Mujer Emprende: Innovative Microfinance Products for First-time Women Entrepreneurs in Nicaragua

In her BMO GATE MBA Fellowship project, Corrina presents a case study of Mujer Emprende, a microcredit product developed by MiCredito, Nicaragua’s most profitable microfinance institution. Mujer Emprende provides credit to first-time women entrepreneurs, largely from poor families, who find it difficult to get loans without a business track record, collateral or guarantees. By using innovative product features and customer development approaches, Mujer Emprende has managed to de-risk “risky” clients, remain profitable and change lives! Watch this video to learn how they designed a profitable product for the Base of the Pyramid (people living on less than $4/day) and how you can too!
Credits:
“The World of Microloans” (CBS): • The World Of Micro-Loans
Music by: Bensound.com/free-music-for-videos
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