My 2023 Wrapped - Small Business Candle Maker Edition

I'm sharing all the in's and outs of how my candle business did in 2023 vs. 2022 with regards to wholesale and online sales! It was a year of tremendous growth and a lot of lessons learned but I'm thankful for the outcome even if I didn't meet all of my goals! I met the ones that mattered the most!
00:00 Welcome
02:30 Planning and Tracking no matter the year
02:55 Downloadable content here - stan.store/AshleyFathergill
06:10 2023 Wrapped
08:30 2022-2023 Wholesale
10:50 2022-2023 Online Sales
14:34 A & B Goals
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[@carolinek220]

I have binged watched so many of your videos the last several weeks. I have received so much value from them!. I love the way you speak your thought process out loud. Often times I feel like an imposter entrepreneur myself. It’s nice to hear that others have as much self-doubt as I do yet we get it done. Keep up the hard work! ❤️

[@UpsideGoodsCo]

Glad you like them! Imposters unite!!! It’s the overcoming we have to sprinkle in there!

[@candlesbyty]

Here’s to success 🎉 2024 will be my first full in year after getting semi serious in 2023 so I’m very excited to see where we end up especially having a friend who loves finances so he’s been doing our pricing and helping me see things better 😊

[@UpsideGoodsCo]

Yay! The first full year is so exciting!

[@katebrady8042]

I have to say - I love your personality, it's so relatable and you're just my kind of person! So entertaining! You have a new sub :)

[@UpsideGoodsCo]

Thank you so much!! That’s so kind of you to say! Welcome!!!

[@WanderingPinesCottage]

My sales were down overall but I kind of blame the economy a bit. My goal for 2023 was to diversify a little bit and I was able to get my products into 4 stores so I call that a win and will pay off big as time goes on. I'm adding candles to my product line in February after many months of testing ( and many YEARS of wanting to add them) so I'm hoping that will help my 2024 sales. Thanks for your videos!

[@UpsideGoodsCo]

Thanks so much for watching!

[@Omayra2212]

I wish I could dissect my business numbers the way you do it, but I am soooo happy to report that, yes, my small business (Candle Hugs + Co) grew this year by 23%, and I am proud of that. Cheers to a fantastic 2024 to both our businesses because we break our backs working for them.

[@UpsideGoodsCo]

23% IS MONUMENTAL!!! Congrats! That is amazing. And just to lend some insight. I track all my wholesale orders through Quickbooks and then Shopify keeps track of all my online and point of sale so when I have my final numbers from my accountant, thats how I am able to dissect which part comes from the whole pie! I hope that helps :) Congrats again, thats a badass year! Well done.

[@rachaelg.4804]

​@UpsideGoodsCo thanks for sharing that cuz I've been trying to figure out how to best separate. I also have been debating the shopify pos... so do you search for the specific item when you make a sale in person? I just use Square and it's like candle $25 cus it took so long finding specific items