My Mood Board Process In-Depth

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Finding creative direction for a new client can be tricky, but in this video I’ll walk you step-by-step through my processes. Learn how to identify keywords from your discovery meetings, develop a mood board, and leverage your inspiration to come up with a compelling direction for your branding & design.
📽️ CHAPTERS
00:00 - Intro
02:56 - Project Breakdown
05:44 - Developing Pinterest Boards
15:08 - Curating Inspiration in Illustrator
29:13 - Mood Board #2
33:18 - Presenting Principles & Template
41:24 - Live Call/Presentation Alternative
Let me know what you’d like to see next in the comments!
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Rachel’s Instagram 👉 / moka_brand_studio
#freelancewebdesigner #branding #design #design2023 #freelancedesigner #freelancedesign

[@sashashae]

This was awesome Rachel!! I agree that doing either a video walkthrough or hoping on a call is so much better than just sending over a PDF. It certainly takes practice, but makes the process much smoother when they are clear on what your ideas and reasoning are for the choices made. Definitely I want to see more of these kinds of process videos and behind the scenes of bringing brands to life through the process and thinking.

[@marudesign.studio]

You don't know how much this video helped me, as I'm creating my personal brand for school. Rachel's videos are so in-depth and I'm always learning from them. would love a series where you go each step of your design process.

[@rachelhurry3449]

I’m so happy to hear this was helpful to you 🤗 good luck with your personal branding project!

[@mrmohammad8775]

i just wondering how can i explain each cocept and know what represents? is there method?

[@adidah.design]

Thank you so much for letting us know how a professional moodboarding process can look like. I learned a lot and would love to see more content like this :) for example: how to create a stylescape or how to create a style guide and what to include. Keep up the great work! Best regards from Austria, Katrin

[@mrmohammad8775]

i just wondering how can i explain each cocept and know what represents? is there method?

[@corneliaosterberger2266]

Always love to what your videos, and how you go through the process. Also to see you sometimes struggle technical or creative wise, which makes your process so real and human. Thanks for that! I‘d love to see the logo process out of these moodboards. :-)) My favorite is the natural/greenish one ;))

[@emilias.9407]

I love your videos, and how you explain your way of thinking. You have no idea, how much I've learnt from you. Keep it up! :)

[@annakopinska5212]

I loved this video so much! Thank you! I'm new to graphic design and I wonder if you could do a video on how you present the information from either a mood board or a brand identity concept to the client? I wonder how much I'd need to say compared to what's already written out, and if there are any presentation dos and donts. How long should the presentation be? Maybe do a look recording of one of the conceptual projects to let us see what a recording should look like? Thank you for all of your hard work! So inspiring!

[@OsvaldoOsorio]

Thank you, you are excellent with the explaining ideas, and how to group all the stuff in a sharp presentation. Thanks.

[@literallyshane4306]

Really informative and well structured, thanks Rachel

[@ImIkosaeder]

As usual: capacious, informative, useful!

[@droy589]

This video was super cool. You explained everything with logic. That helps a lot of budding designers. I would definitely like to follow the rest of the process of the design after mood boards.

[@njengathegeek]

I really love Rachel's tutorials 👌

[@rachelhurry3449]

Thanks for watching!

[@Labina96]

Although I have seen a lot of Moodboard Creation videos before, this one was the most insightful and easy to follow. Plus the way you explained your creative choices and showcased the actual implementation; gosh thank you!

[@Labina96]

Plus I really hope you continue this as a series, really want to see the end result and everything in between 🤞

[@rachelhurry3449]

That means a lot! Thank you for sharing how the video helped you😊

[@rachelhurry3449]

@@Labina96perhaps a series is on its way!

[@samlondono3423]

What an amazing video!! Thank you for sharing such helpful information

[@ayrtonart]

Thanks Rachel 🙌. Your videos are so helpful.

[@rachelhurry3449]

Happy they’re useful! Thanks for watching 😊

[@Tonemind]

Thanks for sharing this! Amazing concepts!

[@romainerena3242]

Really Great video and so helpful! Thank you! Already waiting for the next one 😉👌

[@rachelhurry3449]

You’re the best Romaine😂✨

[@namyashka]

Thank you! It was very helpful. We would like to see more videos of this kind.

[@rachelhurry3449]

Coming up! 😊

[@JxArrieta]

Yess! We want to se the logo process ✨✨

[@killianmerdrignac2077]

Wow! So many tips and tricks I never actually brought together before. Thank you Rachel for the high quality content you put out there 🙏🏻

[@FluxAcademy]

Glad it was helpful!

[@hillisbyer4452]

Loving these vids, please do more

[@rachelhurry3449]

Working on it! 😊

[@Babugue]

The logo? Please do all the visual branding, it's always very helpful to see your thought process, and improve more. Really love everything about it.

[@Kallah_DaughterOfYAHUAH]

Yes! I LOVE seeing the whole process. Like an hour long video just breaking everything down.

[@Zuhkeydesigns]

Always looking forward to Rachel's videos! Well explained and interesting to learn from. I was wondering if you provide this kind of moodboard or a stylescape (like in your previous videos) or both in your creative direction presentation?

[@rachelhurry3449]

Thanks for watching and for the lovely words 🤗 I usually decide on a stylescape or a mood board depending on the client and project. I won’t present both usually 😊

[@guhan6154]

Your videos are so Informative Rachel. Thank you for doing this.

[@FluxAcademy]

Glad you like them!

[@davidsmusic]

Hey, your videos are so so good dear colleague!! I lived two years in Joburg and I really love your country and ja! Cape Town is so so amazing. Greetings from Germany!

[@rachelhurry3449]

Thank you friend! Glad to hear you also enjoyed South Africa! 🎉

[@Soumyajn]

Thankyou so much loved going through your moodboard process ..would really love to go hrough more of your complete brand building process, also curious to see the brand for which you created this moodboard :)

[@worldstop2337]

you can even move the masked images by the anchor tool, by pressing "a" on the keyboard. you can directly move the images without double-clicking them.

[@rachelhurry3449]

Cool! Thanks for the heads up 😀

[@worldstop2337]

@@rachelhurry3449 My pleasure 😇

[@nocodekevin]

There are some upsides I find to doing this in Indesign. I like the Frame tool. You drop images in and it auto-fits the frame so I have Masonry templates pre-made and spend no time adjusting the fit. Then the Paragraph Styles are more in-depth so I can quickly update that. The Style Guide is made in Indesign anyway so do all the work in that file assuming it's included in their deliverables.

[@rachelhurry3449]

I usually make the first version of the moodboard in illustrator and then move to indesign for all my presentations 😊

[@Kuungmiika]

Awesome content! Thank you!

[@motiondesign360]

I watched this perticuler video very petiently and tried to understand the process as much I can and build a note with me for my future clients and for this lovely video I have to say THAK YOU SO MUCH! It is going to be very helpful in my work process. 😇😀

[@FluxAcademy]

Great to hear!

[@briannacaikens]

Thank you so much!!! I'm so glad I found this video. Definitely helpful in many ways even shortcuts I didn't know! :) Would you be open to sharing the kinds of keywords you searched to find these different image inspirations? Thanks so much!

[@ibrahimewida22]

i think expand keyword process which make good mood board before just go for visual insipiration, let me know if you have kind a procees to develop it

[@pratikrajsah]

loved it

[@RashedHalim]

Great to see those 😊👌

[@chikosinalo]

Awesome!

[@AMan-xy3lx]

You're really great at your job.

[@meetwithnature]

Good Explanations !

[@mirm0n]

THANK YOU!

[@maopheakdey4908]

Thank you so much, from Cambodia designer.

[@busterjay64]

Thanks for the in-depth breakdown, very helpful. Beware the Jifs 👽 😁.

[@onfireclips]

Rachel my love ❤

[@gustavoandresott1520]

Amazing tutorial! It would be nice if you get to explain your process for the rest of the project, please.

[@rachelhurry3449]

Thanks for watching and I’ll see what I can do! 😊

[@habibsultan3135]

Thanks

[@AnthonyCandaele]

Thanks for this insightful video Rachel. I was wondering what tool you use for presenting your creative direction, would that be InDesign?

[@FluxAcademy]

Yes

[@adraur9670]

Hey, could you share what a professional customer questionnaire should look like?

[@samuelbatsanarh2341]

This video is very helpful to me but I thought you would put a download like to the template you used for free or ...??

[@msgreenswede]

How can I make my Pinterest boards look like mood boards? From around the 12 min mark. She has it with just the images and not the text underneath. It looks so much better. Is it a business account or premium feature?

[@mushahidulhaq512]

Hey richal, i am stuck with a basic but very irritating issue, iam facing problem while dragging images from pintrest board to adobe illustrator. Please guide me that which extension or method is for dragging image directly on illustrator. The video duration is 19:00-20:00 Thanks

[@mrmohammad8775]

i just wondering how can i explain each cocept and know what represents? is there method?

[@ydph2202]

Was it Shift+ Comand + (? I tried but it didnt work. Can someone help?

[@9mod9]

Rachel is African. Very cool 😎

[@paddlr5000]

This looks like a great video, but it’s impossible to listen and concentrate on the info being provided with that absolutely ridiculous music bed running over it! This isn’t some emotive piece where a music bed would be used to convey emotion, it’s informational! Ugh……

[@KershelleMike772]

The music only exists in the introduction section of the video (Section 1). Skip forward to 4:06 thereabouts and all the info is there.

[@erikpeterson4873]

You skipped the whole process about adding images to your board based on your key attributes. Why? Your title says in-depth process not I'm halfway done process.

[@maryaustin341]

The background music is too loud and hindering.

[@FluxAcademy]

Thanks for the feedback

[@killergamingfamily3039]

First

[@thenot-so-smartfox4145]

Second!