Most Exciting AND BORING Bourbon Brands in 2023

[@ADHDWhiskey]

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[@plz_callme_swarley]

Dying when you said "they put different license plate numbers on bottles and call it a day" 😂😂😂

[@CyclePoochLvr]

‘Tough, but fair’. - Danny Rojas, FC Richmond

[@LeatherDaddy97]

Jack has quickly become one of my favorite distilleries over the past couple years. You never know whats gonna be next, but you know its gonna be well priced and a hitter

[@tipsywhiskeyshenanigans9229]

Great video!!! Probably my favorite whiskey tube video this year so far!!

[@bobbalkovec]

Got a tear in my eye when I saw that bottle fall and break.😢

[@holdenmullaney1081]

Chattanooga Whiskey is killing the craft game right now as well. A lot of experimental finishes and amazing single barrels released all the time.

[@ryancecil1509]

Love this and thanks for including us! We are working on some really exciting stuff over the next few years.

[@cmattb25]

Love that Barrel King made that list Matt! Very excited to get my hands on that custom blend. Keep Killing it!

[@mjc75]

Frey Ranch should be added to your exciting list, great stuff coming from them!

[@shredward666]

Surprised Barrell Bourbon didn’t make the list for exciting. They do some pretty outside the box releases 🥃🤘

[@sphincterspasm4305]

Came here to say the same thing.

[@LyleMyers]

@@sphincterspasm4305ditto

[@IzzosPlace]

Glad you’re never boring lol! Thanks for the video.

[@MarcelPelland]

Crazy loved the no flinching moments after smashing the Jr bottle.. bonkers video!😂

[@toddlksbrbn]

I almost cried when you dropped the Stagg jr. I had one over a year now and don’t want to open it cause it soo expensive now and hard to get..😳

[@Nicky68Y]

100 LBS!!!!??? MATT....CONGRATS BROTHER!!! I DON'T THINK YOU REALIZE THE SIGNIFICANCE OF WHAT YOU'VE DONE!! Great job and continue on with your obvious discipline. SUPER PROUD. HARD TO DO FOR SURE.

[@leeknowlton7303]

Nobody else can totally rock a pea-green vomit soup t-shirt quite like Matt! NOT BORING!

[@BurtsBees33]

Ya...Love the flavor on that new EH Barrel Proof Rye that was supposed to come out but never did for some reason.

[@Matt-hq9pl]

Love to see Barrel King on the excited list! Jarrod does amazing things down there. Nobody should sleep on BK and especially this pick. Going be crazy good!

[@WhiskeyJoker]

I remember when I was a kid I used to wish I could fast-forward the commercials because they were BORING and had absolutely nothing to do with the show.. Now I can!

[@jeffh5218]

Glad you only dropped the Jr.....BK is sacred and would have been a travesty to see that hit the floor. Seriously insanely good stuff and cant wait for your blend Matt.

[@nickschuster3561]

Looking svelte and dapper as usual -great video Matt! Appreciate the honesty!

[@mhardingspiderfan]

Super happy to see Starlight on this list! I’ll be picking up another exciting option from Starlight this weekend and I’m super excited put it in my mouth.

[@ericyucha3338]

That’s what she said?

[@TheWhiskeyChannel]

Whiskey King Barrel King! Can't argue with you about Four Roses. It's so not exciting that Kira and I just realized the other day we hadn't had a Four Roses bottle in the bar in like a full year. We just bought a bottle out of whiskey channel guilt (i.e. how are we channel without a single Four Roses in the bar). 🥃🥃

[@tommyrq180]

Many Jeep Trackhawk kudos for your theme music adaptations for Matt’s Madness! It’s now a signature moment in the series. Also, I have a purely platonic appreciation for Kira that can only be called platonic…or lust. I’m confused right now. She’s Jessie’s girl. Sort of average dude head-muddled which you may identify with. I love my wife. ❤😅😂

[@BourbonPursuit]

High five 🖐️ right back at ya, Matt!

[@marklee9374]

Great list Matt! That was very well thought out.

[@markpiersimoni1773]

Agree with the Bardstown, Sagamore and now looking to try a Pursuit United, but I think you missed Huling Station aka Dominic Distillery. Alex Castle is doing some interesting stuff. Have you tried their Blue Label?

[@jeffbroemmel8003]

I love Starlight Distillery. Great to see them get a shoutout.

[@dertexter]

Great stuff, mate. The only two I'd personally add to the 'exciting' list are Barrell Craft (as a few have mentioned before) as well as Chattanooga. Other than that, your list was spot on!

[@scottmoody3926]

Looking good in that awesome shirt Matty!

[@Girl_Power573]

Dude! BK is definitely one of the most exciting out there right now. What Jarrod is able to do to that MGP is crazy good! Can’t wait to try the blend! And congrats on the health journey! 👊🥃

[@nickp5511]

Great show! Looking forward to any new Sagamore Spirit!

[@timshulepov]

12:25 -- Matt, you should get a button that when you push it, goes "Boring!" in that exact voice :D

[@neilrobertson6849]

Really like what New Riff is doing. Where would you place Jim Beam?

[@Ahorn1265]

Solid list imo. Barrel King is absolutely crushing it and is the most exciting brand In liquor let alone whiskey. Jarrod just doesn’t miss with what he does. Super excited to see what Jarrod and Matt can do together.

[@keaganburdorf8493]

Barrel King and Old Road Craft Spirits are absolutely some of the best whiskies I have ever had. The community and owners are outstanding people! Can’t be part of a better group. Cheers Matt!

[@dustinmray]

Great vid man.

[@moguy1973]

Matt speaking of Jackie Z, have you had any of her new stuff with Hidden Barn?

[@OttoBoy]

R.e. Four Roses - they have four expressions available almost all the time. I like two of the four. Otherwise, anything outside of their core goes from very hard to get due to their random appearances, to impossibly overpriced at retail. As time goes on, Four Roses gets further into the back of my mind where I feel less of an urge to get their core bourbons because the stuff I really want is practically unobtainable.

[@jskypercussion]

Yep absolutely agree. I am hanging on to 2 bottles of the Single Barrel, Barrel Proof of 2 different recipes of the 10. Some of the most complex bourbon I have ever had. Unfortunately I am in NYS so I know I will never get another bottle unless I go to Kentucky. So those beautiful 2 bottles are just sitting and waiting for a special day

[@ericbrown5776]

Love Barrel King! I don’t want FOMO, so what level patreon is needed for a chance to purchase it? Lol I’m a BK Founder as well.

[@guitarswhiskeyandgolf]

Barrel Craft is pretty innovative

[@kylewipert11]

I love the love for Pursuit. Pumped for the future from them.

[@ryancecil1509]

Thanks Kyle! We got some big things coming in the next year! Stay tuned

[@michelem9341]

Matt, Heaven hill OF and rare breed on the average list is great!!! Great bourbon and great price. Deeeelicious.

[@fr2ncm9]

I'd love to try one of the Bardstown Discovery releases but they are extremely expensive for me right now.

[@philc1884]

Did the mancream comp pay you not to mention Barrell Craft, Driftless Glen, Found North, New Riff or Chattanooga? 😁

[@crawdadtft]

Snuck rare character in at the end! Im watching them this year for sure.

[@scaryeyeball]

Hi Matt. You know, I just watched a recent video from SLB Drinks, that did a comparison of Rare Breed US version, vs. an exported (SUPERIOR) version (AND in a liter bottle, for several dollars less too!) The version that Turkey is exporting is a NON chill filtered bourbon that we all know is always better than filtered, and it is a superior flavor profile, mouthfeel and nose (overall experience) and apparently for a much lower cost. So, it looks like Wild Turkey IS doing some exciting things (behind our backs) and just not in the USA, where they are from. What BS. A slap in the face to their main base and fellow Americans. Upsetting. Especially in these times of traitors around every corner. I know it's whiskey, but it's a shame and it makes me tired of giving a sh!t. Just thought I'd say it. Love watching this year's Matt Madness. Have been watching your channel since the beginning. Lookin' gr8 btw. Take care and God bless.

[@jazzbase412]

Mash and Drum did a nice comparison. I love SLB;

[@breakingbelmont]

New Riff got snubbed!! They’re doing all kinds of cool shit, namely experimenting with distilling and aging all kinds of heirloom grains, to making a delicious 100% malted rye, and their barrel pick program just expanded to rye barrels alongside their bourbon barrels. They make some of the best 4-5 year old whiskey out there in my opinion

[@cbcooper7319]

Would like to see you review Rebecca Creek Double Barrel Spanish Oak.

[@sugarkitty4777]

While I love Sagamore, not sure I am that excited about Pursuit's results. Too many on the MGP list - not at all excited by Nulu even if one or two turn out. And Fourgate no matter how tasty don't excite at $200 and now $300-$400 a bottle compared to a good Doc Swinsons or even Penelope. Starlight I have mixed feelings which means it doesn't belong on the Exciting list to me. Still Austin excites me more than that.

[@thomaswilson9407]

Crittendens cut above is doing some exciting stuff

[@Brad-ic4bp]

I don’t think you’re bored with these great bourbon brands - You’ve just been spoiled by them. We all have, to point of taking them for granted.

[@ericsawyer2995]

Oh boy!!! It’s thirsty Thursday

[@jonathanlunneberg1722]

The bottle drop got me. That was some excitement.

[@ThiloBauer]

Dear Mr. ADHD, you are looking fantastic. Haven't dropped in for a while, just WOW.

[@gkunkle9]

Any more health videos coming down the pipe? I appreciate a health-conscious approach to enjoying whiskey.

[@Blinc32]

The Bulleit was my favorite 😂😂😂 Totally AGREE

[@MattD86]

JD and Bardstown have ME pumped so hard too tbh

[@robd8167]

Good. Leave all of the roses and Turkey on the shelf pls.

[@scottfromoahu2896]

I've been meaning to join your Patreon. I had to get the motivation to shed another Patreon I've been supporting but hasn't been delivering worthwhile content. If I join today, will I get a chance at that BK bottle? Or is that closed?

[@cowtowncustoms2110]

I'm in Ohio and Buffalo Trace is one of the brands that randomly come in and sell out right away! One store by the State Liquer Control warehouse has it all the time but it is an hour and a half drive oneway!

[@beyondwhiskeywithperez]

I'm curious to know what Gold label Barrel distilling product is in the background.

[@TheNightAngel022189]

Wild Turkey has me sad... waiting for them to open their new Storefront!

[@dplunk13]

Saw a Heaven Hill 20y yesterday. They wanted $900. Not even close to exciting enough to spend that much.

[@buckeye6168]

This is absolutely spot on.

[@Forest0922]

I died inside when you dropped that bottle, sounded like it broke

[@jamesstreet1144]

Wow!!! A 12 year Four Roses you can call a Dozen Roses. You’re a genius

[@LiftBTC]

haha , man you make my day so much better !

[@guitarswhiskeyandgolf]

12 year aged barrel proof 4 Rose's called 12 Roses!

[@zman7953]

The Boring list at the end is a must watch. Had me laughing. Didn't miss a bottle on this list. Cheers brother.

[@SFguy415]

7:51 Ouch.

[@Avigdor404]

WR Double Oaked is one of my favorite bourbons

[@asmrwhiskey]

A distillery that does a few exciting things but always does them in a way that most of their fans either can't find or can't afford -or both (I'm looking at you Buffalo Trace) does nothing of note for most customers. For that reason alone, Maker's Mark and its widely available license plate bottles deserve more respect.

[@DirtyHairy01]

I like Makers and I agree, they need age statements and higher proof! Most people are excited to get anything from Buffalo Trace, the scarcity is ridiculous! I want more EH Taylor!

[@BigPrince]

I think I have PTSD from hearing that Stagg drop.

[@TheDeathlessDogs]

I'd like to see about a baker's dozen roses. My boring pick is Luxe Row. I know it's good stuff, but I can't bring myself to care when I see a pick.

[@richmcelmeel5430]

Owned one WR and gave it away... Rare Breed keeps them relevant. HH is just good.. OF keeps me happy, prices still reasonable. BT low end Benchmark series keeps me pleased with change in my pocket Exciting: Bardstown, Origin Series Starlight darn good...great place too Only care abt 4 Roses is bc the wife does. Own no MM..

[@chiphunt]

Thanks!

[@joshcoley4735]

Although I do love a good makers mark from time to time, you saying "they put different license plates numbers on some bottles every year" got me! I laughed so hard because its true!

[@timmytuffy5344]

Not sure I heard a word you said after you broke the stagg lol

[@robzilla69]

How about Woodenville? Middle of the road?

[@nefarious_saint]

Did you break the stagg jr bottle? If yes did you manage to salvage some?

[@red5standingby419]

No mention of Four Gate. Doing some pretty interesting albeit expensive things.

[@ADHDWhiskey]

You missed the mention! It was in there and totally agree.

[@red5standingby419]

@@ADHDWhiskey LOL, just rewatched. Can't believe I missed it! I blame my cat. She was probably bothering me at the time. 😅

[@BubblebathBourbon]

willet could be super exciting if they expanded their single barrel pick program like.... that other distillery that shall not be named.... do some noahs mill picks, some pure kentucky picks, etc. its not rocket surgery.

[@joshcrandall6755]

Dudebro, you look phenomenal. Even without the face goo. What'd you do to drop the lbs? Program? Sleeve? Or just sustaining on vitamins and whiskey only?

[@davidfickers8981]

Good video. Cool seeing you full of energy, however I must say, I do miss the wonderfully weird, whispering and slow talking guy a little bit haha Keep doing what you're doing

[@tonymercuri2945]

Hell yeah tellin it like it is.

[@Danr07]

Message to the big knobs at knob Creek. How’s about releasing that 12 year cask strength with a little more regularity and availability? I mean, the 15 was nice. But the lineup is frankly a little boring. Shine that knob up.

[@TheReal_DeanD]

I’m so happy Jim Beam didn’t make any of these lists. They’ve pissed me off entirely. Booker’s is now $110 at Total Wine.

[@TexasDevin]

You're speaking some hard truths here. I don't agree with everything, but props to you for planting your flag in the sand.

[@francisrizzo1529]

Michters? Redwood Empire? 1792? Had to rewatch that bottle drop when I said out loud "was that what I thought it was?" Yuup, Stagg Jr down (and not from drinking it)...

[@AnAbortiveRomance]

Redwood Empire is one of my favorites, but I don't think they're big enough or have enough variety of releases, yet, to be considered for any of these categories.

[@TBrizzle]

Makers mark is the bane of my existence

[@BearyTexan]

Can't wait until August so that I can make the average list too! 🙌🏼

[@chrisfinch6484]

Curious as to what you like or look forward to about rare character

[@stevetech5150]

funny. all the avg and boring stuff are the whiskey's Matt and other tubers got me started on my journey with years ago and occupy my bar regularly. now, its craft this and craft that. stuff i've rarely seen if ever in my stores. its obvious they are farther down the road on their journey than me so enjoy! i'll get there someday, maybe. i'm good with what i have.

[@Kawika404]

I feel like 4 Roses should be in the middle if thingd like wild turkey and woodford are in that category

[@aprilbrown8081]

I just laughed out loud at your assessment about where BT bourbons go when they’re released. 😂😆

[@jeffbrockmole9529]

New Riff is exciting

[@BubblebathBourbon]

PEEN A LOPE! also Sagamore: holy crap, after trying their own distillate, I can't get enough of it.

[@rjdedlow]

Willet…”Hi I’m in Delaware…”

[@lonewanderer3603]

I totally understand why you said Bulleit, but the Bulleit barrel proofs are really good and really inexpensive. Can we just agree that Bulleit BP is the most exciting thing about Four Roses?

[@kylelarson7840]

Protip: Play video at .75 speed for the classic Matt experience