what happened to limited too? 🐵👕🌸

[@muunprince1992]

I feel like the decline for Limited Too and Justice is related to the decline of preteen content in the 2010's. Mainly because kids want to grow more older these days so they would dress up someone like the Kardashian and IG models or influencers. We rarely get a popular marketed preteen idol similar to Jojo Siwa because of this. Thats why we majority see only things for babies, toddlers, and teens but no preteens.

[@tiaraw872]

@@giacherubini249 ig models haven’t done nothing to no body. The just making a living like the rest of us. Y’all complain about everything women do that don’t fit into your box

[@Daydreamerr13]

I feel like preteen era ended in 2017-2020s. Jojo siwa era was still “in” 2014-2016. I don’t really think it’s the kardashians who changed the preteen era cause the show aired in 07 and preteen stuff started to decline around 2012-2016. It was moreso social media itself and how internet culture changed everything. IG, TikTok, etc

[@CreoTan]

When I was a tween, I spent all my time on the Barbie and Disney channel websites-today, both of those sites are targeted to parents looking to buy stuff and little kids respectively. My little sister spent HER tween years on tiktok :(

[@observantalien]

theres no longer a preteen phase. i work with kids and they go from dressing like a kid to a 16 year old

[@soso-mx8nb]

You're so right. There is an agenda to blur the line between childhood and adulthood and no one can tell me any different. Not only do young people watch more adult and hyper sexual content but it seems the "cynic ironic" stage you'd expect from a say seventeen year old starts younger and younger for some kids. Also in mainstream pop culture yes there has always been adult and sexual media but it's like there is an agenda to make mainstream culture as hyper sexualized as possible and they know that millions of young girls watch this stuff. It disgusts me so much...

[@alexandriadanyelle5406]

I remember the stores looked like a room from Totally Spies. I thought it was so cool.

[@ashlismith8596]

Same here

[@KaylaNoelle1]

Yes! That was the vibe. Kind of a 2000s does the 1970s look. I’m Canadian so I usually went to La Senza Girl which was a girl’s version of a lingerie store 🥲 it was a bit more controversial than Limited Too haha

[@hannahburke7328]

Me Too.

[@FairyRosee_]

Yes I love that whole vibe!

[@thedelfina]

So glad you remember this show cause I dressed up as one for Halloween AND NO ONE REMEMBERED 😭

[@annagardiner8351]

Limited Too was so iconic. Even now, seeing their magazine spreads, posters, commercials, etc. it takes me back and none of it looks outdated-it looks cool. Their marketing was top tier and kinda timeless in a funky way. They were the blueprint to teen fashion, honestly.

[@okaycola2]

Agreed

[@Malibubarbie300]

@@okaycola2 I feel like it doesn't look outdated, cause like she said, 00's nostalgia is at it's peak. 00's are back! And I'm here for it! sadly I was too young to experience Limited Too. But yes, even to this day, this stuff looks dope!

[@okaycola2]

@@Malibubarbie300 thanks for keeping your heart tidy

[@millieme6224]

Tweenage girls are the most underrated taste makers of society and drivers of economy

[@okaycola2]

📠

[@xxxaviorep4705]

money wasters*

[@AP-vo2mp]

Umm... as a former tweenage girl, I was not a taste maker. Haha. Absolutely not.

[@pa5666]

That used to be true. Now they just emulate the older crowd.

[@AP-vo2mp]

​@@Estassi55 Darling, I said "I" as in I am speaking from my experience. Haha. You have yours and I have mine. ;)

[@BrookeInTheSky]

Growing up with Limited Too, Libby Lu, Delia’s & Claire’s was a preteen experience that I’m so happy that I got to enjoy. Thanks for putting this video out and letting me take a stroll down memory lane! 🌸

[@cvb4117]

I got all my pics from a Libby Lou birthday party 😂😂

[@hollyneal355]

I forgot about Delia’s!! 🥰

[@ladyfashionsoul]

This!! I can’t imagine growing up without them. They meant so much to me especially Limited Too.

[@winter-wb7cf]

There was a Libby Lu at my mall, but my mom never let me go. I finally convinced her to bring me for my 10th birthday, and only a few months before they shut down. My 9 year old heart was broken :’(

[@glam2gobeauty811]

Yasssss! I loved the Delia's magazines 😍

[@jessicapesso7978]

As a former Justice employee who helped close down the stores, this video is for ME. I honestly miss my job :(

[@wyverntail1811]

Same! I loved working there! Loved seeing that sparkle in young girls eyes when they walk into the store and see something they really liked.

[@jessicapesso7978]

@@wyverntail1811 absolutely! I made lots of great relationships with the families that came in. i also loved running our fashion shows. never thought i would tell people i did that at my retail job haha

[@katlynwebb5755]

I miss LIMITED TOO SO MUCH, IT WAS YOUR JACK OF ALL TRADES STORE FOR PRETEENS, Cause of the amount of the stuff you could get.

[@ritaevergreen7234]

This was my dream wardrobe growing up and my parents couldn’t afford it for me. It makes me sad the store closed.

[@abbeyrose2108]

Same! I loved my job and my team. I think I say I miss Justice on the daily 😅 I feel so fortunate to be apart of so many girls core memories

[@amaZINGsabrina29]

This video is so important. I was 10 when Limited Too switched over to Justice and I was CRUSHED. Instead of elongating my “tween experience” I just hopped on the Abercrombie/Hollister train upon entering middle school.

[@eatatjoe]

I was like 9 when the place changed and God I was crushed.

[@lisa.likes.u]

same

[@babybecz]

Omg yes me too

[@xenobio7402]

god I remember my fifth grade speech therapist buying my sister and me a whole tote bag full of things from justice since i was a poor depressed kid lol.

[@GODSLITTLEMEOWMEOW]

Dang, she must've been a real nice women

[@marielleconcejo7946]

wow she is a queen. i hope life is treating her so well. bless her

[@pixi3d3ath47]

that is so precious. i’m sure it made your day.

[@broncotia3125]

That makes my heart smile ❤🥰.

[@umchileanyways8603]

i wish i was born in like idfk 1999 to experience shopping at limited too. i am born on 2004 and only went to justice to buy a monster high doll and a few shirts..now; i usually shopped at the childrens place when i was a little kid. now in 2023, walmart sells justice clothes 😔

[@sophiaisabelle027]

Seems like this channel has been gradually progressing since the beginning. We all hope to see you have a fruitful year ahead.

[@trinaq]

Preach, I love learning more about fashion, nostalgia and media from this channel! 💕

[@paleobc65]

She gives us all the content we’re looking for !

[@DONTcareAnymore000]

@trinaq Same here, and ModernGurlz mix it with talks of socioeconomic issues

[@sydney9011]

Girl when u said Justice was cheaper than Ltd too, my jaw was DROPPED, I remember being too poor for both but I would get gift cards for Xmas presents and birthdays so they were ~special~

[@juliaostlund9360]

Lolol right??

[@cvb4117]

They were definitely expensive lol I got hand me downs from people my mom knew friends

[@KatieLHall-fy1hw]

Same. My aunt would take us for new school clothes as a special treat (my parents were teachers and had no money) and everything we ever got from there was handed down to the next sibling

[@s.tiaira9081]

Yeah it was only when I got money from other relatives or gift cards from friends I could shop there. I TREASURED those items and you better believe they debuted on picture day lol

[@joylox]

I'd always manage to find their stuff at thrift stores. I don't know how, but I remember that distinctly. I don't even know if we had a store in my area. If we did, it was probably in the mall farther away from me, but frankly, I only went there because it had Toys R Us and Build A Bear.

[@creepydoll2872]

Limited Too had a chokehold on me in the early 2000s, always was asking my mom to go and always lusting after the catalogs. I had so much of their clothes and bedroom accesories.

[@rra7490]

ooooh id love to hang in your bedroom, my mom wouldn’t let me decorate my own room and picked everything

[@missbraindamage]

Omg yes the bedroom accessories were the best. I had a sparkley pink phone in my room and one of their inflatable chairs

[@Indigazure]

You were one of the lucky ones

[@trinaq]

Thanks for taking us on a trip down memory lane. 80's and 90's kids definitely were lucky to grow up with this store. Please cover Delia's, Claire's or Anchor Blue in your future videos.

[@humansomewhat2167]

I straight up had a dream last night that I was shopping in Claires, and was self-consciously realizing that I still bought all of my earrings from there as an adult.

[@charlotteivy2591]

I was literally coming to the comments to ask about delia's! It's such an iconic store and since I'm gen z, it closed JUST before I had my own money to shop there :(

[@asalways1504]

Don’t forget, Icing, the sister, store of Claire’s and the Art Stuff Club from Bath and Bodyworks.

[@sydney9011]

I see your comments on almost all the same video essays I watch, it's cool to see such similar taste among strangers 😄 hope ur having a good day Trina Q!

[@allanamarie]

Omg Delias! I was too young for them but I remember my sister getting the catalogs in the mail… remember millers outpost? Lol

[@sketchycat6223]

It’s interesting how there’s such been such a clear death of the tween in the recent decade where the era between kid and teenager has just blurred into a grey area where 12 years olds try to look 16 and people watch Euphoria when their in middle school. There’s no tween media these days

[@greenfacere210]

The Babysitters Club was a good TV show for tweens, I hope to see more shows like that come out

[@willo8757]

Fr kids these days don't even know about tweens they just automatically turn 12 and think their teenagers. Like no Becky your not a teenager at 12 your a tween.

[@livijohnson4087]

I would honestly be really happy if a store like Limited Too were to make a revival. I feel like the stores for tweens and teens today don't really have anything specifically special about them. A store that catered specifically to a tween/early teens experience in store would be amazing.

[@lauren.kinslow]

theres one called franki (francesca's sister brand) thats really cute

[@livijohnson4087]

@@lauren.kinslow Thank You!! I will check it out💞

[@thomasina6623]

Especially since those of us who listed after Limited Too (🙋‍♀️) are getting to the age where our children would’ve been their demographic. If they want to cash in on nostalgia and make tweens happy, they could easily bring it back imo. Same with Delia’s.

[@kimareska]

The thing is...I think tweens nowadays don't want to look like a tween. One day I go to mall with my 10 yo niece because she got a good score at math test so I'm gonna give her some treat. I see this cute T-shirt with big teddy bear in the front and I said If she likes it I will buy it for her. And she said it was too childish 🤣. In the end she choose a plain jeans jacket because her Kpop idol look cool with that. I mean nothing wrong with that, but social media really make kids growing up too fast :")

[@sofiabravo1994]

Not 30 year old me mother of 2 thinking Francesas were targeted towards young women and older 😭

[@maybe8985]

These magazines are really what a preteen/teen ever needed.

[@sweetbabygirl13]

Omg the nostalgia! I'm 30 and boy did you take me back to going into Limited Too begging my mom for stuff, watching Lizzie McGuire, Zoey 101 and Unfabulous. Honestly looking back a lot the fashion we had then was tacky but as an 11 year old it was freaking gold. My little sister was born in the 2000s and loved Justice so it's cool to see that it lasted long enough for both of us to enjoy.

[@KatieLHall-fy1hw]

You should watch Lizzie McGuire as an adult. It is still super hilarious

[@kate2create738]

Another 30 year old here too! 👋 It’s funny cause I was just commenting on how laughable the fashion was at that time, but a lot of it did make sense as it was a new millennium and fashion tried to get futuristic in it. The thing is, I think we were blessed at that time to be preteens, it was the perfect age to pull off those tacky outfits and we were youthful enough to not look silly like those in their 20’s did. I will say, I think what is missing is that fashion experiment of having different opinions of material besides just cotton. Think it might help if there were pops of different materials that wasn’t tacky but had a purpose to the design. Yet something easier for the materials to be washed too as that’s likely why some of those trends never staid lol 😆

[@Cleosoul]

Just thought to myself “wow, a 30 year old and I have similarities!?” Then I age checked myself and remembered that I’m 25 and not 20 anymore… good god make it stop 🤣

[@love-ip7sz]

Love your channel. Would you ever make a video on those Girls Life magazines from the early 2000s? Those magazines are so nostalgic for me I was searching them on eBay recently haha. I would love for you to review that era of innocent girly tween era magazines, there was a lot of fashion and makeup inspiration in them for young girls. Your channel is so great.

[@sadiedc3457]

I loved Girls Life magazine!

[@caitlingill]

The magazine is still running today!

[@coleen9318]

omg i used to get those in middle school! loved them!

[@kelliefinch]

I think early 2000s catalog shopping for preteens is an interesting conversation. Because it was also popular with Delia’s and the American Girl catalog. And now catalog shopping is replaced with internet shopping (which we still had then, but people had a lot more qualms about shopping for clothes online back then - even though shopping from a catalog isn’t really that much different 🤷🏻‍♀️). But I feel like those catalogs were really influential.

[@anonymousonyx9168]

They certainly were for me! I LOVED the American Girl doll catalogues. I used to read through the whole thing and look at the prices of what I wanted so I knew how much money I’d have to save for certain accessories. Also, before social media I’d read up on tween/teen celebrities in magazines. I grew up taping the posters I took out of Tiger Beat magazine onto my walls and taking those cheesy love quizzes with friends. Magazines and catalogues definitely had an influence on what I thought was trendy or cool at the time.

[@christiesmith7810]

For sure! I spent SO MUCH time going through the catalogs and circling things I wanted. Then I’d day dream about how cool I’d look in all those clothes my mom wasn’t gonna buy for me 😂

[@Bloop373]

@@christiesmith7810 I did the same, but with the Toys R Us catalog. 😂

[@Jordè1222]

I was a limited too girl from age 10-13, I had a gold sequins purse and a matching stretchy belt that wore with my brown culottes lol I remember lots of fabric flowers, rhinestones and brown and pink or brown and baby blue

[@honeydewgurlfriend]

Yes, that color pallete was everything!!

[@amandab8438]

Omg the brown and blue color combo just unlocked core memories for me 😂

[@Bloop373]

Brown apparently was a thing in girls clothing back in the day

[@Mackenzietkd526]

I remember my friends and I doing "mannequin" modeling for Limited too.. was very common in my middle school! We would, along with 3 others girls all of us between maybe 10-13 years of age, pose in clothing in the window for a couple of hours. Afterwards with our little 30% discount we would buy a scrunchy. Ah the good ol day of the 90s and blurred child labor laws apparently 🤣

[@kashsky1]

I forgot that they did that!! Haha

[@ashlismith8596]

Wow, where did the time go? I miss the 90s and 2000s so freaking bad.😢😢😢 Being a kid again, going to the mall and having a great time, not worrying about anything, just enjoying life. Adulting suck so hard sometimes😣

[@juliaostlund9360]

God the 00's being gone makes me almost cry sometimes

[@hannahburke7328]

@@juliaostlund9360 😭 I Miss The Early 2000's! 😭

[@honeybdream]

IKR⁉️💕

[@OGamerGirl92]

I miss my childhood

[@that_one_mad_queen]

My grandfather was actuality the former CEO of the Limited Too (Michael W Rayden) so this video hit very close to home for me lol, amazing video as always 🥰

[@sbclaridge]

Wow. Talk about close to home! I definitely remember Limited Too from my childhood, and seeing how bright and fun the stores looked. Since I'm transgender, I didn't get to experience girlhood, so I looked at it from the sidelines and felt jealous at what the girls got to have. As a young adult, while still pre-transition albeit gender-questioning, I actually thought about applying to work at a Justice store (that was previously a Limited Too location). At least as an adult, I finally feel free to shop at whatever adult store I want to, regardless of gender. I'm pretty conservative fashion-wise, but some of that stems from the style of some of my favorite women's stores; think along the lines of WHBM or Ann Taylor here, with the former being my favorite (I've yet to purchase an Ann Taylor item, but their style resonates with me). The Limited (the adult women's store from which Limited Too originally spun off from) would have also been among one of these stores if it still existed. I'll note that these particular stores are often known for catering to career women, but I find a certain mix of androgyny and sophistication in professional women's clothing that matches well with my internal sense of gender identity. Not all the clothes in those stores are "boring" professional clothes though; WHBM has some pretty stylish stuff that can easily be worn casually.

[@citonita2207]

We bought a lot of our clothes from Goodwill, so this makes me pine for the tween lifestyle I wanted as a kid and now feel like I missed out on. But I'm old enough now to realize probably very few girls got to actually live that catalogue dream!

[@lexigonzalez3322]

I remember they always had the biggest selection of camisole tanks, some were lace trim, some plain elastic trim, every shade of neon you could imagine. You know the grip cami tanks had on us 2000’s kids.

[@fiig5196]

Omg seeing Alexa PenaVega in that red halter brings back memories! I was obsessed with it and convinced that THAT was the item of clothing that would change my life 😂

[@angeldeactivated]

It would be so easy for them to have a comeback as their aesthetic was so similar to how newjeans, Olivia Rodrigo, Yena etc are now, the execs must actually be stupid because imagine how well a relaunch with the Y2K Thrift aesthetic would have/ still kind of would have done like omg?

[@pastelhotmess9299]

Im saying! It would kinda work

[@ThatEmoGirl]

Have different sections of the store be different aesthetics "cores" Kinda like a mish mash of Limited Too and old Hot topic/Spencers had a love child.

[@OGamerGirl92]

Especially when our childhood is back in fashion right now. They should jump on this y2k is back

[@rachelstein5186]

i also was thinking this!

[@Bea56601]

@@ThatEmoGirl that's exactly what Maurices is like, or at least used to be. I haven't been there in years to know, but it used to be divided by style.

[@aliciamichelle955]

I remember getting the catalog in the mail and putting stars next to everything I wanted. My mom said it was too expensive. I tried and tried but never got anything lol. I dont think they even let me go in the store. It was exclusively JC Penney for me. It was the IT brand when I was in elementary school. Limited Too, Lisa Frank & Bratz dolls were everything!

[@MsAriella]

Omg same with my mom. I think I had one limited too t shirt. We were a JC Penney fam for sure lol

[@mgmsong]

Same here. Anything limited too I had were hand me downs from my mom’s friends. We were more of a kohls and target family tho.

[@katc2040]

Jc penny is expensive too tho I don't understand

[@aliciamichelle955]

@@katc2040 Right?? I don't get it. My mom just loved JC Penney.

[@honeybdream]

Have you seen the Lisa Frank x Crocs? I just ordered a pair. I miss the 90s & Y2K eara😢💔

[@sarahwright6995]

There were so many of these tween stores in the early 2000s! In Canada we didn't have Limited Too but we had similar places, like Siblings, La Senza Girl, Jacob Junior (off-brand of the women's clothing store Jacob) and also Le Chateau Junior, same thing! I loved those stores

[@jenixelle8298]

For me I remember Triple Flip in Canada

[@seashell2504]

Wait. La Senza had a children’s clothing line?! How did parents not flip out about that?

[@mfuentes4961]

The way this store was such a staple of my childhood. I always looked forward to my sister’s and I birthdays every year as a kid because we would get the chance to buy a new outfit for our birthday party from Limited Too and Gap kids. And I always loved getting the Limited Too catalog in the mail and dream about what would be the perfect outfit for the first day of school.

[@celestialangel61]

My cousin worked at our local Limited Too with a ton of my outfits coming from there so the nostalgia is very real

[@RenataKaleah]

my parents usually told me they were too expensive but I loved browsing Limited Too. And looking at Delia*s catalogs. Claire’s was also a staple of the mall experience

[@kaloveshoran]

i was always too big to shop at those cute girly places for clothes. i’m glad bigger little girls these days are getting more love.

[@Estassi55]

I just had flashbacks of crying in their dressing room bc I was chubby too

[@BassGal92]

I think me being bigger than a lot of tween girls is why my mom didn't want me to shop there. I forget what her excuse was, but I'm sure my size was the reason. With plus size seeming to be the norm in the US, it's no surprise that bigger people have options now.

[@bonsauce153]

@@Estassi55 me too girl. You were not alone 💕

[@nininizzlebaby2333]

@@Estassi55 omg same! That’s all I could think of with limited too. I was so overweight and crying in the dressing room. By the time justice came out I had an eating disorder though so I was like 20 wearing their clothes lol

[@topkek4223]

Same I was tall and bigger I already had breasts in elementary I HATED these stores I wasn’t medically obese or anything but these stores made me hate femininity since I didn’t fit so I felt like less of a girl.

[@GlitterPenPerspective]

Limited Too was truly a sanctuary to me growing up. The small town I lived didn’t have a major shopping scene, so going out of town during holidays and seeing this store while shopping at the mall was a dream come true. It taught me so much about trends and fashion in general. Seeing my favorite youtuber create a video on the subject made my week. Thank you!

[@irieb28]

I was obsessed with Limited Too when I was younger! 🌸 my childhood BFF and I would collect all the catalogs (Catazines) each month and pretend that we were those girls! Memory lane 💜

[@jcelinacoffee]

I was 8 in 2003, so Limited Too was my absolute dream. It felt so immerse and authentic and glamorous. The photo booth, the dressing rooms, the candy stands, the colors and prints everything felt so thoughtful but natural. Like they really understood what I was dreaming of having and being. I truly don’t think a brand since has ever captured that as well as LT. I still treasure the pieces I have in my old closet storage!

[@human_wreckage]

I only got to go to limited too once, but as someone who was a short, chubby tomboy it was very relieving that they had those half sizes and actually had clothing that fit me

[@dawnelizabeth7526]

I still remember my first experience with Limited Too. It was magical! I got new outfit and felt like a whole new person. It was a huge part of my childhood in the early 2000’s

[@skoo4221]

As a kid who grew to about 5'8" by age 10 and 5'10" by age 14 I was never able to shop at Limited Too and it always made me so sad!! I didn't know about all the stuff besides clothing they offered there or how they went out of business, so this was a nostalgic but also educational watch!

[@sweetwillow]

Amazing that you did a deep dive on Limited Too! When I was about 12 years old, a friend and I modeled for the store. We were styled in some outfits and then pretended to be mannequins in the store windows at the mall. We got to keep the outfits we modeled and my favorite keepsakes were the accessories. They were very hippie 70s revival. Purple circle lenses and a super cool glass marble surrounded by a metal dolphin on a black string necklace! ✌️

[@umlautsoup7549]

that's interesting that Limited Too had High School Musical stuff--I thought the stores closed long before that movie came out. At least in my area, they moved around around 2002-03

[@humansomewhat2167]

I wore so many of my older sister's limited too hand-me-downs. Somewhere we still have the tiny photo booth pictures from the one they had in the store too. I also acquired a small collection of neopets plushies from there when it was in its heyday. Still have them today. My heart broke for my younger sister not being able to experience the old vibes when they got bought out and changed the name of the store. And then everything had that solidly 2010s feel to it instead.

[@amarasrevenge]

this unlocked a memory i hadn't accessed in years about the limited too book series... does anyone else remember these? the premise was that 4 random girls in a mall were scouted as limited too models and got to go to all kinds of marketing events. for some reason i vividly remember a scene where they got hitclips at legoworld 😂😂😂 anyway, thanks for this nostalgic trip down memory lane!

[@jaylaoliver6725]

I remember shopping at justice as a preteen as well as being obsessed with Claire’s at the time and always begging my mom to take me there whenever we had went to the mall

[@timmm8469]

your intro is one of the most visually satisfying things to have graced my presences. I could listen to/watch it for HOURSSS. Love ya

[@HeatherRising]

Omg those advertisements for the lifestyle kits were giving me so much nostalgia. The sleepover kit with the satin pajamas and the inflatable chairs with the moons and stars?! Are you kidding me? That was my preteen dream.

[@vickisigh2674]

i miss the limited too stores so much! they were my favorite place to go to when i was a kid in the early aughts. the store’s decor was always so fun and colorful, it was like something out of a movie.

[@kendallpaige4160]

I was obsessed with limited too as a tween! I didn’t go too often, but I was so excited to get the magazine and look at what I thought was the height of fashion for my age! This was a cool throwback!

[@narutosbelievin]

I love how you’re talking about this as a “tween” brand, and yet I exclusively only wore it as a kid. I moved onto Hollister, Wet Seal, and Charlotte Russe as a tween.

[@kittymae335]

I spent my tween years in Qatar and at the nearest mall there was a Limited Too and Justice next to each other - we all loved it because it was 'cool' clothing that still met the requirements of modesty for school. My favourite piece from there was a pair of olive and neon pink capris. Simpler times

[@keiraabi]

i’m an 04 baby, and my sister and I would go when i was little. i grew up with soooooo much limited too, bought and handed down. i miss it so much 😭 my favorite clothing pieces when i was little was from them.

[@TheEagleEnigma]

anyone remember “club libby lu”? i strongly associate it with limited too. i’d love to see a deep dive on that

[@jessicapesso7978]

i NEED a libby lu video

[@Urza.]

Didn’t they sprinkle wishing dust/glitter???

[@SonoNariFiorewithGrace]

I loved club Libby Lu days! I still have a backpack from there that says “At Club Libby Lu, girls rock,” but it looks dirty from makeup so I have to clean it. I used to have a Hannah Montana wig and mermaid brown curly hair extensions to add to your hair in an updo but I regrettably threw them away bc they were so tangly 😭. I miss that stuff, although I felt the wig didn’t suit me lolol I would’ve gladly never thrown those away if I could get those back but it’s ok.

[@aprilinparisxoxo]

I went to club Libby lu! Ugh the memories 🥺💕

[@fusetunes]

there was one at a mall by me that i went to all the time. i cried so hard when it closed... i still have a few things from it floating around in my room lol

[@ebmosier1]

I'm embarrassed to say how many times I would talk my mom into taking me there and buying so much clothing. I wore a faux fur-lined denim coat from there for years. I remember the catalogs and wanting to get all the furniture, and absolutely buying all the Lizzie McGuire stuff when it came out. LTD2 introduced me to Neopets. I definitely bought into the lifestyle they were selling me.

[@honestlyy9077]

Who remembers the glittery pink gift cards??? My family didn’t have the money to shop at limited too , but I remember getting a gift card as a gift once or twice… even when I didn’t have money to buy anything, it didn’t ever stop me from going in the store and looking around. Just browsing was fun enough at the time, they had so much to look at! Those memories are so vivid, limited too clothes/accessories really did make a girl popular and feel fashionable lol. the early 2000s was an awesome time to be a kid/tween.

[@conbini324]

I remember my parents got me an outfit at Limited Too for my 10th birthday and it was my most prized possession lol I felt so hip

[@megsnets]

I’m 17 so had no idea what limited too was, but Justice was ssooooo prevalent in my life. It’s funny that compared to its parent company it was seen as cheaper, because I always thought justice was super boujee as a kid. I remember getting a justice gift card for Christmas and spending almost an hour deciding what variation of tie dye tank top to buy.

[@sofiabravo1994]

Im 30 and it makes me happy to hear that older teens had some experience with this…I assumed many didn’t but 8-10 years ago culture was very different…it’s my daughters who don’t have this and I’m trying to give them some of it however I can but it’s definitely not the same 🥺

[@AlexWolfLikesPie]

I remember going to limited too with my grandma at the king of prussia mall 20 years ago. Man what a trip. This video had so much nostalgia for me ❤Great content

[@krysten4544]

Limited Too was every tween girls favorite...unless you were a fat kid. I hit puberty at 10, and gained a lot of weight because of it. Suddenly, I couldn't dress like the other kids in my class, or wear things that felt youthful or cute. I was quickly turned away from Limited Too, and was really glad that Justice still had clothes I could wear. I noticed that Limited Too never did adapt that sizing either, another way they just didn't keep up with the fashion world.

[@Bunnidove]

Me too. I wore nothing but sweat pants for a while there. Too short for adult women's and too fat for tween styles

[@thesecondhandsourceress8759]

After watching this, I truly believe that Limited Too jump-started and encouraged my passion for fashion. I would sketch my own designs, and they were definitely based off of things found at Limited Too. I felt like they saw young girls as people who appreciated fashion and design, which is so empowering to a pre-teen figuring out who she is and what she likes.

[@livtaylor991]

I remember Justice was huge in my town. My best friend got so much stuff from there but she was an only child and I had 4 brothers. So my mom mostly took us to goodwill and would take me to Justice once a year as a treat. I miss my poncho though and kinda wish those would come back 🤣

[@trinarahman6371]

I was a teen during the era of Clarissa Explains It All. Her outfits were so original, but nothing that I would wear myself. Limited Too was the first store I would run to after asking my parents for spending money. The outfits I got weren't outrageous, they didn't show a lot of skin, but I loved that the store was "for me." I also remember the Delia's catalogs and their stores as well. I never saw anything like bare midriffs or fishnets at Limited Too. It was just a place to get a cool outfit.

[@NeonBuzz]

As a millennial who grew up in Australia, I always wanted visit Limited Too because they sold Neopets merch. I had no idea what the store actually was, though. Now I feel so informed, haha. Thanks!!

[@asiayvette]

The way I wanted EVERYTHING out of limited toos catelog. I thought it would turn me into THE it girl. The slide up battery phone, the plaid skirt and sweaters, the riding gear when I’ve never even been to a farm aside from a field trip 😂😂❤❤

[@LezbeOswald]

one of my favorite things i got from Limited Too was a diary that had a bunch of fill-in-the-blank questions. i got it in 2005 and the question "do you prefer email or snail mail?" in the book pretty much sums up that era for me.

[@noobyyniala]

as a current pre-teen i would kill for a limited too store, it seems so cool and i would go every time i go to the mall

[@jenniferch3ck]

This video was so interesting to me because as a tween just over 10 years ago I felt there was no store that catered to both my size and my tastes, and resorted to borrowing clothes from my mum that suited me. And now I think it's even worse. I work for a kids clothing store and our tween size range is only available online. I turn away tween customers daily and it makes me so sad because there's clearly a gap and it's such a hard age when it comes to shopping for oneself. But I think it's also hard for brands to toe the line between meeting the desires of tweens while not stepping into age-inappropriateness. This video made me extremely jealous of american tweens in the late 90s/early 2000s.

[@sbclaridge]

You're definitely correct about "tween" fashion and why it doesn't really seem to be a thing today. I was definitely a tween in the early-2000s, I just wasn't a girl so I didn't get to get all the fun stuff. Needless to say, I was so jealous of the girls who got to shop at Limited Too! Even though I didn't get to experience it as a kid, I felt that same kind of rush the first time I got to try on and purchase women's clothing. This was in the mid-2010s, and Forever 21 and H&M were my go-to brands then. By the late-2010s, my fashion tastes quickly matured beyond these fast-fashion brands, and WHBM became my new go-to brand (and has remained such ever sense).

[@etherealtrinity]

omg i absolutely loved these stores!!! everything was furry and sparkly!! I remember one Christmas in 2007, my rich paternal grandparents took me and my cousin so that they could buy me a present, and I found this giant, fluffy chair and a big purple sleeping bag with all the peace signs and hearts and smiley faces. it made me so happy but my cousin was mad because he wanted me to buy clothes and didn’t understand why I would want furniture. Growing up as a young girl in Y2K was really a experience.

[@zestylemonsqueeze]

I loved shopping at Limited Too! and heck yeah they were expensive for my small allowance I got as a preteen lol. But the stores were always so fun and it was a great place to shop with friends.

[@kaysbaby88]

i L I V E D in limited too. i still have fuzzy notebooks, glitter pouches, and those fun “fill in the blank” books they sold. they had an amazing thing going back then. it was sad to see it die off. at least i was alive during that time. ♥️

[@jennyfrances456]

my mom would let me buy like one thing there per year. It was really expensive! I remember the clothes I got were INTENSE. A glitterly rainbow turtleneck, a skin tight coppery metallic American flag t-shirt

[@Carliana]

i genuinely think if limited too re-rebranded as a teen/young adult store it would THRIVE in this y2k revival era. i know i would be there. also for them to consider plus sizes would set them so far apart from other brands trying to do this rn. i also really wish Libby Lu would make a come back :,(

[@dorotaisqueen3650]

it would be rlly fun if you did a video on the rise and fall + an analysis of pre-teen fashion in general! It would be very culturally relevant in an era where ten year olds are obsessed with twenty year olds on tiktok and I would love to see it!

[@samonej.7335]

I freaking loved limited too. I grew up in the nineties. I always loved being in that store looking at all the stuff and wanting everything. My mom would only let me get a few things bc it was so expensive.

[@maytalacedo20]

i remember how a lot of girls in elementary school at the time when I was young was wearing a lot of unlimited clothes and they looked great, and they looked really cool. it's ashamed of how it ended since looks fun to wear to see.

[@broadwaylover5384]

Justice was the "cheaper" alternative to Limited Too?! I remember Justice being super expensive as a kid and always having to beg my dad to let me get one thing there lol

[@Dany_C.]

I just want to say thank you for making this video 😭! I didn’t get to experience limited too for too long when it was around and not many people have a video of it. I was beginning to think it was a mirage I had thought of because I wanted to see girly things in my mall. I glad I finally got to learn more about the store that made my heart skip a beat😭❤️.

[@tifKh]

It’s strange how there doesn’t seem to be a junior or tween style anymore, it kind of feels like the line has really blurred. I’m 35, sort of feel like I was the last generation

[@cantsay2205]

Because kids want to go from kid to adult as soon as they turn 10, because they think they have to in order to be cool. It's depressing.

[@Avellania]

@@cantsay2205 In a way it changed to how it used to be some generations ago. Up until shortly after WWII the concept of teens or tweens didn't really exist. There were special clothes for small children and everyone one else wore miniature versions of modest adult clothes. I have some old family pictures of someone's confirmation party and it's almost impossible to tell the adults from the teens (13-14).

[@magri99]

This brings back so many memories! My cousins and I would go to Limited Too for back to school shopping around 2004-2005.

[@MONET8iAM]

Ugh , the gum ball machine! To this day, I still own my initialed zip pouch, which I use for my feminine products. I remember when JLo had her clothing line there, I had a velour suit and some t shirts. So many adorable memories. I’ve seen people cringe about the styles from back then, but honestly my parents were fly, so they always bought me cute stuff from there, nothing cringey! What a time!

[@DanielaMartinez-wt6ir]

OMG the nostalgia! I never shopped there but I dreamed of doing so. Being from a city somehow close to the US-Mexico border, my best friend (and other girls at school) used to have all these cool clothes and accessories, made me super jealous at the time. By the time I had a visa again, I had grown out of it :( Big big fomo

[@OGamerGirl92]

Omg what a trip down memory lane. As a 90s kid early 2000s tween this was my childhood. I always wanted the lizzie Mcguire stuff, my scene girls neopets webkins build a bear, oh man those were the days. Adulting sucks eggs so hard I wish I could go back some days, but with our childhoods back in full swing companies should jump on this, including justice/ limited too. Y2K fashion is back

[@SkySoul262]

We didn’t have a Limited Too in my hometown but I remember the Disney channel having some kind of tie in sale once. I think that’s the only way I knew about it.

[@jadalynn1994]

I remember limited too and Justice I used to go in limited too when I was younger they used to sell mozzie migure merchandise and other stuff I grew up when that show was on I was like 6 or 7 when it was on television.

[@raequincy8180]

Limited Too didn't happen a whole lot in my house, but I remember being a big fan of Justice when I was a kid. In a way, I do miss these kinds of stores. A few years back, I think right before the pandemic, I went to Justice with my aunt and my cousin (cousin being around 12 at the time), and it was wild. The nostalgia hit me instantly, and I almost bought a set of overalls that would've fit me. That being said, I feel like the death of these stores is definitely related to the death of the preteen market. When I stopped shopping at Justice, I was only like twelve. I remember feeling a little embarrassed to still be shopping at Justice or watching Disney Channel even though I was definitely still just a kid. I think I wanted to grow up too much, and it probably didn't help that I had three older sisters who were all in high school and giving me their hand-me-down Hollister clothing.

[@sbclaridge]

I used to work in elementary-age after school programs from 2019-2022. I noticed that kids in the 4th and 5th grades were wearing Hollister, and not likely as hand-me-downs from high school (or middle school) kids. The teen and tween markets have blurred.

[@Dolly_junkie]

I was born in ‘96. I remember I loved looking at all the fun stuff in ltd too, and sometimes trying it on, but we could never afford it. There were always little snotty brats in there dragging their parents along and spending $100s of dollars worth on the clothes and stupid little trinkets, like the toy flip phones and tiny purses. I was perfectly happy getting whatever clothes my mom picked out from Walmart. Remember when they had the Olsen twins line and the that’s so Raven line?? That was my jam.

[@kamieyonce]

This made me realize how heavy we were into knockoffs bc i had all this stuff but never shopped at limited too 😅

[@p.ram24]

I only had a few things from Limited Too. It was pretty expensive, but man, I dreamed of having a closet full of their clothes. I got the monthly cataloge that I really enjoyed flipping through. This video brought back a lot of memories!

[@sadiedc3457]

I loved Limited Too! I had a shirt from there that I loved in middle school. I would also get the catalogue in the mail and play a game where I could “pick” one item from every page to “have”

[@errinemcgrew7649]

This was such an optimistic and bright time in preteen and teen media, clothing, and aesthetics. Now a days it seems like preteens and teens are pushed to being darker, edgier/ “bad/baddie” styles

[@britneybritney]

Every school year when I was in elementary school my mother would drive me about an hour and a half away to the mall where I would go school shopping at my favorite store Limited Too. Circa early 2000s. Such simpler times, I’d give anything to be a kid again. And to have my mom healthy again.

[@CheyenneLin]

i had that green corduroy blazer! 5:29

[@LittleRedTeaCake]

I sadly did not shop at Limited Too and I actually had zero knowledge of their existence because I'm from Alaska and we always joke that we get everything last, for instance there wasn't a Victoria Secret in the big mall till 2014. I was definitely a Delia's girl, those catalogues was something I spent hours combing over and circling things I wanted my parents to order me. They never did, shipping prices for "non-continential" was insane. I was more of a bargain grabber from JC Penny, Wet Seal and saved my pennies for Hot Topic. This was a really fun video.

[@sophiamorales6290]

i was born in the 2000s so i don’t remember or was there for the limited too era but i do remember their hsm and hannah montana collabs that i loveeed, but i gotta say for us gen z babies, justice was everything!!!!! for my 9th bday i celebrated by going on a shopping spree at justice!

[@s.tiaira9081]

There was a build a bear in front of limited too at the mall near me. I would use any money and gift cards I got for birthdays and holidays in that specific section of the mall. I even had a birthday party there. Also RIP catalog models! I used to be one lol

[@IceNicole12]

This is content!!!!! Literally felt the serotonin upon seeing the title.

[@breadgirl9806]

Does anyone remember Girl Mania? Or was it just a regional thing? It was like a mini salon/photography session for little girls. I went there for a birthday party when I was 6, and I was so excited that they had a stylist who could do my hair as a little black girl (better than my mom lol). Also, there were zig zag hair parts and SOO much glitter. Miss that store. 😢

[@MichellaneousMe]

Tiger Beat and J-14 had a chokehold on my 10-12 year old life! You couldn’t pry those magazines from my hands lmao

[@ducky19991]

Love this channel, such good topics. I LOVED LT in the early 2000s as a kid, I was still young enough when Justice came out but it just wasn’t as cool as Limited Too to me 😬 my entire closet was just LT and justice

[@thalia9789]

I was OBSESSED with the idea of Limited Too when I was little. I used to get the catalogues in the mail and pick out my dream clothes and merch. My mom unfortunately didn't have enough money to get stuff from there though. And to be honest, I doubt the clothes would've fit because they didn't really have a wide range of sizes. Well, anyway....this video brings back memories I had long forgotten. It's such a shame things aimed at preteens are basically non-existent in the 2020s. I feel like girls are growing up too fast nowadays :(

[@Kyttii]

I loved Limited Too’s clothing. I always wondered what happened to the stores and why Justice’s were taking their place

[@broncotia3125]

Great vid!!. I happened to be in Walmart over the holidays and to my surprise they had Justice brand clothing, shoes &accessories. The quality was kinda bad though so I just had a moment of nostalgia and kept it moving. It would be nice to see the Limited🌸Too come back though.