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The release of Star Wars Episode 1: The Phantom Menace in 1999 was preceded by what is still the biggest movie marketing campaign of all time. Billions of dollars in deals were made between George Lucas and a number of other big brands including Pepsi, Hasbro, Apple, Lego and more covering toys, games, make up, books and comics and a whole lot more. In this video we attempt to break down the ins and outs of the entire deal that really began in 1977. Plus maybe I drink a really old Pepsi. Thanks for watching!
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Sources
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www.nytimes.co... cool%20the%20overheated,competing%20in%20the%20blockbuster%20sweepstakes.
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money.cnn.com/...
joinstarwarsun...
variety.com/19...
www.nytimes.co...
www.latimes.co...
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