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How did James Charles go from an inspiring underdog to the most hated influencer ... 3 times?!
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Sub count at upload:

[@zoeunlimited]

Who inluenced your love for beauty then and now?✨ 🥐I'll be in Paris end of month btw!! 👉🏻If you are also trying to speak a new language in 3 weeks 🎉. Get up to 60% OFF your subscription with Babbel ➡ go.babbel.com/t?bsc=usa-influ-eg-mob&btp=default&Instagram&Influencer..Jul-2024..USA-TATAM..1200m60-ig-zoeunlimited-jul-2024

[@RosieSupposie]

My mom and now my sister😊

[@arabellajuarez7470]

I haven’t watched it yet but I know it will be awesome ! 👏

[@zoeunlimited]

@@RosieSupposie can relate.🩷

[@lanoosaurusrex]

Hm I dunno if she is still around, but in the early days of KZbin, PurseBuzz and Michelle Phan. 💄 Happy to see you integrating your UC degree with KZbin…represent! Mine is crumbling in my closet somewhere xD

[@LotusesGalaxyOcean]

Not James Charles ever. He has always come across as plastic particularly with his style.

[@hunterwinslow780]

I think she’s just making this video as an exercise in marketing. I don’t think she actually thinks he deserves a comeback

[@LadyCherryDraws]

Idc who it is: male, female, old, young, straight, or lgbtq, rich or poor. A predator is a predator and should be treated as such. No mercy given on account of their status. I'm sick of ppl getting off scott free bc they are part of a "special group" (as shown through all the pdf philes that have been exposed in the past two weeks).

[@eversystemm]

Can I have permission to use 'pdf files' when I'm trying to be trigger-aware and friendly to myself and friends? I like that much better

[@LadyCherryDraws]

@eversystemm sure. I didnt coin the term, anyways lo.

[@abigailwolden]

He tried to groom children, he does not deserve to come back

[@RandomPerson-gr9qz]

Didnt James Charles text underage boys? I dont think anyone who did that should come back from cancelation, let alone be "forgiven"

[@kinche7259]

Not only that, he was harassing straight guys on purpose and despite the fact they told him they weren’t interested he kept pushing and trying to gaslight them into hooking up with him, gross predator behavior

[@SuuMa]

Made a similar comment hours after the upload that appears to have been deleted by the creator / KZbin😬 Hopefully she realizes that this isn’t a topic to be fence sitting on and that nobody wants to give a predator a second chance at regaining his influence and power…

[@lillanie125]

@@SuuMa my comment was also deleted!! I commented on a comment and I was so confused lmao. I get Zoe's trying to give good advice in this series but some do not deserve it. The masses must not forget what James has done and could potentially continue doing cause then we have cases like a certain old man who mysteriously died when he was finally thrown in prison..

[@muphyna]

wake up. he was never cancelled for good, bc he never accepted the cancellation and just kept going knowing that people would never stop talking about him, for good or bad.

[@Starsongzz]

@@RandomPerson-gr9qz why can’t I leave comments on this now? It’s concerning Zoe’s comment section is doing this imo

[@RukaAngel]

I will never understand, how people still watches him....

[@sapphireblue4031]

probably mostly the young ones who were not around the Social Medias during all the drama and people who don't care about predatory actions or even condone them

[@Beanhill_94]

Also I think some views are probably bots. Or bought

[@caffeinated_bookarazzi]

I'll never understand how people still watch zoe

[@loveshackbella]

I really wish his videos weren’t so entertaining 🫣

[@CANSUGODEK]

​@@caffeinated_bookarazziWhy did you say that? You are also at Zoe's comment section.

[@katerinaAzevedo]

Zoe a predator is always a predator, he can try to hide but it is what it is. People like that doesn't change.

[@Test-kz1ih]

Um-

[@LotusesGalaxyOcean]

Science supports that mainly.

[@HeatherHunterJ]

Agreed

[@anaisanais4626]

I feel like she's been rage-baiting lately. Esp with the last video she did telling people to act their age

[@Vlogsaddict16]

​@@anaisanais4626what's wrong with her telling ppl to act their age💀???

[@BambiKeefe]

This is giving morally blind lawyer vibes… he’s a predator.

[@jesuwu4718]

Imagine prisoners saying "i'd like to be set free, please"😂

[@natrg7205]

I don’t care how “desperate” you are you do not prey on children! Predators will always be Predators….

[@tevinp.4603]

I love ur vids but talking about a predator and how to fix his brand is icky honestly. Sure people can grow but predators like that shouldn’t be give the opportunity

[@Nellyc1]

Funny thing is, if he were a male youtuber talking to underage girls I bet most people wouldn’t even think about trying to fix his brand 💀

[@dutchylott8965]

It’s crazy cause she did that video about Brandy Melville who was a lot worse than James but still a pedo and she was very happy to talk about the creep (negatively ofc) but this is different. Maybe it’s because James is significantly younger than the other one? Either way both are pedos

[@rozuya2926]

I think she more just explaining from a marketing point of veiw of "what he could do." Not that she believes he deserves it. Cause we all know that he doesnt deserve to come back for the disgusting things he has done 🤢💀

[@alicefayxxo]

Ik massive red flag for me ngl

[@alicefayxxo]

Ik massive red flag for me ngl

[@themagicknightress7132]

I don’t think James Charles deserves to come back

[@Sean-ll5cm]

Countdown to his right wing MAGA launch?

[@ItsSkyLOL]

Publically admitting that you are attracted only to younger and as young as possible people is wild thing to say so freely. It should be taken as seriously as when old men are called ped.. it’s not something you brag about, u get help..☠️

[@tammystiletto]

I have realized that it’s not only important to understand who you follow, but to understand who follows them. I had noticed most of JC followers just emulated his personality and it got bad like a whole domino effect.

[@kenialopez7134]

Ayo that transition to the babbel ad was gud ngl

[@zoeunlimited]

tyyyy 🤗 I tried~

[@mxloverman2898]

@@zoeunlimited I thought so too. Still skipped it though.

[@ka55andra]

the badly pronounced très bien ruined it lmao

[@Starsongzz]

While you weren’t wrong in this video, I feel like this topic is kind of stale at this point? I mean, he’s a criminal who didn’t get jail time, so I feel like the only thing he should do is get the hell off the internet and count his blessings, not try to rebuild or become likable again. I think a video on the Cody ko situation would have been more topical and interesting, plus it needs all the attention it can get.

[@DestructionAesthetics]

It's weird as fuck to try and redeem these characters

[@yumyumyum1238]

He isn’t a criminal? Morally wrong yes but he texted minor and which he (allegedly) didn’t know. It’s bad but it’s not illegal to text minors

[@Starsongzz]

@@yumyumyum1238 it literally is because they were sexting, not texting. And he’s admitted to this and it’s common knowledge. That’s why Dr Disrespect was fired off twitch, he did the same thing, as did Cody, just because someone gets lucky and doesn’t have to face jail time for abusing children, doesn’t mean they’re not criminals. If anything, the fact they’re not in jail is a failing on our system, that’s the whole mf issue mate. Like dude, I was abused by so many grown men online and was convinced yo send nudes to them as young as 13, so trust me, they’re sick criminals who need to be in jail.

[@Starsongzz]

@@yumyumyum1238 kiddie toucher- apologist.

[@Starsongzz]

@@yumyumyum1238 that’s a concerning take

[@arijasbel_]

11:10 Just like that article headline states - *James Charles is a Predator. Period.* But, then it *also* says - *”KZbinr leaves a trail of Underage Victims in his Wake. Predator Promises to Do Better”* Does he? No. He does not. Once a predator, always a predator. *James Charles doesn’t deserve anymore ‘chances’ OR to be forgiven.* He’s disgusting and sick.

[@maudebenoit9101]

I completely forgot about this individual😂. This video brought me back in time, omg

[@mentalhealthandyou]

OMG your videos make so much sense, coming from a marketing and a psychology point of view too! Please dont stop making the content! Also please do Jeffree starr too! U are gorgeous!

[@Mincah]

3:22 5yr old me singing despacito.

[@angelabns3730]

dude! you're 13?

[@ankaisdead]

despacito came out in 2017 if anyone is wondering

[@juliamoura8694]

Know that he's under fire inside the Brazilian makeup community. Watch his latest video about Brazilian makeup. He is arrogant and doesn't know how to do research for his own channel. He bashes the Brazilian cosmetic industry, the makeup brand owners... It's revolting!

[@ayakasato1060]

Oh wow It was just a moment when i asked the Universe to give me some high-quality content for cozy evening routine I'm glad KZbin recommended me your video 😁 You are gorgeous

[@zoeunlimited]

meant to be🫶🏻💜

[@kinwitch2342]

A predator shouldn't be able to have a comeback! Hope this helps!

[@angelabns3730]

not gonna lie, i never liked him, and i totally believe the "going after straight men" allegations too

[@MelloPumpkin]

I mean it's confirmed by straight identifying guys and uh children he's solicited pics and other things from so yeah. Not allegations at this point.

[@aggretsuko7278]

His new makeup line, Painted, seems confused about their own branding. The first launch (bright colors in tubes) was for makeup experts to create specialty looks. The second launch (basic palette) is beginner friendly. Why swing from one extreme to the other?

[@non-green]

Bro !!!!😂 That helpless poor marketing degree😂, 🤣

[@courtneyjones8440]

I love your videos! Do you plan on making any about celebrities or influences who have good marketing skills? Like ones who successfully rebranded or made comebacks and how they skillfully navigated that?

[@zoeunlimited]

yes! coming soon!☺

[@DestructionAesthetics]

Oh this is a good idea!

[@Colouringvibez]

I cringed at 6:50 when i saw the sister squad 😂😂

[@zoeunlimited]

Drop your requests below 💜👇🏼 Also if you're new here- HIIII welcome!! We're doing deep dives every Thursday where as your marketing bestie- I will be analyzing the branding of the pop culture influences of our girlhood. Tune in and feel free to send requests via comments!

[@jjasmine_x]

if it’s ok maybe doja cat?? love your content 💕

[@zoeunlimited]

@@jjasmine_x yesss! doja for sure

[@Misa.Mayborn17]

I would love it if you would do Ariana Grande, but I'm not sure if you would find enough for a whole video (And I'm not into that whole celebrity stuff so I'm sorry if thats a bad idea)

[@idkbro1462]

ariana grande I think it would be interesting to see you analyse her music career and her perfume brands but how say her makeup brand didn’t take off

[@shatakshijha1934]

addison rae please

[@moveruu]

thanks for changing the title, makes it more obvious what the video will be about :)

[@sudikshabanasthalividyapit4468]

This is my favourite series on yt Zoe

[@Milliemay_.]

Theres so much hate in these comments, but it is a well put together, intresting and educational video. There is nothing in it that is supporting him in any way, simply a few short minutes at the end demonstrating how he could (in theory) keep his brand surviving.

[@poppothepanda8425]

NEW ZOE VIDEO LIFE IS GOOD

[@vizz_offivial]

Problematic queen 😓

[@Mali-ro1lk]

Unless he gets some serious psychological and medical help, he shouldn't be even granted a chance to come back.

[@ancai8843]

Respect him for what?!

[@alicefayxxo]

She's glazing him up so much I suspect she has been paid a fat check by him or wants to get noticed by him ..

[@DestructionAesthetics]

​@@alicefayxxo deadass, this video is disgusting taste.

[@ricardoheinsar3105]

The fact that you didn’t say how his whole career was built on a lie, is wild. He reshot and photoshopped his school photos, which was 100% a fact, and that’s when he was almost canceled for the first time (should’ve been his first and last time in the spotlight)

[@alicefayxxo]

Why would you even want him to come back??? He's a groomer a predator with a load of money and influence you don't want him to still have power over young kids ...you should've known better honestly

[@sherrybelle3549]

Well the title is misleading.....why???

[@walking_strawberry]

The Melanie Martinez reference✨

[@Mincah]

James Charles looks like the most of boys in the Los Angeles XDDDDDDD.

[@Viktoriia-zd3kw]

Didnt know they are fugly 😂

[@henriklarssoneurovisioncha6515]

I think he will never be " cancelled " BUT he will never have the same POWER on youtube he once had ..

[@emilieandie3889]

Video idea I would love for you to analyse! I know you have looked at kpop, but from a marketing perspective I find Kpop SO interesting!

[@Jacobelordieismarriedtome]

Tbh ur vids are literally amazing and they really help me since I want to be a marketing professional and ur vids are so entertaining like it’s a win win

[@OYJluv]

James Charles doesnt deserve to comeback from cancellation. You are giving him too much grace.

[@alicefayxxo]

💯

[@machinchose0]

Omgg the prononciation you have in french is very good !! Thank you sm for learning french 😊🙌

[@o11_ie54]

Absolutely not, he has already been given MULTIPLE chances and still messes up worse each time and it’s so disgusting seeing so many people on his side. 2 years isn’t long enough for a “comeback” it should be at least 4 or more years from his point and even then he still shouldn’t be able to have a place on the internet anymore

[@Mirabelle_maier]

cancel culture will never be uninteresting to analyse. being cancelled changes celebrities and their audiences irrevocably, regardless of his following or wealth, he will never be able to shake that image that his empathetic and bubbly persona was just a facade. Although, it was clear he had a performative and outgoing personality, the limelight is an exclusive privilege for a reason. Not everyone should be famous, for one reason or another.

[@cioch2297]

When ZoeUnlimited posts it makes my dayyyy yay

[@terrispeed7473]

Anyone else notice the creator’s unique style?

[@АнастасяШвець]

Yay! A new video!❤

[@mhdkh7407]

yaaaas yaaaaas yaaaas THANK YOU FOR CALLING HIM OUTI DONT KNOW WHO PEOPLE STILL SPORTING HIM AFTER EVERYTHING

[@jennab.6723]

Why are you hyping Charles up by making a whole video about him? We need to collectively forget and heal.

[@zoeunlimited]

healing but learning 🤍

[@deuuis8827]

..because that's the point of the series? To look at famous personalities and dissect what went wrong.

[@eehee2428]

erasing the past and not learning about history is what makes societies fail but you do you boo

[@tammystiletto]

This isn’t a hype girl, this is a history lesson

[@jennab.6723]

You’re all idiots, and this was a boring subject. I don’t care about your content, Zoe. It’s all pointless drivel, and I won’t be watching anymore. I don’t care about celebrities or social media anymore.

[@tianatasha7938]

Easy answer to your last question on "coming back" NO.

[@someonesfr1end]

3:00 Why does he literally look exactly like my ex 💀

[@Snickers4Kawaii]

I would love to see a Jeffree star one

[@Summerwilder1063]

Do the ‘it ends with us’ drama from a mkt perspective

[@BRAINz_brainZ-s3k]

I really like ur dress. Looks really elegant 😊

[@Tannie007]

Next should be Ariana Grande

[@Pinkfluffyunicorn_is.dancing]

The Queen of keeping us updated has posted !! ❤ only discovered you recently and obsessed 🤩

[@Masterbaiter1000]

People still watching her? Yall need to go outside

[@iamtheduckqueen2972]

the way you said gay at the end felt like a hate crime idk why 😭like my lesbian self felt victimised by that (im kidding btw)

[@tammystiletto]

It *seemed* that Tati had been lying, but as you shown she did not. The truth came out.

[@roseyposeyxoxo]

WHEN I SAW THE TITLE I WENT OH MRS POTATO HEAD TELL ME

[@oceanelgn3692]

I just love your analysis as always. ❤

[@metalstargaming4662]

You need a bow that is two different colors one side black other side white but black side of the bow have to be on the side of your blonde hair and vice versa. I think it be cute for your beautiful hair.

[@TightyWhiteyTrash]

*He shouldn’t get involved in politics!* In a video, he claimed that *Biden* was at fault for overturning *Roe v. Wade* 🤦🏼‍♂️ This was the *Supreme Court’s* decision for the record

[@Kurpo_1]

You should do a video on wilbur soot!

[@hadhad06]

he also had so many other mini scandals too... like the ebola thing and the fact that he actually lied about those being his replacement grad pics and created a whole viral moment that was based on a lie... but made him famous... he is wild for sure lmaooo

[@marifabris993]

Now he is being canceled in brazil by being xenophobic, how nice

[@OYJluv]

I just couldnt keep watching when you said that a literal predator can comeback from a cancellation. You got a platform and should be more responsible. Because you could be platforming a predator.

[@MaryamQQQ]

Omg Zoe I love ur dress

[@wonystan_]

babe wake up zoe just posted

[@Vanderonair]

oh perfect, i needed a distraction thanks zoe

[@lillimuller4799]

I really like it how you analyze the situations so well and always get the point🫶🏻love to watch your videos, this series especially because I can learn so much from it 💕

[@yungplague420]

“Because I believe in second chances”…??? Um he’s had MULTIPLE and continued to be a predator…. I haven’t liked your “wording” of things in the past but that doesn’t sound like just an off comment. You said that with your chest

[@Not_a_Norm1e]

Ive never been this early to a KZbin video ever... It's cool.

[@enchantedgirlie13]

Bro not James Charles 😣😣😣

[@illmeow__7]

He's basically not taken seriously cause the sexual harassment allegations are on boys. If the ladies were involved maybe the attention would have been greater. I simply dislike him & would not like to give him the attention he needs cause he wants to sell his so called new make up brand ...

[@aluxiedraws]

MOM WAKE UP! Zoeunlimited just dropped a new vid to add to our binge collection!

[@maetherabbit9999]

Didn't realise this was about James Charles. I really don't care. I would like to not encounter him ever again.

[@Nana-kr1pe]

Bro I was literally just watching a video about art , saw the notification clicked immediately

[@sachardavids3712]

James Charles will always have followers the same way R. Kelly and P. Diddy will always have fans. The world is backwards.

[@passiveaggresivesquirrel2052]

why did you delete that trolleybolley reaction video?

[@Kawaggie]

I hate that you use the discord notification sound 😭 I keep checking my discord for messages LOL

[@eversystemm]

SAME OMF

[@maritzacabello]

From a marketing perspective, next

[@meike6725]

The title reminded me of Ms. Potato Head song? I think

[@jorgecervantes361]

It is supposed to be a reference of the song!

[@meike6725]

@@jorgecervantes361 oh nice thx !!

[@jorgecervantes361]

@@meike6725 Ur welcome! 👍

[@emmashh17]

ooh what about taylor swift? im not a massive swiftie but ik shes been through quite a lot of scandals and is now possibly the biggest popstar in the world rn

[@esikazemese]

She never groomed children or engage with underage boys. What a weird comment to defend pedophilia.

[@JessicaDiana]

what scandals?

[@DestructionAesthetics]

Girl don't even.

[@DestructionAesthetics]

​@@JessicaDianaexactly

[@SethuChandra]

SABRINA CARPENTER OR OILVIA RODRIGO MARKETING PRESPECTIVE

[@yasminef974]

Sitting with her gold play button like a baddie 💅

[@Weird0Memer]

Low-key pretty good

[@inesgilzalewska]

do billie eillish next pls

[@Sof_mend]

Can you do Chiara Ferragni next? p.s: love your videos🫶

[@CatBrash]

what about the Jeffree Star Brand?

[@riannagale7259]

Hes a predator. Whats with people knowing about predators and just sliping it under the rug and ignoreing it? Is because these people are rich? They are celebritys ? I dont understand why no one takes actually action on these things. Being Canceled has to be the stupidest thing ever. Its like watering down what happend. We have to call it something else and take some better action on these things. What james did is disgusting. People talk about it like he said a racial slur or something. HE IS A CHILD PREDATOR. Talk about it as so and treats it as so. Its not a scandal. ITS A CRIME......

[@LadyCherryDraws]

Ikr!! Idc who it is: male, female, old, young, straight, or lgbtq, rich or poor. A predator is a pradator and should be treated as such. No mercy given on account of their status.

[@michime7860]

The way Yt supports him even though he's so problematic smh...

[@serenideehope]

Do Tana Mongau!

[@ZoeVenfolo]

Hey zoe I'm zoe from 🇿🇦 and im a huge fan

[@veronicadaughenbaugh]

Hi Zoe unlimited ❤ I'm a big fan

[@veronicadaughenbaugh]

Thank you so much for pinning me!!!😊😊

[@nothingbored8137]

Heck yeah Zoe, finally someone rising the question about tha5 particular person. I mean, ARE YOU KIDDING ME? A real groomer is active and he is on KZbin?! Where the heck is Justice

[@aotctd]

So weird how both of you are styled like Our Cultures