what happened to delia's? 👕🌸💌

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with their unique typeface, stylish yet down-to-earth aesthetic, and revolutionary “magalog” concept, delia's was one of the biggest teen brands in the 90s. but what happened to them?
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[@litneyloxan]

My mom would let me order the catalog but we were always too poor to order anything so I’d cut them out and make aesthetic collages of outfits and accessories, good times

[@MeowMeow_95_]

Omg me too!!! 😭😂😭

[@IKilledEarl]

I did the same thing! My mother was determined to keep my brother and me looking like dorks for the rest of eternity so she would never buy anything from the catalog. But I loved all the fun phrases and the font so I'd take the old mags from my friends and collage my planner every year with other magazines I'd saved. I still have them lol

[@rufiredup90]

This is so sad. I hope the difficulties you faced when you were young shaped you into a good person and that nowadays you are doing well.

[@nikkimajean]

Same thing! My sister and I would be able to get like one outfit a year during Christmas, but otherwise we couldn't really afford to buy from there. So we'd make collages to use as inspiration when shopping/thrifting and try to find stuff that was similar.

[@livtaylor991]

Same!!

[@Justcanary8888]

I personally feel like delia’s can make a comeback due to a huge popularity of bringing back 90s/y2k aesthetics

[@M33PSTER]

Ever since I saw 90s/y2k fashion popping back up, I’ve been PRAYING Delia’s has a comeback because I loved their clothes so much but I was a kid in the 2000s so my older sister (born in 92’) shopped there but my parents wouldn’t let me (for obvious reasons) and I always felt so left out.

[@Cupidsdestiny]

It is back on a website called dolls kill but it’s not mainstream popular

[@sweetwillow]

Yes, they sell a couple of Delia’s designs on Dolls Kill, but they don’t have a magalog. I still get catalogs in the mail from other companies, I love it! I think all clothing companies could benefit from having a catalog. It’s waaaaay easier to browse a catalog than a website.

[@Godivaa]

im surprised they didnt take advantage of 2020 lockdown. mailing catalogs and clothes would bring so much money, especially since people get dopamine hits when receiving packages

[@cocteautwin]

i don’t think that’ll happen considering what brands like dolls kill consider y2k/90s is much more revealing (literally cannot find a top that isn’t cropped) and kinda tacky imo.

[@mimimirie]

I remember thinking the Delia's catalog was the coolest thing ever and would pretend filling out the order form with my wishlist. But by the time I got old enough to shop at the mall on my own, Forever 21 was far more enticing and trendy with endless options, and the Delia's storefront felt limited and outdated. It's too bad because their early catalog looks are kinda timeless and would be so wearable now!

[@teresitaperegrina3741]

idk if you’ve heard of the brand UNIF but they are kinda going for the same look in both clothing & their IG feed is reminiscent of Delia’s

[@lygophilia4127]

Same, except I went from wanting Delia's to shopping at Hot Topic. XD

[@maria-212]

@@teresitaperegrina3741 I like the idea UNIF is going for but they are so damn expensive lol. I know Delia’s wasn’t the cheapest but UNIF is out here charging $100+ for a pair of pants

[@RockyGems]

Nothing makes you feel your age like someone having to explain mail-order-catalogs because a good chunk of the audience was likely born well after the establishment of online shopping 🙃

[@Justcanary8888]

They’re making me feeling old and I’m just 21💀

[@Crawlingdreams418]

We had german catalogs back in the day, lol. I haven't heard of delia's till I started following nostalgia pages.

[@suzyocean7392]

@@Crawlingdreams418 Otto 😂

[@daddyvr6858]

Yeah sorry I have no idea what a mail order catalog is

[@eatatjoes6751]

I really miss those.

[@emotionalshawty]

would love a deep dive into old mall goth brands/aesthetic such as tripp nyc, lip service, morbid threads etc.

[@leslievanhouten]

Or whatever happened to NaNa’s

[@Crawlingdreams418]

omg, yes, yes, yes

[@caitlingill]

Tripp and lip service still exist!

[@Greeneyedgeny7]

YESS

[@baby.nay.]

Yesssss please ! These were like the I am gia of their day , do you remember bubblegum brand jeans ?!

[@itotiani5607]

I think if delia relaunched exactly as they were they would be super succesful with gen z

[@moonwalkerangel7008]

Delia’s is still around and is relaunched to cater for Gen Z. Thing is, Dollskill is the store and online stockist and it is considered controversial.

[@TMeyer-ge5pj]

Yeah I sell vintage clothing from 60s to 00s. The kids love it haha. I recently found the most beautiful 70s halter top backless maxi dress. There's no way I'm selling it!

[@casswashwash1070]

@@moonwalkerangel7008 they owned by dollskill they need to do their own things but idk if they can or not

[@ReyBeltane]

I miss the old Hot Topic! It used to be more about alternative fashion, but now it's mostly all merch. You go in there and see tons of Disney, anime and marvel characters on everything and funko pops everywhere (and it's fine if you like those things!)...but it used to be a lot darker and have more goth/punk/emo street style. The storefronts themselves started out as massive wrought-iron archways that suburban parents would shake their heads at, and their logo isn't even in a red horror-movie font anymore. They still have some cool stuff, but it seriously felt like an actual alternative place to shop in the early 2000s (as ironic as that is, since it was in most large malls).

[@bogwoman]

It really warms my heart to hear the kindness and respect these creators had for teenage girls. I think we are missing a lot of this vibe in the internet 2.0. On that note, would you be interested in an analysis on Rookie Mag? That was such a cornerstone for me growing up as a teen.

[@warmgreytenpercent]

Yes Rookie got me through so much!! I was so sad when it was taken down 😭

[@cocteautwin]

YES WE NEED A DEEP DIVE INTO ROOKIE AND TAVI!!! i’m so glad i had that website when i was a tween. i’m glad it’s archived, i still read through it and use collage packs today

[@cocteautwin]

@@warmgreytenpercent it’s still online, just an archive!

[@puppppppies]

I never went on rookie but tavi went to my high school and everyone in my circles agreed she was kind of a b*tch

[@bogwoman]

@@puppppppies that doesn't surprise me HAHA

[@cocteautwin]

coincidentally, as someone born in 2001, i really liked Delia’s when i was 10-12. The problem was HOW EXPENSIVE IT WAS. $30-50 graphic tees and sweatshirts was ridiculous and I just would admire them through magazines.

[@cocteautwin]

now they’re just another dolls kill brand that’s yet again really expensive and not of good quality. I don’t even think people are actually boycotting DK unfortunately, because we all know fast fashion / influencer-sponsored brands are still the norm.

[@AmyWhitehouseVlog]

Delia’s was my first job working at the call center in 1995! Was a great place to work, paid well, discount on the clothes, and everyone was super friendly. Good vibes all around.

[@feliciaheath2139]

I worked at a Delia's in 2014, and that store was STILL running off DIAL-UP and used a fax machine. We were not even a little surprised when it closed a year later

[@orbitwol]

I was born in 2002, so I didn't get to experience delia's in its heyday. But I LOVE the style in the old catalogues. It's stylish while being understated, fun, and girly. I remember shopping for clothes in middle school (around 2015) at Forever21 and feeling like everything was too grown up or revealing for me (I think that was the year of ripped skinny jeans and cutouts 😭). I would have loved to have a delia's catalogue back then. I think Brandy Melville has been taking a lot of inspiration from them in recent years.

[@BriLamberson]

I was tHaT girl 🌻 Delia's was everything to me in junior high in '96 - '97. I wanted to be one of the cool sporty girls. Just going to drop a few references here that you missed which were essential for me during this time: Fresh Cut Grass roll-on perfume pack from Delia's, Gadzooks, Adidas Gazelles, the Limited Too, Daria, Willow from Buffy, Empire Records, The Secret World of Alex Mack, Sporty Spice. The feeling that Delia's encapsulated which meant so much to me at the time was that if you were an outsider, not-cool kid, you had a place. Funny to think how much I'm still chasing after that feeling and how much it had an impact on my personality.

[@Duchesse_Justice]

Alex Mack.. Haven't heard that name in forever! C'mon.. who wouldn't want her powers?? :)

[@user-ks9oj7zo4p]

Born in 1999 but I feel connected and inspired by that era (in my art and what I imagine myself wearing) 😎. I love to run around and not sit too much so the sporty vibe fits me and I like to be girly sometimes.

[@Y2K1ETHAN]

the quote about delia's where they reference dorothy's red shoes has made me realllyyyy want you to talk about the ruby slippers, or even the 'dorothy costume' and its longevity some more

[@CarlosTorres-ui8un]

Imagine Target bringing Delia's as a brand collab 👀🖤

[@trinaq]

Thank you for taking us back down memory lane. I'd love if you covered Icing by Claire's, Anchor Blue or Art Stuff Club. We 90's and 00's kids definitely were lucky to grow up with these iconic chains! 😍

[@robbini.4342]

Wow, I completely forgot about Anchor Blue!

[@bhokabhoka]

I want to know what percentage of the american population got their ears pierced at Claire's by goldhearted teenagers trained by a VHS tape on their first day

[@asalways1504]

Art Stuff Club was a staple of my childhood.

[@Greydrops]

I still buy stuff from Claire's 💀

[@hesherette]

omg Anchor Blue lmfao!! I'm in my early 30s but I still regularly wear a great fitting pair of jeans I got for my 16th bday from Anchor Blue. they were one of the first "affordable" mall brands in the 00s that didn't cater to only stick thin body types + realized some girls have booty + thighs lol

[@kendraadams6773]

It makes me so happy to hear that Delia’s was even a happy place behind the scenes. ❤

[@cruisindownthestreetinmy6490]

I don't think I could bare the return of 2010s fashion we're only 3 years out of 2019 for Christs sake

[@bebe44144]

This is my same reaction whenever I see the "2010s fashion is coming back" predictions. It was literally not that long ago and I'm still enjoying all the 90s and Y2K fashion.

[@PrincessKLS]

Yes wait until 2030.

[@ReeseBaby06]

Right? They're trying to bring back mint and coral?! Dip dyed hair? What else dub-step? It's too soon!

[@user-ks9oj7zo4p]

Cycling of trends and fast fashion

[@ceilidha]

gURL was such a big part of my pre-teen years, would love a more in depth video on it specifically!

[@That1artsychic]

OMG SAME!! I haven’t thought about it in years but it was so influential in my childhood. It’s crazy how this video unlocked those memories.

[@Undrconst]

Loved that website!

[@caitlingill]

I loved watching their KZbin videos! Also you can still view the site on the wayback machine!

[@meganschmittou1191]

I was so bummed when I found out gURL didn't exist anymore. That place was a space where I felt like I belonged, especially when I didn't feel like I belonged in my small town in the real world.

[@ceilidha]

@@meganschmittou1191 Literally this!! I grew up in such a small conservative town and gURL is such a big reason why I turned out the way I did! So glad there was a website that opened my eyes to everything they did.

[@therobotdevil2284]

I got all my homecoming dresses from Delia's in 2009 to 2013. The dresses SLAPPED and were absolutely classic though, I would still wear them today if I fit into them!

[@baby.nay.]

Omg only music can slap please noooo , I hate seeing this word make it’s way to mainstream girl culture

[@iHeartBigE]

@@baby.nay.bye. We aren’t going to gatekeep slang

[@XQN-R]

@@iHeartBigE not gate-keep but use it correctly or you just end up sounding foolish 😂 it’s not necessary to use slang especially when you don’t know how or when to use it in certain verbiage. That’s why I just use full English.

[@thegillmachine]

I wish there were more curated sort of catalogs. Online shopping can be so overwhelming with stores having like 200 pairs of jeans. I’d rather see maybe 10-15 in a catalog and be forced to choose from those.

[@carlisleorama]

I was a 90s teen and this catalogue was my bible. It's so funny to hear all the target marketing research that was behind this idea, I'm feeling CALLED OUT 🤣

[@vickisigh2674]

aww i love hearing about how fun the photoshoots were for the models! i love that, the energy really translated into the photos!

[@ella-louise9537]

i was 12 when the 2015 revival happened and i remember being SO SAD that they didn’t have any pre-teen/teen clothing ! you’re spot on they would’ve made bank of they just knew the market.

[@CiarnaK]

The blue and black swimsuit spread at 10:25 hit me like a rubber band between the eyes! I don't remember Delia's, but I DO remember spending a lot of time studying the clothes; simply didn't realise it was from this brand. Thanks for unlocking new memories. :)

[@patootien]

I want someone to have as much hope in me as all these companies have in millenial nostalgia.

[@honeyswann]

I love the recycling of fashion trends so much :). I’m very much enjoying the 90s/00s revival era for the 2020s.

[@angelagenx6629]

This video speaks to my heart! I remember getting my first Delia’s catalog probably around ‘94 and my friends and I kind of thought the clothes were ugly because it was so different than what was popular where we lived (small town Iowa). That quickly changed when the skater/snowboarder/surfer style became on trend. Suddenly wide leg jeans, baby tees, chunky shoes, baby doll dresses were cool and it was all accessible in Delia’s. Granted, I disagree with the comment that girls in Des Moines could only find clothing in Wal-Mart, Gadzooks was at Valley West Mall and had same type of aesthetic so we weren’t fashion deprived out in the sticks of backwoods Iowa, but Delia’s definitely helped make it easier to get the latest trends. I remember liking what Delia’s had to offer, but never ordering from them because the clothing was kind of dull, the styles were cool but not colorful, that’s were Gadzooks took over, which was like Delia’s on an acid trip and I loved it! I feel like back then there were more options for teen girls to find age appropriate, cool clothing. Flash forward to today…I now have teenage daughters of my own and this demographic is still overlooked. I wish there was a mid 90’s Delia’s catalog finding its way to my mailbox now (or an online equivalent). Finding clothing for young teen girls is harder now than it was back then. Unique age appropriate items are few and far between. I’m telling you, if Delia’s dropped Dolls Kill and made a comeback in their ‘90s style, they’d clean up! I don’t know what they are thinking going the Dolls kill route, the clothing is nothing like the original Delia’s. While I’m not a fan of Dolls Kill and don’t support them, I’ve found some great brands through them that I order direct from like Minga, Ragged Priest, Demonia, Daze, and Lamoda. The prices for these sites will shock you straight into a coma, but unfortunately that’s what I’ve found when trying to find quality items that will last through constant washings because those are my daughters favorite pieces of clothing and shoes that are comfortable, trendy and last. The moral of this endless story, and quoting anyone’s grandpa, “they just don’t make stuff like they used too”.

[@pearlmiran205]

I remember being OBSESSED with deLia's and begged my mom to order a swimsuit from their brand. all my friends also got the catalogue and we would go to the mall store whenever we got the chance. I agree with what you said about a gap in tween fashion- my mom only let me shop at deLia's because it was fun, stylish, without being risque and sexy.

[@adrianeduron9247]

I was never allowed to buy anything from the catalog, and we didn’t have any Delia’s in our nearby malls, so I would take inspiration from the catalogs and bring them with me when my parents took me school shopping at Sears 😅

[@islakay]

I think some of the brands like Dawls were available at local skate shops, too, but a very slim selection

[@meiday154]

The Delia's-Doll's Kill collection was disappointing to me for the exact reasons you said. I understand that money could be tight and Dolls Kill is still relatively popular but more research should have been done to avoid partnering with such a controversial brand.

[@tashamay6097]

I loved Delia's and seeing the catalogs. But the thing that sucked was that they didn't have many options for bigger girls. I could only really enjoy pictures of clothes that were trendy but not made for my size. I always marked what I loved, but couldn't find clothes that would fit. If they ever do relaunch, I hope they do so with more sizing options.

[@SonjaUnapologetic]

This brings back so many memories. 😍 I remember the joy of looking through those Delia’s catalogs in the 90s.

[@LauraCespedes247]

I LOVED dELIA*s! I wish we could get a catalog with the same attitude, I’m sure not every girl wants to look like an instagram model. I would definitely be into purchasing through a catalog! Although, I’m not still into the 90s style anymore. I’m not nostalgic about the clothing. On with the new!

[@FerrariCarr]

There was only one girl I knew in high school who wore clothes from dElia’s, and she was totally the type of girl they described the fictional “Delia” to be. This was in the mid-late 2000’s, when girls at my high school (and I’m sure at other schools as well) were wearing Abercrombie, Hollister, American Eagle, Aeropostale and such. The only dElia’s store I’ve seen in person was at Town Center Mall in Kennesaw, GA. It closed down somewhere between 2012-2014.

[@berryjunmill9029]

can you do a deep dive on the 2013 girly pale pink we heart it era?

[@tcookie]

Great video, but I only wish you had talked more about the clothes and how great they were. I was a freshman in high school when I heard about Delia's from a sophomore friend and shopped there pretty steadily until my mid-20s (when I transitioned to Forever 21, Zara, etc.) Delia's had great designs that made you feel cool and confident without showing everything or dressing too adult. The styles were varied, original, and fun--I still remember my pink print pajamas, cargo skirt, belted fur-collar jacket, platform mary janes, etc. Instead of opening the stores, they should have focused on online retail and expanding their size range.

[@jacqulynmiller4489]

So, I’m halfway through this video and just realized I’m wearing a Delia’s tank top I bought 13-14 years ago that still fits 😅

[@theasexualvampire13]

I only got a Delia's catalog in the mail once I believe in the late 2000s. It was a winter issue full of pea coats, low rise jeans, and babydoll tops I'd fantasize wearing.

[@KayleeCee]

Delias was my jam back in the day. I wasn't allowed to order very often at first because it was kind of expensive and we didn't have a lot of money. But when I got my first job I was able to order more. The reaction from my friends and classmates whenever I wore some new stuff from Delia's was "that's awesome, where did you get it?" I grew up in a small Wisconsin town where all we had was Walmart and JC Penneys. So having access to stylish clothes was amazing. I always felt like Delia's was one of the only places that really "got" what teenage girls wanted.

[@DeLaTr0ll]

I loved Girlfriends LA. I found an magazine from them a few years back and I would still buy a few things.

[@Miyahideko]

I worked at delias corporate for several years leading up to the bankruptcy. It was a struggle everyday and I was so sad to watch the brand fade away right as the 90’s trend was in full swing. i thought the dolls kill collab was great but it wasnt meant to be the Delias girl. There is a huge untapped potential in the Delia’s brand and i really hope something happens in the future. Great recap on the company.

[@emilyglass6625]

This was really fascinating for me, because I remember the Delia's catalogue and my sisters and I were in the target age demographic, but my entire relationship with teen and tween fashion brands of that era was defined by their not offering my size. It didn't just mean I didn't/couldn't buy the items, it meant I didn't know or think about what the brands potentially meant to my peers... Like, honestly I could not tell you if the cool girls at my school thought Delia's was cool or if they thought it was cheesy. It was always kind of sad for me that I couldn't have that swapping fashions, shopping with your friends experience, but I am fascinated to learn about the girl-culture that the Delia's catalogue created in at least some places, and it makes me curious to know more about how my peers were approaching fashion while my relationship with clothes was kind of in this separate lane

[@sighcantthinkofaname]

I had a shirt from them in like 2012 that I really liked and got compliments on. It was from one of the few remaining physical stores. I was bummed that it closed so soon after I learned of its existance.

[@desert_holly]

That company is SO nostalgic for me. My middle school bedroom was literally all Delia's. Inflatable chair and ottoman. Their lamps. Their fuzzy wall frames. God that was a great time in my life and I wish I could go back so badly.

[@MMLynnmarie]

I was a chunky girl so I shopped out of Girlfriend and Alloy. I thought those were a God send because I really loved fashion but couldn't participate. I'd flip through a catalog every once in a while

[@glam2gobeauty811]

Totally forgot about Alloy. Loved them

[@ejones610]

The chokehold Delias had on me as a teen is crazy.... seeing the maglog images is giving me all the nostalgic feels.

[@atinystudio4398]

I remember one of my oldest sisters got a subscription for me when i was a tween. It was the only place i could get pants since i was the tallest girl in my grade. I always looked forward to getting the manazine even though i couldn't afford the clothes.

[@witchplease9695]

I would love a video about the rise and fall of retail brand names like Aeropostale and Hollister. Also Forever 21 which was huge when I was in school

[@lavenderflowersfall280]

There's so much more to being a teenage girl then just what you look like. I always felt that and I still do. Yes all girls want to be popular and have boyfriends but if given the choice that true happiness with friends who really do love you, no matter what you looked like or had, most teenage girls would give up what they looked like in a heartbeat. If teenage girls were thought of as more than just someone to exploit (or in the case of parents and teachers as a tiger that needed to be tamed) what could they not accomplish on a personal level? Getting into a good college and extracurricular activities are important, but there is so much more to being a teenager that I think the world just doesn't understand. Teenagers are not a demographic, they're human beings and even people who have the best of intentions with the teenagers in their lives fall short. This is nothing new I always felt this way even as a teenager. I get very nostalgic for the things in my past but I always felt like there's a truer value I was missing out on. Like I was being cheated out of. I thought a lot like a teenage girl but there was just something more that felt out of place.

[@ducky19991]

I mean to companies, everyone is just a demographic. Not just teenage girls

[@chenillesagoe6348]

I have a feeling that teenagers are misunderstood in general 😔

[@lavenderflowersfall280]

@@chenillesagoe6348 yes

[@dianamonge4406]

i bought clothes at a delia´s in 2014 (i was 14) and i still own a sweater from there, the other stuff i literally grew out of but the quality at least of the stuff i bought was really good compared to forever 21

[@lygophilia4127]

I never actually ordered anything from Delia's, but man, I loved what was in those catalogs. There's a few items in the images in this video I'd still buy today. I'm dying for those high-V-neck sweaters with stripes across the bust and neck to make a comeback.

[@SElisabeth17]

I don’t think I could ever afford anything from delias but boy did i love that catalog

[@hellobecky84]

Ooh, my '90s teen heart was exploding watching this. We really did 'bond' with magazines, and for Black girls in the suburbs like my friends and me, we loved that there was actual representation in the Delia's catalog even if that wasn't a buzzword yet. Thanks for this nostalgic look back.

[@tinymeanginger6293]

So I didn’t know Delia’s was a catalog first. They came to my local mall in the late 2000’s and I loved them! The clothes were so cute and fun. I still have a green pea coat from there with a key print on the inside. When they closed I was so sad. This has been one of my favorite deep dives you’ve done.

[@Maddielovergirl]

It's so interesting to see things for teens in the nineties as a teen nowadays and know that I would absolutely love to own the majority of the items

[@kkuudandere]

a month ago I was viewing the gurl website through the wayback machine, that really was practically my homepage as a kid.

[@ObeyLucifer]

I personally love the new clothes from the 2018 Delia*s x Dolls Kill reboot. Like half my current wardrobe is from the new Delias and I wear it all the time. The clothes are pretty good quality, they feel pretty decent, and they've lasted me a few years so far. Delia*s was popular way before my time (I am 18 right now) and I never got to experience it fully.

[@bleaf_]

Oh man, delia's. I was a kid and preteen in the 90s and early Y2K era, not a teen, but I seriously loved the catalogs. My sisters would get them, be done with them, and then let me have them. I used to cut up the model's pictures and put them back together to create new outfits. Knowing how much those old vintage catalogs go for, however, makes me cringe a little about doing that!

[@trini2bk]

I loved Delia’s…it broke my heart that as a plus sized teen in the late 90s/early 2000s that I couldn’t fit their clothes. When they added more extended sizes xxl…I bought a tee and it was one of my fave purchases ever.

[@Look_look_at_my_cats]

God, I LIVED for the Delia's catalog when I was a teen. The shoes!! All the chunky platform slides/sandals! I had some black chunky platform dressy sandals with flowers embroidered on them and I wore them through high school, college and well into my late 20s/early 30s. They finally fell apart when I was attending my brother's wedding at 8 months pregnant. A sad day. There was no saving them.

[@mytruecrimelibrary]

Yay! I loved Delia's and you mentioning gURL was quite the throwback 💗💗💗

[@maxxxhyungjpg]

i'd love to see a vid about guys fashion from back then.. we had stores like delias and limited too but where the hell did boys shop that was exclusively for them? 😂

[@barbaragibson612]

PacSun

[@kelliefinch]

Oh my goodness, I had commented about Delia’s and catalog shopping on your limited too video. So awesome you made a video about it!

[@cheshirerose2001]

Always a great day when ModernGurlz uploads

[@lalababayaga]

Ok but who remembers Alloy catalogs? I wanted to buy everything in them.

[@Chikyeux]

My mom threw these at me and told me to circle what I wanted(2006)..she LOVED those shopping magazines

[@Chikyeux]

Along with Alloy's shopping magazine

[@futuristicgirl14]

My actual dream as a pre teen

[@sweetwillow]

What’s crazy, is that I totally would get the catalog when I was in Jr high and I do not even remember how I started getting it the mail? Maybe it was cause I use to get seventeen magazine? I have no clue but I felt so hip that I use to get clothes from there 😂

[@yanagasan]

I can only imagine the chokehold it would have had if I were born a decade earlier. I begged for that yellow peacoat @18:18...the graphic tees and rainbow colored jeans were everything! Those models were literally in every catalog at the time hope they're doing amazing ☺

[@localmonstergirl]

as a teen girl I would love a website like gURL it looks to fun!!

[@ASMRAura]

Obsessed with your channel! 😍😍💖

[@boxshapedhearts]

I remember I got my 6th grade dance dress from Delia’s. I lovedddd that store because it was the only store with age appropriate dresses that were actually appealing to a tween audience. That turned out to be my last time shopping there, I grew up wondering why they shut down. I wish they kept it around because now, that age group doesn’t have a single store dedicated to them

[@jamie-leedalmacio7897]

Love love love your work honestly amazing the amount of time and research you do is so impressive 💜❤️

[@marisacowan603]

This video made me SOOO HAPPY!!! Then to top it off you showed (approx. 17:00) a clip from, "Can't Hardly Wait," my old middle school best friend, Lauren, her real name(the girl with the short red hair) was the girl in that movie!!! I loved this episode!!! Thank you

[@KamillsWorld]

I remember getting delia catalogs in the mail and I never signed up for em but still received em and liked to pretend I could buy the stuff in them lol

[@kaylac349]

I’d wear all of these 😭

[@NerakGreen]

Delia’s used to be one of the only places to let u pick an inseam (leg length) for pants. I have a 29” inseam, meaning I could roll 5+” of denim at each ankle, scissor it off and darn by hand cause a machine needle will break, or just buy from Delia’s. I remember thinking it was so crazy to spend $150 on like 3 pairs of jeans and a pair of pannies or socks, considering I could get 3 pairs of Levi’s for $45 back then, but I just loved the way Delia’s catered to my short stems. I’d always buy a few pairs of jeans and then a random piece to meet free shipping, like a scarf, socks, undies, earrings or whatever from clearance. It was very much like Claire’s less blingy accessories for little girls. Another one I liked was Cinderella’s of Boston. I used to get tiny custom pumps from there for under $50. Order online, shipped to ur door, and this was when online shopping was only EBay

[@kaliora7047]

I remember delia's sometimes occasionally coming in the mail to get my family to subscribe in the early 00s. I loved it then as a tween but wasn't allowed to buy any of the clothes. I wish they could leave dollskill so I can check them out without any guilt

[@janellimarie]

Those Doll’s skill shirts were crazy! 😳🤦🏽‍♀️

[@baby.nay.]

Thank you in advance, haven’t even watched but I’m excited. I donno if I ever got anything from there but I got every catalog, damn wished I had saved everything, catalogs were more representative of the style at the time than I thought back then .

[@alexiamuniz13]

At 7:28 one of the quotes in the magazine says “more marvelous than sea monkeys doing the backstroke in a glass” and I love that so much lol I loved sea monkeys 😂❤

[@jamiegdubois]

I used to LOVE going to the delia’s in my local mall. I was so sad when it shut down.

[@BrokenDarkFire]

I remember when my friends and I discovered dELia’s in 2007. For a year we all obsessively shopped at our local store and hung out in their store, but the recession hit and suddenly all our families were on budgets, and tbh dELiA’s was pretty expensive.

[@arianaburgan4701]

i got my prom dress from delia's lol. i remember the catalogs vividly

[@Greeneyedgeny7]

Love these nostalgic fashion videos! 🥹❤️

[@peachylexy]

I remember looking through delia's catalogs with my cousin, but I was like 10 at the time and she was 14. I feel like I was too young to get into the brand when it was at its peak, but now I would love to buy their clothing. I used to buy from dolls kill years ago, but I also do not want to support them so I guess I'll just have to buy delia's clothing secondhand for now. I really hope that they can start selling clothes on their own and find success that way because I absolutely despise 2010s fashion lmaoo

[@buffandbrindle]

Also Alloy...ooooh my middle school days!

[@mmrios9]

Finding this channel has been the highlight of my week. 👌💖

[@ReeseBaby06]

I remember ordering clothes from Delia's! Having them come in the mail was the best but when something needed to go back it was such a pain as a pre teen. Ugh this video just made me feel like I'm 12 again ❤

[@Duchesse_Justice]

Oh, my God! The highlight of my preteen month was when the Delia's catalog arrived! Mail for me (that wasn't bills or junk) and shopping! I was a happy camper! But having to explain to the world online shopping wasn't a thing...ouch.. loL!

[@jessicahawks3223]

I literally lived off these magazines 100% I loved everything I didn't see normally around a middle of no where town I grew up in. It was amazing!! I had the coolest things always I loved to get a new one in the mail. My family didn't mind bc I never asked for hardly anything other than stuff out of delias

[@ctluvr-lq9ws]

22:13 my heart skipped a beat

[@4ever9zxyme]

I had a good friend ( my only friend at the time) in school who’s aunt worked for Delia’s since 1996 . She was in her late 20s when she started working for them and quit in the early 00s . She was moving to another country. Anyway At the end of every year ( ever since she started) the company let her take home clothing shoes jewelry cosmetics and other little Knick knacks from the wardrobe/set. She also had a whole ton of the catalogs ! All of what she saved up in about eight big boxes she kept in her storage unit ! She gave it to my friend and I to split between each other ! God did we have a time. Mind you this was 2006, we didn’t keep up with most of it as the years went by . I do believe my friend might but I haven’t spoke to her since 2014 :/

[@baby.nay.]

I think it’s important to mention that if you lived in a major city , shopping at the mall wasn’t actually the cool thing . There would be districts, but it’s pretty important to mention that at this time major cities didn’t actually have malls .. like at all

[@mascara1777]

What cities are you talking about? I grew up in NYC in the 80s and 90s. There were malls in the Wall Street area and you could go to north NJ easily.

[@WishfulThinkingArt]

My sisters and I shopped at Delia’s through both the catalog and the mall stores when we went out. We had so many of their jeans and T-shirts, and I thought it was cool how the jeans simply had girls names, like Alexis or Stacey.

[@prettygirl2105]

I was obsessed with Delia’s. I could not wait to get a new catalog. I didn’t like the store as much as the catalog. I liked Alloy, too.

[@cherusiderea1330]

I just re-watched my Buffy DVDs and love the footage you used :D

[@v3nus1nfurs]

soo much nostalgia with this video! thank you! I remember getting delia's catalogs when I was 14, unfortunately I never ordered anything but I loved them! also forgot about the GurL website!! omg

[@breezus3928]

Reading my sister's Delia's catalogs were FORMATIVE.

[@KatKaiju]

Oooh! Great topic as always. 💕 Can’t wait to watch!