the term would really imply in the future. Steve Jobs might be the greatest visionary to this point.

[@markteague8889]

It’s certainly NOT the first time someone used the term “app” as an a deviation for the noun application. When developing a new computer system in the 80s (or now for that matter), one very important aspect of introducing that system into the market place is to have a “killer” app. Folks referred to Lotus 123 as the killer app that sold IBM PCs in the early 80s. Desktop publishing was the killer “app” that sold Mac SE 30s in the late 80s / early 90s. HALO was the killer “app” that sold millions of XBox’es for Microsoft. Anyway, the term app was on the common vernacular by the late 80s; and in particular, the term “killer app.”

[@ChristopherFontes]

This is kinda priceless.

[@JohnMcLaughlin48]

He had so much fun talking about his passions. Great to see.

[@songofthefree4677]

Who says Steve Jobs isn’t a generous man ?? In this one talk he basically gives the entire game away and with such articulation and grace.

[@dm8579]

Yes, and people still don't get it.

[@jpalmz1978]

He is spot on with his view on consultation - I have seen the exact result in large industry. With the development of a business or product, there is nothing that compares to the full experience and knowledge gained from being there from start to present or finish - particularly when things go wrong.

[@abdollar34]

My favorite parts are 15:30 about Consulting and 51:14 about most important thing learned at apple that he is doing at NeXT

[@smartmagis]

gonna throw in the best negotiation one-liner ever: our money doesn't break after we give it to you, so your part shouldn't break after you give it to us.

[@khairedinkhairkhah1771]

Steve, a unique monster in the world of success. I cry every time when I see your picture frame in the corner of my room.

[@maxroman2010]

The code that is easiest to write, the code that is the easiest to maintain, the code that never breaks is the code that you never had to write... amazing line

[@jaredwhite88]

Wow, at 44:55 Steve predicts that in four years NeXT would be getting started on the next big thing...and that's exactly what happened. Apple made the announcement they were purchasing NeXT towards the end of 1996 and it was finalized early 1997. There's a lot of other stuff in this video where Steve articulated macro trends that history proved to be true. Amazing speech.

[@vithalgoel3937]

The people who got the chance to work with Steve Jobs, I feel, are the luckiest people in this world alive today.

[@Carterthielftw_]

The people who work with Wozniak are the luckiest people alive. It has been reported on multiple accounts that Jobs was a terrible boss. The amount of overwork that he expected of his employees was insane. The IPhone may have been marketed by him, but it cost the engineers and the boots on the ground a lot.

[@TechCrazy]

There are a lot of people whose lives have been destroyed by working with him.

[@harryzhang1005]

This is definitely the best of best talk ever I've heard from a tech CEO.

[@marmaladeyuki]

This talk is so informative. It's wonderful to see Steve Jobs in his element talking business, operations and manufacturing. Highly recommended.

[@snoopyfake4622]

You wanna know who was taking notes it was tim cook.

[@AB-he3bx]

LOL

[@jozaltheory1742]

This guy!!! I don’t count the number of times I watch this but still want more… Super intelligent Steve Jobs Wish he was here in 2022. RIP

[@cotedazure]

Wow, what a gem of a video, never seen this one before!! Second time watching this, two thumbs up!!

[@BadSneakers]

He could read a phone book and I’d listen

[@vanenkhuizen]

Absolutely loved this speech! So amazing to see how he could look so far ahead.

[@kingofthyhill]

this was amazing not only a genius in seeing the market for the app store back in 1992 or earlier, but his communication skills are amazing he doesn't fumble over his words, his mind isn't going fastest than his mouth, and his analogies are just on point.

[@BryanMagee94]

I recall seeing an interview of Laurene Powell Jobs, I think at one of the Code conferences, a few years back. She mentioned, briefly and only in passing, that later in life Jobs had mused privately about getting into teaching at a university. Perhaps Stanford. The interviewer was taken by surprise. But I can see from this talk that it'd have been a natural fit, even if it wasn't his first calling. Jobs is clearly in his element here. Thanks for digging out and posting. Interesting listen.

[@Ausiedundan]

It’s funny how I’m watching this 28 years later on an iPhone using the KZbin App

[@jimihendrixx11]

He predicted SaaS +/ Web Apps for operational online applications. Mind Blown again, anyway he was always in the field as an innovative operator so his intuition would've been highly developed compared to most other people.

[@kundantripathi4343]

This lecture is pure gold. I am gonna watch more of Steve Jobs' lectures after this. I had only watched his presentations till now but the lectures are so much more engaging, educational & down to earth.

[@Kyunghoony]

What he envisioned here has come to life at apple. Every piece of it. Wow

[@AkashJadhavIT]

its amazing how Next Computers provided object oriented approach in 1992 to build and deploy SW in less time

[@dillardc81]

Xerox Parc actually provided this in the 1970's. Steve admitted he didn't see it at first because he was so blinded by the Graphical Interface.

[@Real_KCHL]

Always able to learn new things watching Jobs’ videos no matter how old it is.

[@tricky.pixels]

It's genuinely sad he's gone

[@TheContrariann]

I miss him so much. I still do. I always will.

[@FranciscoSoteloWeb]

Wow I am amazed about the video quality! Incredible! Thank you so much.

[@iAPX432]

So insightful, this guy nailed it. Some parts are still totally describing 2021's Apple and he's heritage.

[@bobjazz2000]

Steve’s use of hands has been emulated by all technology presenters.

[@rana31ify]

He such a good story teller from beginning to end miss him 😭🙏🏼🙏🏼🙏🏼🙏🏼

[@isaiahbaker1683]

Im reading his book now, just amazing

[@ricerecipeworldwide2449]

The Video Quality Is Outstanding back In 1992 😳 You Just Melt In The Speech.

[@Kinpil10]

May have been shot on film

[@rancosteel]

A big shout out to the late H. Ross Perot for helping Steve Jobs finance NEXT.

[@ronneypalmer2561]

😂 bc he j in his h I 😮h u❤ yo my t😢you you full t tr trying h You my up jhh hi yo Gil guy I y y u y y u li Iö jimi I j I b h I jokeI thought hi lolitybiuyii i n Ifu I’ll Julie in Ikj u I gou hung Beth Hu you oh juju t fun my on high g I h I Itji jc young mcmcnynncnxynnxynnxynxnxynxnynnxynnxydxynnxynn Thanks 😢😅st🎉c ❤ ohgo CD c dfs😢okayhughhg high😂 t nfs😢jj🎉 top to😅c😅 😮 😮😢😮😮 r😮 zox

[@adamjdonohue]

See how there’s no script here. No notes or information cards. Steve jobs knew his stuff. He wasn’t the greatest engineer, but he was huge in the the technology industry, or business industry in general. He knew his limits and surrounded himself with people who had the smarts to help him with his vision

[@NDHFilms]

I know he rehearsed these presentations extensively.

[@dm8579]

@@NDHFilms His presentations were rehearsed, but in situations like this he often tended to have a very short speech and then invited the audience to ask questions.

[@moimeetscode3785]

"Our money doesn't break when we give it to them so their parts shouldn't break after they give them to us"

[@TheRealLexOG]

Every Steve talk gets me hooked. Caught in his distortion field

[@Svetashev123]

This is the 37th of 100 speeches that I'm watching to make research on public speaking. What I particularly like about Jobs is that he often pauses and thinks before saying something. Even though it may take time, he still looks comfortable with these pauses. He is not delivering a memorized speech; all this looks like a usual conversation at a dinner party. Maybe I pay more attention to it than necessary, but it is my problem now. I got used to speaking fast, so when I lose a track of my thoughts I just repeat what I said before or add superfluous details, which make my speech vague and lengthy. I think I have to learn to make pauses deliberately and even count till three or five (in my mind) after finishing a long sentence.

[@pachopa12358]

can you please tell us what are those other speeches you are studying...im interesed on also watching them. Thanks!

[@Svetashev123]

@@pachopa12358 Hi, I abandoned the project after watching 40 videos. Most of them were the inaugural addresses of the US presidents from Truman to our days. Besides, I watched a couple of speeches by MLK, Jobs, Bezos, and some former UK politicians. The last was a clip of Noam Chomsky with the title "The end of History."

[@ace5]

I agree cool insights. I would at least make a blog post about your observations, on some platform like medium, if you don't have your own.

[@Carfeu]

I remember being a kid and drooling over NeXT computers but they were so expensive

[@Ingens_Scherz]

Me too! Unobtanium in those days.

[@saskiavanhoutert3190]

It's now 25 august 2019, Steve is doing great and APPLE is still my favourite to work with, like to hear more.

[@eliasahelou549]

Steve passed away.

[@jakubkrzesowski6229]

Sounds like this guy was full of good ideas and could buy any heart with his expensive talk.

[@magick1969]

Having worked at NeXT and Apple Engineering/Professional Services by 1996 he was spending 99% of the time at PIXAR and then the merger [that a fellow colleague of mine initiated] change it all.

[@JoeMama-tl4tr]

I totally agree with him about the objects. I’m a great programmer because of the brilliant programmers that created all of the assemblies I use in my programs

[@blueskunk9163]

Such a brilliant thinker. Thanks for sharing this!

[@sanchezma20]

@ 14:50 talks about consulting, so true.

[@doalwa]

Say about Steve what you will, but when he talked, everybody listened. Miss the guy, Apple isn’t the same without him. It’s the equivalent of a well oiled machine now, but there’s no soul left at Apple.

[@timothylindeman5414]

I would disagree about the "no soul" statement. See this article: observer.com/2018/05/apple-design-chief-discusses-apple-watch/ Businesses are a combination of humans working together, better or worse. All companies have souls.

[@carlosg.1955]

46:15 just listen to the question he was asked and then how he repeated the question for the audience but simplified. Everything about this dude was simplification.

[@80mbeats]

He understands that if you shrink complicated things down to their most simple explanation, it actually ends up explaining those complicated things more accurately than the complicated explanation.

[@choogengnian2799]

so natural when he delivers!

[@brandonkeeler7363]

My first KZbin comment ever to say that, Steve was just other-worldly different!

[@skylensecg4195]

One of the most inspiring and illuminating and also enjoyable videos I’ve seen.

[@renmedia]

Back in that day, Jobs was talking already about Apps. He didn`t knew back then, that he`ll use Apps for something else.

[@mrmatias2618]

Lectures studied. Thanks for posting.

[@lu9524]

Wish he lived till today. A lot of visions he had has realized. This world need more of his directions.

[@Tuckerslam]

He was pretty much spent by the time iPad came out.

[@Semikami]

18:06 "People who are really serious about software should make their own hardware." -Alan Kay in 1970s I found this quote he mentioned at the iPhone introduction quite fitting for the question. You can already see ideas like Apple Stores in there too.

[@cyress117]

Listening to someone in the past describing the future so confidently and accurately with a level of understanding that I'm not even capable of understanding in the present 🤦

[@kevinbeach8743]

Lol, nailed the feeling I got watching this.

[@open_ckt]

such a treasure trove of info thanks mit!

[@swyxTV]

Steve is telling them consulting is useless and they’re laughing like its the funniest joke in the world. in reality steve is dead serious and they are the joke

[@oldtwinsna8347]

many of them just high brow rich parent snobs, the only reason they got to where they were. this was the defacto standards in the 90s at business school institutions like these.

[@samaBR_85]

that was a nervous laughing